Procter & Gamble is an international FMCG giant founded in 1837 in Cincinnati, Ohio. It operates in over 80 countries with over 100,000 employees. P&G interacts with millions of consumers annually through research to understand shoppers and consumers better. It invests heavily in innovation through internal research and collaborations. P&G is also known for its strong branding globally and approaches consumer advertising on multiple levels including company, category, and country.

1. Proctel & Gamble
‘The International FMCG Giant’
By:-
Wajihuddin Ahmer

2. Brief Profile :-
• Founded: In 1837 as a small family-run
soap and candle business in Cincinnati.
• Served in consumer goods industry
• Headquarteer at cincinnati, Ohio, US
• „bob Mcdonald‟ current president and CEO
• Area of operation in more than 80
countries
• Workforce of more than 100000

3. Famous Products

4. Core Benefits

5. Shopper and consumer understanding
• P&G interacts with
more than four
million consumers a
year in
nearly 60 countries
• Conduct more
than 10000
research per year
• Invest more than
$2 million a year in
consumer and

6. Innovation
• Deep technical
expertise in diverse mix
of technologies
•Multiply the internal
innovation capability by
reaching outside to a
global network of nearly
two million researchers
in technology areas
connected to P&G
businesses

7. Branding
•Strong back arm in branding its
Products globally
•Wide range of offerings in all age
Segments
•Approach to every segment of
Advertising

8. Global Scale
P&G works on three various levels :
•Company
•Category
•Country

9. Some famous Awards
•P&G was ranked 3rd on Barron’s “World‟s
Most Respected Companies 2010”
list, maintaining its position from the 2009.
This marks the sixth consecutive year the
company has been recognized
•Fortune Magazine ranked P&G #8 on its
“America‟s Most Admired” list and #6 on its
“Global Most Admired” list.
• P&G was also listed #1 in the Soaps and
Cosmetics industry category for the fourth
successive year.

10. What do they say about Sustainable Growth ??
According to “ A.G. lefley (chairman & CEO
of P&G,2006)….
• Our strategies will focus resources against
growth opportunities where we have the
greatest potential to grow and to create
shareholder value.
• Our core strengths will enable us to
innovate and to bring innovation to market
faster, more effectively and more efficiently
than competition.
• Our organization structure will enable us to

11. Thank you !!