Magento vs WooCommerce - October 2016, Ecommerce North East
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Magento is an ecommerce platform that is a market leader and aimed at mid to larger online stores. It has many features for catalog management, customers, carts and checkout, promotions, and more. There are both free Community and paid Enterprise versions. While sometimes seen as complex or slow, Magento can be successful for smaller businesses too with proper knowledge, training, caching and server configuration. It may be a good choice for businesses serious about online selling that need comprehensive backend and integration capabilities and want a highly scalable solution.
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Magento vs WooCommerce - October 2016, Ecommerce North East
- 3. Magento WooCommerce’s bigger, more mature brother? @RichardCarter
- 7. WooCommerce: 31.6% Magento: 10.5% 2016: https://www.datanyze.com/market-share/e-commerce-platforms/
- 10. Feature rich
- 13. Aimed at the mid – larger ecommerce market
- 14. What Magento is not
- 15. A blogging platform (…but you can integrate WordPress)
- 16. A silver bullet!
- 25. …and smaller retailers, too
- 30. Catalogue management Categories Product types Advanced pricing rules Tiered pricing - bulk discounts Layered navigation (product filters) Product reviews
- 31. Customer Account Order history Address book management Downloads
- 32. Cart and checkout One page checkout Shipping options Payment options Tax rates EU VAT validation
- 33. Promotion Newsletter Up-sells & cross-sells Coupon codes Customer groups Sales reporting
- 34. SEO XML sitemaps Meta Automatic URL creation
- 36. Magento Community vs Magento Enterprise
- 37. Community Free to use Comprehensive Enterprise Annual license Features++
- 38. Magento myths
- 39. 1. Magento is slow
- 40. 1. Magento is slow Caching + Server
- 41. 2. Magento is for enterprise
- 42. 2. Magento is for enterprise Smaller businesses use it very successfully
- 43. 3. Magento is hard
- 44. 3. Magento is hard Knowledge & training
- 45. Is Magento for you?
- 46. ✓ Serious about selling online ✓ Comprehensive backend ✓ Integrations for payment, accounting, and many more ✓ Highly scalable
- 47. ✘ Out of the box ecommerce ✘ Software as a Service
- 49. A question of scale?