This document discusses how businesses can benefit from connecting with customers and their friends on social networks like Facebook. It notes that Facebook has over 800 million users and 350 million mobile users who are actively sharing content. The document advocates that businesses use Facebook Pages to connect with customers, Facebook Ads to reach new people and their friends, and social plugins and apps to make businesses more engaging. It provides examples of how these strategies have helped companies significantly increase their revenue, engagement, and fan growth.
Brookings: Delivering the Right Content to the Right People with the Right ToolsSitecore
This was presented by Fred Dews of Brookings Institution and Erick Mott of Sitecore at the Gartner Portals, Content and Collaboration Summit in Los Angeles on March 30, 2011. The discussion focused on content management and mobile engagement.
Let's connect on http://www.twitter.com/sitecore
The document discusses connected marketing and its importance. It notes that nearly 60% of marketers do not have a social media strategy and 70% feel under-resourced. It promotes the opportunity of a connected marketing strategy. It discusses tactics to empower connected marketing, including testing multi-channel campaigns from a single provider, integrating data and processes across organizations, and measuring effectiveness across connected channels. The presentation by David Daniels focuses on challenges of getting customer attention, the current marketing landscape, and how connected marketing addresses these issues.
This was an assignment for my course: Fundamentals of Public Relations at Full Sail University.
The objectives for the assignment are:
-Apply the function of public relations for an organization
-Identify the tools and tactics used in a public-relations campaign and demonstrate the appropiate use of each tool
-Apply strategic communications in the creation of a PR campaign
-Create a public-relations campaign and implement communications strategies and tactics
The document discusses using social media and web 2.0 technologies like LinkedIn, Facebook, Twitter, and podcasting to build relationships and expand client communications. It provides an overview of what constitutes web 2.0, different types of social media and their benefits. It then discusses how to build an online presence, manage online reputation, and offers specific tips on using platforms like LinkedIn, Facebook, and Twitter as well as creating podcasts.
First in a series of free online Webinars on Social Media presented in partnership by The Wall Street Journal Asia, GoToWebinar and Ogilvy Public Relations Worldwide. Video version here: http://www.vimeo.com/6959190
Join our next event! Next session announced on our blog: www.asiadigitalmap.com or email thomas.crampton@ogilvy.com
Facebook advertising
Advice
- How to build a successful Facebook campaign
Buying
- Give estimations for the expected amount of clicks/views
- Billing Facebook
- Setting up premium ad campaigns
Campaign management
- Analyzing
- Monitoring
- Optimizing: Intelligent targeting, target on friends of “likes”
Fan pages
Design and development
Applications and gadget implementations
F Connect (connecting websites to Facebook)
Building and moderate communities
•Overview of Facebook Places
•Implications for Users
•Implications for Brands
•How Brands Can Use Places
•Setting Up a Places Page
•Brands & Apps Using Places
•Appendix
B!Digital presented on using Facebook for business purposes. They discussed how Facebook can help companies connect with customers and drive fan engagement through actions on fan pages. B!Digital also explained how they can help companies through Facebook advertising, fan page design, and providing insights into fan behavior. Examples were given of campaigns for 3Italia and Samsung that generated fans and viral reach through games, applications and ads on Facebook.
Brookings: Delivering the Right Content to the Right People with the Right ToolsSitecore
This was presented by Fred Dews of Brookings Institution and Erick Mott of Sitecore at the Gartner Portals, Content and Collaboration Summit in Los Angeles on March 30, 2011. The discussion focused on content management and mobile engagement.
Let's connect on http://www.twitter.com/sitecore
The document discusses connected marketing and its importance. It notes that nearly 60% of marketers do not have a social media strategy and 70% feel under-resourced. It promotes the opportunity of a connected marketing strategy. It discusses tactics to empower connected marketing, including testing multi-channel campaigns from a single provider, integrating data and processes across organizations, and measuring effectiveness across connected channels. The presentation by David Daniels focuses on challenges of getting customer attention, the current marketing landscape, and how connected marketing addresses these issues.
This was an assignment for my course: Fundamentals of Public Relations at Full Sail University.
The objectives for the assignment are:
-Apply the function of public relations for an organization
-Identify the tools and tactics used in a public-relations campaign and demonstrate the appropiate use of each tool
-Apply strategic communications in the creation of a PR campaign
-Create a public-relations campaign and implement communications strategies and tactics
The document discusses using social media and web 2.0 technologies like LinkedIn, Facebook, Twitter, and podcasting to build relationships and expand client communications. It provides an overview of what constitutes web 2.0, different types of social media and their benefits. It then discusses how to build an online presence, manage online reputation, and offers specific tips on using platforms like LinkedIn, Facebook, and Twitter as well as creating podcasts.
First in a series of free online Webinars on Social Media presented in partnership by The Wall Street Journal Asia, GoToWebinar and Ogilvy Public Relations Worldwide. Video version here: http://www.vimeo.com/6959190
Join our next event! Next session announced on our blog: www.asiadigitalmap.com or email thomas.crampton@ogilvy.com
Facebook advertising
Advice
- How to build a successful Facebook campaign
Buying
- Give estimations for the expected amount of clicks/views
- Billing Facebook
- Setting up premium ad campaigns
Campaign management
- Analyzing
- Monitoring
- Optimizing: Intelligent targeting, target on friends of “likes”
Fan pages
Design and development
Applications and gadget implementations
F Connect (connecting websites to Facebook)
Building and moderate communities
•Overview of Facebook Places
•Implications for Users
•Implications for Brands
•How Brands Can Use Places
•Setting Up a Places Page
•Brands & Apps Using Places
•Appendix
B!Digital presented on using Facebook for business purposes. They discussed how Facebook can help companies connect with customers and drive fan engagement through actions on fan pages. B!Digital also explained how they can help companies through Facebook advertising, fan page design, and providing insights into fan behavior. Examples were given of campaigns for 3Italia and Samsung that generated fans and viral reach through games, applications and ads on Facebook.
This document discusses how Facebook can help businesses connect with customers. It provides an overview of Facebook, including key statistics on its large user base and engagement levels. It then explains how creating a Facebook page allows businesses to interact with fans, share updates, and build a community. The document also outlines Facebook advertising options and how to measure the success of a page through analytics. The overall message is that Facebook provides opportunities for viral marketing and reaching a highly targeted audience.
The document discusses how professionals can use social networking and media to build relationships and enhance their visibility. It emphasizes building quality networks through communities of practice rather than just accumulating large numbers of shallow connections. Professionals are encouraged to become socially networked while remaining authentic and professional to create opportunities for knowledge sharing, transparency, social interaction, and building alliances.
Facebook is the world's largest social network with over 300 million monthly active users. It has become a major platform for advertising, with Facebook's share of US display ad views increasing from 1.8% to 14.7% from January to August 2009. The document discusses how companies can use Facebook to humanize their brand, monitor their brand, provide customer service, build loyalty, collaborate, conduct public relations, network, share thought leadership, and acquire customers. It provides examples of companies like Vitaminwater that have used creative Facebook applications to engage customers.
This document defines widgets and discusses their uses. It explains that widgets are web-based applications that can be embedded on web pages, desktops, or operating systems. There are two main types - web widgets which run inside web pages, and desktop widgets which are mini-applications on the desktop. Widgets are used to distribute information, integrate and present data, and communicate with others. They allow content sharing and are relevant as they make content portable across different devices. The document also discusses how to measure a widget's success and provides best practices for using widgets.
Social @ IBM. Presentation given at M2C "Social Media is dead" on March 28th 2011, Paris - For more information on Social @ IBM, please visit : http://www.ibm.com/blogs/zz/en/guidelines.html and also : http://delphrb.wordpress.com/
Dm arts d1-s3-mohamed-megahed-connect_ads-reach your prospect_unleash your brandDigital Marketing Arts
This document summarizes Mohamed Megahed's presentation on digital marketing and social media. The presentation discusses reaching prospects through social media by unleashing your brand and building meaningful relationships with customers. It emphasizes influencing prospects through their friends' stories on social platforms like Facebook and engaging customers at the center of their experience on networks. The presentation provides strategies for connecting with more people effectively online and on mobile to drive brand and business results through social media.
The document provides an overview of a course on social media strategy and management. It outlines the course objectives which include developing a social media strategy aligned with business goals, implementing initiatives to achieve objectives, and measuring social media performance and impact. It details learning outcomes, teaching methods such as lectures and group work, assignments, schedules, and addresses questions from participants.
This document discusses Facebook mobile advertising and introduces mobile app install ads. Key points:
- Facebook has over 543 million mobile monthly active users who spend more time on Facebook mobile than any other mobile platform.
- Mobile app install ads allow advertisers to target the right mobile audience and measure cost per install for driving downloads of their native mobile apps from app stores.
- The document provides guidelines for setting up measurement, bidding, targeting, and creating mobile app install ad campaigns on Facebook.
Indiana Construction Roundtable PresentationMediaSauce
This is a presentation done by Don Schindler on June 23rd for the Indiana Construction Roundtable. The presentation is focused on the use of social media and how to integrate into your business.
Hodges Digital Portfolio provides digital strategies and technical solutions to help customers grow audiences through effective communications and innovative technology. They specialize in design, social media, and mobile solutions. Some of their case studies include building mobile websites and apps for organizations like VCU School of Business, Rutgers Athletics, and Hilldrup Moving and Storage.
The document discusses how web presence and social media can fuel business growth for financial advisors. It argues that clients increasingly expect digital engagement with advisors and use online resources to research and compare advisors. The document debunks myths that social media is just for personal use or too risky due to regulations. It provides strategies for how advisors can use their web presence and social media including acquiring audience, engaging clients, influencing sharing, and optimizing their website for conversions. Compliance can be ensured by establishing guidelines around recommendations, archiving content, and controls.
The communicator's role must evolve to a more open structure in support of the public's abilities enabled through Web 2.0 technologies - the new 'YOU'ser model must be embraced!
TrendStartr is a social platform that lets anyone discover the world through your eyes.
Discover the person behind the mass amount of contents, it’s your social network individualized. We centralize your existing social networks to create help you create a distribution platform that becomes a recommendation engine
TrendStartr is Twitter Visualized, and Youtube Socialized.
TrendStartr is............."Where the World Discovers You"
The document discusses social media marketing and how it differs from traditional marketing. Some key points are:
- Social media marketing uses social networks, blogs, communities for marketing, sales and customer service while reaching more potential customers faster than traditional methods.
- Companies need to engage customers on the platforms they use like Twitter, Facebook, YouTube rather than just doing one-way advertising.
- The objectives of social media marketing should be to build relationships and trust so customers become advocates by sharing their positive experiences.
- Marketing requires listening to customers, contributing valuable content, and having a clear plan to build relationships over time through conversation and interaction on various social media channels.
We believe that the right technology solution saves time and ensures success for your organization thus we help small organizations who are on their path of growth and need quick access to Essential IT solutions, in selecting appropriate solutions. For large enterprises we have technical experts and strategists who can help in planning, developing and deploying technical solutions.
This document discusses the evolution of marketing and technology over time. It outlines the shift from older marketing methods like direct mail and telephone to newer digital methods like websites, search, social media, and mobile technologies. It also describes the progression from Web 1.0 to 2.0 to 3.0, noting changes like increased connectivity, interactivity, collaboration and user-generated content. Finally, it provides definitions of key terms like social media and discusses how marketing is becoming more conversational and focused on interaction versus one-way communication.
The document provides an overview of how Facebook can benefit Buongiorno Group. It discusses Facebook's large user base and how engaged users are. It then discusses how to set up a Facebook page to connect with customers, including posting updates, using applications, and monitoring page insights. The document also covers best practices for Facebook advertising, such as using colorful images and vague text to generate clicks, and optimizing campaigns based on results. The overall summary is that Facebook offers opportunities to connect with customers and promote a brand or page through free and paid options.
The document discusses strategies for using email marketing effectively to promote hotels and drive website traffic and sales. Some key points include:
1) Every email should promote the hotel and drive people to the website. Analytics can show the success of email campaigns in generating bookings and sales leads.
2) Successful email campaigns are integrated with social media and move beyond just sending newsletters. Optimization, personalization, and segmentation are important.
3) Email should be optimized for mobile as more people access email on handheld devices. Images and links need to work well on small screens.
4) Collecting email subscribers and using emails to cross-sell and pre-book activities can increase revenue as shown in the
Branding and product design are increasingly important for businesses in the current social media landscape. Customer feedback shared online can shape brands, with analysis finding hotel guests write four positive reviews for every negative one. To succeed, businesses need technology to collect and understand social feedback, but also human-led operational systems to consistently deliver on the brand promise based on that customer input.
The document discusses strategic revenue management for hotels. It addresses headwinds facing the Ireland hotel industry and opportunities to increase revenue per available room (RevPAR). The presentation outlines an online distribution strategy matrix and provides tips for hotels to build an international online strategy, optimize the booking curve, fill gaps in demand, and leverage opaque channels to maximize revenue.
This document discusses how Facebook can help businesses connect with customers. It provides an overview of Facebook, including key statistics on its large user base and engagement levels. It then explains how creating a Facebook page allows businesses to interact with fans, share updates, and build a community. The document also outlines Facebook advertising options and how to measure the success of a page through analytics. The overall message is that Facebook provides opportunities for viral marketing and reaching a highly targeted audience.
The document discusses how professionals can use social networking and media to build relationships and enhance their visibility. It emphasizes building quality networks through communities of practice rather than just accumulating large numbers of shallow connections. Professionals are encouraged to become socially networked while remaining authentic and professional to create opportunities for knowledge sharing, transparency, social interaction, and building alliances.
Facebook is the world's largest social network with over 300 million monthly active users. It has become a major platform for advertising, with Facebook's share of US display ad views increasing from 1.8% to 14.7% from January to August 2009. The document discusses how companies can use Facebook to humanize their brand, monitor their brand, provide customer service, build loyalty, collaborate, conduct public relations, network, share thought leadership, and acquire customers. It provides examples of companies like Vitaminwater that have used creative Facebook applications to engage customers.
This document defines widgets and discusses their uses. It explains that widgets are web-based applications that can be embedded on web pages, desktops, or operating systems. There are two main types - web widgets which run inside web pages, and desktop widgets which are mini-applications on the desktop. Widgets are used to distribute information, integrate and present data, and communicate with others. They allow content sharing and are relevant as they make content portable across different devices. The document also discusses how to measure a widget's success and provides best practices for using widgets.
Social @ IBM. Presentation given at M2C "Social Media is dead" on March 28th 2011, Paris - For more information on Social @ IBM, please visit : http://www.ibm.com/blogs/zz/en/guidelines.html and also : http://delphrb.wordpress.com/
Dm arts d1-s3-mohamed-megahed-connect_ads-reach your prospect_unleash your brandDigital Marketing Arts
This document summarizes Mohamed Megahed's presentation on digital marketing and social media. The presentation discusses reaching prospects through social media by unleashing your brand and building meaningful relationships with customers. It emphasizes influencing prospects through their friends' stories on social platforms like Facebook and engaging customers at the center of their experience on networks. The presentation provides strategies for connecting with more people effectively online and on mobile to drive brand and business results through social media.
The document provides an overview of a course on social media strategy and management. It outlines the course objectives which include developing a social media strategy aligned with business goals, implementing initiatives to achieve objectives, and measuring social media performance and impact. It details learning outcomes, teaching methods such as lectures and group work, assignments, schedules, and addresses questions from participants.
This document discusses Facebook mobile advertising and introduces mobile app install ads. Key points:
- Facebook has over 543 million mobile monthly active users who spend more time on Facebook mobile than any other mobile platform.
- Mobile app install ads allow advertisers to target the right mobile audience and measure cost per install for driving downloads of their native mobile apps from app stores.
- The document provides guidelines for setting up measurement, bidding, targeting, and creating mobile app install ad campaigns on Facebook.
Indiana Construction Roundtable PresentationMediaSauce
This is a presentation done by Don Schindler on June 23rd for the Indiana Construction Roundtable. The presentation is focused on the use of social media and how to integrate into your business.
Hodges Digital Portfolio provides digital strategies and technical solutions to help customers grow audiences through effective communications and innovative technology. They specialize in design, social media, and mobile solutions. Some of their case studies include building mobile websites and apps for organizations like VCU School of Business, Rutgers Athletics, and Hilldrup Moving and Storage.
The document discusses how web presence and social media can fuel business growth for financial advisors. It argues that clients increasingly expect digital engagement with advisors and use online resources to research and compare advisors. The document debunks myths that social media is just for personal use or too risky due to regulations. It provides strategies for how advisors can use their web presence and social media including acquiring audience, engaging clients, influencing sharing, and optimizing their website for conversions. Compliance can be ensured by establishing guidelines around recommendations, archiving content, and controls.
The communicator's role must evolve to a more open structure in support of the public's abilities enabled through Web 2.0 technologies - the new 'YOU'ser model must be embraced!
TrendStartr is a social platform that lets anyone discover the world through your eyes.
Discover the person behind the mass amount of contents, it’s your social network individualized. We centralize your existing social networks to create help you create a distribution platform that becomes a recommendation engine
TrendStartr is Twitter Visualized, and Youtube Socialized.
TrendStartr is............."Where the World Discovers You"
The document discusses social media marketing and how it differs from traditional marketing. Some key points are:
- Social media marketing uses social networks, blogs, communities for marketing, sales and customer service while reaching more potential customers faster than traditional methods.
- Companies need to engage customers on the platforms they use like Twitter, Facebook, YouTube rather than just doing one-way advertising.
- The objectives of social media marketing should be to build relationships and trust so customers become advocates by sharing their positive experiences.
- Marketing requires listening to customers, contributing valuable content, and having a clear plan to build relationships over time through conversation and interaction on various social media channels.
We believe that the right technology solution saves time and ensures success for your organization thus we help small organizations who are on their path of growth and need quick access to Essential IT solutions, in selecting appropriate solutions. For large enterprises we have technical experts and strategists who can help in planning, developing and deploying technical solutions.
This document discusses the evolution of marketing and technology over time. It outlines the shift from older marketing methods like direct mail and telephone to newer digital methods like websites, search, social media, and mobile technologies. It also describes the progression from Web 1.0 to 2.0 to 3.0, noting changes like increased connectivity, interactivity, collaboration and user-generated content. Finally, it provides definitions of key terms like social media and discusses how marketing is becoming more conversational and focused on interaction versus one-way communication.
The document provides an overview of how Facebook can benefit Buongiorno Group. It discusses Facebook's large user base and how engaged users are. It then discusses how to set up a Facebook page to connect with customers, including posting updates, using applications, and monitoring page insights. The document also covers best practices for Facebook advertising, such as using colorful images and vague text to generate clicks, and optimizing campaigns based on results. The overall summary is that Facebook offers opportunities to connect with customers and promote a brand or page through free and paid options.
The document discusses strategies for using email marketing effectively to promote hotels and drive website traffic and sales. Some key points include:
1) Every email should promote the hotel and drive people to the website. Analytics can show the success of email campaigns in generating bookings and sales leads.
2) Successful email campaigns are integrated with social media and move beyond just sending newsletters. Optimization, personalization, and segmentation are important.
3) Email should be optimized for mobile as more people access email on handheld devices. Images and links need to work well on small screens.
4) Collecting email subscribers and using emails to cross-sell and pre-book activities can increase revenue as shown in the
Branding and product design are increasingly important for businesses in the current social media landscape. Customer feedback shared online can shape brands, with analysis finding hotel guests write four positive reviews for every negative one. To succeed, businesses need technology to collect and understand social feedback, but also human-led operational systems to consistently deliver on the brand promise based on that customer input.
The document discusses strategic revenue management for hotels. It addresses headwinds facing the Ireland hotel industry and opportunities to increase revenue per available room (RevPAR). The presentation outlines an online distribution strategy matrix and provides tips for hotels to build an international online strategy, optimize the booking curve, fill gaps in demand, and leverage opaque channels to maximize revenue.
Dublin Tourism is the regional tourism authority responsible for marketing and promoting tourism in Dublin. They operate 4 tourist offices and 4 visitor attractions. Dublin Tourism uses various digital marketing strategies like websites, apps, social media and more to engage over 6 million annual visitors. Their Visit Dublin app provides location-based information and has received positive feedback from users for enhancing the visitor experience.
The document discusses flash sales and local deals, noting that they provide opportunities for businesses but also risks like overselling and lack of profitability. It provides examples of restaurants, spas, and other businesses that have tried flash sales deals with mixed results. While some see increased new customers and sales, others find it difficult to earn a profit after discounts or to convert new customers into repeat business. Selection of the right deal terms and audience is advised to help make flash sales more effective.
The document discusses popular types of social media updates from the travel industry. It finds that the most common updates are about events, product marketing, and offers. Other frequent updates include photos, user interactions, and local tourism information. The document provides tips for travel companies' social media use, such as using rich media, running competitions, interacting with users, and linking to newsletters.
This document discusses how social software can provide business value by enabling knowledge sharing, collaboration, and networking within and outside organizations. It notes that social interactions drive business transactions and that social networking tools can help connect isolated knowledge workers and stop valuable corporate knowledge from being trapped in silos. Examples are provided of how a business social network was used by the BlackBerry Partners Fund to manage business plans and collaborations, and by Motorola to connect user groups. Metrics for measuring return on investment from social software are also outlined.
Social networking provides opportunities for businesses to engage customers, gain feedback, and strengthen relationships. It allows observing customer behaviors and collaborating on product development. Companies should participate in online conversations, address both positive and negative comments, and integrate social media with other marketing. The goal is conversational marketing to build communities and long-term customer relationships rather than one-time sales. Success can be measured by engagement metrics like referrals, site traffic, audience participation and content sharing.
The document provides an overview of best practices for small businesses and nonprofits to utilize social media marketing. It discusses defining objectives, examining strengths, studying alternatives, and evaluating approaches. Key recommendations include connecting with customers on their preferred social channels, creating engaging content to inspire sharing, and actively engaging in conversations to build trust and address any issues. The document also covers managing time spent on social media and measuring the impact on brand, reach, and engagement.
On July 20, 2010, the DFW HR Roundtable, hosted by Pearson Partners International, discussed social networking and how it can help your business success. The featured speaker was Mark Harwell of Avidity Media.
The document provides an overview of social media and how businesses can utilize various social media platforms. It defines social media and social networks, discusses the most popular social media sites and how they can be used by businesses, and provides tips on getting started with social media and measuring success.
Your brand isn’t just what you say it is. It’s also about what your employees, customers, prospects, competitors, and world at large say it is.
As we like to say, a brand is the sum of all conversations, and in the fast-moving and dynamic world of social media, you want to have a handle on how your brand is being perceived out there.
Knowledge360 helps you get better grip on your online brand. In other words we provide you “Social Branding” solutions.
Social media marketing services allow businesses to engage customers through online conversations rather than traditional push marketing. By participating in social media sites like Twitter, Facebook, LinkedIn, blogs and YouTube, companies can both learn what customers want and promote their brand to a wide online audience in a way that feels honest and trustworthy. When done correctly, social media marketing provides a low-cost way to increase sales, drive traffic, and build relationships with potential new customers.
From our BrandConnect:12 event in NYC, Meera Bhatia, Head of Product Management for LinkedIn Marketing Solutions provides an exclusive view into the latest and greatest LinkedIn tools for marketers that enable you to drive relationships with results.
The document provides an overview of social media and its benefits for businesses. It defines social media and social networks, describes popular social media platforms like Facebook, Twitter, LinkedIn, and YouTube. It outlines how businesses can use each platform for marketing, sales, and other goals. The document also offers tips on getting started with social media, including setting objectives, guidelines, and measuring results.
The document discusses how to build a social media footprint for marketing purposes. It defines social media and social media marketing. It then outlines the major social media platforms like Facebook, Twitter, Google+, LinkedIn, YouTube, and blogs and how businesses can leverage each one. The document also discusses how social media marketing can be packaged and priced for businesses and how its impact can be measured through engagement, guidance, and brand ambassadors. It emphasizes the importance of participating in online conversations to build communities and generate new customers.
Social networking has become important for marketers due to a weak economy, media fragmentation, and consumers expecting personalization. Social media refers to internet and mobile-based tools for sharing information through words, pictures, video and audio. Social networks outperform other categories in key metrics. They have evolved from one-way information delivery on Web 1.0 to two-way interactions on Web 2.0 and knowledge-based interactions on Web 3.0. The key social networking sites reviewed are LinkedIn, Facebook, and Twitter.
Viral marketing strategies and advertising strategies for social networksViệt Long Plaza
The document discusses strategies for creating successful viral marketing campaigns on social networks. It provides examples of campaigns by FedEx and InStyle that engaged users through interactive applications. The key points emphasized are to create applications that provide entertainment and experiences for users, drive user engagement through loyalty programs and notifications, and carefully consider things like branding, titles, landing pages and social media advertising to accelerate word-of-mouth sharing of the application.
Digital technologies and social media have made it easy for people to connect and share information online. This document discusses why businesses should get involved in social media conversations. It explains that social media allows people to discuss brands and share experiences, so businesses need to listen to what people are saying and engage with customers to build trust and advocacy. Finally, it provides examples of social media platforms and tips for businesses to effectively engage online in a respectful manner.
Viral marketing advertising strategies for social networks presentationHasnain Baber
- The document discusses viral marketing and advertising strategies for social networks. It provides examples of how brands like FedEx and InStyle have successfully engaged audiences on social media through applications.
- It outlines best practices for developing successful social media applications, including using the Facebook API, developing loyalty programs, and leveraging notifications, emails and visual identity.
- The document concludes with a discussion of social media advertising platforms and how to target campaigns, choose creative elements, monitor performance, and develop new applications.
Viral Marketing Strategies, Graphing Social Patterns East Presented by Jeff R...Jeff Ragovin
- The document discusses viral marketing and advertising strategies for social networks. It provides examples of how brands like FedEx and InStyle have successfully engaged audiences on social media through applications.
- It emphasizes the importance of creating applications that entertain and engage users through clear branding, instructions, and integration with social media APIs and newsfeeds. Loyalty programs and notifications are also recommended to encourage sharing and accelerate virality.
- The document concludes by outlining best practices for visual identity, search optimization, social media advertising platforms, targeted campaigns, and measuring success through analytics for social media application marketing.
Viral Marketing Advertising Strategies For Social Networks Presentation (Ti...Tin180 VietNam
- The document discusses viral marketing and advertising strategies for social networks. It provides examples of how brands like FedEx and InStyle have successfully engaged audiences on social media through applications.
- It outlines best practices for developing successful social media applications, including using the Facebook API, developing loyalty programs, and using notifications, emails and visual identity elements to promote virality.
- The document concludes with a discussion of social media advertising platforms and how to target campaigns, choose creative elements, monitor performance, and measure success.
This document provides an overview of key digital communication and social media platforms that businesses can use to connect with audiences. It discusses popular social networks like Facebook, Twitter, LinkedIn, Instagram, Snapchat, YouTube, Pinterest, and TikTok. For each platform, it describes what it is, who typically uses it, and how businesses can leverage it for marketing, advertising, and engaging customers. The document also covers the role of influencer marketing in building trust and expanding a business's reach. It defines online word-of-mouth marketing and how businesses can benefit from greater customer engagement, expanded reach, and insights from user-generated content and reviews.
How to leverage social media at IT organizationsThe Oren Group
The rapid proliferation of social media has revolutionized the way companies and consumers from around the world communicate, collaborate and transact. Social media platforms & tools like:
Facebook, Twitter, blogs, webcasting, and virtual events have positively impacted our business by enabling effective knowledge sharing & collaboration with various stakeholders across different geographies and time zones.
In this presentation, I will explain why and how IT companies should use social media to develop relationships with their target audiences and stakeholders.
I will discuss social media strategies & platforms that are available for companies in general and IT companies in particular to effectively provide value to their customers and stakeholders. Several case studies of IT companies that have successfully adopted social media are provided.
Social Media Best Practices and Trends for Building Event BuzzErica Campbell Byrum
Social Media Best Practices and Trends for Building Event Buzz was presented by Erica Campbell, Director of Social Media for Dominion Homes Media at the NAAEI Affiliate Education Conference in Colorado Springs on August 23, 2012.
An event — be it a networking gathering, an online program, fundraiser, or class — is by nature a social affair. People attend to connect, interact, and share with their peers. People join social media networks such as Facebook, Twitter, LinkedIn, and Pinterest to connect, interact, and share with their peers. Using social media channels to market events and programs is a great strategy for getting attention and building excitement at low-cost to promote your events to a larger audience and build fans.
Erica Campbell discussed how to leverage social media and become part of the consumer dialogue. This session addressed the latest strategic insights in creating a center of excellence, social media best practices, improving consumer engagement, reputation management and other emerging opportunities.
In this session, attendees learned how to accelerate and increase event registration; create more customers for less marketing spend; and automate and streamline attendee and exhibitor data and content collection.
Maruthi Prithivirajan, Head of ASEAN & IN Solution Architecture, Neo4j
Get an inside look at the latest Neo4j innovations that enable relationship-driven intelligence at scale. Learn more about the newest cloud integrations and product enhancements that make Neo4j an essential choice for developers building apps with interconnected data and generative AI.
TrustArc Webinar - 2024 Global Privacy SurveyTrustArc
How does your privacy program stack up against your peers? What challenges are privacy teams tackling and prioritizing in 2024?
In the fifth annual Global Privacy Benchmarks Survey, we asked over 1,800 global privacy professionals and business executives to share their perspectives on the current state of privacy inside and outside of their organizations. This year’s report focused on emerging areas of importance for privacy and compliance professionals, including considerations and implications of Artificial Intelligence (AI) technologies, building brand trust, and different approaches for achieving higher privacy competence scores.
See how organizational priorities and strategic approaches to data security and privacy are evolving around the globe.
This webinar will review:
- The top 10 privacy insights from the fifth annual Global Privacy Benchmarks Survey
- The top challenges for privacy leaders, practitioners, and organizations in 2024
- Key themes to consider in developing and maintaining your privacy program
Goodbye Windows 11: Make Way for Nitrux Linux 3.5.0!SOFTTECHHUB
As the digital landscape continually evolves, operating systems play a critical role in shaping user experiences and productivity. The launch of Nitrux Linux 3.5.0 marks a significant milestone, offering a robust alternative to traditional systems such as Windows 11. This article delves into the essence of Nitrux Linux 3.5.0, exploring its unique features, advantages, and how it stands as a compelling choice for both casual users and tech enthusiasts.
Essentials of Automations: The Art of Triggers and Actions in FMESafe Software
In this second installment of our Essentials of Automations webinar series, we’ll explore the landscape of triggers and actions, guiding you through the nuances of authoring and adapting workspaces for seamless automations. Gain an understanding of the full spectrum of triggers and actions available in FME, empowering you to enhance your workspaces for efficient automation.
We’ll kick things off by showcasing the most commonly used event-based triggers, introducing you to various automation workflows like manual triggers, schedules, directory watchers, and more. Plus, see how these elements play out in real scenarios.
Whether you’re tweaking your current setup or building from the ground up, this session will arm you with the tools and insights needed to transform your FME usage into a powerhouse of productivity. Join us to discover effective strategies that simplify complex processes, enhancing your productivity and transforming your data management practices with FME. Let’s turn complexity into clarity and make your workspaces work wonders!
GraphRAG for Life Science to increase LLM accuracyTomaz Bratanic
GraphRAG for life science domain, where you retriever information from biomedical knowledge graphs using LLMs to increase the accuracy and performance of generated answers
Programming Foundation Models with DSPy - Meetup SlidesZilliz
Prompting language models is hard, while programming language models is easy. In this talk, I will discuss the state-of-the-art framework DSPy for programming foundation models with its powerful optimizers and runtime constraint system.
How to Get CNIC Information System with Paksim Ga.pptxdanishmna97
Pakdata Cf is a groundbreaking system designed to streamline and facilitate access to CNIC information. This innovative platform leverages advanced technology to provide users with efficient and secure access to their CNIC details.
Climate Impact of Software Testing at Nordic Testing DaysKari Kakkonen
My slides at Nordic Testing Days 6.6.2024
Climate impact / sustainability of software testing discussed on the talk. ICT and testing must carry their part of global responsibility to help with the climat warming. We can minimize the carbon footprint but we can also have a carbon handprint, a positive impact on the climate. Quality characteristics can be added with sustainability, and then measured continuously. Test environments can be used less, and in smaller scale and on demand. Test techniques can be used in optimizing or minimizing number of tests. Test automation can be used to speed up testing.
UiPath Test Automation using UiPath Test Suite series, part 6DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 6. In this session, we will cover Test Automation with generative AI and Open AI.
UiPath Test Automation with generative AI and Open AI webinar offers an in-depth exploration of leveraging cutting-edge technologies for test automation within the UiPath platform. Attendees will delve into the integration of generative AI, a test automation solution, with Open AI advanced natural language processing capabilities.
Throughout the session, participants will discover how this synergy empowers testers to automate repetitive tasks, enhance testing accuracy, and expedite the software testing life cycle. Topics covered include the seamless integration process, practical use cases, and the benefits of harnessing AI-driven automation for UiPath testing initiatives. By attending this webinar, testers, and automation professionals can gain valuable insights into harnessing the power of AI to optimize their test automation workflows within the UiPath ecosystem, ultimately driving efficiency and quality in software development processes.
What will you get from this session?
1. Insights into integrating generative AI.
2. Understanding how this integration enhances test automation within the UiPath platform
3. Practical demonstrations
4. Exploration of real-world use cases illustrating the benefits of AI-driven test automation for UiPath
Topics covered:
What is generative AI
Test Automation with generative AI and Open AI.
UiPath integration with generative AI
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Cosa hanno in comune un mattoncino Lego e la backdoor XZ?Speck&Tech
ABSTRACT: A prima vista, un mattoncino Lego e la backdoor XZ potrebbero avere in comune il fatto di essere entrambi blocchi di costruzione, o dipendenze di progetti creativi e software. La realtà è che un mattoncino Lego e il caso della backdoor XZ hanno molto di più di tutto ciò in comune.
Partecipate alla presentazione per immergervi in una storia di interoperabilità, standard e formati aperti, per poi discutere del ruolo importante che i contributori hanno in una comunità open source sostenibile.
BIO: Sostenitrice del software libero e dei formati standard e aperti. È stata un membro attivo dei progetti Fedora e openSUSE e ha co-fondato l'Associazione LibreItalia dove è stata coinvolta in diversi eventi, migrazioni e formazione relativi a LibreOffice. In precedenza ha lavorato a migrazioni e corsi di formazione su LibreOffice per diverse amministrazioni pubbliche e privati. Da gennaio 2020 lavora in SUSE come Software Release Engineer per Uyuni e SUSE Manager e quando non segue la sua passione per i computer e per Geeko coltiva la sua curiosità per l'astronomia (da cui deriva il suo nickname deneb_alpha).
HCL Notes and Domino License Cost Reduction in the World of DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-and-domino-license-cost-reduction-in-the-world-of-dlau/
The introduction of DLAU and the CCB & CCX licensing model caused quite a stir in the HCL community. As a Notes and Domino customer, you may have faced challenges with unexpected user counts and license costs. You probably have questions on how this new licensing approach works and how to benefit from it. Most importantly, you likely have budget constraints and want to save money where possible. Don’t worry, we can help with all of this!
We’ll show you how to fix common misconfigurations that cause higher-than-expected user counts, and how to identify accounts which you can deactivate to save money. There are also frequent patterns that can cause unnecessary cost, like using a person document instead of a mail-in for shared mailboxes. We’ll provide examples and solutions for those as well. And naturally we’ll explain the new licensing model.
Join HCL Ambassador Marc Thomas in this webinar with a special guest appearance from Franz Walder. It will give you the tools and know-how to stay on top of what is going on with Domino licensing. You will be able lower your cost through an optimized configuration and keep it low going forward.
These topics will be covered
- Reducing license cost by finding and fixing misconfigurations and superfluous accounts
- How do CCB and CCX licenses really work?
- Understanding the DLAU tool and how to best utilize it
- Tips for common problem areas, like team mailboxes, functional/test users, etc
- Practical examples and best practices to implement right away
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...SOFTTECHHUB
The choice of an operating system plays a pivotal role in shaping our computing experience. For decades, Microsoft's Windows has dominated the market, offering a familiar and widely adopted platform for personal and professional use. However, as technological advancements continue to push the boundaries of innovation, alternative operating systems have emerged, challenging the status quo and offering users a fresh perspective on computing.
One such alternative that has garnered significant attention and acclaim is Nitrux Linux 3.5.0, a sleek, powerful, and user-friendly Linux distribution that promises to redefine the way we interact with our devices. With its focus on performance, security, and customization, Nitrux Linux presents a compelling case for those seeking to break free from the constraints of proprietary software and embrace the freedom and flexibility of open-source computing.
15. Pages to connect with people
Build a page
Post pictures and information that
express your brand
Engage people
Post content that people want to engage
with and tell their friends about
Grow your connections
Connect with at least 10% of you
customer base as fans because these
are the people you need talking about
you
Source: Nielsen report, Q3 2011; Chadwick Martin Bailey
16. Ads to reach people and their friends
Pages Ads Technology
17. Targets based on user info
Basic
Age, gender, geography,
relationship, language
Work and Education
Interests
Friends Music, Movies, Books, Apps,
Pages, Websites
18. Ads to reach people and their friends
Page Like Sponsored Story
Page Post Like Sponsored Story
App Shared Sponsored Story
Domain Sponsored Story
20. Technology to make your business
more engaging: Social Plugins
Do you have an audience on
your website?
Is driving traffic to your website key
for sales and business growth?
Then implement Social Plugins to let
users share their favourite products
with their friends, in real-time while
viewing your site.
21. Technology to make your business
more engaging: Apps
Do you have an audience on
your website or page?
Do your customers already
engage with your business
on an ongoing basis?
Do you have both the budget
and technical resources to build
and promote an App (20%
build, 80% promotion)?
Then consider building Apps to engage
people in new and long-lasting ways.
Title Page/Section I: How your business will be better in a connected worldSpeaker notes: Today I want to talk about how your business will be better in a connected world. Let’s start with what it means to be connected. I want to share a video that shows how the story of our lives is filled with the people and things we care about.
Businesses will be better in a connected worldSpeaker notes:Businesses have always looked for ways to connect to people. But why just reach a big audience, or just count clicks, when you can build essential connections with Facebook?Businesses will be better in a connected world.
Section II: Connecting 800M people and their friends to the things they care about.Now I want to talk about how Facebook helps businesses take advantage of this connected world.
Connecting people and their friends to the things they care about. Speaker notes:Facebook connects people and their friends to the things they care about. People build connections over time, inviting and approving only the people they want to connect and share with. At Facebook, we call these people “friends”. The place where all this sharing happens is on the Home Page, or as we call it, the “News Feed.”
Businesses can connect to customers on FacebookSpeaker notes:Facebook also connects people to things they care about.At Facebook, we say we “like” these things that are essential to our lives.This includes businesses.Businesses aren’t just welcome on Facebook they’re essential.In fact, nearly 100 million Page likes happen every day.This is people choosing to connect to businesses.At Facebook we call these people “fans.”When people connect to a business on Facebook, the business has a direct connection with them and an opportunity to engage them in conversation.
Businesses can connect to their customers’ friends(cont.)Speaker notes: This can be shown even simpler, as in this series of circles. You have a customer, who is connected to a business. Then there are the customer’s friends who hear about the business from their friend.Some of them engage and also become customers.People engage with businesses, people share with their friends, and businesses reach new people who are more likely to listen.
These connections are happening on a massive scale Speaker notes:At Facebook, these connections are happening on a massive scale.
These connections are happening on a massive scale (cont.)Speaker notes:Today there are 800 million people on Facebook.They form a living map of human connections. 350 million of those 800 million use Facebook on their mobile devices.
These connections are happening on a massive scale (cont.)Speaker notes:This means conversations and sharing are happening at a scale never seen before. Today, and every day…2B posts are liked and commented on500M users are logging in and250M photos are being uploadedFacebook is the global scale of television and the precision of direct, delivered around the simple intimacy of trusted connections between friends.
Section III: Social technology that drives business growth
We build social technology that drives business growthFacebook offers social technology to help you build essential connections with people: We offer Pages to connect to people, Ads to reach people and their friendsAnd technology to make your business more engaging.
The first step is to connect with people through your Page
Pages to connect with people[RESOURCES]Best practices on how to post on your Page: https://na7.salesforce.com/sfc/#version?selectedDocumentId=069A0000000NAPPIA4[VALUE PROPOSITION][click] First, establish your presence on Facebook by building a Page.Upload photos and information to express your business.This is your home on Facebook, where everything starts.[click] Then you need to Engage with people by posting content on your PageThis is how you can communicate with your audience. You canShare photos, videos, and linksPost updates, offers, and eventsAsk questions and join the conversation[RECOMMENDED USE][click] You also want to grow your connections: We recommend connecting with at least 10% of your customer base through Facebook. You can do this by having an always-on postingstrategy for your essential messages. Global businesses report that 10% of their customer base are the most engaged and most passionate about their products. These are the influencers, and it is important that they are connected to your Facebook Page to engage with your business and tell friends about their experiences.[RESULTS]That’s why 100M Page “likes” happen every day
Once you have a Page to connect with people, it’s really simple to reach them and their friends through Ads
Technology to make your business more engaging Now let’s talk about technologies to make your business more engagingFacebook works closely with many clients to develop customized solutions that make their entire business more social. This can be as simple as integrating social plug-ins on a business' website that allow customers to like various products. Or it can be as innovative as embedding Facebook into a car's navigation system.
Technology to make your business more engaging [VALUE PROPOSITION]The first type of technology we want to talk about is Social Plugins, - which can make your website more engaging with a simple line of code. But before you consider Social Plugins for your website, it is important to understand if it makes sense for your business[RECOMMENDED USE]Do you have an audience on your WebsiteAnd, is driving traffic to your website key for sales and business growthThen implement Social Plugins to let users share their favourite products with their friends, in real-time while on your site.[RESULTS]Lots of businesses have been able to achieve great results by making their website more social. American Eagle: American Eagle saw results with a simple integration of our Social Plugin. The company put a like button on all of the products featured on their website so that people could share products with friends. As a result, Facebook referred visitors spent an average of 57% more than non-Facebook referred visitors.Levis saw an increase in online sales in its new workwear line through ads and plugin integration. Now they have integrated social on their website in many different ways – they have a “friends” page where you can see jeans based on what your friends like, and share your engagement with the website in many ways.[RESOURCES]
Technology to make your business more engaging [RESOURCES]“f8 for Marketers” guide (please attach it to your email to clients): http://www.fburl.com/?key=2133471“f8 for Marketers” slides, to walk clients through what f8 announcements mean for them, with speaker notes:http://www.fburl.com/?key=2133470(Keynote);http://www.fburl.com/?key=2133468 (Powerpoint);f8 Master FAQs: http://www.fburl.com/?key=2127836. Internal f8 Sales-focused FAQs: http://www.fburl.com/?key=2131540[VALUE PROPOSITION]A deeper integration of our Platform, which may require a greater commitment - is Apps. You can have an app on Facebook or on your website, and you can have the activity from your app also appear on people’s Timeline, in News Feed and in Ticker. Some types of Apps require a deeper understanding of Facebook’s platform, and therefore, don’t make sense for a majority of businesses. It is important to understand how an app will help your business build essential connections.[RECOMMENDED USE]Do you have an audience on your website or Page – deeper, more customized integration can be beneficial if you already have a large audience. You should also determine whether that audience is on your page or your website, as that will dictate where you want to drive peopleDo you have both the budget and technical resources to build and promote an app. (20% build, 80% promotion). Building Apps will require developers, but you will also need to invest time and money in promoting the app, if you want to increase app usage.Do your customers already engage with your business on an ongoing basis. You want to make sure that people use your app on a repeated basis, and not just once. This will also allow you to generate stories and leverage sponsored stories.If these requirements apply to you, then consider building Apps to engage people in new and long-lasting ways. [RESULTS]