The document provides an overview of WordPress and how to set up a WordPress site. It discusses WordPress.com vs WordPress.org and how WordPress can be used to build blogs, websites, or hybrid sites. It covers how to obtain web hosting, install WordPress on the hosting account, and create WordPress sites for free on WordPress.com or in a self-hosted environment. The core elements of WordPress like pages, posts, categories, and themes are also explained.

1. WordPress Course
Overview, Hosting and Structure
PRESENTED BY
NADINE WILDMANN, MEEPLE COMMUNICATIONS
FEBRUARY, 2015

2. Content Management
 User-friendly content management
– Formatting
– Media
– Drafts and Reviewing
– Page Preview
– Category and Tag labeling
 Visual Editor and HTML Text views
 Permalinks - WordPress makes it easy to control
the URL links that Google sees
 Multiple authors and permission settings
2

3. What is WordPress?
 Web publishing platform
 Easy to learn and use Content Management
System (CMS)
 Open source, community support
 Powerful blogging tool
 A way for non-programmers to create professional
websites and blogs
3

4. 4The World of WordPress
 WordPress.org, WordPress.com
 Matt Mullenweg, founder and
open-source evangelist
 Automattic, WordPress
company
 WordPress Foundation
 WordCamp
 WordCamps are held around
the world

5. 5WordPress.com vs. WordPress.org
WordPress.com
 Easier to use
 Built-in functions
 No plugins
 Limited customization
 Paid upgrades available, such as
your own domain name
 Internal commercial themes
 Exportable to self-hosted WP
 Free hosting and maintenance
WordPress.org
 Expanded functionality
through 30,000+ plugins
 External resources such as free
and commercial frameworks,
themes and plugins
 More control, more responsibility
 You need to pay a web host
 Best for businesses

6. 6WordPress.com vs. WordPress.org
WordPress.com WordPress.org
Your
Computer
Your
Web Host
Your Website
Dashboard
Your
Computer
Your Website
Dashboard

7. Web Hosting
7

8. Website Elements
wordpress.org = Self-hosted
 A domain name is your URL, such as www.yourdomain.com.
You pay a registrar or a web host annually to own the domain
 Hosting account – you pay a web host such as A Small Orange
and assign your domain to your hosting account
 Use a platform such as WordPress for building your website,
installed into your domain through your web host
If your domain name is not registered through your web host, then you need to
point the domain name from the registrar to the web host. This is different than
transferring domain registration from one registrar to another.
8

9. Self-hosted Logins
Domain registration
Web hosting account
Control Panel – cpanel
WordPress backend – the Dashboard
 http://yourdomain.com/wp-admin
Wordpress.com for JetPack plugin
9

10. WordPress.com Login
One single login –
WordPress.com
Or http://yourdomain.com/wp-admin
10

11. Installing Self-hosted WordPress
11

12. Self-hosted WordPress
wordpress.org
You buy a hosting plan
You install WordPress
through your host
You can access your
WordPress website, as
well as your hosting
control panel
12
Your
Computer
Your
Web Host
Your Website
Backend

13. Creating a Web-hosting Account
Click here
13

14. Web Hosting Account
 Register domains
 Manage domains
 Create sub-domains
 Set up email accounts
 Install WordPress
 File Manager
 FTP
Your web host offers technical support by phone, live chat, and email.
14

15. Control Panel - cpanel 15

16. Select WordPress Icon 16

17. Leave ‘In Directory’ Blank 17

18. Install and Add your Email address 18

19. Then wait for the email,
click on the link, then login
19

20. Installing Free Hosted WordPress
20

21. Create at account at
www.wordpress.com
21

22. Create your blog or website
 In Step 3, say No Thanks to all payment options for now
22

23. 23
Websites and Blogs

24. 24Types of WordPress Websites
 Blogs
– Content is sorted by Category
– Created as Posts
 Websites
– WordPress can create traditional websites
with static pages
 Hybrids
– Blog is integrated into a website
– Mixed page types in menu

25. 25Websites

26. 26Blogs

27. 27
Hybrids

28. 28
Inside WordPress

29. 29WordPress Elements
 Core / Loop
 Content – Text, Images, Media
 Theme – Design, Functionality
 Plugins – Added functionality
 Widgets
 Menu
 Dashboard Settings

30. Web Pages vs. Blog Posts
Page
 Static
 Updated rarely
 Accessed from main menu
Post
 Dynamically generated
 Displayed in reverse
chronological order
 Can show up in multiple
locations
 On the Home page
 On one or more Category pages
 In sidebars or sections of pages
 As full posts or excerpts
 With or without thumbnail images
 Excerpt links to full post
 Individual posts are normally
not accessed from main menu
30

31. Static Web Page
 Page is always the same
 It can be updated
31

32. Full Post 32

33. Post Excerpt
 Title is linked
 Read More link
33

34. How do Posts know where to show up?
 WordPress default is the Home Page
 You can change the Home Page to a static page
 A Post will go to all pages of the Categories to
which it is assigned
 These are called Category or Archive pages
 Posts can show up in Widgets such as Recent
Posts
 There is always a Post Page linked from the post
34

35. Blog Page
Dynamically
calls in Posts
35

36. Post Locations
Post Page
• Displays the full Post
Category Page
• Displays multiple Posts
• Full posts
• Or post excerpts
• Default is reverse chronological
order
Widgets
• Recent Posts
• Popular Posts
• Others via plugins
36

37. Posts by Category
Category: Cloud Category: Mobile
37

38. Category Page Options
Show some or all post info
 Date, Time, Author, Category, Tags,
Comments, Sharing
 Title, Excerpt or Full Post
Integrate posts into website
 Show no post info:
38