This document provides 3 strategies for using social media to sell cars: 1) Holding sales events and promotions on social media using targeted posts and ads. 2) Having individual employees build their own social networks to promote the dealership and sales. 3) Using "dark posts" which are hyper-targeted ads on social media designed to reach potential buyers and drive them to inventory or special offers. It outlines steps to implement each strategy, emphasizing targeting the right audiences and measuring results.

1. 3 Tangible, Measurable, and
Powerful Strategies to Sell
Cars Through Social Media
Subi Gosh
Page 69

2. TRUE Automotive Social Media
3 Tangible, Measurable and Powerful
Strategies to Sell Cars on Social

3. What We Know
 Public Relations
 Branding
 Customer
Relationships
But we’re not
going to talk a bout
any of that today

4. EVENTS AND SALES PROMOTIONS
Some dealers are doing it, but few are doing it right…

5. Sales Events
 Must be Timely,
Important Events
 Utilize Page Posts
and Events
 Targeted Ads –
Local, Relevant,
Big but not Too Big
 Use a Staggered
Strategy – Don’t
get Annoying

6. Targeting is Everything
Having the right message is fine, but only if it’s seen by the right people.

7. Step-by-Step
1. Pick the right events to
promote heavily
2. Set a posting plan
based upon time to
event
3. Plan posts, FB event
promotion, a landing
page, and dark posts
4. Set a budget and
target

8. GETTING INVOLVED INDIVIDUALLY
Social media is a human game. Dealers should utilize their people.

9. Building a Network
 Social media is a
valid, long-term
communication
tool for customer
sales and retention
 Utilize your team
to build their
network
 They don’t have to
be tech-savvy

10. People are Social
Your team is already equipped to make a surprising difference to their
bottom line… and your dealership’s as well.

11. Step-by-Step
1. Selling cars through
social requires buy-in
2. Share with everyone
employees know
3. Promote the concept
of making friends of
customers (Joe Verde)
4. Give the team the
tools they need

12. DARK POSTS
If you want to get the real juice, you need to be utilizing….

13. Using Dark Posts
 Hyper-targeted
 Designed to get
buyers when and
where they are
easiest to reach
 Drive shoppers to
inventory, landing
pages, and specials
 Trackable. Think
“television” with a
call to action.

14. Who’s Paying $2/Click?
We have nothing against search PPC or other types of advertising to drive
traffic to your site, but if you’re not using dark posts, you’re missing out.

15. Step-by-Step
Step-by-Step Guide to
Achieving Shocking
Results through
Automotive Social
Media
http://bit.ly/dais20g