1. Make every email count
Travel Huddle Dublin
03 November 2011

2. Rocketseed & email marketing

3. Email Before Rocketseed Mail

4. HOTEL BANNER EXAMPLES
Every email promotes the hotel

5. HOTEL BANNER EXAMPLES
Every email drives website traffic

6. HOTEL EXAMPLES –A MARKETING TOOL
Campaign analytics and Sales Leads

7. The power of email

8. email: main driver of “booking” web traffic

9. Email volumes continuing to rise
Source DMA Email Benchmarking Report Oct 2011

10. Email: Direct bookings or Indirect?

11. Which sectors do email well?
Source DMA Email Tracking Study Oct 2011 11

12. Making every email count
• Optimising emails
• Integrated campaigns: email and social media
• Moving beyond e-zines
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13. e-zine sign-up

14. e-zine sign-up: visuals

15. e-zine: set expectations, build trust
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16. Why sign up
Why sign-up for e-zines?
Source DMA Email Tracking Study Oct 2011 16

17. Promoting Hotel Voucher Offers
What value does your email add?
tamsin.barnett@rocketseed.com

18. Testing: Design and Message
Banner A – lowest click rate
Banner B - +17.7% higher than A
Banner C - +68.8% higher than A

19. Relevance & Personalisation

20. Personalisation???

21. Segmentation, Relevance

22. Actions taken on receipt of email
Source DMA Email Tracking Study Oct 2011 22

23. Subject Lines: don’t waste opportunities
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24. Email can help build your brand
24

25. MOBILE
Email and Mobile
ROCKETSEED IS CLEAR AND
81% Growth in Email in lastHANDHELDS
FUNCTIONAL ON MOBILE 6 months
Source: Return service, emails from mobiles
With enterprise Path
are delivered with marketing messaging

26. Smaller, faster & fat finger syndrome…

27. Optimise email marketing for mobile:

30. Optimise email marketing for mobile:
• Images: include
alternative text to
describe images
• Don’t fill email with links
• Test before sending
• Think Vertical
• Think “fat fingers”

32. Build your fan base, build your list

33. Ensure you have a sign-up on facebook

34. Integrate email and social campaigns

39. email + social + web = revenue

40. Plan
Share
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41. Center Parcs – Lifecycle
Partner
Queue Less Pre-Booking Program
 Sequence of 7 emails sent before arrival
at the parks
 Objective to cross-sell / pre-book
activities during the customers stay at the
park
Results
50,000 triggered messages per
year
Average click rate – Above 20%

42. 1 to 1 brand building: not just newsletters

43. Shopping cart – don’t give up yet!
•Use SaleCycle
•Email to Lookers
who don’t book
•Records
purchase details
•Invites them to
book
•£22,000 per
month

44. Don’t waste easy opportunities!

45. Maximse upsell and promotion
opportunities in every email you send
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46. Make sure everyEMAIL drives revenue
WHAT IS BUSINESS email
Travel Huddle “Taster” Package
• 3 months vs 24 months
• Licence Fee: Only £10 per employee per month.
• 1 free banner and signature: worth £180
• One-off set up fee per person £25
• No per email charge, easy to set up, licence fee includes all analytics
• Promotion Code: emailbeatsfacebook
(Valid till 17th November
Min 10 users)

47. Contact Details
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