The document provides guidance on developing a business idea called BlogFollower, which would help bloggers manage RSS, email, and social media feeds. It discusses identifying problems in the market, researching competitors, defining the target audience, developing features in iterations, creating a marketing plan, and continuously improving the business after launch. The key aspects covered include problem identification, market research, product development, monetization, team formation, and marketing strategy.
Virtual Assistants provide administrative support and/or specialized business services. Many Virtual Assistants were most often Administrative or Executive Assistants in traditional work environments before launching their Virtual Assistance Practices. Most Virtual Assistants work from their home office and, with the help of technology, other virtual locations. Technology has enabled Virtual Assistants to have a global client base.
The economy has shifted!
In 2018 - You Must Shift! Your business must shift!
Your thoughts must shift! Your focus must shift!
In this workshop you will learn how to make this year...
Your Best Year Ever!
From Goals to Right Actions to Focus to Building Business Relationships, this workshop is a tool to grow your business and yourSELF!
Join me in this life-changing workshop as I help you...
Make 2018 Your Best Year Ever!
Manny Sarmiento - President and CEO
Show Me The Money - The Ying and Yang of Entrepreneurial FinanceJohn Landry
Presentation of 12-time CTO/Entrepreneur and Entrepreneur-in-Residence John Landry (https://www.linkedin.com/in/leaddogvc) to Babson College Alumni and Students on the ins-and-outs of financing (or bootstrapping!) entrepreneurial ventures.
Created: 4/17/19 - Landry Babson Speaker Series #4
Virtual Assistants provide administrative support and/or specialized business services. Many Virtual Assistants were most often Administrative or Executive Assistants in traditional work environments before launching their Virtual Assistance Practices. Most Virtual Assistants work from their home office and, with the help of technology, other virtual locations. Technology has enabled Virtual Assistants to have a global client base.
The economy has shifted!
In 2018 - You Must Shift! Your business must shift!
Your thoughts must shift! Your focus must shift!
In this workshop you will learn how to make this year...
Your Best Year Ever!
From Goals to Right Actions to Focus to Building Business Relationships, this workshop is a tool to grow your business and yourSELF!
Join me in this life-changing workshop as I help you...
Make 2018 Your Best Year Ever!
Manny Sarmiento - President and CEO
Show Me The Money - The Ying and Yang of Entrepreneurial FinanceJohn Landry
Presentation of 12-time CTO/Entrepreneur and Entrepreneur-in-Residence John Landry (https://www.linkedin.com/in/leaddogvc) to Babson College Alumni and Students on the ins-and-outs of financing (or bootstrapping!) entrepreneurial ventures.
Created: 4/17/19 - Landry Babson Speaker Series #4
This is the process I use for my own private coaching clients…
First, I assess my client's business so I can discover where they are right now... versus where they want their business to be... both professionally and financially
Then I analyze their assessment and create a detailed roadmap that shows them how to reach their goals and objectives in the shortest amount of time...and for the least amount of money
At the very top of their roadmap, I list the basic fundamentals of business.
Overview of what it takes to conceive and execute a startup idea; where entrepreneurial ideas come from; dispelling some myths about entrepreneurship; short case studies and examples of different types of startup success.
Salons can acquire more customers, retain their best clients, and grow their business by clearly defining and living their brand.
Branding - it’s the new currency in business. Clients now want to associate themselves with a clear brand - whether it’s Apple, Tesla, or Coach. Design plays a major role in decisions clients make about choosing a product or service and the new norm is exquisite design. Customer experience is integral to the package and is the icing on the cake.
In this information-packed seminar, you’ll learn the fundamentals of branding yourself.
What branding is and why it matters to you.
What your brand is and how to define it.
Where in your salon your brand is most important.
How to communicate your brand.
Protecting your brand and improving it over time.
Using your brand to acquire new clients, keep your favourites and offer more services.
Design - where it fits in and how it supports your brand.
Customer experience - why it’s the critical component in your brand.
Association - how to build a team that supports your brand, even when you’re on vacation.
How to make the most of salon products in your brand
Ways to maximize your distributor’s support in branding
By Greg Robins
Greg Robins is the VP of Salon Communications, publishers of Salon Magazine, Elevate Magazine and the Contessa Awards. For over 25 years, Greg’s been advocating for professional stylists and salon owners through business-building content in Salon Magazine.
With a proven track record in implementing social media strategies that work, Greg can speak to the value of salons can gain with the proper campaigns on social and digital.
Greg has worked with salons and manufacturers to gain momentum in this industry, many of them going on to enjoy major success in the industry. He’s taught at Ryerson University and the Academy of Design and has spoken at Langara College.
Financial Advisors Have a Really Tough Challenge. First They Need to Ditch the Product Mentality and Create a Unique Marketing Message. Next They Need to Build a Platform That Seamlessly Integrates Modern Tools and Strategies.
Scott Bishop Omaha Advertising Expo Slides - OAX Scott Bishop
Slides from my Omaha Advertising Expo presentation.
How to Sell to the Right People, the Right Product, at the Right Time.
With the always-expanding fragmentation and personalization of media and audiences, businesses are increasingly losing the power to dictate their communications messaging. In today's uphill marketing battle the best way to maximize marketing ROI is to increase relevancy to your audience. In this session you'll learn what makes audiences click, share, and consume content. You'll learn how to make your business relevant to the right audience. And you'll learn how to maximize engagement with your current audience and how to go after the audience you want.
How to Scale an Award Winning Remodeling BusinessSurefire Local
Two successful entrepreneurs in the home remodeling business share their experiences on how to succeed in the home remodeling industry.
Mark Richardson is regarded as a pioneer in developing standards of professionalism in the residential remodeling industry. He served as President and Co-Chairman of Case Design/Remodeling, one of the leading remodeling organizations. He now assists others as a national educator, speaker, author of books including the best-seller “How Fit is Your Business?” as well as “Fit to Grow.” He’s columnist and contributor at Professional Remodeler magazine and advisor to leaders across the industry. During his weekly podcast, “Remodeling Mastery” Mark offers up actionable tips and industry wisdom listeners can put into practice for their own business success.
As Owner & President, Chad Hatfield’s belief in team building, product quality, customer value, and the importance of branding has been crucial to Hatfield Builders & Remodelers being one of the most influential remodeling businesses in the Greater Dallas Area. He lives and works by a pay-it-forward mentality in which he shares his experiences and learnings to to help mentor other remodelers. His company has won countless awards for their excellent work (Awards include: best of Houzz in design & service in 2015, remodeling big50, and many more), including recently being chosen for the Model Remodel project. Chad himself is also a CotY award winner, and he has the real hands on experience it takes to know this business inside out: certified Remodeler (CR)*, Certified Kitchen & Bath Remodeler (CKBR)*, (NARI).
Do you want to talk to somebody who can help you set up your digital marketing goals? Email us at info@surefiresocial.com
Slides from speakers and sponsors from SalesJam 4.0, held in Durham on August 18, 2017. *Missing are slides from keynote speaker Brad Brinegar. They're posted separately on our SlideShare page.
Our company is looking for investors. This business model is selling Los Angles apparel fashion on existing community of female of 2 million Y generation by social media. We are going to expand to Asian market.
This is the process I use for my own private coaching clients…
First, I assess my client's business so I can discover where they are right now... versus where they want their business to be... both professionally and financially
Then I analyze their assessment and create a detailed roadmap that shows them how to reach their goals and objectives in the shortest amount of time...and for the least amount of money
At the very top of their roadmap, I list the basic fundamentals of business.
Overview of what it takes to conceive and execute a startup idea; where entrepreneurial ideas come from; dispelling some myths about entrepreneurship; short case studies and examples of different types of startup success.
Salons can acquire more customers, retain their best clients, and grow their business by clearly defining and living their brand.
Branding - it’s the new currency in business. Clients now want to associate themselves with a clear brand - whether it’s Apple, Tesla, or Coach. Design plays a major role in decisions clients make about choosing a product or service and the new norm is exquisite design. Customer experience is integral to the package and is the icing on the cake.
In this information-packed seminar, you’ll learn the fundamentals of branding yourself.
What branding is and why it matters to you.
What your brand is and how to define it.
Where in your salon your brand is most important.
How to communicate your brand.
Protecting your brand and improving it over time.
Using your brand to acquire new clients, keep your favourites and offer more services.
Design - where it fits in and how it supports your brand.
Customer experience - why it’s the critical component in your brand.
Association - how to build a team that supports your brand, even when you’re on vacation.
How to make the most of salon products in your brand
Ways to maximize your distributor’s support in branding
By Greg Robins
Greg Robins is the VP of Salon Communications, publishers of Salon Magazine, Elevate Magazine and the Contessa Awards. For over 25 years, Greg’s been advocating for professional stylists and salon owners through business-building content in Salon Magazine.
With a proven track record in implementing social media strategies that work, Greg can speak to the value of salons can gain with the proper campaigns on social and digital.
Greg has worked with salons and manufacturers to gain momentum in this industry, many of them going on to enjoy major success in the industry. He’s taught at Ryerson University and the Academy of Design and has spoken at Langara College.
Financial Advisors Have a Really Tough Challenge. First They Need to Ditch the Product Mentality and Create a Unique Marketing Message. Next They Need to Build a Platform That Seamlessly Integrates Modern Tools and Strategies.
Scott Bishop Omaha Advertising Expo Slides - OAX Scott Bishop
Slides from my Omaha Advertising Expo presentation.
How to Sell to the Right People, the Right Product, at the Right Time.
With the always-expanding fragmentation and personalization of media and audiences, businesses are increasingly losing the power to dictate their communications messaging. In today's uphill marketing battle the best way to maximize marketing ROI is to increase relevancy to your audience. In this session you'll learn what makes audiences click, share, and consume content. You'll learn how to make your business relevant to the right audience. And you'll learn how to maximize engagement with your current audience and how to go after the audience you want.
How to Scale an Award Winning Remodeling BusinessSurefire Local
Two successful entrepreneurs in the home remodeling business share their experiences on how to succeed in the home remodeling industry.
Mark Richardson is regarded as a pioneer in developing standards of professionalism in the residential remodeling industry. He served as President and Co-Chairman of Case Design/Remodeling, one of the leading remodeling organizations. He now assists others as a national educator, speaker, author of books including the best-seller “How Fit is Your Business?” as well as “Fit to Grow.” He’s columnist and contributor at Professional Remodeler magazine and advisor to leaders across the industry. During his weekly podcast, “Remodeling Mastery” Mark offers up actionable tips and industry wisdom listeners can put into practice for their own business success.
As Owner & President, Chad Hatfield’s belief in team building, product quality, customer value, and the importance of branding has been crucial to Hatfield Builders & Remodelers being one of the most influential remodeling businesses in the Greater Dallas Area. He lives and works by a pay-it-forward mentality in which he shares his experiences and learnings to to help mentor other remodelers. His company has won countless awards for their excellent work (Awards include: best of Houzz in design & service in 2015, remodeling big50, and many more), including recently being chosen for the Model Remodel project. Chad himself is also a CotY award winner, and he has the real hands on experience it takes to know this business inside out: certified Remodeler (CR)*, Certified Kitchen & Bath Remodeler (CKBR)*, (NARI).
Do you want to talk to somebody who can help you set up your digital marketing goals? Email us at info@surefiresocial.com
Slides from speakers and sponsors from SalesJam 4.0, held in Durham on August 18, 2017. *Missing are slides from keynote speaker Brad Brinegar. They're posted separately on our SlideShare page.
Our company is looking for investors. This business model is selling Los Angles apparel fashion on existing community of female of 2 million Y generation by social media. We are going to expand to Asian market.
Dental Marketing Online - Trends And Best Practice In Online Marketing (ADX16)Carolyn S Dean
There is a lot of discussion about online marketing, social media and search engine marketing for businesses. Some dental practices are already engaging in online marketing while other dental practices have an intuitive hunch that there is something to online word-of-mouth marketing, but they’re just not sure yet what it is.
This talk covers the most common forms of online marketing and why and when you should use them. From this talk you will discover the 9 steps to online dental marketing success; know what online strategies are right for your practice; learn the secrets to a great website; understand how to structure your online presence for maximum conversion; know what social media platforms you should be using and why; hear why you need to use Google My Business; understand why you need to start blogging; identify which Search Engine Marketing strategy is right for your practice; hear why it is critical to watch your online reputation; evaluate if video marketing is right for your practice; and learn to reactivate existing clients with the use of email marketing.
NCET Tech Bite | Marie Gibson, Transform YOUR Revenue into Profit | April 2017Dave Archer
Work Smarter NOT Harder. What every business owner should know to turn revenue into profit
Many business owners have invested their lives; their savings; they work 60-70 hours each week; they hire coaches, marketers, social media people, design websites; and yet, their business just barely breaks even. Furthermore, many people in Northern Nevada work a job to support their business…it works; but is there a better way? Marie Gibson says “Absolutely!”
Join NCET for Tech Bite on April 22, and hear Marie Gibson, Principal of Gibson & Associates, provide key steps that every business owner must take to turn his/her revenues into profit.
During this luncheon, you’ll see how easy it is to truly take charge and speak the language of business, such as:
- Determining your niche and business model
- Setting and prioritizing goals
- Creating your internal systems
- Actually using your financial reports to make decisions
- Managing your time wisely
- Charging what you are worth
If you’re ready to become a powerful business with a fat bottom line, join us for The Key Steps to Transforming your Revenues into Profits!
The Notes for Attendees of the BSEEN workshop on Digital Marketing 2.0Dan Sodergren
These are the Notes for Attendees of the BSEEN workshop on Digital Marketing 2.0. Produced and delivered by Dan Sodergren of Great Marketing Works. Where we cover branding and values, values and marketing, digital marketing and social media, social media and planning, creation of a calendar, creating content and memes, mastering twitter, advanced blogging, google analytics, email marketing, mobile marketing, pinterest, instagram, vine and youtube! As well as AIDA RRR and how you create a full and rich digital marketing plan and customer experience for your business.
Learn what are the primary things entrepreneurs should keep in mind before starting a business/startup? Idea, Product, Team and Execution are the four crucial things for startups. Know how to deal with these 4 important factors for your startup.
Conversion Optimization and Lead MagnetsBrant Bell
Measure, analyze, test and optimize your website to convert at a higher rate thanks to a focused sales funnel complete with attractive lead magnets.
Conversion optimization isn't an option in today's online world. Awareness is great, but what do you do after you get a visitor to your site? The answer can define whether your site successful turns visitors into customers or whether they turn to your competition.
Learn to step back from your website to get a better perspective of what you need to do in order to achieve the results you deserve.
Steve Phipps of LunaWeb presents to the Sales and Marketing Society of Memphis. How to evaluate your website's performance in terms of lead generation and what tools you can use to ramp up your website as a lead generation tool.
B2B Content and Digital Marketing Best PracticesAnant Das
A PowerPoint with information and graphics on several B2B topics including the B2B Customer, Outbound vs. Inbound, Content Marketing, Software, Paid Ads, Websites, Google Analytics, Email Marketing, Direct Mail, Social Media (Facebook, Twitter, LinkedIn), Multimedia (YouTube, Podcasts), and more!
Contact me with questions - https://www.linkedin.com/in/anantdas
This presentation will feature 5 Strategies for Branding your Business Online:
1. The Website
2. Social Media
3. Blogging
4. Email Marketing
5. Networking
Consistency is key.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
A tale of scale & speed: How the US Navy is enabling software delivery from l...sonjaschweigert1
Rapid and secure feature delivery is a goal across every application team and every branch of the DoD. The Navy’s DevSecOps platform, Party Barge, has achieved:
- Reduction in onboarding time from 5 weeks to 1 day
- Improved developer experience and productivity through actionable findings and reduction of false positives
- Maintenance of superior security standards and inherent policy enforcement with Authorization to Operate (ATO)
Development teams can ship efficiently and ensure applications are cyber ready for Navy Authorizing Officials (AOs). In this webinar, Sigma Defense and Anchore will give attendees a look behind the scenes and demo secure pipeline automation and security artifacts that speed up application ATO and time to production.
We will cover:
- How to remove silos in DevSecOps
- How to build efficient development pipeline roles and component templates
- How to deliver security artifacts that matter for ATO’s (SBOMs, vulnerability reports, and policy evidence)
- How to streamline operations with automated policy checks on container images
Welcome to the first live UiPath Community Day Dubai! Join us for this unique occasion to meet our local and global UiPath Community and leaders. You will get a full view of the MEA region's automation landscape and the AI Powered automation technology capabilities of UiPath. Also, hosted by our local partners Marc Ellis, you will enjoy a half-day packed with industry insights and automation peers networking.
📕 Curious on our agenda? Wait no more!
10:00 Welcome note - UiPath Community in Dubai
Lovely Sinha, UiPath Community Chapter Leader, UiPath MVPx3, Hyper-automation Consultant, First Abu Dhabi Bank
10:20 A UiPath cross-region MEA overview
Ashraf El Zarka, VP and Managing Director MEA, UiPath
10:35: Customer Success Journey
Deepthi Deepak, Head of Intelligent Automation CoE, First Abu Dhabi Bank
11:15 The UiPath approach to GenAI with our three principles: improve accuracy, supercharge productivity, and automate more
Boris Krumrey, Global VP, Automation Innovation, UiPath
12:15 To discover how Marc Ellis leverages tech-driven solutions in recruitment and managed services.
Brendan Lingam, Director of Sales and Business Development, Marc Ellis
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Removing Uninteresting Bytes in Software FuzzingAftab Hussain
Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
Le nuove frontiere dell'AI nell'RPA con UiPath Autopilot™UiPathCommunity
In questo evento online gratuito, organizzato dalla Community Italiana di UiPath, potrai esplorare le nuove funzionalità di Autopilot, il tool che integra l'Intelligenza Artificiale nei processi di sviluppo e utilizzo delle Automazioni.
📕 Vedremo insieme alcuni esempi dell'utilizzo di Autopilot in diversi tool della Suite UiPath:
Autopilot per Studio Web
Autopilot per Studio
Autopilot per Apps
Clipboard AI
GenAI applicata alla Document Understanding
👨🏫👨💻 Speakers:
Stefano Negro, UiPath MVPx3, RPA Tech Lead @ BSP Consultant
Flavio Martinelli, UiPath MVP 2023, Technical Account Manager @UiPath
Andrei Tasca, RPA Solutions Team Lead @NTT Data
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
6. What Idea?
• Solve problems you’ve experienced
• Observe and looking for niches/problems
• Help people make money
• Not all businesses are equal
7. A Problem I Have …
• It’s hard to sell advertising for RSS and Email
• The market leader in RSS doesn’t provide
Email Digests
• There is no one-stop RSS/Email/Twitter service
for publishers
8. My Idea: A Service That …
• Helps people follow blogs with RSS, RSS
Digest, Email, Email
Digest, Twitter, Facebook, all automated for
the publisher
• Helps bloggers make money with self serve
advertising on RSS, Email and Twitter
9. BlogFollower
• Disclaimer: I’m not saying this is actually a
great idea, but it’s a good example idea. And
executed well, probably could work.
• Lots of ideas could be good if executed well.
• It’s not very glamorous or trendy, but it does
fulfill a real need for a growing target market
10. Research
• Do other people think this is a problem?
• Is the problem solved already?
– Look fordirectcompetitors
– Look for similar competitors
– Ask around
• BlogFollower Competitiors:
Aweber, Feedburner, Feedblitz, TwitterFeed, Hey
Amigo (Defunct)
11. Identify the Audience
• Primary Audience: Bloggers
• Secondary Audiences: Readers, Advertisers
• Are these audiences growing or declining?
• How will you reach and capture these audiences?
Do you know them well? Do you really know
what their problems are?
• Survey them. They may tell you some surprising
things!
12. Is There Money in This?
• How will you make money?
• How are competitors making money?
• Be pessimistic. To generate $1,000 p/m:
– $10-20CPM is possible … but $.5 - $1 is more likely. At $1 CPM,
you’d need 1,000,000 impressions a month
– For example < 1% conversion for subscriptions. At $10 p/m
subscription, you’d need 10,000 free subscribers to convert 100
• Of course you can do better than these numbers,
but you should be assuming the worst!
13. Mission and Vision
• What are you actually trying to do?
• A mission should be something that inspires you
to work, and should be the reason you are
tackling the business.
• I am a blogger, I like blogging, I believe in
individuals working for themselves. Therefore for
me the reason I’d get into this business would be:
To Make Independent Publishers More Effective
14. Start Planning!
• Carry a notebook
• Get excited
• Get obsessive
• Try out competitors
• Learn more about the niche
• Start networking
15. Personal Preparation
• You need to be ready to work hard
• You need to be prepared to carry it alone even
if you are planning on having cofounders
• You need to have some money to start off
and/or an income to subsidize you
16.
17. Cofounders
• Find people you trust
• Find people who have different strengths
• Find people who work as hard as you
• Find people who you like and get on with
• You need to either:
– lead people
– join someone else’s team
– find cofounders who are happy to lead in different capacities
(technical vsbusiness vs product)
18. Who is Going to Do What
• Money? Hours? Skills?
• How will shares be split?
• It's important that you don't look back and
feel hard done by and that it wasn't fair
• It's like a marriage - you have to work at it, you
have to be prepared to compromise
19. My Core Team
• My Wife: Project Manager, Branding, Organized
• My Best Friend: Detail Work, Money
• My Brother: Capable, Analytical, Business Minded
• My Father: Experienced, Risk-averse, Wise
• Me: Ideas, Instinct, Execution, Confident
20. Money
• Founder investment
– Keeps you focused
– 100% ownership
• Outside investment
– Time and attention consuming
– Less control
– Pressure to deliver ROI
• Debt
– Repayments and Interest
– You own it, but the bank is watching you carefully
21. Accountant and a Lawyer
• Essential in the long run and helpful with initial setup
• Get recommendations
• Meet a bunch of them
• Build a relationship
• Initially:
– Lawyer should advise on company setup and shareholder agreement
– Accountant should advise on company setup and creating your
accounts
22. Business Plan
• Think through assumptions and details
• Don’t get bogged down with them, but don’t
skip them either
• More necessary if you need investment or
debt
23.
24. What is Essential?
• Focus first on the essential, core of the product
• Nice-to-haves can be added later
• You should have a vague idea of how you think
the product will grow, but don’t over-plan or
over-spec
• How you can break the product into iterations?
25. Blog Follower Features
• Essentials:
– Takes an RSS Feed and pushes out RSS Digests, Emails, Email
Digests, Twitter Notifications and Facebook Notifications
– Facilitate Banner Ad Sales on RSS and Email
• Nice-to-haves:
– Self Serve Ad Marketplace
– Analytics
– Advanced Theming and Styling for Emails
– Multiple Payment Methods
26. Concrete Monetization Plan
• What exactly are you selling?
• Who are the buyers? Who are the users?
• How much will it cost?
• Are there fixed costs you need to account for?
• How much would you need to be selling to
break even? To reach your ideal profit?
27. BlogFollower Monetization
• Option 1: Subscriptions – charge the publishers
– Lots of small increments
– Easy to estimate and plan around, lots of conversion information out there
– Easy to develop and account for
• Option 2: Advertising cut – take a portion of ad sales
– Potentially very lucrative
– Hard to develop and account for
– Only really works if your publishers are all selling lots of ads … hard to estimate and plan
• Option 3: Charge per email sent, per RSS feed published etc
– May be necessary for emails
– Easy to develop and account for
– Could be lucrative
• Option 4: Mixture
28. Iterations
• Iteration 1:
– Publisher Account System
– RSS -> Twitter and Facebook
– RSS -> Email
– RSS -> RSS Digest
• Iteration 2:
– Digest Settings
– RSS -> Email Digest
– Email Subscriber Management
• Iteration 3:
– Fine Tune and Testing
– Publisher Subscription Billing
– Launch Iteration 1 & 2
• Iteration 4:
– Banner Ad System
– Basic publisher directory
• … and so on
29. UI & Development
• Wireframe out the application
• Assume that UI and Development will be
harder and more expensive than you’d
planned
• Contractors? Founders? Staff?
30.
31. DON’T underestimate marketing
• Lots of little startups build decent products
• … but go nowhere
• A mediocre product can go far with good
marketing (and you can improve it as you go)
• A great product may market itself … to some
extent (but often is teamed with great
marketers – e.g. 37Signals)
32. Branding
• A brand should:
– Be memorable
– Have personality
– Is more than just a logo
– A good brand has a story
• The easiest brand path is to tie it to yourself – be
the voice of your site/app/service. Be the
spokesperson, the evangelist, the story…
33. BlogFollower
• Personal brand through
– Blogging
– Personal emails to users about new features and personally
responding to support requests
– Evangelizing and networking with the target audience
• Get interviewed on sites and talk about my
experience with blogging to create the back-story
for the brand
• Position as the anti-Feedburner (be the little guy)
34. How Will You Find Users?
• Advertising (how much will you spend?)
• Blogging (what will the blog be about?)
• PR (what is the story?)
• Networking (how will you reach out to
people?)
• Social Media (e.g. 0atmeal)
35. BlogFollower Marketing
• Networking with bloggers, particularly bloggers whose
audience is other bloggers and internet marketers
• Try to get reviewed, interviewed, run giveaways, send
T-shirts, …
• Start a blog aimed at helping bloggers promote
themselves
• Try some social media promotion with linkbait articles
and giveaways (e.g. free icons for bloggers)
36.
37. There’s No Finish Line
• Launching is not the end … it’s only the
beginning.Now you have to build a business!
• “If you leave and everything stops, you don’t
have a business, you have a job.”
• You need to be systematic in replacing
yourself while still ensuring that everything
keeps moving.
38. Stay Focused
• Focus on your users
– Marketing to new users
– Improving the product for current users
– Providing great support for current users
• Focus on revenue and numbers
– Accounting should be solid, watch out for cash flow!
– Make sure you have an instinctive feel for what actions correlate
with what numerical results
39. Continuously Improve
• If you stand still, your competitors will pass
you by
• There is a never ending list of improvements
and fixes and upgrades you can make. Be
prepared for this
• Improving isn’t always ‘adding’, sometimes it’s
removing stuff or streamlining