The Worlds No1
Business Growth Community™
You ARE in the Right Room…
Top   3 Questions Business Owners Face…




                        £
Our Format this morning…
Meet Our Main Sponsor …
Business Growth Training to
“REV UP” Your Sales, Profits & Success
Theo – The Video Sales Master!
Our Goal: To Set YOU Up for Sustainable Growth
Your Breakfast Question …
Time for the…
The Worlds No1
Business Growth Community™
Who Drives Me…
Founder & CEO – Paul Avins…




              University       Business
 Dyslexic     Drop Out          Builder     Sales &
                                            Marketer




                            Global        Award
            Author          Trainer       Winning
                                          Coach




                                 BWC
            International
                                Founder
               Speaker
Our Vision…
To Ignite Business Growth by Training & Coaching
     10,000 Driven Business Owners a year
Our Mission…

  To Deliver World Class Business & Personal
    Development Training that Fast Tracks
         Business Owners to Success!
Meet some of Our Club Mentors
The Worlds No1 Business Growth
Community™ for Serious Business Owners…




    Training         Content        Communities
      and              and              and
    Coaching        Resources       Masterminds
What Club Members Tell Us they Love
Business Automation Works
            Alasdair McWilliam
     Infusionsoft Certified Consultant
Are you leaving money on the table?
Do You Suffer From
Multiple System Chaos?
Perfect Customer Lifecycle
Traffic Attraction Strategies
Lead Capture Strategies
Lead Nurture Strategies
Sales Conversion Strategies
Wowing Customer Strategies
Upsell Strategies
Referral Strategies
Do You Suffer From
Multiple System Chaos?
“Infusionsoft helped us recently convert 3 new
franchisees - worth £60k now and £150k+ over
the next 10 years...not a bad return on our first
          few months with Infusionsoft”

          Catherine Rogers, Ovengleam
              Oxford BWC Member
“Our event attendances are up. Our Membership
          sales are up. We love you!”

                Warren Cass
             MD - Business Scene
Open Day Offer

Two reasons to visit the Stand


1) Get your FREE copy of the handout
Open Day Offer
Two reasons to visit the Stand


1) Get your FREE copy of the handout


2) Book your own 90-minute 1:1 Mapping
  Session, to create your own Marketing
  Automation Plan, personalised to your business
Normally £197
Your Special Open Day Offer!


Only £97 for the first 5 people to
        visit the stand
Stop Wasting Money!
Start Getting More Leads & Customers
Sin No4 no Clear USP, Guarantee or Offer
Why Have a USP and Guarantee?


1. Positions you for higher prices

2. It will increase conversion rates

3. It will scare your competition

4. It will generate more enquires

5. It will create word of mouth “buzz”

6. Lowers the barrier to ownership
The 4 Types of Customer Fuel ...




   D Grade         C Grade       B Grade         A Grade

  V.Low Profit    Low Profit   Medium Profit   High Profit

    High             Low          High             Low
 Maintenance     Maintenance   Maintenance     Maintenance
Your 5 Step USP Checklist…



 My Product / Service is…
  For
   (your target customers)
  Who are dissatisfied with
   (the current offerings)
  The Problem we solve is
   (The specific pain people have)
  Unlike – Because we
   (competitive product/service)
  So that you get
   (describe key benefit / result)
Your 30 Second Spotlight …


What’s Your Business Name?

Some Humanity!
          or
Sell the PROBLEM You solve!

How can We HELP You?

What is your Call to Action?
So what’s the …
Our CORE Belief is that …


 “Continued Learning is the
 ONLY Real Source of
 sustainable competitive
 Advantage in Business
 today!” Tom Peters
Always Remember …



                “A Formal education will make
                  you a Living – self Education
                   will make you a Fortune!”
                           Jim Rohn
A Big Shift in Your….
9 Strategic & Tactical Functions of a
Successful Business You’ll Learn to Master..




                        Mind Set
Learning Choice’s for Business Success
IMPACT




                                              COACHING &
                                              MENTORING
                           TRADITIONAL
                            TRAINING         “Accountability
                                              & Mentoring
         SELF EDUCATION    “Learn How to
                          Implement alone”      Support”
              “What”

                                       ENGAGEMENT SUPPORT
What do YOU invest in
Your Education Vs Entertainment?




   Business MBA                          Average Household
    (Part Time)                            Entertainment
     - £40,000!                               Budget
                                          Approx - £5,000!


                  Private 121 Business
                        Coaching
                  - £18,000 / £30,000
What’s Your Highest ROI..?




• “For every $1 Invested in
  Personal Development
  and Business Skills
  Training You get back
  $30 over time!”

• Brian Tracy
Author, Speaker, Coach
Who is Membership for...?



   Business        Business      Trainers     Creative &
   Owners &      Professional   Coaches or    Web Based
  Sole Traders     Services     Consultants   Businesses




      ?              ?              ?             ?
What do YOU Receive as a Member?



                •   24 x Club Meetings a Year
                •   8 x Business Building Workshops
                •   4 x 90 Day Planning Sessions
                •   1 x Set Up for Success Session
                •   Joint Venture Partnership Program
                •   Own Profile Page On BWC Website
                •   Discounts on Events & Open Days
 Coaching and
   Training
Real Member Results …


“Following our BWC Mentors advice
 We’ve increased Enquires 100%
           on last year!

 And Conversions are Up 60%.”

        Nial Douglas (MD)
         Full Circle Travel
What do YOU Receive as a Member?




               •   24/7 Business Success Academy
               •   Recordings of Training Sessions
               •   2 x Business Coaching Sessions
               •   1 x Web Site Critique
               •   1 x Marketing Critique
               •   34 Question Business Evaluator
    Content    •   12 Months of Educational Resources
      and
   Resources
Real Member Results…




                        “Since implementing New
                         Marketing Strategies on
                       our Web Site our Enquires
                       have increased x 10 and we
                        have had our best Month
                         EVER in over 7 years!"
                            Graham Carson (MD)
                              www.incauk.biz
What do YOU Receive as a Member?



                 • World Class Business Coaching
                 • Learn from Business and
                   Personal Development “Giants”
                 • Access to Membership Network
                   to find World Class Suppliers
                 • Ability to Visit other Clubs &
                   Countries 
  Communities
      and        Your Membership Value =
  Masterminds
                         £6,025
Our Business Growth Formula Works!
Guests Who Take ACTION get Rewarded


          PLUS our
                 6 Month 150%
          Money Back Guarantee
Join TODAY and You’ll Receive…£247!
The Worlds No1
Business Growth Community™
Your 30 Second Spotlight …


What’s Your Business Name?

Some Humanity!
          or
Sell the PROBLEM You solve!

How can We HELP You?

What is your Call to Action?

Oxford Open Day March 2013

  • 1.
    The Worlds No1 BusinessGrowth Community™
  • 2.
    You ARE inthe Right Room…
  • 3.
    Top 3 Questions Business Owners Face… £
  • 4.
    Our Format thismorning…
  • 5.
    Meet Our MainSponsor …
  • 7.
    Business Growth Trainingto “REV UP” Your Sales, Profits & Success
  • 8.
    Theo – TheVideo Sales Master!
  • 9.
    Our Goal: ToSet YOU Up for Sustainable Growth
  • 10.
  • 11.
  • 13.
    The Worlds No1 BusinessGrowth Community™
  • 14.
  • 15.
    Founder & CEO– Paul Avins… University Business Dyslexic Drop Out Builder Sales & Marketer Global Award Author Trainer Winning Coach BWC International Founder Speaker
  • 16.
    Our Vision… To IgniteBusiness Growth by Training & Coaching 10,000 Driven Business Owners a year
  • 17.
    Our Mission… To Deliver World Class Business & Personal Development Training that Fast Tracks Business Owners to Success!
  • 18.
    Meet some ofOur Club Mentors
  • 19.
    The Worlds No1Business Growth Community™ for Serious Business Owners… Training Content Communities and and and Coaching Resources Masterminds
  • 20.
    What Club MembersTell Us they Love
  • 21.
    Business Automation Works Alasdair McWilliam Infusionsoft Certified Consultant
  • 22.
    Are you leavingmoney on the table?
  • 23.
    Do You SufferFrom Multiple System Chaos?
  • 24.
  • 25.
  • 26.
  • 27.
  • 28.
  • 29.
  • 30.
  • 31.
  • 32.
    Do You SufferFrom Multiple System Chaos?
  • 33.
    “Infusionsoft helped usrecently convert 3 new franchisees - worth £60k now and £150k+ over the next 10 years...not a bad return on our first few months with Infusionsoft” Catherine Rogers, Ovengleam Oxford BWC Member
  • 34.
    “Our event attendancesare up. Our Membership sales are up. We love you!” Warren Cass MD - Business Scene
  • 35.
    Open Day Offer Tworeasons to visit the Stand 1) Get your FREE copy of the handout
  • 36.
    Open Day Offer Tworeasons to visit the Stand 1) Get your FREE copy of the handout 2) Book your own 90-minute 1:1 Mapping Session, to create your own Marketing Automation Plan, personalised to your business Normally £197
  • 37.
    Your Special OpenDay Offer! Only £97 for the first 5 people to visit the stand
  • 38.
    Stop Wasting Money! StartGetting More Leads & Customers
  • 39.
    Sin No4 noClear USP, Guarantee or Offer
  • 40.
    Why Have aUSP and Guarantee? 1. Positions you for higher prices 2. It will increase conversion rates 3. It will scare your competition 4. It will generate more enquires 5. It will create word of mouth “buzz” 6. Lowers the barrier to ownership
  • 41.
    The 4 Typesof Customer Fuel ... D Grade C Grade B Grade A Grade V.Low Profit Low Profit Medium Profit High Profit High Low High Low Maintenance Maintenance Maintenance Maintenance
  • 42.
    Your 5 StepUSP Checklist… My Product / Service is…  For (your target customers)  Who are dissatisfied with (the current offerings)  The Problem we solve is (The specific pain people have)  Unlike – Because we (competitive product/service)  So that you get (describe key benefit / result)
  • 44.
    Your 30 SecondSpotlight … What’s Your Business Name? Some Humanity! or Sell the PROBLEM You solve! How can We HELP You? What is your Call to Action?
  • 45.
  • 46.
    Our CORE Beliefis that … “Continued Learning is the ONLY Real Source of sustainable competitive Advantage in Business today!” Tom Peters
  • 47.
    Always Remember … “A Formal education will make you a Living – self Education will make you a Fortune!” Jim Rohn
  • 48.
    A Big Shiftin Your….
  • 49.
    9 Strategic &Tactical Functions of a Successful Business You’ll Learn to Master.. Mind Set
  • 50.
    Learning Choice’s forBusiness Success IMPACT COACHING & MENTORING TRADITIONAL TRAINING “Accountability & Mentoring SELF EDUCATION “Learn How to Implement alone” Support” “What” ENGAGEMENT SUPPORT
  • 51.
    What do YOUinvest in Your Education Vs Entertainment? Business MBA Average Household (Part Time) Entertainment - £40,000! Budget Approx - £5,000! Private 121 Business Coaching - £18,000 / £30,000
  • 52.
    What’s Your HighestROI..? • “For every $1 Invested in Personal Development and Business Skills Training You get back $30 over time!” • Brian Tracy Author, Speaker, Coach
  • 53.
    Who is Membershipfor...? Business Business Trainers Creative & Owners & Professional Coaches or Web Based Sole Traders Services Consultants Businesses ? ? ? ?
  • 54.
    What do YOUReceive as a Member? • 24 x Club Meetings a Year • 8 x Business Building Workshops • 4 x 90 Day Planning Sessions • 1 x Set Up for Success Session • Joint Venture Partnership Program • Own Profile Page On BWC Website • Discounts on Events & Open Days Coaching and Training
  • 55.
    Real Member Results… “Following our BWC Mentors advice We’ve increased Enquires 100% on last year! And Conversions are Up 60%.” Nial Douglas (MD) Full Circle Travel
  • 56.
    What do YOUReceive as a Member? • 24/7 Business Success Academy • Recordings of Training Sessions • 2 x Business Coaching Sessions • 1 x Web Site Critique • 1 x Marketing Critique • 34 Question Business Evaluator Content • 12 Months of Educational Resources and Resources
  • 57.
    Real Member Results… “Since implementing New Marketing Strategies on our Web Site our Enquires have increased x 10 and we have had our best Month EVER in over 7 years!" Graham Carson (MD) www.incauk.biz
  • 58.
    What do YOUReceive as a Member? • World Class Business Coaching • Learn from Business and Personal Development “Giants” • Access to Membership Network to find World Class Suppliers • Ability to Visit other Clubs & Countries  Communities and Your Membership Value = Masterminds £6,025
  • 59.
    Our Business GrowthFormula Works!
  • 60.
    Guests Who TakeACTION get Rewarded PLUS our 6 Month 150% Money Back Guarantee
  • 61.
    Join TODAY andYou’ll Receive…£247!
  • 62.
    The Worlds No1 BusinessGrowth Community™
  • 63.
    Your 30 SecondSpotlight … What’s Your Business Name? Some Humanity! or Sell the PROBLEM You solve! How can We HELP You? What is your Call to Action?

Editor's Notes

  • #2 Good morning & welcome to TBWC Open Day! - ASK Two Questions: How many have been to a BWC Open Day before?How many of you as Visitors is this your first Open Day?
  • #4 Customers – How do You get New Ones & How to Keep the Ones you have? Grow My Business?Profits – How do I Maximize them Under BIG pressures on Margins & Prices? Make More Personal Income?Market Place – What’s going to happen in the future? Where are we heading? What do I need to do to Stay Head?
  • #5 Thank People for Investing their Time – the MOST Valuable commodity.We REWARD people who Take Action & Invest with Success Tools & StrategiesFORMAT ….. Tell you a little bit more about usExercise / sponsors / 30 seconds BreakBack in the room to hear from our second sponsor & membersPaul will introduce us to Michael Losier … really exciting all the way from Canada
  • #8 Secret
  • #10 To Give You the “Opportunity” to Access the Strategies, Skills and Support You need to Grow…And I’ll be giving you the opportunity to join our Community later when I tell you more about how we work…
  • #11 Link this USP seeding about BWC – Blended Learning is OUR USP - worlds most powerful training coaching & support networkIts all part of the accelerated learning systems we useTo help you turboboost your businessBreakfast Question is an example of this…Q …….What is the No1 Reason Customers of Yours buy from you? …….. 2 MIN WARNING
  • #12 Frame Up the “Get to Meet People Game!”QUESTION – Raise Your Right Hand if you attended today wanting to make more contacts and connections? (Raise you hand as well as a Visual Trigger)
  • #14 Attention! – Make Sue you replace Main Logo with YOUR Club Specific Logo!!Global Brand – Local Community
  • #16 Known Paul….. OpportunityPaul is my mentor coach and inspirationLaugh about me telling clients not to waste money on a franchise when they could do the self same thing aloneHe is now here to share with you his wealth knowledge and experience – please welcome Paul Avins - TBWC Founder & Master Coach
  • #18 Two meetings a month /On line videos and webinars1:1 mentoring / Web & marketing critiqueLearning materialWealth Creators - Huge opportunity - I AM NOW PUBLISHED!This has spurred me on to write my own book and have encourages some other members to seriously consider the opportunity
  • #19 Why we are Building this Community!
  • #20 This Our USP!!!Sell the BENEFITS of each of the 3 Key Elements…
  • #21 Learn New Skills – Most Biz Owners have more training to drive their car to the event that to Drive their Business to Success!!!Fresh Ideas – You have to get out of your own industry to Learn new strategies that can transform your businessNew Relationships – It’s not JUST what you know it’s also WHO you know – Joint Ventures are VERY Powerful right now…
  • #43 Help Your Prospect Get Who You Are & What the Opportunity is…Practice Time! Move Round the room and Tell Your Big Idea to 5 People in this format!The Brain Looks for Movement & Doesn’t see things that Stand Still!!
  • #45 Thank you ,<Sponsoring Member> – how many of you learnt something from Graham-------------------------------------------------HUMANITY The problems you solve - How we can help you - And what is the call to actionPlease be succinct – keep to the 30 secs and give everyone a chance to speak - Angela will ring a bell at 30 secs and I would ask that you stop wherever you are and allow the next person to speakFirst I would like to hear from those business that have sponsored us here today and supported this event in our Exhibition and made it all possible….
  • #46 BlogsBooksProductsSpeakingEventsNumber of ClubsMentoring
  • #47 So just what is your strategy for success - There are only 3 Types of People in Business:People who watch things happenPeople who Make things HappenPeople who wonder what the Hell HappenedTom Peters global expert on leadership and management - Considered a Global Management Expert is Author of Books including – In search of ExcellenceContinuous learning…………………. CORE PHILOSOPHY OF TBWCSell the BENEFITS of the Monthly Learning Resources…Hold Up CD’s or Products
  • #49 Advanced Presentation Tip: If you Can Hide this Slide and Draw on a Flip Chart as Tetrahedron! Around Thinking…
  • #50 Key Exercise – Mark Yourself out of 10 on each area based on Your Knowledge & Skills! How do you score out of 90 & what did you just learn about the Skills You Need to Develop to Grow Your Business?This is a Great Coaching Opportunity – Drive up involvement and get people talking on the tables…
  • #51 There are some learning choices to be made by successful business ownersSelf Education – books – academic - Q: Who here has Business Books at home they have been meaning to get around to reading? ……………….. Raise left hand and this is the Negative AnchorTraditional Training – courses, etc. where you come away having retained about 10% of what you have been told - & reams of paper that you will probably never look at againMentoring & Coaching – accountability – where an expert can walk beside you and guide you in the right direct – good but can be costly – minimum of £500 per month with experts charging in the region of £2KAt TBWC we believe that merging these three things has more impact Creates inspiration for growth change and successSELF EDUCATION = READING BOOKS Q: Who here has Business Books at home they have been meaning to get around to reading? Raise left hand and this is the Negative AnchorTRADITIONAL = Poor retention of Knowledge, less that 20% 4 weeks later – little change resultingACCONTABILITY = PROVEN to drive KNOWLEDGE into ACTIN – Get Paid on what You get DONE!
  • #52 Brian Tracey says – for every $1 invested in training it RETURNS you $30 over time!!
  • #54 Power of ASSOCIATION – You become who you spend time around!10% give or take what your Industry is doing…You Are Joining a Community of Like Minded Business Owners Who Get YOU 
  • #61 Go to Flip Chart for Price Outline..
  • #63 Good morning & welcome to TBWC Open Day! - ASK Two Questions: How many have been to a BWC Open Day before?How many of you as Visitors is this your first Open Day?
  • #64 Thank you ,<Sponsoring Member> – how many of you learnt something from Graham-------------------------------------------------HUMANITY The problems you solve - How we can help you - And what is the call to actionPlease be succinct – keep to the 30 secs and give everyone a chance to speak - Angela will ring a bell at 30 secs and I would ask that you stop wherever you are and allow the next person to speakFirst I would like to hear from those business that have sponsored us here today and supported this event in our Exhibition and made it all possible….