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Building Great Programs for
Patrons in Their
20s and 30s
Presented by Katie LaMantia & Emily Vinci
October 21, 2015
Before we get started…
Happy Back to the
Future Day!
Officially established October 2013 and gaining momentum
ever since.
Let’s start with a question...
Does your library currently have programs that
cater specifically to the 20s-30s demographi...
Getting Started
❖Defining the Demographic
❖Defining your Mission and Goals
❖Reaching all genders and programming themes
Who are Millennials/New Adults?
❖ Wide range of life experiences and current situations: graduations,
establishing careers...
Traditional Library Programming
Kids
Teens
Adults/Seniors
Mission and Goals
We want…
❖ patrons of all ages to see the library as a place for them in
the community.
❖ all patrons to...
Reaching all genders
Include a variety of programming to appeal to many interests:
● Crafting
● Gaming
● Movie Night
● Hom...
Themes to consider
Pop Culture/Entertainment
• Oscar Night
• Karaoke
Education/Personal Growth
• Money Smart Week
• Fitnes...
NextGen Programs
❖The Nostalgia Factor
❖DIY and Crafting
❖Education and Personal Development
❖Getting Out of the Library
❖...
The Nostalgia Factor
Don’t discount the power of nostalgia.
Basing programs on the pop culture of this demographic’s
child...
Nostalgia/Pop Culture Resources
● Buzzfeed
● Huffington Post
● Reddit
● Jezebel
● Tumblr
● Pinterest
*Patron and staff int...
90s Halloween Throwback
★ Pumpkin painting
★ DIY dirt cups
★ Goosebumps
★ Fruit Roll-Ups, Gushers,
Fruit-by-the-Foot
★ Tri...
80s Halloween Throwback to the Future
★ Watching Back to the Future II
★ 80s board games
★ Making scrunchies
★ Trick-or-Tr...
Preschool for Adults ★ Fingerpainting
★ Shrinkydinks
★ Playdoh
★ Legos
★ Coloring books
★ Spirographs
★ Juice boxes, anima...
Preschool for Adults
Say cheese!
B(ring) Y(our) O(wn) G(ame or system)
★ After-school snack
assortment
★ Participants brought a
variety of board games
as w...
DIY and Crafting
There’s virtually no end to the
different kinds of crafting and/or
DIY programs that you can hold.
These ...
CrafterWork ★ Relaxed, social
atmosphere
★ Patrons were free to
bring their own crafts to
work on
★ We also provided
vario...
UnValentine’s Day
★ Combined crafting -
making unValentines
and worry dolls
★ And activities - a piñata
and smashing candy...
DIY Terrarium Workshop
★ Educational, but
messy, crafty and fun
★ Incorporate into
DIY/Crafting or office
decor
★ Particip...
Education and Personal Development
Opportunities for education and
personal development are
important for patrons of all a...
Kombucha
★ Instructor-led information
session about the health
benefits of kombucha and how
to brew it at home
★ Demonstra...
Money Smart Week
★ First time renter
★ First time homebuyer
★ Deciphering financial
information
Adult Milestones
Fitness Fair and Self- Defense Class
★ Partner with local
fitness centers
★ New Year’s resolution
for healthy living and
e...
Getting out of the library
In addition to meeting our patrons where they are in terms of
social media and digital outreach...
Strategic Timing
Work, family, friends take precedence
Experiment with days/times- gauge your community, ask for
feedbac...
Community Partnerships
Another plus to holding your programs outside of the library
is the strengthened community partners...
Lynfred Winery
Tour & Tasting
November 2013
Junk Food and Wine Pairing
June 2014
Lynfred Winery
Beer Market
Tour & Tasting
June 2015
Cupcake Decorating at
Michaels Arts & Crafts
★ Held on a weeknight at a
local craft store
★ Taught by an employee of the
s...
Are You Afraid of the Dark?
★ Fall Night
★ Bonfire
★ Storyteller
★ Creepy walk in the woods
★ Crafts
★ S’mores and hot cid...
Camp NextGen
★ Summer afternoon
★ Storyteller
★ Board games
★ Crafts
★ Snacks!
★ Scavenger hunt
★ Outdoor games
Series
Creating a programming series enables you to provide
consistent, reliable programs with a set date and location.
Pa...
Trivia
❖ Partner with a local restaurant or
bar
❖ Create trivia answer sheets
❖ Write trivia questions- use a trivia
board...
Trivia can be done in many
different ways, here’s how we
run ours:
❖ 6 rounds, 5 questions in each
round
❖ Round 1- each q...
Young(ish) Adult Book Club
❖ Bi-monthly
❖ Books available 1 month prior
to program
❖ Alternate genres
❖ Incorporate other ...
Questions?
What interests and hobbies do you have that would
make a good 20s/30s program?
- Share your thoughts in the chat
Now a que...
Marketing, results, and outcomes
❖Marketing & promotion
❖Budget
❖Measuring outcomes
Marketing
How will you reach this demographic?
Promoting your programs through your standard library
newsletter and websit...
Branding
Creating branding for your
20s and 30s programming
isn’t absolutely necessary -
especially if you’re planning
to ...
Social Media
Facebook Group vs. Page
● Group allows all members to
contribute
● Posts show up as notifications
vs. not all...
➔ contact information
➔ links to social media
➔ feed from library
calendar with
upcoming programs
➔ link to sign up for
co...
➔ pulled from patron database based on set age parameters (20 - 39)
➔ sent during the fourth week of the month advertising...
Working with your budget
❏ Pulling from multiple budgets
❏ Pooling resources
❏ Cultivating staff talent
❏ In our case, suc...
Measuring Outcomes
How will you measure the success of your programs?
What outcomes are you hoping to see as a result of y...
Statistics and Breakdowns
❖Sign in sheet
➢ Name
➢ Age
➢ How did you hear about this program?
➢ Email
❖Post-program surveys
Post-program Sample Survey
Program breakdowns and results
Keep track of time and money spent: planning,
marketing, setup, length of event, etc.
Commu...
Lessons Learned
and
Positive Outcomes
Out of the demographic
“Because the goal of this programming group is to provide unique programming
for people in the 20-3...
Adults Facing Social Challenges
From our very first program, we have had participation
turnout from patrons on the Autism ...
NextGen AFSC
 Launched in December 2014
 Programs held once a month and
attended by at least one professional
from one o...
NextGen AFSC
 Casual, low-stress
 Emphasis on social interaction in
a space that feels safe
 Programs have included cra...
Staff Involvement
- New to the Area
- Social Opportunities
- Post-College Life
Transition from Teens to Adults
Teens aging out of teen services want to continue
attending programs with members of their...
Final Thoughts
● Numbers don’t always matter, especially in the
beginning. This is a great opportunity to try new things
a...
A Year of Programming for
Millennials and More
Amy J. Alessio,
Katie LaMantia, and
Emily Vinci
American Library
Association
Additional Resources
Facebook Groups:
• Millennial Programming Ideas
• ALA Think Tank
• Programming Librarian Interest Gro...
Contact Information
Katie LaMantia Emily Vinci
klamantia@stdl.org evinci@stdl.org
schaumburglibrary.org/nextgen
facebook.c...
Questions?
Thank you for attending!
Image Credits
http://knitschtick.com/wp-content/uploads/2014/10/moving12.jpg
http://www.cupandvine.com/images/cupandvinelo...
Building Great Programs for Patrons in Their 20s and 30s
Building Great Programs for Patrons in Their 20s and 30s
Building Great Programs for Patrons in Their 20s and 30s
Building Great Programs for Patrons in Their 20s and 30s
Building Great Programs for Patrons in Their 20s and 30s
Building Great Programs for Patrons in Their 20s and 30s
Building Great Programs for Patrons in Their 20s and 30s
Building Great Programs for Patrons in Their 20s and 30s
Building Great Programs for Patrons in Their 20s and 30s
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Building Great Programs for Patrons in Their 20s and 30s

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Building Great Programs for Patrons in Their 20s and 30s

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Building Great Programs for Patrons in Their 20s and 30s

  1. 1. Building Great Programs for Patrons in Their 20s and 30s Presented by Katie LaMantia & Emily Vinci October 21, 2015
  2. 2. Before we get started…
  3. 3. Happy Back to the Future Day!
  4. 4. Officially established October 2013 and gaining momentum ever since.
  5. 5. Let’s start with a question... Does your library currently have programs that cater specifically to the 20s-30s demographic?
  6. 6. Getting Started ❖Defining the Demographic ❖Defining your Mission and Goals ❖Reaching all genders and programming themes
  7. 7. Who are Millennials/New Adults? ❖ Wide range of life experiences and current situations: graduations, establishing careers, marriages, births, relocations, etc. ❖ Comfortable with technology ❖ An established social scene ❖ Developed means of exploring their interests ❖ Want a social element to their activities ❖ Born after Gen X ❖ Broadly defined as reaching young adulthood around the year 2000
  8. 8. Traditional Library Programming Kids Teens Adults/Seniors
  9. 9. Mission and Goals We want… ❖ patrons of all ages to see the library as a place for them in the community. ❖ all patrons to view the library as relevant to their lifestyle. ❖ to provide social opportunities as well as opportunities for personal growth and fulfillment.
  10. 10. Reaching all genders Include a variety of programming to appeal to many interests: ● Crafting ● Gaming ● Movie Night ● Home Brewing ● DIY Home Repairs ● Financial Planning
  11. 11. Themes to consider Pop Culture/Entertainment • Oscar Night • Karaoke Education/Personal Growth • Money Smart Week • Fitness Fair DIY/Crafts • UnValentine’s Day • CrafterWork
  12. 12. NextGen Programs ❖The Nostalgia Factor ❖DIY and Crafting ❖Education and Personal Development ❖Getting Out of the Library ❖Strategic Timing ❖Series
  13. 13. The Nostalgia Factor Don’t discount the power of nostalgia. Basing programs on the pop culture of this demographic’s childhood is a great way to appeal to and involve a wide variety of people.
  14. 14. Nostalgia/Pop Culture Resources ● Buzzfeed ● Huffington Post ● Reddit ● Jezebel ● Tumblr ● Pinterest *Patron and staff interest*
  15. 15. 90s Halloween Throwback ★ Pumpkin painting ★ DIY dirt cups ★ Goosebumps ★ Fruit Roll-Ups, Gushers, Fruit-by-the-Foot ★ Trick-or-Treating candy assortment
  16. 16. 80s Halloween Throwback to the Future ★ Watching Back to the Future II ★ 80s board games ★ Making scrunchies ★ Trick-or-Treating candy game
  17. 17. Preschool for Adults ★ Fingerpainting ★ Shrinkydinks ★ Playdoh ★ Legos ★ Coloring books ★ Spirographs ★ Juice boxes, animal crackers, pudding cups
  18. 18. Preschool for Adults
  19. 19. Say cheese!
  20. 20. B(ring) Y(our) O(wn) G(ame or system) ★ After-school snack assortment ★ Participants brought a variety of board games as well as game systems and video games
  21. 21. DIY and Crafting There’s virtually no end to the different kinds of crafting and/or DIY programs that you can hold. These kinds of programs are great for providing a fun, creative atmosphere that encourages participants to share and get to know one another.
  22. 22. CrafterWork ★ Relaxed, social atmosphere ★ Patrons were free to bring their own crafts to work on ★ We also provided various craft supplies
  23. 23. UnValentine’s Day ★ Combined crafting - making unValentines and worry dolls ★ And activities - a piñata and smashing candy hearts
  24. 24. DIY Terrarium Workshop ★ Educational, but messy, crafty and fun ★ Incorporate into DIY/Crafting or office decor ★ Participants were able to leave with a finished product at no cost to them
  25. 25. Education and Personal Development Opportunities for education and personal development are important for patrons of all ages. Creating programming for patrons in their 20s and 30s, however, does bring with it different kinds of education and personal development programming that can be as broad or as specific as fits your community and the people in it.
  26. 26. Kombucha ★ Instructor-led information session about the health benefits of kombucha and how to brew it at home ★ Demonstration of the process while allowing for tons of questions and participant interaction ★ Due to interest, we opened this program to anyone 18+
  27. 27. Money Smart Week ★ First time renter ★ First time homebuyer ★ Deciphering financial information Adult Milestones
  28. 28. Fitness Fair and Self- Defense Class ★ Partner with local fitness centers ★ New Year’s resolution for healthy living and exercise ★ Community event
  29. 29. Getting out of the library In addition to meeting our patrons where they are in terms of social media and digital outreach, we also need to meet them where they are in the community. If the members of this demographic are not spending a lot of their time at the library, we can’t necessarily expect them to come to us for programming. Instead, we take the programs to them.
  30. 30. Strategic Timing Work, family, friends take precedence Experiment with days/times- gauge your community, ask for feedback from your patrons Try after-hours programming, like a Saturday night
  31. 31. Community Partnerships Another plus to holding your programs outside of the library is the strengthened community partnerships that can come as a result of doing so. Whether you’re holding Trivia Night at a local pub or teaming up with a local winery to hold a tour a tasting, opportunities abound to create programming that benefits your patrons, your program, and local businesses.
  32. 32. Lynfred Winery Tour & Tasting November 2013
  33. 33. Junk Food and Wine Pairing June 2014 Lynfred Winery
  34. 34. Beer Market Tour & Tasting June 2015
  35. 35. Cupcake Decorating at Michaels Arts & Crafts ★ Held on a weeknight at a local craft store ★ Taught by an employee of the store ★ We purchased cupcakes and supplies ★ Participants got to leave with a finished product
  36. 36. Are You Afraid of the Dark? ★ Fall Night ★ Bonfire ★ Storyteller ★ Creepy walk in the woods ★ Crafts ★ S’mores and hot cider
  37. 37. Camp NextGen ★ Summer afternoon ★ Storyteller ★ Board games ★ Crafts ★ Snacks! ★ Scavenger hunt ★ Outdoor games
  38. 38. Series Creating a programming series enables you to provide consistent, reliable programs with a set date and location. Participants know when and where to expect these programs and are thus likely to keep coming back. Having an established audience for your series programs can be particularly helpful for promoting your stand-alone programs.
  39. 39. Trivia ❖ Partner with a local restaurant or bar ❖ Create trivia answer sheets ❖ Write trivia questions- use a trivia board game, online generator, etc.
  40. 40. Trivia can be done in many different ways, here’s how we run ours: ❖ 6 rounds, 5 questions in each round ❖ Round 1- each question is worth 1 point, Round 2- 2 points, etc. ❖ Bonus Round- wager total
  41. 41. Young(ish) Adult Book Club ❖ Bi-monthly ❖ Books available 1 month prior to program ❖ Alternate genres ❖ Incorporate other events- viewing film adaptations
  42. 42. Questions?
  43. 43. What interests and hobbies do you have that would make a good 20s/30s program? - Share your thoughts in the chat Now a question for you…
  44. 44. Marketing, results, and outcomes ❖Marketing & promotion ❖Budget ❖Measuring outcomes
  45. 45. Marketing How will you reach this demographic? Promoting your programs through your standard library newsletter and website is a start, but consider also where your demographic spends a good deal of their time online - social media.
  46. 46. Branding Creating branding for your 20s and 30s programming isn’t absolutely necessary - especially if you’re planning to hold these kinds of programs only sporadically, but it can be helpful in distinguishing your programs as unique and set apart from the rest of the library programs.
  47. 47. Social Media Facebook Group vs. Page ● Group allows all members to contribute ● Posts show up as notifications vs. not all page posts showing up in a person’s newsfeed ● Being added to a group by an administrator vs. “liking” a page Other social media to consider: Goodreads, Instagram, Pinterest
  48. 48. ➔ contact information ➔ links to social media ➔ feed from library calendar with upcoming programs ➔ link to sign up for constant contact newsletter ➔ information about community partners Website & Direct Email Newsletter
  49. 49. ➔ pulled from patron database based on set age parameters (20 - 39) ➔ sent during the fourth week of the month advertising the next month’s events and programs ➔ all-patron library newsletters are sent during the 1st and 3rd weeks, and we did not want to overload people with library promotion
  50. 50. Working with your budget ❏ Pulling from multiple budgets ❏ Pooling resources ❏ Cultivating staff talent ❏ In our case, success of NextGen programming, shown through statistics and monetary tracking led to creation of new budget line for next Fiscal Year
  51. 51. Measuring Outcomes How will you measure the success of your programs? What outcomes are you hoping to see as a result of your 20s and 30s programming?
  52. 52. Statistics and Breakdowns ❖Sign in sheet ➢ Name ➢ Age ➢ How did you hear about this program? ➢ Email ❖Post-program surveys
  53. 53. Post-program Sample Survey
  54. 54. Program breakdowns and results Keep track of time and money spent: planning, marketing, setup, length of event, etc. Communicate back to management the results of program, age breakdowns Don’t discount the power of qualitative comments
  55. 55. Lessons Learned and Positive Outcomes
  56. 56. Out of the demographic “Because the goal of this programming group is to provide unique programming for people in the 20-39 age group, we prefer not to have anyone outside of this age range, including young children, attend our events. If you feel you have special circumstances and would like us to reconsider, please let us know.” ● With support from management, this was the policy we initially enforced ● Not dissimilar from YS and Teen having strict age restrictions on their programs ● As the programs have grown, however, we continue to target 20s and 30s demographic, but do not enforce an age policy. ● Collaboration with other programmers in the library
  57. 57. Adults Facing Social Challenges From our very first program, we have had participation turnout from patrons on the Autism spectrum and others who face social challenges. After receiving feedback from parents of adults on the spectrum, we researched the needs of these adults in our community and reached out to organizations in the communtiy to see what needs we could fill.
  58. 58. NextGen AFSC  Launched in December 2014  Programs held once a month and attended by at least one professional from one of our community partners  Partners include Alexian Brothers Autism Spectrum and Developmental Disorders Resource Center, Harper College Career Skills Institute, and Northwest Special Recreation Association
  59. 59. NextGen AFSC  Casual, low-stress  Emphasis on social interaction in a space that feels safe  Programs have included crafts, board/video games, a genre discussion, drawing class, green screen workshop and a dating rules/etiquette information session
  60. 60. Staff Involvement
  61. 61. - New to the Area - Social Opportunities - Post-College Life
  62. 62. Transition from Teens to Adults Teens aging out of teen services want to continue attending programs with members of their peer group.
  63. 63. Final Thoughts ● Numbers don’t always matter, especially in the beginning. This is a great opportunity to try new things and see what sticks. ● Some programs will fail, and you might for awhile like you’re constantly having to tweak things and readjust. ● Patron feedback can be hugely helpful in deciding what direct to steer in next.
  64. 64. A Year of Programming for Millennials and More Amy J. Alessio, Katie LaMantia, and Emily Vinci American Library Association
  65. 65. Additional Resources Facebook Groups: • Millennial Programming Ideas • ALA Think Tank • Programming Librarian Interest Group Anythink Libraries, Colorado https://www.anythinklibraries.org/ Sacramento Public Library’s alt+library http://altlibrary.com/
  66. 66. Contact Information Katie LaMantia Emily Vinci klamantia@stdl.org evinci@stdl.org schaumburglibrary.org/nextgen facebook.com/groups/nextgenschaumburg/ nextgen@stdl.org
  67. 67. Questions?
  68. 68. Thank you for attending!
  69. 69. Image Credits http://knitschtick.com/wp-content/uploads/2014/10/moving12.jpg http://www.cupandvine.com/images/cupandvinelogofinal-01.png http://www.toystorywallpapers.com/wp-content/uploads/wallpapers/buzz_lightyear_flying_in_space_wallpaper_-_1280x800.jpg https://1.bp.blogspot.com/-jo8oghvq0iU/UPLkBDO5y-I/AAAAAAAAADA/65vx5fI-MLE/s1600/open-book3.jpeg http://pixabay.com/p-26604/?no_redirect http://images.popmatters.com/news_art/c/chnnlsurf-90sallthat-splsh.jpg http://www.cnn.com/2011/TECH/gaming.gadgets/01/31/video.games.smarter.steinberg/ http://www.dotcomgiftshop.com/blog/50-more-craft-blogs http://jumpnjax.com/?page_id=811 http://beradiantsquared.com/the-shift-financial-planning/ http://images.bwwstatic.com/tvnetworklogos/14A520B9-C1A3-ED0B-9AB1E4DAC880B252.jpg http://hermentorcenter.com/wp-content/uploads/2014/07/adulthood.jpg http://www.ghvoice.com/wp-content/uploads/2014/11/clock.jpg http://www.openingdoorsdbq.org/photos/trivia2.gif http://littlepinkchic.com/images/thumbnails/Frozen-olaf-thanks-thumb.jpg https://tsc-site-page-resources.s3.amazonaws.com/prepare-for-preschool-F10837AD3C7C4075911A9F2BF36AA360.jpg https://upload.wikimedia.org/wikipedia/en/c/c7/SaluteYOurShorts.png

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