The document summarizes the results of a questionnaire about a digipack design. Most respondents associated the digipack with people aged 18-25, and both males and females. Most liked the font and photos used. Most thought the genre was acoustic. Most would expect to find the product for sale online rather than in stores. The results suggest the digipack design successfully appeals to and represents the intended target audience and genre of music.

1. These are the results I obtained from my digipack questionnaire. The
questionnaire was in the form of a printout in which the candidates had to circle what
they thought was the most appropriate answer/answers. I also gave them a printed out
copy of the digipack so they could see it and get an idea of it.
1) Which audience would you associate this digipack with?
13-15
18-21
10+
22-25
25-35
35+
As you can see from the results shown above, the majority of the people who
filled in my questionnaire said that the audience they associate this digipack with are
people aged 18-21, 22-25 and 25-35. This is a fairly good response as my target
audience for my digipack are males and females aged 13-24. As both the age ranges
of 18-21 and 22-25 fit into my target audience I feel that my digipack is appropriate in
appealing to my target audience. 4 people choose 13-15, which also fits into my target
audience, so again this reinforces that my digipack design is suitable for my target
audience.

2. 2) Which gender would you associate this digipack with?
Male
Female
Both
In the question, 2 people said they would associate this digipack with
males, 5 people said they would associate this digipack with females and 13 people
said they would associate this digipack with both males and females. Again, looking
at the results I think that people who selected Females were most influenced by the
photo of Lewis, as often, magazine adverts that are targeted for women have the use
of a male in the photo. 13 people selected both females and males, which makes me
confidence that my music magazine advert would appeal to my target audience, as my
target audience is made up of both males and females.
3) Do you like the font of the text?
Yes
No
Slightly
In this question 16 people said they did like the font of the text. I think the font
of the text on a digipack is important, as it needs to be easy to read but also
interesting. I feel that the font I choose is both interesting and easy to read. The fact
that the majority of people who answered my questionnaire said they like the font of
my text suggests that it fits into these categories and is visually appealing to the
audience.

3. 4) What genre would you associate this digipack with?
Heavy Metal
Jazz
Rock
Acoustic
Rap
Pop
In this question 1 person said they would associate the digipack with Heavy
Metal music, no people said they would associate the digipack with Jazz, 3 people
said they would associate the digipack with Rock, 15 people said they would associate
the digipack with Acoustic music, 3 people said they would associate the digipack
with Rap and 2 people said they would associate the digipack with Pop music. My
results show that the majority of the people who filled in my questionnaire answered
this question with the answer “Acoustic”. As this is the genre of my chosen artists
music I feel that the digipack has been successful in representing the style of the
music. I think it is important that a digipack represents the genre of the music through
the use of visuals and text, so the audience can get a rough idea of what kind of music
it is.
5) Do you like the photos used in the digipack?
Yes
No
Slightly
My results showed that the majority of people did like the photos I have used
on my digipack. As this is a positive response I think that the photos chosen are
appropriate and visually appealing to the audience and in particular those people who
fit into my target audience.

4. Where would you expect this product to be sold?
Independent record shop
Music store (HMV etc)
Online digital download stre
(Itunes etc)
The results to this question are as follows:
Independent record shop: 10 people
Music store (HMV etc): 13 people
Online digital download store (Itunes etc): 19 people
These results show that 19/20 people who answered my questionnaire would
expect the digipack to be sold on an online digital download store such as Itunes.
With digital downloads you would actually get the digipack as a whole, but you do
download the album cover. This tells me that the album cover is very important as this
is what they will see what buying and what they will see when listening to the music.
As the majority of people like my digipack I felt that it is an appropriate digipack for
my chosen artist, and the front cover would look interesting online, which could grab
the audiences attention.