My Keynote Presentation slides for the Fix Auto Franchise annual Conference in Birmingham, England.
The brief was to deliver a fast paced, content filled 45 min presentation that reflected the challenges in the market and gave ideas, models and examples of how to tapp Opportunities.
I used Business Wealth Club Members as well as my Private coaching clients as great examples, plus some powerful brand case studies from companies like Range Rover and Apple.
All finished off with some fun Videos to bring everything to life and put a smile on the delegates faces.
Feedback was VERY positive from the delegates and the client and I had a great time. Look forward to returning next year :-)
Attention! – Make Sue you replace Main Logo with YOUR Club Specific Logo!!Global Brand – Local CommunityWelcome everybody into the room with High Energy – “Grab a Seat, Grab a Seat – We have Lots of great information to share…”Good morning & welcome to TBWC Open Day! - ASK Two Questions: How many have been to a BWC before?How many of you as Visitors is this your first Open Day?
Amazon Vs Book Stores…
DEMO with Tripod!
Competition is within the existing market spaceFocus is on existing customers …Accept structure of existing industry – so spend time fighting to divide existing demand
How DO You or CAN You be disruptive…Ebay…
New Markets & New DemandCompetition is irrelevant Focus on non-customersI am going to have my strategy shape the structure of my environment
Value innovation is created in the region where a company’s actions favorably affect both its cost structure and its value proposition to buyers. Cost savings are made by eliminating and reducing the factors an industry competes on. Buyer value is lifted by raising and creating elements the industry has never offered. Over time, costs are reduced further as scale economies kick in due to the high sales volumes that superior value generates.
Oxford Member Result: Barry (The one holding the Olympic Medals)Sales up 445 After putting Marketing Systems in Place including CRM Software & Text Marketing
DEMO with Tripod!
Use the P1 / P2 / P3 – MacDonalds Plan..
When the New McClaren Super Car was Announced and people knew they were only making a limited number per year – Demand Shot up even though there was already a 2 year waiting list and a Deposit of £50,000.Concord Sales TOOK Off when BA Announced they we taking it out of service New Iphone / iPad in White – Perteck Watchches -
Tier 3 Customers: “The Evoque was developed specifically to broaden the appeal of the brand to younger, urban and design-conscious customers without compromising on performance”.Raising Buyer Value:‘If we want to grow this brand we must recognise that design is a differentiator in the marketplace. Great design is a gateway to customer desirability because it is the factor that makes the most significFunctional / Emotional Orientation“design is the thing which hits you in the face and resonates on an emotional level.”
Good morning & welcome to TBWC Open Day! - ASK Two Questions: How many have been to a BWC Open Day before?How many of you as Visitors is this your first Open Day?
Can’t think Creativity in your Day to Day Environment!
DEMO with Tripod!
Targets, Number of Leads per week, per lead source etcTell the Story of JJ & Me Buying the Blue Ray Player…
Who they are & what Platforms they hang out on?