Hendrik Lennarz: My Personal Growth Hacking Challenge

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This document discusses growth hacking strategies and tactics. It defines growth hacking as data-driven actions to grow a user base. Some key tips discussed include building an agile, customer-centric growth environment, hiring the best team, creating minimum viable products, using valid data for decisions, focusing on user onboarding, monitoring competitors, finding the target group early, continually improving, having high-performing IT, and executing growth hacks like optimizing the customer lifecycle and using triggers, personalization, and live chat. The overall message is that growing a business requires failing fast, putting customers first, and continually testing and refining strategies.

Marketing

25.07.2016
My personal  
Growth Hacking  
Challenge
25.07.2016
# How to build a Growth environment
# Growth Hacks To Go

„Data driven actions to grow your user base“
WHAT IS GROWTH HACKING?

Trusted Shops
Last official Growth Hack - 2016

Trusted Shops
2 dimensions of Growth Hacking
25.07.20166
BUILD GROWTH ENVIRONMENT
! AGILE DEVELOPMENT
! USER-CENTRIC
Execute Growth Hacks
! Tactics how to gather & hold users
Growth Manager
Growth Hacker

Trusted Shops
Find your team´s formation
25.07.201611

MVP = Minimum Viable Product
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#5 Valid data for valid decisions
25.07.201616

#6 Love at first sight - Onboarding
25.07.201617

#7 Watch out your competition
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#8 Find your target group, early!
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#9 Never get tired changing
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Size matters …
• “We have more than
300 old women only in
Berlin, we are taking
care of.”
• “Our caregivers are
certified and have at
least more than 10
years experience…”
25.07.201623

AB-testing matters…
25.07.201625 Source: http://whichtestwon.com

Tell - how can you help?
25.07.201626
Never forget taking your pills!

Shorten your customer lifecycle
25.07.201627

Be a funnel hero!
25.07.201628
- Per marketing channel
- Per activated user
- Per paid user

Very warm welcome
“Sent from my iPhone”
25.07.201629

Gain traffic via Q&A sites / forums
25.07.201632

Don´t call it “Newsletter”
“Join like 5000+ other experts before”
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Send Trigger Notifications
Find emotional moments (good/bad)
“Hey Hendrik, your last visit was 11 months ago - visit us
to stay healthy..…Your dentist”
25.07.201634

Build best FAQs
• Increase conversions
• Decrease manual support
• SEO content
25.07.201635

Recycle content
• on slideshare
• as guest postings
• on high-traffic blog
communities
• in your newsletter
• ...
25.07.201636

Make sharing easy
25.07.201637
And not too early

Don´t forget your existing customers
Cross-Selling
Upselling
Reviews
Referals
25.07.201642

The best way to get started, is to just get started
25.07.201643
#1 If you fail, fail fast!
#2 Be customer-centric!
#3 Hire the best team!
#4 Be agile, build MVPs!
#5 Valid data for valid decisions
#6 User Onboarding rocks
#7 Watch out your competition
#8 Find your target group early
#9 Never get tired changing
#10 High performing IT
#11 Execute growth hacks
MY PERSONAL GROWTH CHALLENGE

Would you give me 5 stars?
25.07.201644
http://hammr.de/ratelennarz
http://growthhackerlove.com/ebook/

www.trustedshops.com
Footer
Hendrik Lennarz
25.07.201645
Executive Director of Product & IT
Twitter: @lennarz
Mail: hendrik.lennarz@trustedshops.com

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1. 25.07.2016 My personal   Growth Hacking   Challenge 25.07.2016 # How to build a Growth environment # Growth Hacks To Go

3. „Data driven actions to grow your user base“ WHAT IS GROWTH HACKING?

4. 1st official Growth Hack - 1996

5. Trusted Shops Last official Growth Hack - 2016

6. Trusted Shops 2 dimensions of Growth Hacking 25.07.20166 BUILD GROWTH ENVIRONMENT ! AGILE DEVELOPMENT ! USER-CENTRIC Execute Growth Hacks ! Tactics how to gather & hold users Growth Manager Growth Hacker

7. Build Growth environment

8. #1 If you fail, fail fast! 25.07.20168

9. #2 Be customer centric! 25.07.20169

10. #3 Hire the best team! 25.07.201610

11. Trusted Shops Find your team´s formation 25.07.201611

12. #4 Be agile, build MVPs 25.07.201612

13. MVP = Minimum Viable Product 25.07.201613

14. Bad MVPs! 25.07.201614

15. Not a MVP! 25.07.201615

16. #5 Valid data for valid decisions 25.07.201616

17. #6 Love at first sight - Onboarding 25.07.201617

18. #7 Watch out your competition 25.07.201618

19. #8 Find your target group, early! 25.07.201619

20. #9 Never get tired changing 25.07.201620

21. #10 High-performing IT 25.07.201621

22. #11 Execute Growth Hacks

23. Size matters … • “We have more than 300 old women only in Berlin, we are taking care of.” • “Our caregivers are certified and have at least more than 10 years experience…” 25.07.201623

24. Trust matters… 25.07.201624

25. AB-testing matters… 25.07.201625 Source: http://whichtestwon.com

26. Tell - how can you help? 25.07.201626 Never forget taking your pills!

27. Shorten your customer lifecycle 25.07.201627

28. Be a funnel hero! 25.07.201628 - Per marketing channel - Per activated user - Per paid user

29. Very warm welcome “Sent from my iPhone” 25.07.201629

30. Be clicky 25.07.201630

31. Clean up your email list 25.07.201631

32. Gain traffic via Q&A sites / forums 25.07.201632

33. Don´t call it “Newsletter” “Join like 5000+ other experts before” 25.07.201633

34. Send Trigger Notifications Find emotional moments (good/bad) “Hey Hendrik, your last visit was 11 months ago - visit us to stay healthy..…Your dentist” 25.07.201634

35. Build best FAQs • Increase conversions • Decrease manual support • SEO content 25.07.201635

36. Recycle content • on slideshare • as guest postings • on high-traffic blog communities • in your newsletter • ... 25.07.201636

37. Make sharing easy 25.07.201637 And not too early

38. Personalize it 25.07.201638

39. Easiness beats pricing 25.07.201639

40. Pricing is psycho stuff 25.07.201640

41. Use Live Chat Tools 25.07.201641

42. Don´t forget your existing customers Cross-Selling Upselling Reviews Referals 25.07.201642

43. The best way to get started, is to just get started 25.07.201643 #1 If you fail, fail fast! #2 Be customer-centric! #3 Hire the best team! #4 Be agile, build MVPs! #5 Valid data for valid decisions #6 User Onboarding rocks #7 Watch out your competition #8 Find your target group early #9 Never get tired changing #10 High performing IT #11 Execute growth hacks MY PERSONAL GROWTH CHALLENGE

44. Would you give me 5 stars? 25.07.201644 http://hammr.de/ratelennarz http://growthhackerlove.com/ebook/

45. www.trustedshops.com Footer Hendrik Lennarz 25.07.201645 Executive Director of Product & IT Twitter: @lennarz Mail: hendrik.lennarz@trustedshops.com

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