The document discusses the declining effectiveness of traditional advertising due to evolving audience behaviors and the rise of digital communication, emphasizing the importance of social media in enhancing word-of-mouth marketing. It highlights the need for organizations to leverage their existing resources and networks to foster genuine connections with customers and build a strong online presence. The text suggests that understanding cultural dynamics and using innovative strategies can help brands stay relevant and effectively generate leads in the current digital landscape.

6. Trust in ads has • Overly focused on creating more usefulness and
fallen while its relevance with the advertisement messages.
• Marketers have done almost nothing with the new
structural possibilities
capacity (reach) • Participants are getting more and more annoyed by
of generating interruption and better and better at avoiding it.
• Technology is presenting a new range of opportunities.
influence has • Audience usage patterns are evolving.
also declined • Focus on the understanding of culture as the driver for
innovation is becoming more and more prominent.
substantially.
"Advertising was designed to simulate word of mouth when word of mouth was
very inefficient. It isn’t any longer.”

7. Communication
modes & media • Rapidly advancing
Communication & Media
Social Media will be one
has Changed technologies are making consistent, prominent force in
more in the past available new information the Organization's arsenal,
10 years than it flow and public relations as it let then engage
opportunities never seen
has in the before. customers authentically.
previous 100
2009
1994-95 1997-99 2000-01 2002-04 2005 2006
Classmates Online Banking Wireless Friendster Bebo Twitter
Banner Ads MP3 Broadband LinkedIn Ning
E-Commerce MySpace Digg
Brand Websites Flickr
Adwords

8. ONLINE WORD-OF-MOUTH IS A
POWERFUL MARKETING TOOL:
SOCIAL MEDIA AMPLIFIES AND
•You do know how, where ACCELERATES WORD-OF-MOUTH
and when your customer •It helps in rapidly shaping
discusses you online and influencing opinion
•With whom •It Increases impact of word-
•With precision of-mouth on consumer
•From awareness of you to purchasing behaviour
an ambassador for you •It can help foster a genuine
•Welcoming you into their connection between a
peer network company and its customers
•Form a trusted partnership

9. Industry Country Regional
Clients Vendors Partners Govt
Common
Charities Religious Interest
Groups
Colleagues Neighbors Relatives Friends Business
Associates

11. They do all • Save Time and Money
• NO Travel
the things • Connect to more people
“Traditional” •
•
Wider Reach
Target Groups
Social • Build Communities
Networks •
•
Do Research
Create “BUZZ”!
do……Plus…. • Generate lowest cost per Referral
They are Bigger, Better, Faster and Less Expensive

12. Build your Get your Re-connect to
professional business known Generate leads old customers
network
Find new Promote Promote your Gain TRUST and
markets yourself product or Credibility
service
The list goes on……..

13. Thanks to the web, millions of people can now have their say.
They have the freedom to express themselves vocally and creatively.
The Web gets interesting when people pool their ideas.
Ideas come through Conversation.
The web is a MASS OF CONVERSATION.
That’s why it is creating MASS INNOVATION.

15. Reputation and
Identity
• Linked IN – Plaxo –
Facebook – Personal
Site – Blog – Org Sites
Communication News and
and Nurturing Opportunity
• Reunion – Xing – • EZineArticles –
Twitter – Org Article99 – Sales
Sites - Blog Gravy – FastPitch
– Org Sites - Blog

16. • Information, Brochures, Sell Sheets, Instruction Sheets
• LinkedIN – Plaxo – Org Site – Personal Site - Blog
What • Photo’s or Sales Videos, Training Videos, Product Videos
Information do • YOUTube – Org Site – Facebook - Vlogs (Video Blog)
you already • Power Point, Training, Sales, Marketing, Service
• Slideshare – Org Site
have? • Articles, Monthly Newsletter, Events, Charities, Memberships
• EZineArticles – Article99 – FastPitch – Org Site – Blog
Leverage what you have to promote yourself and your business

17.  

18. Highly interactive technology tools
Many-to-Many
Online communities
Free, easy, fun
Content producers
New, more efficient way to communicate
SOCIAL MEDIA – SWEET SPOTS

19. Peer Needs
Support Definition
Viral Product
Marketing Architecture
Field Iterative
Testing Development

20. We create a Strong Online Brand with
substantial following for You
Understanding your business, we:
Position the
Create an Online Create a value value to get the
proposition community
Brand statement online talking about
you

21. Complete & Accurate
Targeted to the
Audience
Links back to all
associations
Creates “Relevancy”
for All employees, professionals,
clients, vendors, partners, fans!
A System to update
Regularly
Something Simple –
but Relevant &
Newsworthy
Plan Awards &
Promotions
Create or join Relevant
Groups
Create Buzz thru
Creating Profile which Attracts and have Impact on your Clients
Events and Triggers

22. Updates and
Improvements
Profile
Adding Presentations, Pictures and Videos
Targeted reader thru blogs – Creating a daily plan for blogs
Plan webinars for you to talk in real-time with your clients
and fans
Create web events which drive your audience
(offline/online)
Make product/service launch hype – thru articles, online
advertorials, and testimonials
Design innovative membership plan to make Viral (Word of
Mouth) publicity yield better result
Engage in online PR activities to generate more eyeballs and
relevance
Promote your employees and help them become your Social
Media Champions
Create a robust lead generation funnel with your employees
acting as catalysts

23. ORGANISATIONAL REACH
COLLABORATIVE REACH

24. Listen
PEOPLE
Engage Plan

25. Know who the influencers are, with
precision
Know your “share of conversation” vs
“share of voice”
Know where conversations are occurring
that matter
Know how news is shared and by whom
Know the right keywords that drive
search
Know what content your customers care
about
Know who is defining your brand, pro or KNOW WHICH CONVERSATIONS
con ARE DEFINING YOUR BRAND

26. Identify business • Primary goal
goal social media • Secondary goal
will support
Identify target • Primary audience
audience • Secondary audience
• Costs and Resources
Social media • Timelines
strategy • Defined strategy
• Outline key opportunities and
Key tactics tactics
Measures of • SMART i.e. Specific, Measurable,
Achievable, Realistic, and ESTABLISH MEASURABLE
success Timed. OBJECTIVES

27. Build relationships with digital influencers.
Generate positive word of mouth.
Share thought leadership to demonstrate that your
business is innovative.
Manage issues and crisis situations by responding
quickly.
Influence mainstream media coverage.
Expose brand evangelists within your own company. PUT A HUMAN FACE ON
YOUR BRAND

28. Social Blogs: Technorati,
Networking: Micro-blogging: WordPress,
LinkedIn, Twitter Blogger, Blogspot
FaceBook 350
Photos & Images: RSS & 300
Flickr, Picasa Newsreaders, Wikis: Wikipedia Facebook
GoogleReader
Qzone (QQ)
250
MySpace
Podcasts: Videos: Audacity, Avatars: Second
Windows Live
Podcast.com, YouTube, Hulu Life 200
Habbo
Bookmark storage: 150 Orkut
Digg, Diigo, Browsers: FireFox, Video
Delicious, Safari, Chrome Conferencing: Friendster
StumbleUpon Skype
100 hi5
Presentation Polling: Survey Twitter
sharing: Social Platform: Monkey, 50
Ning Tagged
Slideshare PollDaddy
Synchronous E-Learning 0
webinar tools: Course development
GoToMeeting, Management tools: Camtasia, Users (Million)
Eluminate Systems: Moodle Articulate

29. YOU ALL
KNOW HOW • WELL The Internet Version of networking is
WELL called Social Networking. If you do it the
right way you can generate more Leads,
TRADITIONAL faster than ever before.
NETWORKING • Most companies already have everything
EVENTS that’s needed to get started, Like Brochures,
WORK, Videos or Power Points.
• WHY NOT Leverage what you already
GENERATING have to promote yourself and your
LEADS AND business on the internet..
REFERRALS.
Knowledge360 is a company made up of
eMarketing experts, we are your own Personal
Marketing Manager that will help you WE GIVE COMPLETE
generate leads using Social Networks for as SCHEDULE OF ACTIVITIES
low as US$2,500 per month or US$25,000 WE PLAN FOR YOU
per Annum.

31. PUBLICATION
RESEARCH
CONSULTING
TRAINING
ADVISORY EVENTS TRENDS BOOKS
• Investments • Conference • Projections REPORTS
• Opportunity • Workshops • Sector
• Evaluation • Seminars • Segment ARTICLES
• M&A • Tutorials • Company CONCEPT
• Technology • Forecasts NOTES
• Selection CORPORATE • Markets
• Feasibility • In-house • Technologies EDITORIALS
• Roll Out • Sponsored • Regions
COMMENTARY
• Vendors ANALYSIS
STRATEGY • Technology
• Market Place • Wireless
• Business • Value Chain • Telecom
• Startups • Opportunities • Enterprise
• Turn Around • Industry
• Products
• Management
• Growth
• Strategy
• Partnerships • Competitors

32. PROFIT FROM
OUR KNOWLEDGE
REACH NEW MARKETS
CREATE WINNING PARTNERSHIPS
GAIN NEW INSIGHTS AND EXPERTISE
ADD VALUE TO EXISTING COMPETENCE
GAIN MORE IN EXISTING MARKETPLACE
TARGET MORE CLIENTS WITH SAME RESOURCES

33. Extend
+ 91 9601294896
k360
info@k360.in