The 7 sins of Marketing Witney Business Breakfast
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This was a short 30 min presentation give to local business owners in Oxfordshire wanting to get more Leads, Customers and Profits into their Business. It also helped my Son JJ raise over £150 for Charity, thanks to them.
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The 7 sins of Marketing Witney Business Breakfast
- 1. Stop Wasting Money! Start Getting More Leads & Customers
- 2. Founder & CEO – Paul Avins… University Business Dyslexic Drop Out Builder Sales & Marketer Global Award Author Trainer Winning Coach BWC International Founder Speaker
- 3. Our Mission… To Deliver World Class Business & Personal Development Training that Fast Tracks Business Owners to Success!
- 4. Meet some of Our Mentors
- 6. The Main Functions of Your Marketing
- 7. Sin No1: Not Nailing Your Niche
- 8. Real Member Results – Web Site Enquires have increased x 10 = Best Month EVER!!!
- 9. Sin No2: Over reliance on TOO few Lead Sources 1. Website 10. Networking 2. Google Adwords 9. Referrals 3. E-mail Marketing 8. Social Media 4. Direct Mail 7. Speaking / Events 5. Telemarketing 6. Joint Ventures
- 10. Real Member Results … “Following our BWC Mentors advice We’ve increased Enquires 100% on last year! And Conversions are Up 60%.” Nial Douglas (MD) Full Circle Travel
- 11. Sin No3: Wrong Marketing Investment… Local Geographical Area 10% 60% Existing Customers 30% New ‘A’ Prospects
- 12. Real Member Results … “After my First BWC Workshop I went Back and called my Top 6 Customers And generated over £7,000 in new sales In one afternoon! I Highly Recommend this Club to all My customers as I know the value it adds.” Roger Farrell (MD) Acacia Accounting / Investor
- 13. Sin No4: No Clear USP, Guarantee or Offer!
- 14. Sin No5: Not Harnessing the Power of a MONEY TIME ENERGY & STRESS YOU SAVING
- 15. No Systems = Stress and Disaster! Lost Leads… Follow up Failure! Marketing Mess Ups Falling Profits Loosing BIG Customers Low Team Moral Inefficiency and Duplication Worry & Sleepless Nights!
- 16. Sin No6: Not Knowing Your Numbers Acquisition Cost Lifetime Value
- 17. Why Loyal Customers are More Profitable Price Premium Referrals Cost Savings Revenue Growth Base Profit 0 1 2 3 4 5 6 7 ©©©PA Enterprises Ltd 2009
- 18. Sin 7 – Not Harnessing the Power of Social Media before it’s too late…
- 19. The 4 Keys to Social Media Success… Reputation Authority Visibility Engagement
- 20. The 3 M’s in Marketing Success… Your Target Market Your Message to that Market The Media you use, Online or Offline
- 21. What Were Your Top 3 Learning’s or Ideas..?
- 22. JJ Needs YOUR HELP…
- 23. See You at the Next Meeting – 29th May
- 24. The Worlds No1 Business Growth Community™
Editor's Notes
- Known Paul….. OpportunityPaul is my mentor coach and inspirationLaugh about me telling clients not to waste money on a franchise when they could do the self same thing aloneHe is now here to share with you his wealth knowledge and experience – please welcome Paul Avins - TBWC Founder & Master Coach
- Two meetings a month /On line videos and webinars1:1 mentoring / Web & marketing critiqueLearning materialWealth Creators - Huge opportunity - I AM NOW PUBLISHED!This has spurred me on to write my own book and have encourages some other members to seriously consider the opportunity
- How many of You want to Have More Influence Over Your Prospects?GREAT Marketing Makes Selling EASY!!!
- CAMPAIGNVs EVENT MindsetHand Out & Exercise for people to Fill in their Marketing Wheel…
- Ask about Databases? E-mail Marketing etcMarketing Funnel is a SYSTEM
- Most Businesses Loose Money on the First Sale – often called Going Negative to get a Customer
- Sell the Fact That we Cover a Who Work shop on Just This Subject as it’s So Important!!!!SELL THE NEXT WORKSHOP IN THE CAMPAIGN
- When you break this Down for Business Owners they like the FRAMEWORK they can access!
- Good morning & welcome to TBWC Open Day! - ASK Two Questions: How many have been to a BWC Open Day before?How many of you as Visitors is this your first Open Day?