Slides from my talk at WordPress North East in January 2016. The topic was "Improving your WordPress website for more sales" - a guide to some simple but important tactics small (and large) businesses can use to improve their existing website and help customers along their sales journey.

1. @wpnortheast
Welcome!
WordPress
North East
January 2016

3. Improving your
WordPress website
for more sales
@PeacockCarter

4. Why bother?

5. Why bother?
Does your website have
unnecessary barriers for
customers?
Then you’re probably losing
easy sales!

6. Make it really easy
to contact you
@PeacockCarter

11. Yoast SEO
Meta descriptions
XML sitemaps
Blocking unneeded WordPress
archives
Breadcrumbs

15. Use social media
for a longer term
relationship
@PeacockCarter

19. Make it really easy
to trust you
@PeacockCarter

22. Make it really
obvious what you do
and where
@PeacockCarter

24. Don’t keep
customers waiting!
@PeacockCarter

26. WordPress speed checklist
1. Minimise image file sizes
2. Server performance + caching
3. Compress JavaScript/CSS
4. Disable unnecessary plugins
5. Monitor this regularly!

27. Don’t make
customers work to
contact you!
@PeacockCarter

28. A guide to optimising contacts
1. Show relevant contact details
on every page

29. 2. Minimise contact form fields
(Fax? Subject? Company name?)

31. 3. Provide multiple ways to
contact you
(Failed contact forms, lack of
email address)

33. Use images to
reinforce customer
expectations
@PeacockCarter

36. Analyse your
website for
content gaps
@PeacockCarter

38. Provide answers
before customers
have to ask!
@PeacockCarter

42. Questions?
@PeacockCarter

43. Had fun?
Learned something?
@PeacockCarter
facebook.com/peacockcarter