This document discusses integrating social media into a comprehensive stewardship effort. It begins with an introduction to social media and the importance of defining a social media strategy that identifies the intended audience and key platforms. It then provides details on using specific social media tools like Facebook, Twitter, YouTube, and Foursquare for donor engagement and event promotion. The document concludes with suggestions for social media staffing models and questions.
MUNICIPAL3 Recycling Outreach in Today's Media, Courtney ForresterMassRecycleR32014
Courtney Forrester, City of Newton, presents on various ways of using social media, websites and other modern outreach avenues to increase recycling and waste reduction.
Social media presentation longsight library Nov. 2010JohnKeys
* How to identify & incorporate the most effective options into your marketing plan
* Targeting niche markets
* Ways to use social networks e.g. blogs, YouTube, MySpace, Facebook
* Getting the most out of using social networks
Concepts and ideas that celebrate the wonderful connection between online and offline communities that live events create. Coming from the events world, my approach is focussed on creating special moments of online interaction that support a positive offline user experience. This is my perspective on social media from the world of business events.
MUNICIPAL3 Recycling Outreach in Today's Media, Courtney ForresterMassRecycleR32014
Courtney Forrester, City of Newton, presents on various ways of using social media, websites and other modern outreach avenues to increase recycling and waste reduction.
Social media presentation longsight library Nov. 2010JohnKeys
* How to identify & incorporate the most effective options into your marketing plan
* Targeting niche markets
* Ways to use social networks e.g. blogs, YouTube, MySpace, Facebook
* Getting the most out of using social networks
Concepts and ideas that celebrate the wonderful connection between online and offline communities that live events create. Coming from the events world, my approach is focussed on creating special moments of online interaction that support a positive offline user experience. This is my perspective on social media from the world of business events.
Slides accompanying Nicola Osborne's(EDINA Digital Education Manager) session on "Social media and blogging to develop and communicate research in the arts and humanities" at the "Academic Publishing: Routes to Success" event held at the University of Stirling on 23rd January 2017.
Social Media and Audiences at the Cleveland Museum of ArtReena Goodwin
What is the role of social media at the Cleveland Museum of Art, how do our audiences connect with the museum via social media, and what do we know about them?
Role of social media in heritage tourismAmbuj Saxena
How can social media be used to preserve, celebrate, share and educate communities about Heritage sites in their vicinity. This presentation also enlists steps on how social media can increase the number of tourists visiting heritage sites thus resulting in increased Heritage tourists. This presentation is apt for those who think social media is useless when it comes to encouraging Heritage tourism.
Wendy Maynard, marketing maven and principal of Kinesis, Inc. presents Social Media Bootcamp, a how-to guide for business professionals. This slide presentation has a special emphasis on Twitter and Facebook.
How to leverage social media throughout your event life cycleAnne Sigman
Learn the value of using social media during all of the phases of your event. Take away specific how-to’s that will include social media strategies and tools. Understand the resources you will need and how to add value to your event community.
Social Media & the Future of Event MarketingEventbrite
Gemma Craven, Executive Vice President, New York Group Director, Social@Ogilvy
Lisa Hyman, partner and senior vice president of strategic communications, LeadDog; Managing Partner, Greendog
Social conversation at events is all about embracing the importance of real-time marketing. Events today have become a spark for social memes and discussions that brands, companies, and individuals must participate in. In this workshop, Gemma Craven will discuss how social conversations are evolving into the future, the importance of crowd-fueled agendas, and how social media is the “glue” that connects event attendees before, during, and after an event.
Enhancing your research impact through social mediaNicola Osborne
Slides accompanying the presentation/training session on 18th January 2018 for the University of Edinburgh Postgraduate Law Conference 2018 (#eplc17). More on the conference can be found at: http://www.lawphdconference.ed.ac.uk/.
"Enhancing your research impact through social media" - presentation given by Nicola Osborne, EDINA Digital Education Manager, at the Edinburgh Postgraduate Law Conference 2017 (19th January 2017).
A presentation to early-career health services researchers about working with institutional communicators, interacting with the media, and using social media to advance their professional careers.
Social Media To The Rescue - Civil Protection Risk Awareness WorkshopPatrick Chemali
Set on day 2 of a two-day workshop in Cyprus organized by EuroMed PPRD South II, aimed at delivering added-value and hands-on knowledge to select countries of the Mediterranean basin, my contribution was intended to bring the fine members of the individual civil protection societies up to speed with the latest trends and best practices for effectively managing their chosen social media channels.
Using Social Media to Amplify Your Stories: Local Engagement Workshop April 2012sounddelivery
English Heritage, the IHBC and ALGAO: England, along with digital media agency, sounddelivery, ran training workshops for Historic Environment professionals to look at ways in which they could engage local communities in the work they do and to see what role social media can play in achieving that goal. These are the slides from sounddelivery's presentation.
Oh the Places You'll Go! Practical Advice on the Development Career JourneyLynne Wester
Today, the field of development is in many ways a very different place, with greater value being placed on graduate education, innate skills, applied technology and sound donor relations skills. Given this increasingly professionalized and competitive environment, what are the prospects for those who wish to move within the development field? What development specific information does one need to know that isn't always covered by the job search websites and books?
This workshop will focus on career exploration and job search strategies such as informational interviewing, networking, and conveying one's professional self. This workshop is designed for individuals considering a career change or progression in development, current professionals interested in enhancing their knowledge base, and administrators who wish to understand the experiences and perspectives of potential future staff.
Creative Thank Yous and Cultivating an Attitude of GratitudeLynne Wester
Most nonprofits are leaking donors like crazy. They acquire; they don’t retain. On average folks lose 8 out of 10 donors after the first gift. While donors want to change the world with their gifts, most want something else too. It’s intangible, but it’s important. And if you won’t give it to them, someone else will. The important social acknowledgement and identity reinforcement that comes from a heartfelt, thoughtful thank you cannot be underestimated. Truly, how and when you thank your donors can make or break your entire fundraising program.
Slides accompanying Nicola Osborne's(EDINA Digital Education Manager) session on "Social media and blogging to develop and communicate research in the arts and humanities" at the "Academic Publishing: Routes to Success" event held at the University of Stirling on 23rd January 2017.
Social Media and Audiences at the Cleveland Museum of ArtReena Goodwin
What is the role of social media at the Cleveland Museum of Art, how do our audiences connect with the museum via social media, and what do we know about them?
Role of social media in heritage tourismAmbuj Saxena
How can social media be used to preserve, celebrate, share and educate communities about Heritage sites in their vicinity. This presentation also enlists steps on how social media can increase the number of tourists visiting heritage sites thus resulting in increased Heritage tourists. This presentation is apt for those who think social media is useless when it comes to encouraging Heritage tourism.
Wendy Maynard, marketing maven and principal of Kinesis, Inc. presents Social Media Bootcamp, a how-to guide for business professionals. This slide presentation has a special emphasis on Twitter and Facebook.
How to leverage social media throughout your event life cycleAnne Sigman
Learn the value of using social media during all of the phases of your event. Take away specific how-to’s that will include social media strategies and tools. Understand the resources you will need and how to add value to your event community.
Social Media & the Future of Event MarketingEventbrite
Gemma Craven, Executive Vice President, New York Group Director, Social@Ogilvy
Lisa Hyman, partner and senior vice president of strategic communications, LeadDog; Managing Partner, Greendog
Social conversation at events is all about embracing the importance of real-time marketing. Events today have become a spark for social memes and discussions that brands, companies, and individuals must participate in. In this workshop, Gemma Craven will discuss how social conversations are evolving into the future, the importance of crowd-fueled agendas, and how social media is the “glue” that connects event attendees before, during, and after an event.
Enhancing your research impact through social mediaNicola Osborne
Slides accompanying the presentation/training session on 18th January 2018 for the University of Edinburgh Postgraduate Law Conference 2018 (#eplc17). More on the conference can be found at: http://www.lawphdconference.ed.ac.uk/.
"Enhancing your research impact through social media" - presentation given by Nicola Osborne, EDINA Digital Education Manager, at the Edinburgh Postgraduate Law Conference 2017 (19th January 2017).
A presentation to early-career health services researchers about working with institutional communicators, interacting with the media, and using social media to advance their professional careers.
Social Media To The Rescue - Civil Protection Risk Awareness WorkshopPatrick Chemali
Set on day 2 of a two-day workshop in Cyprus organized by EuroMed PPRD South II, aimed at delivering added-value and hands-on knowledge to select countries of the Mediterranean basin, my contribution was intended to bring the fine members of the individual civil protection societies up to speed with the latest trends and best practices for effectively managing their chosen social media channels.
Using Social Media to Amplify Your Stories: Local Engagement Workshop April 2012sounddelivery
English Heritage, the IHBC and ALGAO: England, along with digital media agency, sounddelivery, ran training workshops for Historic Environment professionals to look at ways in which they could engage local communities in the work they do and to see what role social media can play in achieving that goal. These are the slides from sounddelivery's presentation.
Oh the Places You'll Go! Practical Advice on the Development Career JourneyLynne Wester
Today, the field of development is in many ways a very different place, with greater value being placed on graduate education, innate skills, applied technology and sound donor relations skills. Given this increasingly professionalized and competitive environment, what are the prospects for those who wish to move within the development field? What development specific information does one need to know that isn't always covered by the job search websites and books?
This workshop will focus on career exploration and job search strategies such as informational interviewing, networking, and conveying one's professional self. This workshop is designed for individuals considering a career change or progression in development, current professionals interested in enhancing their knowledge base, and administrators who wish to understand the experiences and perspectives of potential future staff.
Creative Thank Yous and Cultivating an Attitude of GratitudeLynne Wester
Most nonprofits are leaking donors like crazy. They acquire; they don’t retain. On average folks lose 8 out of 10 donors after the first gift. While donors want to change the world with their gifts, most want something else too. It’s intangible, but it’s important. And if you won’t give it to them, someone else will. The important social acknowledgement and identity reinforcement that comes from a heartfelt, thoughtful thank you cannot be underestimated. Truly, how and when you thank your donors can make or break your entire fundraising program.
Social Media and Donor Relations, a Strategy for SuccessLynne Wester
With the dust settling on the social media explosion, now is the time to take a careful look at how this tool best fits into an overall donor relations strategy. The real value of social media, however, is in the genuine, authentic conversation that exists. Seeding and nurturing these online conversations, however, requires significant strategy and effort. Keeping up with the latest social networking rage is a challenge for even the most tech-savvy nonprofit, but recommending a social media strategy for your constituents to senior leadership is a whole other ball game. This session will help you navigate the world of social media (Facebook, LinkedIn, Twitter, etc.) and be able to translate its benefits to your leadership.
When I'm Dead and Gone: Planned Giving StewardshipLynne Wester
Ideally, you should engage legacy donors even before they've made their gift commitment. Building an intentional bond with deferred giving donors improves your chances of receiving more support now, as well as the potential for increased legacy gifts. Learn how to develop a simple, yet strategic donor relations program for your planned giving donors that will build a lasting relationship now that will lead to greater support in the future.
Eat, Pray, Give: An Exploration of GenerosityLynne Wester
The Dalai Lama said, "Once a year, go someplace you've never been before." The donor guru lives by that very directive. Join Lynne as she tours you through a world of culture and custom. See how gratitude and giving manifest globally. Here we will discuss cultural mores and work to understand the expanding world is flat phenomenon of global giving. From Italy, Singapore, Bali, Israel and more, take a journey into the heart of generosity.
You don’t need a big budget and Leonardo DiCaprio to make a good video. In today’s media age, people are more likely to watch a video than they are to read a communication. While some development shops are leading the charge with full-time on-staff videographers, unfortunately too many are underutilizing this effective communication vehicle. In this practical session Lynne shares video samples and discusses how to personalize video for target audiences using inexpensive and easy-to-learn tools of the trade.
Telling the Untold Story of Unrestricted ImpactLynne Wester
So many of us do a great job telling the impact of scholarship funds on our organizations. We tell sweeping stories of the impact of a new building. But how do we tell the story of unrestricted or annual fund donors, those which we know are the most important but whose gifts we don’t steward well. Regardless of gift size, today’s annual fund donors expect more than a gift receipt acknowledging their contribution. Donors are looking to see the impact their philanthropy, and including the collective resources of the annual fund, are having on the institution. As we recognize that retaining donors is essential for long-term success, creating robust stewardship programs for your annual fund gifts across all levels is mission critical. In this session, we will explore the various messages and channels that have proven to be effective stewardship as we work to keep these donors engaged.
We celebrate the mega-donor and the consecutive donor, but are we paying enough attention to our mid-level donors? he donor pyramid has been replaced by the hourglass or sombrero as the number of major (what do you call these? Major? Leadership? Four to low five-figure) gift donors shrink. To build the donor pipeline we need to address the roadblocks to mid-level giving and implement an evidence-based strategy for success.
The concept behind speed dating is to meet as many people as possible as quickly as possible—and 99% of them you’ll never see again. Actually, that’s not too far off from the statistic that 80% of donors never make a second gift. So what can you do to develop a successful donor relations program, what works and what doesn’t, and how can you improve your retention rate? Learn how to form a lasting relationship with your donors.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
FIDO Alliance Osaka Seminar: The WebAuthn API and Discoverable Credentials.pdf
2012 socialmediawebinar
1. Integrating Social Media into a
Comprehensive Stewardship
Effort
Lynne M. Wester
Director of Stewardship and Donor Recognition
Yeshiva University
@donorguru
2.
3. ROAD MAP
• Introduction to Social Media
• Steps to create your Social Media plan
• Social Media tools
• Bringing it all together
4. WHAT IS SOCIAL MEDIA?
“Social media is the ongoing conversation of the
planet.
It is the source of news. It is the connector to the giant
multi-celled organism called planet Earth. As time
goes on, social media is my home on the internet. It
is my home page, the place where I spend the most
time. It is where I do business. It is where I hang out
with friends. It’s where I find out about new
movies, television and other products. It is my diary.
Looking back on my wall, I have a history that is far
richer than any diary or journal.”
Kurt Sonderegger, VP
Marketing, Ploom, http://www.ploom.com
5.
6. “Social Media is Like a Cocktail Party:
Listen Then Respond”
Photo Credit:
The Dana Files
7. Define your strategy:
1. Who is your intended
audience?
2. Where is your audience?
3. Engage your audience in 3-4
platforms and cross-
promote.
4. Continue to build
relationships and engage in
conversation.
15. • Great for event promotion and creating
“buzz”
• Can create a twitter name and/or hashtag
for your event.
• Hashtag is a favorite tool of conferences
and event organizers and a great way for
twitter users to organize themselves.
• Hashtag usage can be tracked in real time
by using services like Twitterfall.com,
Hashtags.org or Twilert.com.
• Retweet function allows “followers” to
easily spread the message about your event
in real time.
Hootsuite
Twtvite
TwitterCamp
TwitterPoll
CalTweet
TwitPics
Twitter
18. • Great place for video marketing
• Pre-interview keynote speakers for a
conference
• Viral invitation from alumni, dean or
university president or official for reunion
or homecoming celebration.
19. • Overlay ads redirect users to your site
where they can buy tickets to your event.
• YouTube’s Promoted Videos feature attract
viewers and subscribers to your channel, by
displaying your video ad in search results
and in related video content.
• Shared videos on other social media
channels.
20.
21. FOURSQUARE
• Point out traditions
• Tell a donor story e.g., the XYZ
science building
• Share little known facts
• Share information about
landmarks, buildings, and addresses
• Address questions
• Offer rewards and badges to
encourage exploration of the campus
• Share traditions of the school
• Receive advice from alumni