paper no-15 Mass Communication and Media Studies
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This document provides an introduction to communication theory. It defines communication as the process of sending and receiving messages, with shared understanding being key. Verbal communication uses words, while nonverbal communication relies on body language and cues. Group communication occurs between two or more people, with intimacy depending on group size. Mass communication extends group communication through tools like newspapers, TV, radio, films and the internet. The document also defines theories as abstract understandings of the communication process that explain what is known and how it is known. Commonsense, working and scholarly theories are described. Finally, the document notes some limitations of communication and provides tips for dealing with communication barriers.
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Deviprasad Goenka Management college of Media Studies
http://www.dgmcms.org.in/
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2) Westley and Maclean's model highlighting the role of communicators as advocates, channels, or behaving in a non-purposive role.
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Communication is a social process that involves the exchange of symbols to establish meaning between individuals. There are several models of communication:
1) The linear model views communication as a one-way process where a sender transmits a message to a receiver through a channel.
2) The interactional model sees communication as a two-way process between communicators, with the sending and receiving of messages going in both directions.
3) The transactional model emphasizes that communication is a cooperative process, with both the sender and receiver mutually responsible for the effectiveness of the message exchange.
Understanding communication theory helps develop critical thinking, provides context for personal experiences, and fosters self-awareness about how communication works.
Models of communication
There are several models that describe the communication process:
- Linear models (like Lasswell's and Aristotle's) describe a one-way process from sender to receiver but lack feedback.
- Interactive models (like Schramm's) involve two-way communication between sender and receiver with feedback; overlap in their "fields of experience" facilitates understanding.
- Transactional models (like Barlund's) view communication as a simultaneous, circular process with sender and receiver exchanging roles; noise and interpretation affect the message exchange.
- Shannon-Weaver focused on quantifying communication and introduced the concept of "noise" disrupting the message transmission from sender to receiver.
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Communication is a two way process where speaker and listener participate using different techniques and methods like sounds, gesture, symbol, sign language etc.
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George Gerbner was a pioneer in communication research and developed one of the early general models of communication in 1956 while heading the Annenberg School of Communications. His model illustrated how an event is perceived and altered at different stages of communication. It showed that the original event (E) is perceived differently by a receiver (M) based on selection, context and availability, becoming the perceived event (E1). M then acts as the source, structuring and sending a signal (SE2) about E1 through a channel they have varying control over. This process continues as subsequent receivers have their own perceptions, each message being further altered at each step.
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The document discusses several models of communication:
1. The classical model developed by Aristotle focuses on logos, pathos, and ethos.
2. The linear Shannon-Weaver model from 1948 views communication as involving a sender, encoder, message, channel, decoder, receiver, and potential noise.
3. Berlo's SMCR model adds communication skills, attitudes, knowledge, social systems, message elements and structure, codes, and channels to the basic sender-receiver framework.
4. Schramm's interactive model depicts communication as a circular process with simultaneous encoding, interpreting, and decoding between parties.
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This document summarizes several models of communication, including linear models attributed to Aristotle and Lasswell, as well as interactive models like Osgood and Schramm's circular model. It also discusses transactional models such as Dance's helical model and Rogers and Kincaid's convergence model. For each model, it provides 1-2 key points about the components and perspectives they represent in the communication process.
Communication models
1. Communication models abstract and simplify real communication to focus on essential factors, though they inevitably distort reality by freezing a dynamic process.
2. Early models include Aristotle's speaker-centered model and Shannon and Weaver's linear model from information theory.
3. Later interactive models incorporated feedback, like Schramm's model, and depicted communication as nonlinear and dynamic, like Mortensen's helix model.
4. Non-linear models account for more of the complexity of communication by considering multiple levels of interaction and functions.
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This document discusses the key concepts of communication. It defines communication as a two-way process of exchanging information between a sender and receiver to reach mutual understanding. It then outlines the main elements of the communication process, including the sender, message, encoding, channel, receiver, decoding, and feedback. Finally, it discusses factors that can influence communication such as the social context, frame of reference, and barriers like noise.
Introduction to communication
Communication is the process of exchanging information between individuals or groups. There are several types of communication discussed in the document. Inter-personal communication occurs between two people through both verbal and non-verbal means. Group communication takes place between three or more individuals who see themselves as part of a group. Public communication is more formal and occurs when one person addresses an audience. Mass communication uses various media to deliver information to a large, diverse audience.
1.INTRODUCTION TO BUSINESS COMMUNICATION.pptx
This document provides an overview of business communication concepts. It begins by defining communication and noting that communication involves the exchange of information between individuals. It then defines business communication as communication related to business activities or issues. Several definitions of business communication are provided by different authors.
The document outlines key characteristics of communication, including that it involves at least two parties, is an ongoing process, and aims to elicit a response. It also discusses the importance, need, principles, process, elements, scope, and barriers of communication. Physical, cultural, linguistic, psychological and other barriers that can hinder effective communication are described. In summary, the document provides foundational information about the concept of communication and how it specifically relates to business.
Process communication
This document discusses the process of communication. It defines communication and provides definitions from various authors. It then describes the main types of communication as verbal and non-verbal. Verbal communication is further divided into written and oral communication. The document outlines the key components of the communication process, including the context, sender, message, medium, recipient, and feedback. It explains each step in transmitting information from the sender to the recipient.
Communications
Communication definition is - a process by which information is exchanged between individuals through a common system of symbols, signs, or behavior; also : exchange of information. How to use communication in a sentence.
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I-plan Demo.pptx
The document defines communication and discusses different types of communication. It notes that communication is the transmission of a message between two or more individuals and involves the sharing of information, ideas, thoughts, and feelings. It identifies five common communication situations: one-to-one, small group, public, organizational, and mass communication. The document also discusses the importance of communication in exchanging ideas and building relationships.
The-Discipline-of-Communication.pptx
The document discusses the discipline of communication. It defines communication as a process that bonds humans together through the exchange of meaning. Communication occurs on various levels from intrapersonal communication within an individual to interpersonal, small group, and mass communication between groups. The goals of communication are to convey messages accurately and to disseminate information between a sender and receiver. Effective communication involves basic elements like a sender, receiver, message, medium, and feedback.
Life skills 1--_communication
The document discusses life skills and effective communication. It defines life skills as abilities that enable individuals to deal with everyday challenges. Life skills are categorized into cognitive, personal, and interpersonal skills and include skills like decision making, problem solving, communication, and stress management. Effective communication involves clearly sending and receiving intended messages and is important for social and professional contexts. The document also discusses various aspects of communication like types, flows, barriers, and overcoming noise.
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paper no-15 Mass Communication and Media Studies
- 1. Paper no.-15 Mass Communication Roll no.-02 Prepared by-Solanki Alpa H. Batch-2017-19 Semester-4 Email id-alpasolanki176@gmail.com Department Of English (M.K.B.U.) Brief Introduction to Communication Theory
- 2. * Communication Defined ๏ถWhat is communication ? ๏ง The process of sending and receiving messages. ๏ง Shared understanding is the key to effective communication. ๏ง Imparting, conveying or exchange of ideas, knowledge.
- 5. * Verbal & Non Verbal Communication ๏ This refers to direct one to one communication between two person. ๏ There are three stages , 1.Phatic 2.Personal 3.Intimate ๏ง This is the most direct form of communication which utilizes both verbal & non verbal methods.
- 6. * Group Communication ๏ It takes place between two or more persons. ๏ The degree of directness and intimacy depends on the size of the group. * Mass Communication Group communication has been extended by the tools of mass communication , Newspaper TV Radio Films Internet
- 8. * What is Theory ? ๏ฑ Theories provide an abstract understanding of the communication process. ๏ฑ Theory about what we know and how we know it. ๏ฑ A systematic summary about the nature of the communication process.
- 9. * Types of Theories A) Commonsense Theory Created by an individuals own personal experience, useful to us and are often a basis for our decisions about how to communicate. โข These theoryโs are not supported by research.
- 10. B) Working Theory Generalization made in particular professions about the best techniques doing something, practical and more systematic than commonsense theory. C) Scholarly Theory The theory has undergone systematic research, provides more thorough accurate and abstract, Ex. They are often more complex and difficult to understand.
- 11. Communication has its limitations ๏ถ Communication can not solve all your interpersonal problems. ๏ถMany other skill are needed. ๏ถOther factors threaten stability of relationships. ๏ถWorkplace relationships can be demanding.
- 12. Dealing with communication barriers ๏ฑ Focus on the objective ๏ฑ Be organized ๏ฑ Unserstand the other party ๏ฑ Know yourself ๏ฑSeek feedback
- 13. Thank Youโฆ.