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3 M Formula to MASSIVE Results in Your Salon Business
The document outlines the author's extensive experience in business coaching, having coached 157 private clients and generated over £120 million in sales and profits. It emphasizes the importance of continued learning for competitive advantage, effective marketing strategies, and understanding customer retention to drive profits. Key points include a focus on direct response marketing, profit generation strategies, and the significance of mindset in achieving business success.
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3 M Formula to MASSIVE Results in Your Salon Business
- 1. 3M Formula toMASSIVE Results
- 2. About Me…& WhatI Believe… 10 Years Business Coaching – Turbo Coach! Coached 157 Private Clients Generated over £120million in Sales & Profits for Clients…
- 3. Creator of … Howto Boost Your Business by 101%
- 4. Mix Your PASSIONwith Your Business!
- 5. The Worlds No1 BusinessGrowth Community™
- 6. Meet some ofOur Franchise Mentors
- 7. Share the Stagewith MY Hero's…
- 8. Joint Ventures Wehave Done…
- 9. Reading Watching a Movie Watchinga Demonstration Seeing it Done on Location Participating in a Discussion 10% of what we read 20% of what we hear 30% of what we see How & Why We Use Accelerated Learning 90% of what we say and do Active 70% of what we say Giving a Talk 50% of what we hear and see Passive Doing a Dramatic Presentation Looking at an Exhibit Watching a Demonstration Looking at Pictures Hearing Words Simulating the Real Experience Doing the Real Thing
- 10.
- 11. Lets Answer anImportant Question…
- 12.
- 13. Doing the Sameand Expecting Different Results = Insanity!
- 14. Battle of theBusiness Models…
- 15. My CORE Beliefis that … “Continued Learning is the ONLY Real Source of sustainable competitive Advantage in Business today!” Tom Peters
- 16.
- 18. So…how can YOURBusiness…
- 19.
- 21. = The cycle continues HaveDoBe TheFormula for Success …
- 22. Work on 2Key Areas to Plan…
- 23.
- 24. Reality Questions toAnswer… 1) I have the results I have in my Business because… 1) I have the Customers I have in my Business right now because… 2) I have the Profits I have in my Business right now because…
- 25. What do YOUNeed to get Over…
- 26. What would YOUdo…?
- 27. The 4 Keysof Wealth Mind Set …
- 28. Right Mind Set= Massive Success!
- 29. Time to ShareYour Top Ideas…
- 30. It’s Tetrahedron Time! 3M’s MindsetMarketing
- 31. Get Clear onYour Who, What, Why…
- 32. Message to MarketMatch is EVERYTHING!
- 33. Critical Success Factorin Marketing… Direct Response NOT Brand Building! Strong Headlines… Compelling Offer… Sales Copy… Social Proof… Call’s to Action… Your GOAL is to Sell
- 34. How We useDirect Response Online…
- 35. Local Geographical Area 10% TheTRUTH about where to Invest Your Marketing Money! Existing Customers 60% New ‘A’ Prospects 30%
- 36. Products Promotions Profits MarketingMastery – 3P Formula™
- 37. Real Member Results… “My Business is Up 44% after we followed what my Coach, Paul Avins said and put Marketing Systems in Place!”
- 38. Simple Can bePOWERFUL!
- 39.
- 40. Harness Social Proofof Results…
- 41. Set Up forSuccess….
- 42. Time to ShareYour Top Ideas…
- 43. It’s Tetrahedron Time! 3M’s MindsetMarketing Money
- 44. The Critical BusinessLesson ... Profit Profit is a Direct Result of Repeat Customers
- 45. Discounting vs. IncreasingPrices …
- 46. Where Can YouIncrease Price NOW?
- 47. What things doyou FEAR that can keep you from Taking Raising Prices ..?
- 48. Myth Busting –Why Customers Leave! Customers leave because of price! Customers leave because of PERCIEVED indifference!
- 49. A few examplesof how to Raise Your Prices ... Just Do it! Raise Periodically – every 5 new customers... Split Test Pricing Offers... Bundle Products for Bigger Margins... Survey Customers... Sell Exclusive Experiences... Set Team Margin Targets... Add a Stronger USP… More Social Proof…
- 50. Profits up by 350%in 18 months!
- 51. Your Key LEARNINGSin Quarter ?
- 52. Make Sure YOUStay in the Driving Seat of your Business…
- 53.
Editor's Notes
- #3 I LOVE to Build TEAMS – This is a Team event!
- #5 Social Proof!
- #6 Attention! – Make Sue you replace Main Logo with YOUR Club Specific Logo!!Global Brand – Local CommunityWelcome everybody into the room with High Energy – “Grab a Seat, Grab a Seat – We have Lots of great information to share…”Good morning & welcome to TBWC Open Day! - ASK Two Questions: How many have been to a BWC before?How many of you as Visitors is this your first Open Day?
- #10 Coach the Room about “Getting Present” Turn Off Phone’s – BE HERE!If You are Not OPEN & PRESENT YOU”LL MISS the BIGGER Learning's & DISTINCTIONS That can change your LIFE!Most Business Owners are too Focused on their To Do List rather than being “With” Their Team, Their Customers etcHigh Performers – GIVE MORE ENERGY – BIG ENERGY ATTRACTS BIG RESULTS!
- #12 Like Starting a BusinessHas a 3 Year PlanThings don’t always work out like you plan when you launchFeedback Vs FailureNew Level = New Devil (Flip Chart that!)Table Exercise – Why are YOU Here?Team to Hand out Song – Why, Eurthmics…
- #14 Question:What Have You Been Un-Willing to do to Grow Your Business?
- #15 Amazon Vs Book Stores…
- #16 So just what is your strategy for success - There are only 3 Types of People in Business:People who watch things happenPeople who Make things HappenPeople who wonder what the Hell HappenedTom Peters global expert on leadership and management - Considered a Global Management Expert is Author of Books including – In search of ExcellenceContinuous learning…………………. CORE PHILOSOPHY OF TBWC
- #17 DEMO with Tripod!
- #18 Paul Fowler Spitfire Story…
- #19 How DO You or CAN You be disruptive…Ebay…
- #24 HobbieVs Business - ?
- #25 Share exercise afterwards…
- #29 Energy Exercise! Get your members to write out x10 Affirmations starting with I AM – Must be Started is the Positive:Need to include Forward Energy Words: e.g – Process off / Excited about Learning / Mastering / Developing the skill of / Passionate about Learning How to ….etc
- #31 Add Robert Photo!
- #32 What POSITIVE Changes have they implemented…1 Page Hand out Available on Academy…
- #33 DEMO with Tripod!
- #34 Targets, Number of Leads per week, per lead source etc
- #40 Oxford Member Result: Barry (The one holding the Olympic Medals)Sales up 445 After putting Marketing Systems in Place including CRM Software & Text Marketing
- #44 ABC = AlwaysBeCreating Content
- #45 What POSITIVE Changes have they implemented…1 Page Hand out Available on Academy…
- #46 DEMO with Tripod!
- #50 Most people are running scripts or stories that start like this – “What if…<followed by Negative statement>SWITCH this to focus on a Positive – “What if …<Positive Statement> see how different you feel.3 Types of FEAR:Something You do will Lead to PAIN of LOSS – Scared we are going to loose something…IDENTITY, Question – What are you SCARED of Loosing?2) PROCESS PAIN – I Don’t want to Change Because …The Hard Work, Technology You’ll have to Master, Deserts for Dieting – IT’s Too HARD!Stops People Even Starting the Journey – FEAR is a Stopper of Choice.3) Scared of OUTCOME PAIN – What if I go through ALL this & It’s Not as good as I thought! What if This IS the Greener Grass?
- #51 How do Your Members Need to CONNECT more with Their Customers this Q4 to share they CARE?
- #52 This slide is Your Opportunity to SELL the ½ day workshop on Price, Power & Profits @ £99 per person forMembers and Visitors who want to learn more about Maximizing their Margins!!
- #54 Exercise:Log their Top Learning's…