How to Avoid Networking Nightmares and
      go from Rapport to Referral
Why Network in the First Place…




•   Great way to start new Relationships…
•   Low cost Lead Generation…
•   Informal and Low Pressure…
•   Can Position You as an Expert…
•   Find new Suppliers…
•   Develop Your Sales Funnel…
•   Identify Speaking Opportunities…
Sin 1: Poor Planning & Preparation…




 • Plan: Your time out…
 • Do: Your research into
   type of event, costs and
   who attends…
 • Check: Rules of the
   Networking Meeting…
 • Act: Visit, Connect and
   Evaluate Results…
Sin 2: Not being Professional…

                           Turning Up Late or
                            Rushing Off early




      No Clear Goals or                         Talking All about You
    Measure of Success                          and NOT Listening!




    Only Looking for       The 8 Relationship
                                                     Not Carrying Tools
       SALES Now!           Killing Habits of
                                                     like a Pen
                            Poor Networkers



             Poor Dress
                                                Staying with People
        Choices, Looking
                                                You already Know
           Unsuccessful



                              Not Asking
                              Questions
Claim Your FREE Business Card Checklist!
Sin 2: Not Bringing Your Business to life…
Sin 3: Having a Poverty Mind Set


  ① Only see’s number of people
    in the room – Rule of the
    250 multiplier…
  ② Thinks Short Term – it cost
    me £15 for food how many
    leads did I get for it?
  ③ Speaks badly of competitors
    and other members…
  ④ Jumps from person to
    person looking for their type
    of Prospect…
  ⑤ Never offers to Help others…
Sin 4: No Clear Message or Value Proposition
40 Second Spotlight – Get Promoting!


What’s Your Business Name?

Some Humanity!
          or
Sell the PROBLEM You solve!

How can You HELP them?

What is the Next Step?
Sin 5: Focused on Selling Vs Giving First…
5 Steps from Rapport to Referral



     5   Seconds
         to first
          IMPRESS    5  Minutesto
                        CONNECT
                                    55   Minutesto
                                         EDUCATE




 5  Touches
        to
     CONVERT
                                     5       Referrals
                                            from this
                                           RELATIONSHIP
Sin 6: Not working the Room…
How to Correctly work a Room…
Sin 7: Not Following Up & Building
Relationships with Contacts made…
Money Loves Speed…Follow Up Fast!
People buy when They Want to buy...




                             80%
                             of leads you consider


  67%
                             to be ‘dead’ will buy
                             within 2 years IF you
                             Stay in contact…
  of prospective buyers               Sirus research
  tell you ‘no’ today will
  be ready to buy in the
  next year…
          Gartner research


  NEXT 12 MONTHS                WITHIN 2 YEARS
Build Profitable Long Term
Relationships & Partnerships
What Were Your Top 3 Learning’s or Ideas..?
Where are You Choosing to Invest…?




    Education                        Entertainment
The Worlds No1 Business Growth
Community™ for Serious Business Owners…




  Professional        Blended             Positive
 Networking &        Training &            Local
 Joint Ventures      Coaching             Support
Claim 1 Months FREE Membership
Valued at £99 today ONLY!
The World’s No1
Business Growth Community™
See You at the Next Meeting!

7 sins of networking.2012

  • 1.
    How to AvoidNetworking Nightmares and go from Rapport to Referral
  • 2.
    Why Network inthe First Place… • Great way to start new Relationships… • Low cost Lead Generation… • Informal and Low Pressure… • Can Position You as an Expert… • Find new Suppliers… • Develop Your Sales Funnel… • Identify Speaking Opportunities…
  • 3.
    Sin 1: PoorPlanning & Preparation… • Plan: Your time out… • Do: Your research into type of event, costs and who attends… • Check: Rules of the Networking Meeting… • Act: Visit, Connect and Evaluate Results…
  • 4.
    Sin 2: Notbeing Professional… Turning Up Late or Rushing Off early No Clear Goals or Talking All about You Measure of Success and NOT Listening! Only Looking for The 8 Relationship Not Carrying Tools SALES Now! Killing Habits of like a Pen Poor Networkers Poor Dress Staying with People Choices, Looking You already Know Unsuccessful Not Asking Questions
  • 5.
    Claim Your FREEBusiness Card Checklist!
  • 6.
    Sin 2: NotBringing Your Business to life…
  • 7.
    Sin 3: Havinga Poverty Mind Set ① Only see’s number of people in the room – Rule of the 250 multiplier… ② Thinks Short Term – it cost me £15 for food how many leads did I get for it? ③ Speaks badly of competitors and other members… ④ Jumps from person to person looking for their type of Prospect… ⑤ Never offers to Help others…
  • 8.
    Sin 4: NoClear Message or Value Proposition
  • 9.
    40 Second Spotlight– Get Promoting! What’s Your Business Name? Some Humanity! or Sell the PROBLEM You solve! How can You HELP them? What is the Next Step?
  • 10.
    Sin 5: Focusedon Selling Vs Giving First…
  • 11.
    5 Steps fromRapport to Referral 5 Seconds to first IMPRESS 5 Minutesto CONNECT 55 Minutesto EDUCATE 5 Touches to CONVERT 5 Referrals from this RELATIONSHIP
  • 12.
    Sin 6: Notworking the Room…
  • 13.
    How to Correctlywork a Room…
  • 14.
    Sin 7: NotFollowing Up & Building Relationships with Contacts made…
  • 15.
  • 16.
    People buy whenThey Want to buy... 80% of leads you consider 67% to be ‘dead’ will buy within 2 years IF you Stay in contact… of prospective buyers Sirus research tell you ‘no’ today will be ready to buy in the next year… Gartner research NEXT 12 MONTHS WITHIN 2 YEARS
  • 17.
    Build Profitable LongTerm Relationships & Partnerships
  • 18.
    What Were YourTop 3 Learning’s or Ideas..?
  • 19.
    Where are YouChoosing to Invest…? Education Entertainment
  • 20.
    The Worlds No1Business Growth Community™ for Serious Business Owners… Professional Blended Positive Networking & Training & Local Joint Ventures Coaching Support
  • 21.
    Claim 1 MonthsFREE Membership Valued at £99 today ONLY!
  • 22.
    The World’s No1 BusinessGrowth Community™
  • 23.
    See You atthe Next Meeting!

Editor's Notes

  • #4 Coach the Room about “Getting Present” Turn Off Phone’s – BE HERE!If You are Not OPEN & PRESENT YOU”LL MISS the BIGGER Learning's & DISTINCTIONS That can change your LIFE!Most Business Owners are too Focused on their To Do List rather than being “With” Their Team, Their Customers etcHigh Performers – GIVE MORE ENERGY – BIG ENERGY ATTRACTS BIG RESULTS!
  • #5 Exercise: Top 3 things you want to Learn from this Workshop?
  • #12 So here’s your opportunity to tell us about your businessHUMANITYThe problems you solveHow we can help youAnd what is the call to actionPlease be succinct – keep to the 30 secs and give everyone a chance to speak - Angela will ring a bell at 30 secs and I would ask that you stop wherever you are and allow the next person to speakWe will listen to half the room now and the other half a little laterFirst I would like to hear from those business that have sponsored us here today and supported this event
  • #13 Add in 5 Steps from Referral to Rapport
  • #24 The OLD Model does not work any more – 1,2 or 3 Day Intensives leave you overwhelmedTime Away from Your Business is more of a challenge than ever beforeWe DECIDED there must be a better way – There is…Professionally Run Networking Meetings – by a Qualified MentorBlended Training & Coaching to DRIVE you to the next level – Practical, Prove & Profitable Strategies & Tools with a 7 Year Record of Success!!LOCAL Like Minded Support – As Being in Business for Yourself Can be Very Lonely at Times
  • #26 Good morning & welcome to TBWC Open Day! - ASK Two Questions: How many have been to a BWC Open Day before?How many of you as Visitors is this your first Open Day?