The document discusses email marketing strategies based on a study that found email to be more effective than social media for customer acquisition. Email conversions accounted for 50.8% of new customers, compared to 26.8% for Twitter and 22% for Facebook. The study shows email is still the dominant channel for driving referrals and conversions. The document provides tips for crafting effective email subject lines and content, such as keeping emails short, using images and design templates, and including a clear call to action.

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2. Email still reigns over Facebook and Twitter
Social media may be the young whippersnapper nipping at email’s heels, but the content king of the inbox still holds sway in social influence, according toa study by SocialTwist. Over an 18-month period, SocialTwistmonitored 119 referral campaigns from leading brands and companies. The results showed a significant advantage to email’s ability to convert new customers compared to Facebook and Twitter.
Of the 300,000 referrals who became new customers, 50.8 percent were reached by email, compared to 26.8 percent for Twitter and 22 percent for Facebook.
Email ruled supreme, by almostdouble.
Students don’twant emails for the sake of emails, but do place more value in the message if they don’t get turned off.
Phone still number 1, but email #2 –especially when looking at ROI.
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3. Students –social sharing, importantinfo, due dates, short and to the point, as needed, visual content, people important
Alumni –longer, stories, emotional connections, scheduled, space important
Both –freebies, branding, see themselves in the spotlight
Also parents, staff, faculty, past staff
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5. Get info out? Be more specific than that.
Get info back?
Getdonations?
Get participation?
If you don’t know where you’re going, any direction will get you there.
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6. Don’t make your call to action a whisper to action.
Above the fold
Clearand concise
Relates to objective
Repeated at least 2x’s
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7. Peoplemay never see your email if they don’t open it.
40-50 characters
Include a number
What & why
intrigue
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8. Make sure to include a viewin browser at top and a plain-text option, but otherwise, images most important type of content.
Use a design template. Limit number of fonts to 3 and use a colourpalette.
Images –use the flickror image bank for photos.
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9. Keep it short silly.
Lists instead of paragraphs.
Every word shoulddrip with VALUE. Free stuff like an ebookon SOLUS enrolment.
Create sections.
Above the fold most important.
Appeal –emotional, empathy, question, stripper, offer
Use emotional words
Nothing from the no list
LINKS are key to measurement
Must have a personality
Students –jobs
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11. See legal considerationsand our anti-spam legislation.
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12. Our tool
If time critique and grade my first one.
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