The communicator's role must evolve to a more open structure in support of the public's abilities enabled through Web 2.0 technologies - the new 'YOU'ser model must be embraced!
1. We will share . . . Information regarding some of the technologies characteristic of Web 2.0 & (hopefully) inspire . . . Some food for thought on how to incorporate Some of them Disclaimer . . . Jargon will be used Web 2.0 can transform how we participate with our audience - that is, if we are willing to listen!
2. Defining Web 2.0 http://www.knowledgeinfusion.com:8080/coe/blogs/infuser/2007/10/15/what-is-web-20
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7. Web 2.0 has changed the rules of engagement for communicators – truly embracing the ‘public’ of public relations!
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10. The rules have changed! Communicators must shift from an “us vs. them” to a “we” mentality. Traditional communications is being eclipsed by communications 2.0. As guardians of organizations, we need to moderate & co-create the overall business experience.
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12. The lure of the web is compelling… beckoning us to Communicate, Collaborate & Commemorate!