This document discusses how retailers can leverage digital technologies in various areas. These include using social media for customer engagement and promotions, personalized loyalty programs and offers, and online customer service. Digital tools can also help with marketing, localization of offerings, understanding customers through past behaviors and social media, and applying insights to merchandising, pricing, demand forecasting, and inventory management. The outcomes mentioned are more targeted advertising, enhancing brand loyalty, growing online sales, and improving customer retention through predictive analytics. It concludes by providing contact information for the consulting firm.

1. Knowledge series
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Leveraging Digital Technologies in Retail

2. Potential areas for leveraging digital technologies in Retail
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Customer engagement Leverage social media platforms as a very effective customer engagement tool
Promotions Leverage social circles , on line communities , brand communities through online
interactions and campaigns
Personalization Leverage customer insights to provide one to one customized loyalty programs,
discounts and promotions
Customer service Leverage online presence and social tools to provide an effective channel for the
customer to reach out to you
Marketing Leverage mobile marketing as a medium to provide targeted and tailored
advertisements
Localization Analysis buying patterns across customer segments, geographies, time periods and
optimize your local offerings, alert customer when they are in a vicinity of an item
their shopping list

3. Understand your customer
How to
Understand
your
customer
Past
Behaviors
Social
Media
Relations
Location
Ancillary
Purchases
Customer comes over a weekend usually in the noon and
always has an average bill of 250
20 of your customer’s friends have similar
interest , and may consider your services
or products. Know what they have to say
and engage with them.
Customer prefers to go to a store within 2 miles of his location;
beyond 4 miles he may not be interested to step out
Every time customer
purchased grocery , purchases
cosmetics as well
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4. Applying digital technologies in retail stores
Assortment
Localization
Product
Placement
Pricing and
Promotions
Optimize merchandising in
real time
Leverage video data to spot
shopping trends
Micro segment your
customers
• Market basket analysis
• Shopping care analysis
• Local purchase behaviour
analysis
• Analysis customer
movements
• Optimize in store displays
• Improve store layouts
• Differentiate customers
• Identify at well defined
customer needs
• Offer individual pricing ,
promotions and offers
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5. Applying digital technologies in retail operations
Consumption
Analysis
Demand
Forecasting
In Stock
Improvement
• Identify products that are
selling with other product
• Identify promotions which
are currently gaining pace in
the marketplace
• Identify consumption
pattern of individuals and
households
• Predict store demand for
products and avoid :
• under-stocking
• over-stocking,
• under pricing
• promoting the
wrong products
• Leverage beacon
based apps and alert
stock unavailability
• Improve next-day or
same-day
replenishment using
live, real-time stock
analysis at warehouse,
in-transit, & store
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6. Business outcomes you can achieve
• Targeted and Tailored Advertisement
• Identify profitable customer segments and their buying preferences; identify opportunities to attract
similar profitable customers and reduce your customer acquisition costs
• Enhance your brand loyalty and wallet share. Effectively communicate with customers at a more personal one to
one level
• Grow your online channel 4X by leveraging web and mobile mediums
• Real-time, product-specific location based offers to customers help increase your conversions
• Through advanced predictive analytics models identify the churning customers , avoid attrition
and win back lost customers
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7. Reach out to us We discuss your need We submit our proposal
info@voksedigital.com
www.voksedigital.com
VOKSEDIGITAL CONSULTANCY SERVICES LLP
Vatika Business Centre
Panchshil Tech Park One
Level 5, C Wing
Yerwada
Pune – 411006
Maharashtra
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