This document describes a parking management application called PARK IN. It aims to solve problems with parking congestion, delays, lack of structured parking, and wasted fuel and time by allowing users to book parking slots online at feasible prices. The application will provide navigation to parking zones, subscription plans, and additional services like car washing. It analyzes the existing parking market in India, competitive services, operational plan, expenses, revenue model, and key partners to develop a website and mobile app for booking and managing parking.

1. PARK IN
Park and Forget it!!
Parking Management Application

2. An ultimate parking solution application through which a parking slot can be booked
online easily at feasible prices. Along which various services like car washing
,navigation facility ,various subscription plans will given to customer.
The application will be known as PARK IN .
 Problems we are trying to solve :
 Parking congestion
 Delays, which results in personal losses
 Lack of structured parking
 Wastage of fuel and time
 Value proposition
 Online booking of parking slot
 Park and forget !!
 Navigation facility , subscription plans
PARK IN

3.  Existing parking areas
 Every car owner
 Size of the market :
 In India market of parking is estimates to be
around $300 million and growing rapidly. Of this
more than 90% is unorganized and is in hands of
local contractors. Its means this is a significant
opportunity for us with the right systems and
technology in place
CUSTOMER SEGMENT

4. COMPETITIVE
BENCHMARKINGParameters PARK IN Competitors
(CPS , TAL)
SERVICE Provide online booking and
payment of parking slot and
other facilities
They don’t have such facilities
SERVICE
DRIVERS
Will navigate you to nearest
parking zone
In this case you need to drive to
CPS or TAL
MEASURES Less consumption of fuel and saves your
time
More time taking
CURRENT
SITUATION
Provides online application for
booking parking slot
They don’t have such
applications
VALUE ADDED
SERVICES
CAR WASH ,CAR SERVICE
,etc..
They don’t have such services

5. We will provide solution to parking problem by creating a website for internet
users and android app for mobile users. These website and app would be
having features to find a nearest parking area , book a parking slot with
ensures availability and customer can avail some additional facilities like
washing , teflon coating ,valet parking and more.
 Supply chain / key partners and tie ups :
 Website developer
 Tie ups with existing parking areas
 Customer acquisition strategy :
 SEO-search engine optimization
 Email
 Newsletter
 Advertisements
 Social media marketing(whatsapp, facebook ,linked in, etc..)
OPERATIONAL PLAN

6. EXPENSES MONTHLY EXPENSES
0
50000
100000
150000
200000
250000
Series 2
Series 3
REVENUE MODEL

7. Thank You
Presented by:
Akhlez Alam Ansari
Gargy Sharma
Meet Singh
Rituraj Singh Naruka
Surbhi Mathur
Vijay Pal Singh
R.A.Podar Institute of Management
Jaipur ,Rajasthan