Gary Mickelson is the Director of PR at Tyson Foods, one of the world's largest meat processors. He manages media relations and reports to the head of external relations and CEO. Mickelson has a degree in agricultural journalism and worked in TV news for 7 years before joining Tyson's PR department. As Director of PR, his typical day includes communicating positive company news to reporters, writing releases and speeches, and helping prepare for interviews. He emphasizes the importance of research and building relationships with reporters. Mickelson sees PR as sharing what the company is doing right to do good in the world.