The document is a marketing pitch for the Matrix Business Academy, which provides business training and resources. It summarizes that the Academy was founded by successful entrepreneurs to share their expertise in growing businesses. It offers members tools, training videos, and one-on-one support to significantly increase profits through strategies in marketing, sales, and other areas. The Academy aims to give members everything they need to take their business to the next level of success.

1. matrix
business
academy
Welcome to the
Matrix Business
Academy…
when you absolutely positively need results

2. Welcome to the Matrix
Business Academy
Are you ready for Success?
Are you ready to drive your business forward
and leave your competitors at the starting line?
Are you ready to grow profits beyond your
expectations?
If yes, then you’ve come to the right place.
The Matrix Business Academy is the leader in bringing businesses into the twenty
first century, whilst using unique tried and tested methods to guarantee unrivalled
success and profits as small businesses develop into successful big brands.
By becoming a member of our academy you will receive the secrets to secure your
successful future, we will guide you every step of the way, and make sure you never
worry about your competition. Just as we are leaders in our field, we are ready to
make sure you will be too!
Our Fantastic Foundations that will push Your Business Forward!
The Matrix Business Academy was founded by a team of extraordinary
entrepreneurs and consultants. All exceptionally successful in their chosen fields
they came together to share their wisdom, know-how and business strategies with
the Academy’s members, ensuring every business involved in the Academy has
access to each tool required to take their company to the next level and beyond.
We have names you will recognise, and entrepreneurs that are household names,
guaranteeing you will feel trust and anticipation as their advice and assistance takes
your business to a new level.
Originating in the UK the Academy is now global, providing modern training and
tools for a multitude of industries which are proven to work in any country anywhere
in the world.
We pledge to deliver to you as a member:
• Excellence in business training ensuring you receive your desired results FAST
• One to one assistance from a range of Industry experts, some household names
and famous entrepreneurs
• A completely modern training program with advanced materials and resources,
ensuring your business is always one step ahead.

3. Our Founders are proud to welcome you to the Academy and are eager and excited about making
your business an unrivalled success; our founders would like to welcome you personally, and will
play an integral role in driving your business forward whilst leaving your competitors trailing behind.
Meet Wayne Morris, Graduating from University with a BA (Hons) in Business
Decision Analysis his first assignment was to facilitate the American railway company Amtrak
National Railroad Passenger Corporation to roll out a fresh approach for managing and budgeting,
he lead the senior management on a journey of their own discovery of the Harvard University
Balanced Scorecard, a model which was successfully presented at board level to help the
organisation work towards self-sufficiency by 2003, having been awarded $5.2 billion by congress.
Wayne has successfully re-engineered and re-launched 6 failing UK based businesses, reducing
his client’s bad debts by up to 75% and seriously increasing turnover in partnership with owners and
executives. He has developed his ability to rapidly assist small and medium sized business owners
producing astounding results for owners and investors.
Wayne’s pragmatic approach to business led him to add coaching to his successful management
consulting skills. He founded one of the UK’s fastest growing businesses coaching firms and working
alongside accountants and national banks; he has trained and coached numerous UK based
businesses implementing strategies and tactics to double profits, with an average of 68% growth in
proceeds across all of the companies he has worked with. He has led numerous small businesses to
success, with one client achieving 500% return on invested capital and another client achieving £2.4
million pounds in revenues, per annum, after just 24 months.
Meet Paul Weller, having over 20 years accounting experience he built a thriving
accountancy practice from scratch into a leading accountacny and tax organisation.
Paul is now considered one of the UK’s formidable Tax Specialists, working with leading UK Tax
Barristers and Planners to develop exciting tax and profit extraction strategies.
Paul’s main focus is building relationships with organisations who can offer Matrix members leading
edge strategies.
Both Wayne and Paul will be extremely proactive within the Academy, hosting
webinars and seminars alongside their team to ensure members receive the very best level of
service the Academy can provide.

4. The Launch Special Offer
Unique Discounted Membership Fees
The Standard base fee for the Academy Membership is £197 per calendar month, this
gives you complete access to the Academy and the tools, programmes and resources.
Members also get access to the £10,000 3 Step Profit Challenge.
However, we have an outstanding launch offer, if introduced to the academy through
one of our preferred partners, for just £1 – yes ONE POUND – you will receive the first
month’s membership.
We’re so confident that you’ll be astounding by the results we create that we are
offering this as a limited time offer, and subsequent months will be charged at LESS
THAN HALF PRICE.
For £97 per month after your £1 initial membership, you will be a fully accredited
member of the Matrix Business Academy enjoying access to all the features, tools and
resources it contains whilst growing your profits beyond your expectations.
There are NO hidden costs, NO extended memberships, you can cancel your
membership at any time and it won’t cost you a penny.
Once you are a member of the Matrix Business Academy will allow you privileged
access to our:
£10,000 3 Step Profit Challenge
The 10K 3 Step Profit Challenge is a challenge we give to you as our member to
quickly find £10,000 in additional profits and demonstrate how powerful the Academy
materials are.
The Challenge is spread over 60 days and in that period you will receive our 10
Training videos, which gives you every tool you need as follows:
• Mini Video #1: Elevator Pitch Template
• Mini Video #2: Elevator Pitch Library
• Mini Video #3: Business Card Template
• Mini Video #4: Competition-Crushing Marketing
• Mini Video #5: Creating Your Own Marketing
• Mini Video #6: Create A Revenue Generating Website
• Mini Video #7: Write A Sales Letter That Actually Sells
• Mini Video #8: How To Generate UNLIMITED Leads For FREE
• Mini Video #9: How To Instantly DOUBLE Your Business’ Profits
• Mini Video #10: The Little Known Secret To Assuring The Future Success
Of Your Business cover

5. What to Expect from the Academy
It’s no coincidence that MBA also stands for Matrix Business Academy, however whilst an
MBA might normally only be achievable by a select few, the Academy is undoubtedly not.
The Academy offers a global revolution in online learning, fusing together corporate and
business training, coaching, mentoring and the equivalent of a scholastic MBA to deliver a
comprehensive business development programme to you.
Speakers and resource material contributors include business and marketing icons such as:
• Jay Abraham
• Michael Gerber
• Rich Schefren
• Robert Kiyosaki
• Donald Trump
• Mike Filsaime
• Armand Morin
• Paul Hartunian
• Joel Bauer
• John Childers
• Ali Brown (E-zine Queen)
• Paul Blackburn
• Bill Gates
• Jack Welch
• Wayne Morris
• and many others.
The nucleus of the Academy is the nine-part business development programme, and once
launched the Academy will start with Marketing and Sales:

6. The nucleus of the Academy is the nine-part
business development programme which begins
with: Marketing and Sales
When registering as a MeMber as part of our Marketing and sales
package you Will receiVe:
1) Over 30 hours of high-end un-cut and uncensored video footage from the most
influential marketing boffins on the planet! Videos Include; The 7 Figure Internet Code,
How to Get £1,000,000.00 of FREE Publicity, 101 Low Cost No Cost Lead Generation
Techniques, Killer Copywriting and Persuasive Marketing Tools, How to get Published
and Virtually Guarantee a Best Seller, Selling from the Platform, Effortless Wealth, How
to Smash through Mental Roadblocks to Success, and much more.
2) Highly-Advanced search engine optimisation strategies for small business owners
which are broken down into bite size training videos. You will discover how to create
content the search engines love, Frequent SEO Mistakes, How to Get Your Website
Indexed Fast, plus MANY MORE key SEO topics!
3) Ultra-Detailed training videos which will expose why your business must have an online
presence and will guide you through the process of developing or strengthening one. Key
topics include: Twitter, Facebook, YouTube, Social Networking and Social Bookmarking.
4) Shockingly detailed and broken-down sales and marketing strategies which will
guarantee an astounding growth in your ability to close a sale. This includes step-
by-step instructional videos giving an excellent understanding of the fundamentals of
internet marketing for business.
5) An 8-part in-depth training series where you will discover the concepts and
strategies which are the core of any responsive email marketing campaign. This series
focuses on how to make sure your emails are read and how to encourage readers to
take immediate action.
6) The 8 Styles of marketing for maximum results includes Guerrilla marketing,
Educational/expert marketing, Relationship and referral marketing, Online marketing,
Direct marketing, Channel marketing, Sales force marketing and Advertising.
7) Securing free publicity is one of the best returns for your business development.
8) Speeches, seminars, panels and roundtables, how to secure invites, conducting and
using a powerful client attraction tactic.
9) Developing and running a research programme the Trojan horse of getting in front of
the right prospects.
10) Developing a tactical marketing plan and implementing a sales system to monitor,
track and convert more prospects to clients than ever before. Follow up strategies to
convert prospects to clients
as you become a member
and grow accustomed
to the academy the
following will be
made available
at no extra cost

7. Business Ethics and Responsibilities
this section includes:
1) Social responsibility of a business, and how businesses can make a difference
2) Carbon credit and eco-friendly practices for ensuring compliance
3) Relativism and how ethics are relative to personal, social and cultural circumstances
Accounting 5) how to write a business plan which
attracts investment, this mini course covers
As a member you will have access to our everything from start to finish ensuring you
unique modern accounting techniques deliver an outstanding business plan
ensuring that you have the right numbers to 6) how to increase your revenue instantly
drive your business forwards including: is the complete formula for success unveiled,
dissected and demystified
1) the fundamental concepts of
accounting including The Entity, Cash 7) How to develop a rock solid profit
and Accrual Accounting, Objectivity, model as revenues alone are not enough for
Conservatism, Going Concern, Consistency, a viable business, let alone a successful one.
Materiality You will discover how to quickly identify the
fastest way to further profits and cash flow
2) the role of an accountant and the top
9 attributes to measure an accountant by, 8) Over 140 tactics for increasing
this mini-course created by accountants turnover including Increasing Transactions,
unveils some of the most shocking and costly Conversions, Price per Unit, Units per
accounting mistakes made by auditors, how Transactions, Reducing Returns and Bad
to spot them and how to avoid them Debts, Solving your Cash Gap Problems
3) The one simple formula you must know 9) Over 70 tactics for increasing profit
and understand for success margins including Gross Profit Margin,
Decreasing Fixed Costs, Increasing Pre-tax
4) Cash flow forecasting and modelling Margins, Reducing Tax Liabilities
for success
10) applying tax Mitigation strategies to
dramatically reduce your tax and increase
profits. Tax is a controllable business cost!

8. Organisational Development,
Behaviour and Culture
this diVision includes:
1) problem solving models, A 3 Step technique for swiftly solving
organisational problems, understanding and defining the problem.
Analysis and developing an Action Plan
2) psychology session, understanding and applying the APCFB
Model, Preconception and Behaviour Coaching for change and results
3) how to engage, motivate and mobilise a team. includes this
incredibly powerful programme helps you get to grips with your team,
including Know Your Employees. Develop Messages that Engage
and Mobilise, Earning the Right to Lead, Setting Clear Expectations
and Giving Great Feedback, Telling Stories that Engage, Inspire,
and Teach, Customise Leadership to the Individual, Recognise and
Acknowledge, Develop Employees for the Future and Getting Advice
On How To Be Better and How to Develop Team Building Systems
and Synergy in Meetings.
4) unleashing the leadership within which includes, Cultivating the
Right Attitude, Simple and Powerful Communication, Strengthening
Your Power Base, Successfully Influence Others, Moving Things
Forward, Fostering Collaboration, Giving Something Back
5) operations and procedures, shows how this how-to mini course
provides a complete guide to developing and documenting procedures
to help you improve your business performance and introduce
systemisation for consistency and quality of service
6) time Management, this exceptional area will help you reclaim
valuable time and cut weekly labour hours whilst increasing
performance

9. Quantitative Analysis
as Well as all of the aboVe, We also offer our MeMbers
coMprehensiVe quantitatiVe analysis Which includes:
1) decision tree analysis, understanding one of the best frameworks for
breaking down complex problems into manageable parts, this exceptional way
of analysing problems gives a clear can concise answers, every business
person should absorb this technique!
2) Cash flow analysis is an exceptional indicator of a business success or
failure by its flow of cash with its investments, which alludes many business
owners, in this classic mini-series you will discover not only how this works but
how to apply it in your own decision making processes
3) net present Value (npV) arms you with the ability to value projects and
investments in today’s money; NPV literally allows the comparison of projects
regardless of timing.
4) probability theory, whilst many business owners and entrepreneurs shy
away from statistics we embrace them and sanitise any rumour. Academy
members can utilise this area to excel past the majority of business people
5) regression analysis and forecasting discover some of the best models
for establishing relationships and forecasting in business. Relate Sales to
Price, Promotions and Market Factors; Stock Prices to Earnings and Interest
Rates; and Production Costs to Production Volumes. You will also learn how
to solve “what...if?” questions with in your business setting them leaps and
bounds above the competition.
Finance
at the centre of any business is the Money, and this section
Will deliVer you:
1) Business structures and the nature of the firm, from choosing the right
structure to investing in other firms.
2) risk assessment, including The Efficient Frontier, The Efficient Market
Hypothesis, Investment Types and Valuation Methods, The Stock Market, The
Options Market,
3) financial management, such as Business Investment Decisions,
Financing Decisions,
4) Mergers and acquisitions, one of the most exciting areas of business finance,
including Type of Acquisitions, The Valuation Process and Making a Bid

10. Operational Management
operational ManageMent is key to a successful business, here
at the Matrix business acadeMy We Will teach you:
1) the history of operations research, is a little known and undervalued area of
business which, once understood, you will realise the massive potential you have
at your disposal.
2) the problem solving framework, you will uncover the top five issues that arise
when striving to produce a product or service, Capacity, Scheduling, Inventory,
Standards and Control and how to deal with them.
3) flow diagrams, this area covers mapping out processes to find bottlenecks,
inefficiency and communication complications within a business.
4) linear programming (lp) provides the way of dealing with capacity
constraints, this one technique can save you a fortune and help maximise
production and profits
5) grant charts, this form of scheduling an entire production process or project
can be planned, critical tasks and bottlenecks can be identified.
6) critical path analysis (cpa), thanks to the 1950’s CPA was born, this method
of scheduling projects, job is exceptional, and every business owner needs to
acquire this vital tool.
7) queuing theory gives the answer to those of you whose customers or clients
have to endure queuing in order to deal with them. Ever been stuck in a line in a
shop or bank? Trapped on hold while trying to order over the phone? Think about
how it makes people feel. Then do something about it!
8) inventories. What is the optimal inventory level? This balancing act is examined
and explained so you can establish exceptional inventory management.
9) economic order quantities (eoq) is the one formula needed to help you as a
business owner find just the right quantity of inventory to order to keep parts, raw
materials, or shelf items to a minimum.
10) Materials requirement planning, planning for the necessities of materials
cuts overheads and reduces wasted cash
11) information technology from day to day software through to Customer
Relationship Management (CRM) systems, you will have it all at your fingertips,
this area helps you maximise your IT efficiently and effectively for business
success

11. Economics
econoMic play a huge part in driVing your business
forWard and We at the acadeMy Will deliVer training in:
1) supply and demand, The stable mate classic of economics
2) Microeconomics, Academy Members will learn Opportunity Cost,
Marginal Revenue and Cost, Marginal Utility, Price Elasticity and Market
Structures
3) Macroeconomics, Members learn Keynesian and Monetarist Theory,
Gross National Product Accounting and International Economics
Strategy
strategy is an essential part of keeping your business
ahead of your coMpetitors at all tiMes, our training
course includes:
1) the seven s Model, This mini-series reveals how to use The Seven S
Model for developing and implementing a strategy
2) the one page strategic plan, you will leap ahead of your competition as
you realise how this one tool can radically help implement a strategic plan
3) the value chain, the value of the businesses memberships and how it
adds value to your products
4) integrations and expansion strategies to help you to identify where a
your business performs in the value chain, Levels of Strategy, Expansion
5) industry analysis, this area covers the five forces that drive competition,
Threat of Substitutes, Threat of New Entrants, Bargaining Power of
Suppliers, Bargaining Power of Buyers and Intensity of Rivalry among
Competitors
6) competitive strategies, Signalling, Portfolio Strategies, Globalisation,
Synergy, Instrumentalism

12. The Academy has a comprehensive programme of business training
and development, combining the Academic elements of business
learning with the dynamics of business coaching and mentoring
bringing together materials from global experts to help business
owners, senior managers and entrepreneurs to excel – that’s YOU!
One of the strongest foundations of the Academy is marketing and sales, you
will receive our 52 Weekly E-classes delivered each week to only the wise and
profitable! Our system brings you a complete E-Lesson each and every week to
accurately swipe and start deploying for immediate effect within your business;
this includes many success stories that are sent by email to us regularly. We also
have some special not to be missed line ups as well. You can expect a weekly
cutting-edge Academy e-Learning system to provide you and your business with
education, resources, tools and templates to get and stay on top while CRUSHING
the competition online and offline!
Additional Academy Min-Courses include
product creation for small business owners: Constant innovation and product
creation is the crux of any entrepreneur. We show you how to create your own
online information product as well as how to outsource the job to qualified
freelancers.
Whether you’re a seasoned web developer or can barely open a web browser,
you’ll find excellent value in our website development training series.
beginner topics include: Finding a Domain Name, Web Hosting Concepts whilst
advanced topics include: How to Create a Membership Site from Scratch and
How to Create a Forum.
A behind-the-scenes look at how to generate a viral Effect for your online
business! We introduce you to the concept of viral marketing and then show you
how to create your own viral marketing campaign.

13. Resources
Our resources include over 40 documents and assets which
are critical to the success of any virtual or tangible business.
Some topics contain: Generating Online Traffic, Creating a
Press Release, Building a Joint Venture Army, Social Media,
Website Creation, Google Ad words, Product Launches, plus
MUCH MORE!
100’s of supporting workbooks, presentations tools and
guides to help you fully grasp and implement the Academy
materials for supreme results and victory.
As well as all this there is also an ever growing resource
reservoir of template documents and software for you as
business owners to start using and implementing to help you
achieve healthier results.
Certification:
Our Acronym does not spell MBA for nothing. By learning
through the Matrix Business Academy you will learn as much
as, if not MORE than you would studying for an MBA. You
can pick and choose which areas would suit your business
best, and you can tailor make courses to suit you. Adapted
to fit around any busy schedule, our courses result in
recognised accreditation and certification from the Matrix
Business Academy.
You have the option to be certified in each area of the
Academy.
As a Master Class member, your ultimate endorsement will
be obtained centred upon hours of study and an examination/
test.

14. matrix
business
academy
when you absolutely positively need results