A study found that companies with a customer-centric focus achieved a 21% higher return on investment compared to sales-focused firms. When designing a website, it is important to create a positive user experience through usability, simplicity, intuitive navigation, accessibility, and optimizing content for different devices and browsers. Current design trends include geotargeting, georelevance, hyper-personalization, prominent navigation icons, large background images, curated grids of content, and parallax scrolling effects.

2. customer Centric = Higher ROI
21%
44%
21%
9%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
Sales focused Customer focused Product focused Marketing focused

3. First impressions
law.queensu.ca
mast.queensu.ca
econ.queensu.ca (why Queen’s > workshops)
kingstonyachtclub.com (gas)

4. Create an experience

5. usability

6. simplicity

7. navigation

8. accessibility

9. Devices, Browsers and Formats

10. content

12. call to
action

13. trends

14. Trend: GeoTargeting

15. Trend: GeoRelevance

16. Trend:
Hyper-
Personalization

17. Trend: Navicon Culture

18. Trend: Big Backdrops

19. Trend: Curated Grid

20. Trend: Parallax

21. inspiration
dataveyes.com