The document provides a comprehensive overview of WordPress, including its definition as an open-source content management system (CMS), the differences between WordPress.com and self-hosting via WordPress.org, and essential information on installation, migration, and customization. It outlines the steps for setting up a self-hosted WordPress site, including database setup, file installation, and theme and plugin customization. Additionally, the document includes useful resources and tips for users seeking support and guidance in managing their WordPress sites.

1. 
CC BY-SA 2.0 · Jeff Vier @ Flickr
From Wordpress.com
to Self-hosted
WordCamp Vancouver · August 15, 2015
Luiza Libardi · @luizalibardi

2. 
Roadmap
• What is WordPress
• WordPress.com
• Self-hosting
• Installing WordPress
• Understanding your site
• Migrating content
• Customizing

3. 
What is WordPress?
Content Management System (CMS)
Top Content Management Systems (August 2015)
a.k.a. publishing platform
50% 2% 2%9%
Source: http://trends.builtwith.com/cms

4. 
What is WordPress?
Open Source
GPLv2
The GNU General Public License is the most widely used, free
software license, which guarantees individuals, organizations
or companies the freedom to use, study, share, and modify
the software. The GPL guarantees:
• the freedom to use the software for any purpose
• the freedom to change the software to suit your needs
• the freedom to share the software
• the freedom to share the changes you make
Community
Don't miss:
Who Works on What in WordPress @ 4pm
Room #280, downstairs

5. 
• Create an account
• Free hosting
• Free subdomains name.wordpress.com
• Abide to their Terms of Service
• Restricted customization
• No access to FTP files or database
WordPress.com
   

6. 
Self-hosting: WordPress.org
• WordPress CMS repository (no login required)
• Themes and Plugins repository (no login required)
• Information about WordPress (no login required)
• Forums
(login required)
   
Don't miss:
Help Me Help You: The Art and Science of
Getting Good WordPress Support @ 11am
Room #820, here

7. 
Self-hosting: Filesystem and Database

• Files have a name and path (folders)
• Files have metadata associated with them
(last modification date, media type)
• Content is accessed through an FTP
software (such as Filezilla or Fetch)
• Content is a series of entries in a table
• Content can be "connected" to other
entries in the database system
• Content is accessed through an online
management system
WordPress uses PHP (programming language) to store and retrieve data from a database.
DATABASEFILESYSTEM
More about WP database: http://www.wpbeginner.com/beginners-guide/beginners-guide-to-wordpress-database-management-with-phpmyadmin/

8. 
Self-hosting: choosing a hosting company
Minimum requirements to run WP:
• PHP version 5.2.4 or greater
• MySQL version 5.0 or greater
• The mod_rewrite Apache module
Also good to check:
• Active 24/7 support
• Uptime
Useful resources:
https://wordpress.org/hosting/
https://wordpress.org/about/requirements/
Don't miss:
Why Security Matters @ 2pm
Room #820, here

9. 
Installing WordPress
 root
 wp-admin
 wp-content
 wp-includes
index.php
license.txt
readme.html
wp-activate.php
wp-blog-header.php
wp-comments-post.php
wp-config-sample.php
wp-cron.php
wp-links-opml.php
wp-load.php
wp-login.php
wp-mail.php
wp-settings.php
wp-signup.php
wp-trackback.php
xmlrpc.php
If your hosting company doesn't provide a
automatic installation:
1. Download and unzip the WordPress package.
2. Create a database for WordPress on your web server, as well as a
MySQL user who has all privileges for accessing and modifying it.
3. (Optional) Find and rename wp-config-sample.php to wp-config.
php, then edit the file and add your database information.
4. Upload the WordPress files to the desired directory on your web
server.
5. Run the WordPress installation script by accessing the URL in a
web browser. This should be the URL where you uploaded the
WordPress files.
Detailed instructions: https://codex.wordpress.org/Installing_WordPress

10. 

11. 

12. 
database username
database password
database name
localhost
wp_

13. 

14. 
youremail@email.com

15. 

16. 
Dashboard
http://yourdomain.com/wp-admin

17. 
Migrating: export from WordPress.com
WP.com WP.com

18. 
Migrating: import to your site
Your site Your site

19. 
Migrating: import to your site
Your site Your site

20. 
Migrating: import to your site
Your site

21. 
Understanding your site
Where are my posts stored? Why aren't they in the FTP?
Post contents are stored in the database along with comments, users, links and relationships.

22. 
Understanding your site
Where are my images and uploads?
Everything you upload via Media uploader, on your
Dashboard, goes to the uploads folder located under the
following structure: root/wp-content/uploads
The media is organized in subfolders named after the
year-month of the upload date.
 root
 wp-admin
 wp-content
index.php
 languages
 plugins
 themes
 uploads
 wp-includes
index.php
license.txt
readme.html
wp-activate.php
wp-blog-header.php
wp-comments-post.php
wp-config.php
wp-cron.php
wp-links-opml.php
wp-load.php
wp-login.php
wp-mail.php
wp-settings.php
wp-signup.php
wp-trackback.php
xmlrpc.php

23. 
Options
Migrating: redirect the readers
http://yoursite.wordpress.com
http://yoursite.com
• WordPress.com offers a Site Redirect
service for $13 per year. See detailed
instructions: http://en.support.wordpress.
com/site-redirect/
• Alternatively, you can write a post to
let users know you have migrated to a
different address.

24. 

25. 
Customizing WordPress: Themes
What are Themes?
Get them at http://wordpress.org/themes/
Same content
Different views
More about Themes: http://codex.wordpress.org/Themes
Don't miss:
Shortcut to choosing your WordPress
Theme @ 1pm - Room #820, here

26. 
Customizing WordPress: Themes
WP.com Your site
Always work with Child Themes!

27. 
Customizing WordPress: Themes
Where to learn?
• w3schools CSS Tutorials
• w3schools HTML Tutorials
• A Beginner’s Guide to HTML & CSS
• An Advanced Guide to HTML & CSS
• WordPress Masterclass on Lynda.com
Don't miss:
Debugging CSS @ 11am
Room #820, Atrium

28. 
Customizing WordPress: Plugins
Plugins are pieces of
code to extend the
functionality of your site.
More about Plugins: http://codex.wordpress.org/Plugins
What are Plugins?
Get them at http://wordpress.org/plugins/

29. 
Customizing WordPress: Plugins
WP.com Your site
Always check Ratings and Support!

30. 
Jetpack is a free WordPress plugin released in 2011 that enables you to use features
previously only available on WordPress.com on any WordPress website.
Customizing WordPress: Plugins
• Stats
• Photon
• Email subscriptions
• Social networking comment
system
• The WP.me URL shortener
• Automatic posting to social
networks
• Grammar checker
• Embedded galleries
• Mobile theme
• Sign in using your
WordPress.com log-in
credentials
• And more...
Download link: https://wordpress.org/plugins/jetpack/

31. 
Thank you!
 luizalibardi.com
luizalibardi
slideshare.net/luizalibardi/wordcamp-2015