Michelle Rosinsky - Hotwire

•

2 likes•749 views

The document discusses strategic revenue management for hotels. It addresses headwinds facing the Ireland hotel industry and opportunities to increase revenue per available room (RevPAR). The presentation outlines an online distribution strategy matrix and provides tips for hotels to build an international online strategy, optimize the booking curve, fill gaps in demand, and leverage opaque channels to maximize revenue.

Strategic Revenue Management
. . .

Leveraging the Online Channels

Michelle Best Rosinsky
Senior Manager, Hotwire
Expedia® Partner Services Group

© Expedia Inc. Confidential and proprietary. All rights reserved.

Why Revenue Management is more important than ever

Online Distribution Strategy Matrix

Tips to Build Your Online Strategy

AGENDA
© Expedia Inc. Confidential and proprietary. All rights reserved. Expedia ® Partner Services Group | 2

IRELAND HOTEL HEADWINDS
1. Weakening external and domestic demand
2. Unfavourable foreign exchange movements
3. Overcapacity

© Expedia Inc. Confidential and proprietary. All rights reserved. Expedia ® Partner Services Group | 3

STRATEGIC OPPORTUNITY TO GROW REVPAR
Ireland ADR and Occupancy 2004-2011 YTD through August

Source: Horwath Bastow Charleton

© Expedia Inc. Confidential and proprietary. All rights reserved. Expedia ® Partner Services Group | 4

STRATEGY MATRIX

Price
Booking Window
© Expedia Inc. Confidential and proprietary. All rights reserved. Expedia ® Partner Services Group | 5

TIPS TO BUILD YOUR STRATEGY

1. Build an international strategy

2. Play the booking curve

3. Plan to fill your gaps

4. Leverage opaque channels

© Expedia Inc. Confidential and proprietary. All rights reserved. Expedia ® Partner Services Group | 6

Build an international
STRATEGY

TIP 1
© Expedia Inc. Confidential and proprietary. All rights reserved. Expedia ® Partner Services Group | 7

ONLINE CHANNELS PROVIDE INTERNATIONAL REACH…

New
A Presence Local Demand
Around the Multiple
Language Currency to Your
World Translation Hotel
Support

© Expedia Inc. Confidential and proprietary. All rights reserved. Expedia ® Partner Services Group | 8

9.0%
China
… AND OPPPORTUNITY 8.3%
India

2.6% 2.8%
Canada
1.8% 1.8%
US
1.6% Germany UK
1.4% France
0.9%
Italy
Japan

World economies are rebounding
at different rates
Source: European Tourism 2010, Trends and Prospects, Q3/2010, European Travel Commission
© Expedia Inc. Confidential and proprietary. All rights reserved. Expedia ® Partner Services Group | 9

SAME HOTEL,
DIFFERENT SITES

Expedia.com

You can optimize your
RevPAR through a
targeted international
strategy

Expedia.co.jp

© Expedia Inc. Confidential and proprietary. All rights reserved. Expedia ® Partner Services Group | 10

Develop an international
strategy that meets your needs

TIP 1
© Expedia Inc. Confidential and proprietary. All rights reserved. Expedia ® Partner Services Group | 11

Play the
booking

TIP 2
© Expedia Inc. Confidential and proprietary. All rights reserved. Expedia ® Partner Services Group | 12

AN UNMANAGED BOOKING CURVE FORCES ADR DOWN

Day of Arrival
ADR €€€
€€
€
LOS 3.0
2
1.5
Share
of
Rooms 26% 31% 43%
> 1 month 1 week - 1 month < 1 week

© Expedia Inc. Confidential and proprietary. All rights reserved.

3. YIELD RATES UP
2 .OPTIMIZE RATES/OCCUPANCY
1. BUILD YOUR BASE

Day of Arrival
> 1 month 1 week - 1 month < 1 week

© Expedia Inc. Confidential and proprietary. All rights reserved.

3. YIELD RATES UP
2 .OPTIMIZE RATES/OCCUPANCY
1. BUILD YOUR BASE

Day of Arrival
RevPAR
ADR

LOS

Share
of
Rooms 26% 31% 43%
> 1 month 1 week - 1 month < 1 week

© Expedia Inc. Confidential and proprietary. All rights reserved.

Develop your own high yield
strategy based to maximize the
booking curve

TIP 2
© Expedia Inc. Confidential and proprietary. All rights reserved. Expedia ® Partner Services Group | 16

Fill the
GAPS
TIP 3
© Expedia Inc. Confidential and proprietary. All rights reserved. Expedia ® Partner Services Group | 17

Sundays Christmas
Cancellations

Month End
Push
Group Wash
Short Lengths
of Stays

© Expedia Inc. Confidential and proprietary. All rights reserved. Expedia ® Partner Services Group | 18

BE SURGICAL AND TARGET NEEDS

Weekend Promotion

Christmas Value Adds

Packages Base Business

Opaque Last Minute

© Expedia Inc. Confidential and proprietary. All rights reserved. Expedia ® Partner Services Group | 19

Have a 365 day strategy
and target your need periods to
maximize revenue

TIP 3
© Expedia Inc. Confidential and proprietary. All rights reserved. Expedia ® Partner Services Group | 20

Leverage

OPAQUE

TIP 4
© Expedia Inc. Confidential and proprietary. All rights reserved. Expedia ® Partner Services Group | 21

BUNDLED BOOKINGS ARE VALUABLE

© Expedia Inc. Confidential and proprietary. All rights reserved. Expedia ® Partner Services Group | 22

2x longer stays
Length of Stay
23 days further out
Booking window
$23 ADR premium
Higher ADR
40% less likely to cancel
Cancel less
© Expedia Inc. Confidential and proprietary. All rights reserved. Expedia ® Partner Services Group | 23

TRUE OPAQUE CHANNELS DRIVE LAST MINUTE DEMAND

© Expedia Inc. Confidential and proprietary. All rights reserved. Expedia ® Partner Services Group | 24

OPAQUE STRATEGIES
Replace last-minute
group wash and
cancellations

Build a non- Fill holes in weekly
refundable base stay patterns
months out

Secure low season Generate business
sales without after a re-flag,
advertising low renovation or new
rates opening

Build incremental
visitors to the hotel

Use packages to build your base

Use opaque to sell your last rooms

Day of Arrival
Package Opaque

Booking Window
© Expedia Inc. Confidential and proprietary. All rights reserved. Expedia ® Partner Services Group | 26

Include bundled and pure
opaque channels in your strategy

TIP 4
© Expedia Inc. Confidential and proprietary. All rights reserved. Expedia ® Partner Services Group | 27

1. Build an international strategy

2. Play the booking curve

3. Plan to fill your gaps

4. Leverage opaque channels

Expedia ® Partner Services Gro

. . .

THANK YOU
Go raibh maith agat

Michelle Best Rosinsky
MRosinsky@Hotwire.com

© Expedia Inc. Confidential and proprietary. All rights reserved.

First Quantum Minerals is a growing mining company producing copper and gold. It has a solid base of existing mining operations in Zambia and Mauritania, providing a platform for growth. The company has a robust pipeline of projects that will more than triple its copper production by 2015. These include the Ravensthorpe nickel project in Australia and the Kevitsa nickel/copper project in Finland. Exploration is also expanding the resource base. With a strong financial position and focus on execution, First Quantum is well positioned for continued rapid growth as a major copper and nickel producer.

Investor Presentation April 2011

FirstQuantum

First Quantum Minerals is a global diversified mining company currently producing copper cathode, copper concentrate, gold and sulfuric acid. The company has a significant copper production growth profile with new mines coming online in the near to medium term. First Quantum is also expanding into nickel production and pursuing growth through projects in Australia, Finland, Zambia, Mauritania and Peru with over $2 billion in projected investment between 2011-2015. The company has a strong track record of efficient operations and a goal of increasing copper production 46% to 470,000 tonnes by 2015 through expansion of existing mines like Kansanshi in Zambia.

Corporate Presentation

FirstQuantum

First Quantum Minerals is a growing mining company that produces copper and gold. It has a solid base of existing mining operations in Zambia and Mauritania. The company has a robust pipeline of projects to significantly expand its copper production, including developing nickel mines in Australia and Finland. First Quantum also has exploration projects and is investing billions over the next few years to triple its copper output and become a major nickel producer. This growth from new projects and expansion will position the company for continued strength.

Investor presentation november 2011

FirstQuantum

First Quantum has a solid track record of operational and financial success, having developed five mines on schedule and within budget over the past nine years. It is tripling its copper production capacity to over 1 million tonnes annually by expanding existing mines and developing new projects. First Quantum is also emerging as a major nickel producer, with plans to increase nickel production capacity from 49,000 tonnes in 2012 to over 100,000 tonnes by 2015. It has invested billions in growth projects through 2016 to achieve these objectives.

Aae jv presentation

paininbutt

AirAsia and Expedia are discussing a potential joint venture called "Air Asia / Expedia" or "AirAsiaGo.com" to combine their travel businesses. AirAsia is the fastest growing low-cost carrier and Expedia is the world's biggest travel agency. They see opportunities to improve conversion rates from AirAsia's website to Expedia by 50% through better user interfaces and analytics. The companies also discuss how project management works similarly through tools like task boards and radiators. An overview is provided of Expedia's 2012 growth in different regions through marketing and new services. Details are shared about infrastructure for the AirAsiaGo website using Amazon Web Services with load balancing, auto-scaling, databases and monitoring tools.

Selling Travel Online- Expedia

E-Tourism Africa

The document summarizes an agenda for the E-Tourism Africa Summit discussing how the internet is evolving as a distribution and marketing channel for travel. Key topics included how online adoption is affecting consumers, hotels, travel suppliers, and intermediaries. It outlines how hotels and suppliers can profit from online distribution, particularly with online travel agencies (OLTAs), and the effects of the online shift. The agenda also covers results in South Africa, how Expedia offers more than just transactions, and leaves time for questions.

Expedia uses social media like Facebook, Twitter, YouTube and TripAdvisor to engage customers and drive business. It has over 20 million Facebook fans and shares travel videos on YouTube. Expedia also partners with TripAdvisor to gain reviews and connect travelers with accommodation options. The presentation focuses on how Expedia utilizes different social media platforms and mobile applications to reach customers.

Eye for travel - Expedia presentation INDABA 2009

South African Tourism

The document discusses how the internet is changing travel distribution and marketing. It outlines how online adoption is growing, and the effects this has had on consumers, hotels/suppliers, and intermediaries like travel agents. Specifically, the internet provides worldwide distribution and marketing, real-time decision making, and allows consumers to be "pro-sumers". The presentation then discusses how hotels can profit from online distribution through Expedia, including content management, inventory/rates, marketing, and merchandising globally. Case studies show partnerships with Expedia can significantly increase a region's tourism turnover.

2011 Global Customer Experience Management Survey

Beyond Philosophy

What is Your Competition Doing? Are You an Industry Customer Experience Leader? Join Beyond Philosophy to See the Results of the 2011 Global Customer Experience Management Survey • Current insights on customer experience from experts and CxOs from across the globe • Analysis of 8,000 customer experience leaders Program Join Steven Walden, Beyond Philosophy's Senior Head of Research, and Colin Shaw, Founder and CEO, as they reveal the results of the 2011 Global Customer Experience Management Survey. The research will pull back the curtain on where the industry stands today, answering questions such as: • Which industries and regions spend the most on customer experience? • What are the drivers and challenges the customer experience industry faces as it further develops? • What companies have seen the biggest customer experience growth, by industry? • Where is customer experience management most needed? What industry? What country? What companies? In addition, they discuss topics such as: • What industries will see the greatest growth in customer experience over the next several years? • What will be the next great customer experience advancement? • What is the valuable element of a company's customer experience program? How does it differ by industry or region? • How will social media affect the way companies approach customer experience? Learning Objectives • Learn about the Beyond Philosophy 7-stage Customer Experience Maturity model. • Discover which industries and countries are concentrating on enhancing the customer experience. • Learn how to overcome common problems that get in the way of successful customer experiences. • Explore the pace of growth and the state of customer experience development, broken down by geographic regions.

Emakina Academy 5 - Know your audience - Webtrends

Emakina

2012 Ice Strategic Overview

jrowley9999

- ICE Enterprises is a $533M global leisure travel and lifestyle company founded in 1997 that has experienced strong growth through strategic partnerships and product expansion - Their business has shifted from 10% insurance to 6% insurance and 27% cruise lines through developing partnerships with companies like American Express, Wyndham, and RCI - Moving forward, their strategy is to further expand globally through business alliances, leisure travel loyalty programs, and lifestyle products like hotels, resorts, and merchandise

Cal pers emerging manager program 022613

Chand Sooran

CalPERS outlined plans to increase investments with emerging and diverse managers over the next five years. The plan focuses on six work streams around portfolio management and four around external outreach. Currently, CalPERS has $10 billion invested with over 300 emerging managers, representing 12% of externally managed assets. Another $3 billion is invested with over 80 diverse managers. The plan aims to improve performance tracking, increase commitments to emerging manager programs, and strengthen relationships with stakeholder organizations.

Expedia Nairobi 2012

E-Tourism Africa

Expedia aims to revolutionize travel through technology. It operates multiple global brands across online, mobile, and other channels. Expedia has seen growth in hotel sales in East Africa. The travel industry has changed with customers now using multiple devices and channels in their purchase process. Expedia provides a large customer database but aims to tailor its approach to different types of travelers. It concludes that working together with local suppliers can drive profitability for hotels in East Africa by utilizing various booking windows, technology, merchandising and communication.

Parkside Franchise Information 2012

Gary La Puma, Broker

Parkside Hotels & Resorts is an international hotel company founded in 1975 that has grown to include luxury hotels worldwide. The document provides information about Parkside's franchise opportunities, including benefits such as a strong reservation system, marketing support, and training programs. It outlines Parkside's royalty fee structure and services provided to franchisees, such as listing hotels on global distribution systems and travel websites to expand bookings, and assigning a service team member to each hotel to provide additional support. Parkside is seeking new franchisees to join its growing international brand.

INDEV308 Class 4 - Identifying Business Potential - Serge LeVert-Chiasson, Sa...

Social Entrepreneurship

Sarona Asset Management is assessing two potential investment opportunities - Agro Capital Management (ACM) of Ukraine and Mobile Transactions Zambia (MTZ). ACM provides financing to smallholder farmers in Ukraine for agricultural packages to improve incomes. It has over 1000 clients today. MTZ provides mobile money transfer and payment services in Zambia's informal economy. While it has an innovative business model, it is still working to become profitable, with net income turning positive projected in 2017. Sarona's due diligence process involves comprehensive analysis of the product, market, operating model, management team, and financials to evaluate business potential and risks.

Q1 2009 Earning Report of Waddell & Reed

earningreport earningreport

- Waddell & Reed Financial Inc. is a publicly traded investment management company with $1.5 billion in market capitalization and 84.7 million shares outstanding. - They provide investment management services through distinct distribution channels serving retail, wholesale, and institutional clients. They have a dedicated network of over 2,000 financial advisors and a comprehensive family of mutual funds. - As of Q1 2009, they have $47.6 billion in total assets under management, with 83% in equity funds and 13% in fixed income funds.

Adex Ppt Overview V1

bgr4261

This document is an investor presentation from AdEx Media. It begins with a safe harbor statement noting that the presentation contains forward-looking statements subject to risks and uncertainties. The presentation then provides an overview of AdEx Media, describing it as a pay-for-performance lead generation and commerce platform. It discusses AdEx's business model, technology platform, strategic partnerships, and proprietary reporting tools. Charts and graphs are included showing metrics like revenue, spend, margins, and returns over time for analysis.

Gaining and Keeping Online Customers Today - Nina Kleiner & Petar Rimac

Slovenian Tourist Board

The document discusses gaining and keeping online customers. It outlines an agenda covering the online travel business today, the online travel planning process, and flywheel digital marketing. Flywheel digital marketing involves using cheaper digital channels like newsletters, social media, and banners across devices to develop a repeat customer base. The goal is connecting with online shoppers at different stages of the travel planning process.

Hotel Market Fundamentals - API Hotel Investment Forum

AHS Advisory

Pdfnew

LSamuels01

The document appears to be a portfolio from Lawrence Samuels including details about his skills in corporate valuation, accounting, statistics, and additional tools. It includes a case study and analysis of Thumbs Up Corporation, a company that launched two projects to generate buzz about new products and establish a customer base. Samuels provides forecasts and analyses of Thumbs Up Corporation's sales, budgets, expansion projects, and marketing strategies.

Wayfind Presentation Deck

Beth Wernet

Wayfind is a service that simplifies the visa application process for international travelers. It aims to address the difficulty travelers face finding relevant visa information across multiple websites. Wayfind provides a simple user interface where travelers can get answers to common visa questions and have their applications filed for them for a fee of $30-70. It plans to partner with travel agencies and blogs to acquire customers and generate revenue from visa filing fees and affiliate marketing. The founders believe this will address a pain point for the growing number of international travelers and generate millions in revenue over 3 years.

The future of direct marketing, Thursday 2 february 2012

Rachel Aldighieri

)#($%#)$*%)(#$*%

Jeffrey Lu

Redfin for Weddings is building a two-sided marketplace to connect brides and wedding venues. They aim to solve problems brides and venues currently face by allowing brides to search for and compare venues based on date, features, and headcount. Venues can list their packages and maximize revenue through targeted leads without risk, as they only pay Redfin for Weddings a booking fee. After two weeks in open beta, the platform has over 35 venues in San Francisco listed with $16 million in inventory and has generated 30 leads. The plan is to expand to more venues in other cities like LA and NYC.

Death of a Salesman: Account Acquisition in a New Environment

Magnify Analytic Solutions

The nature of sales in retail banking has changed dramatically. While there is a renewed pressure to grow accounts, the techniques banks have traditionally used to acquire new accounts have become less effective. As consumer preferences continue to shift and non-traditional competitors continue to disrupt the market, the ROI of acquisition techniques like batch mail and branch cross-sell will continue to decline. In order to thrive, banks need to leverage the tremendous amount of data they have on each of their customers to drive more profitable and satisfying customer interactions across all of their channels. This presentation will: • Identify the market trends impacting banks’ growth strategies. • Explore the role of marketing and risk analytics in making better acquisition decisions. • Introduce best practices for implementing a more holistic approach to account acquisition.

Nudge E245 final presentation

Stanford University

The document summarizes the team's idea evolution from week 1 to week 2 of their project. In week 1, they proposed a Middle East travel booking portal but received feedback that the value propositions and customer segments were too broad. In week 2, they pivoted to a social travel planning platform focused on group travel and influential customers seeking easy trip planning. However, further research found the market to be crowded and hypercompetitive.

Engaging End Users (There are More Than You Think)

Aaron Magness

Clearly Contacts provides concise summaries of 3 sentences or less: Clearly Contacts discusses the importance of engagement with employees, customers, and community. The company emphasizes empowering employees and aligning values. Strong customer engagement comes from a positive experience and word-of-mouth promotion on social media. Clearly Contacts also discusses giving back through charitable initiatives to engage the community.

Nick stafford living social nov 2011TravelHuddle

Laughlin rigby travelshake

TravelHuddle

The document discusses popular types of social media updates from the travel industry. It finds that the most common updates are about events, product marketing, and offers. Other frequent updates include photos, user interactions, and local tourism information. The document provides tips for travel companies' social media use, such as using rich media, running competitions, interacting with users, and linking to newsletters.

Similar to Michelle Rosinsky - Hotwire

Expedia

E-Tourism Frontiers

Eye for travel - Expedia presentation INDABA 2009

South African Tourism

2011 Global Customer Experience Management Survey

Beyond Philosophy

Emakina Academy 5 - Know your audience - Webtrends

Emakina

2012 Ice Strategic Overview

jrowley9999

Cal pers emerging manager program 022613

Chand Sooran

Expedia Nairobi 2012

E-Tourism Africa

Parkside Franchise Information 2012

Gary La Puma, Broker

INDEV308 Class 4 - Identifying Business Potential - Serge LeVert-Chiasson, Sa...

Social Entrepreneurship

Q1 2009 Earning Report of Waddell & Reed

earningreport earningreport

Adex Ppt Overview V1

bgr4261

Gaining and Keeping Online Customers Today - Nina Kleiner & Petar Rimac

Slovenian Tourist Board

Hotel Market Fundamentals - API Hotel Investment Forum

AHS Advisory

Pdfnew

LSamuels01

Wayfind Presentation Deck

Beth Wernet

The future of direct marketing, Thursday 2 february 2012

Rachel Aldighieri

)#($%#)$*%)(#$*%

Jeffrey Lu

Death of a Salesman: Account Acquisition in a New Environment

Magnify Analytic Solutions

Nudge E245 final presentation

Stanford University

Engaging End Users (There are More Than You Think)

Aaron Magness

Similar to Michelle Rosinsky - Hotwire (20)

Expedia

Eye for travel - Expedia presentation INDABA 2009

2011 Global Customer Experience Management Survey

Emakina Academy 5 - Know your audience - Webtrends

2012 Ice Strategic Overview

Cal pers emerging manager program 022613

Expedia Nairobi 2012

Parkside Franchise Information 2012

INDEV308 Class 4 - Identifying Business Potential - Serge LeVert-Chiasson, Sa...

Q1 2009 Earning Report of Waddell & Reed

Adex Ppt Overview V1

Gaining and Keeping Online Customers Today - Nina Kleiner & Petar Rimac

Hotel Market Fundamentals - API Hotel Investment Forum

Pdfnew

Wayfind Presentation Deck

The future of direct marketing, Thursday 2 february 2012

)#($%#)$*%)(#$*%

Death of a Salesman: Account Acquisition in a New Environment

Nudge E245 final presentation

Engaging End Users (There are More Than You Think)

More from TravelHuddle

Nick stafford living social nov 2011TravelHuddle

Laughlin rigby travelshake

TravelHuddle

Kiela brodigan, visit dublin

TravelHuddle

Dublin Tourism is the regional tourism authority responsible for marketing and promoting tourism in Dublin. They operate 4 tourist offices and 4 visitor attractions. Dublin Tourism uses various digital marketing strategies like websites, apps, social media and more to engage over 6 million annual visitors. Their Visit Dublin app provides location-based information and has received positive feedback from users for enhancing the visitor experience.

Owen O'Donoghue - Facebook

TravelHuddle

This document discusses how businesses can benefit from connecting with customers and their friends on social networks like Facebook. It notes that Facebook has over 800 million users and 350 million mobile users who are actively sharing content. The document advocates that businesses use Facebook Pages to connect with customers, Facebook Ads to reach new people and their friends, and social plugins and apps to make businesses more engaging. It provides examples of how these strategies have helped companies significantly increase their revenue, engagement, and fan growth.

Josiah Mackenzie - ReviewPro

TravelHuddle

Branding and product design are increasingly important for businesses in the current social media landscape. Customer feedback shared online can shape brands, with analysis finding hotel guests write four positive reviews for every negative one. To succeed, businesses need technology to collect and understand social feedback, but also human-led operational systems to consistently deliver on the brand promise based on that customer input.

Fiona Robson - Rocketseed

TravelHuddle

The document discusses strategies for using email marketing effectively to promote hotels and drive website traffic and sales. Some key points include: 1) Every email should promote the hotel and drive people to the website. Analytics can show the success of email campaigns in generating bookings and sales leads. 2) Successful email campaigns are integrated with social media and move beyond just sending newsletters. Optimization, personalization, and segmentation are important. 3) Email should be optimized for mobile as more people access email on handheld devices. Images and links need to work well on small screens. 4) Collecting email subscribers and using emails to cross-sell and pre-book activities can increase revenue as shown in the

Joel Brandon Bravo - Travelzoo

TravelHuddle

The document discusses flash sales and local deals, noting that they provide opportunities for businesses but also risks like overselling and lack of profitability. It provides examples of restaurants, spas, and other businesses that have tried flash sales deals with mixed results. While some see increased new customers and sales, others find it difficult to earn a profit after discounts or to convert new customers into repeat business. Selection of the right deal terms and audience is advised to help make flash sales more effective.

More from TravelHuddle (7)

Nick stafford living social nov 2011

Laughlin rigby travelshake

Kiela brodigan, visit dublin

Owen O'Donoghue - Facebook

Josiah Mackenzie - ReviewPro

Fiona Robson - Rocketseed

Joel Brandon Bravo - Travelzoo

Recently uploaded

Call 8867766396 Satta Matka Dpboss Matka Guessing Satta batta Matka 420 Satta...

bosssp10

Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...

my Pandit

Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.

AnnySerafinaLove

❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Fin...

❼❷⓿❺❻❷❽❷❼❽ Dpboss Kalyan Satta Matka Guessing Matka Result Main Bazar chart

Building Your Employer Brand with Social Media

LuanWise

Presented at The Global HR Summit, 6th June 2024 In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.

Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Sch...

SOFTTECHHUB

The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...

APCO

Zodiac Signs and Food Preferences_ What Your Sign Says About Your Taste

my Pandit

Authentically Social by Corey Perlman - EO Puerto Rico

Corey Perlman, Social Media Speaker and Consultant

Observation Lab PowerPoint Assignment for TEM 431

ecamare2

Digital Marketing with a Focus on Sustainability

sssourabhsharma

Digital Transformation Frameworks: Driving Digital Excellence

Operational Excellence Consulting

[To download this presentation, visit: https://www.oeconsulting.com.sg/training-presentations] This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date. Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success. These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes. Frameworks/Models included: Microsoft’s Digital Transformation Framework McKinsey’s Ten Guiding Principles of Digital Transformation Forrester’s Digital Transformation Framework IDC’s Digital Transformation MaturityScape MIT’s Digital Transformation Framework Gartner’s Digital Transformation Framework Accenture’s Digital Strategy & Enterprise Frameworks Deloitte’s Digital Industrial Transformation Framework Capgemini’s Digital Transformation Framework PwC’s Digital Transformation Framework Cisco’s Digital Transformation Framework Cognizant’s Digital Transformation Framework DXC Technology’s Digital Transformation Framework The BCG Strategy Palette McKinsey’s Digital Transformation Framework Digital Transformation Compass Four Levels of Digital Maturity Design Thinking Framework Business Model Canvas Customer Journey Map

Creative Web Design Company in Singapore

techboxsqauremedia

Satta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel Chart

➒➌➎➏➑➐➋➑➐➐Dpboss Matka Guessing Satta Matka Kalyan Chart Indian Matka

Company Valuation webinar series - Tuesday, 4 June 2024

FelixPerez547899

BeMetals Investor Presentation_June 1, 2024.pdf

DerekIwanaka1

Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challenges

Holger Mueller

Industrial Tech SW: Category Renewal and Creation

Christian Dahlen

2022 Vintage Roman Numerals Men Rings

aragme

Best Forex Brokers Comparison in INDIA 2024

Top Forex Brokers Review

Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.

Recently uploaded (20)

Call 8867766396 Satta Matka Dpboss Matka Guessing Satta batta Matka 420 Satta...

Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...

Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.

❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Fin...

Building Your Employer Brand with Social Media

Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Sch...

The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...

Zodiac Signs and Food Preferences_ What Your Sign Says About Your Taste

Authentically Social by Corey Perlman - EO Puerto Rico

Observation Lab PowerPoint Assignment for TEM 431

Digital Marketing with a Focus on Sustainability

Digital Transformation Frameworks: Driving Digital Excellence

Creative Web Design Company in Singapore

Satta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel Chart

Company Valuation webinar series - Tuesday, 4 June 2024

BeMetals Investor Presentation_June 1, 2024.pdf

Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challenges

Industrial Tech SW: Category Renewal and Creation

2022 Vintage Roman Numerals Men Rings

Best Forex Brokers Comparison in INDIA 2024

Michelle Rosinsky - Hotwire

1. Strategic Revenue Management . . . Leveraging the Online Channels Michelle Best Rosinsky Senior Manager, Hotwire Expedia® Partner Services Group © Expedia Inc. Confidential and proprietary. All rights reserved.

2. Why Revenue Management is more important than ever Online Distribution Strategy Matrix Tips to Build Your Online Strategy AGENDA © Expedia Inc. Confidential and proprietary. All rights reserved. Expedia ® Partner Services Group | 2

3. IRELAND HOTEL HEADWINDS 1. Weakening external and domestic demand 2. Unfavourable foreign exchange movements 3. Overcapacity © Expedia Inc. Confidential and proprietary. All rights reserved. Expedia ® Partner Services Group | 3

4. STRATEGIC OPPORTUNITY TO GROW REVPAR Ireland ADR and Occupancy 2004-2011 YTD through August Source: Horwath Bastow Charleton © Expedia Inc. Confidential and proprietary. All rights reserved. Expedia ® Partner Services Group | 4

6. TIPS TO BUILD YOUR STRATEGY 1. Build an international strategy 2. Play the booking curve 3. Plan to fill your gaps 4. Leverage opaque channels © Expedia Inc. Confidential and proprietary. All rights reserved. Expedia ® Partner Services Group | 6

8. ONLINE CHANNELS PROVIDE INTERNATIONAL REACH… New A Presence Local Demand Around the Multiple Language Currency to Your World Translation Hotel Support © Expedia Inc. Confidential and proprietary. All rights reserved. Expedia ® Partner Services Group | 8

9. 9.0% China … AND OPPPORTUNITY 8.3% India 2.6% 2.8% Canada 1.8% 1.8% US 1.6% Germany UK 1.4% France 0.9% Italy Japan World economies are rebounding at different rates Source: European Tourism 2010, Trends and Prospects, Q3/2010, European Travel Commission © Expedia Inc. Confidential and proprietary. All rights reserved. Expedia ® Partner Services Group | 9

10. SAME HOTEL, DIFFERENT SITES Expedia.com You can optimize your RevPAR through a targeted international strategy Expedia.co.jp © Expedia Inc. Confidential and proprietary. All rights reserved. Expedia ® Partner Services Group | 10

13. AN UNMANAGED BOOKING CURVE FORCES ADR DOWN Day of Arrival ADR €€€ €€ € LOS 3.0 2 1.5 Share of Rooms 26% 31% 43% > 1 month 1 week - 1 month < 1 week © Expedia Inc. Confidential and proprietary. All rights reserved.

15. 3. YIELD RATES UP 2 .OPTIMIZE RATES/OCCUPANCY 1. BUILD YOUR BASE Day of Arrival RevPAR ADR LOS Share of Rooms 26% 31% 43% > 1 month 1 week - 1 month < 1 week © Expedia Inc. Confidential and proprietary. All rights reserved.

19. BE SURGICAL AND TARGET NEEDS Weekend Promotion Christmas Value Adds Packages Base Business Opaque Last Minute © Expedia Inc. Confidential and proprietary. All rights reserved. Expedia ® Partner Services Group | 19

23. 2x longer stays Length of Stay 23 days further out Booking window $23 ADR premium Higher ADR 40% less likely to cancel Cancel less © Expedia Inc. Confidential and proprietary. All rights reserved. Expedia ® Partner Services Group | 23

25. OPAQUE STRATEGIES Replace last-minute group wash and cancellations Build a non- Fill holes in weekly refundable base stay patterns months out Secure low season Generate business sales without after a re-flag, advertising low renovation or new rates opening Build incremental visitors to the hotel

26. Use packages to build your base Use opaque to sell your last rooms Day of Arrival Package Opaque Booking Window © Expedia Inc. Confidential and proprietary. All rights reserved. Expedia ® Partner Services Group | 26

28. 1. Build an international strategy 2. Play the booking curve 3. Plan to fill your gaps 4. Leverage opaque channels Expedia ® Partner Services Gro

Michelle Rosinsky - Hotwire

Recommended

Recommended

More Related Content

Similar to Michelle Rosinsky - Hotwire

Similar to Michelle Rosinsky - Hotwire (20)

More from TravelHuddle

More from TravelHuddle (7)

Recently uploaded

Recently uploaded (20)

Michelle Rosinsky - Hotwire