PROFESSIONAL
DEVELOPMENT FOR THE
SELFIE GENERATION
(and Everyone Else Too).
Today’s Presentation
◦ State of PD
◦ Often Overlooked, Undervalued, and Seen as Requirement
◦ The Problem with PD…is Not PD
◦ PD Through Employee Engagement Lens
◦ Struggle with Participation
◦ Variety of Workshops
◦ All Day Event
◦ Doing Things Differently
Esteban (Steve) Sosa
◦ Dean of eLearning,
Instructional Support, &
Professional Development at
Mountain View College
◦ 15 Years in Higher Education
◦ Multimedia Geek, Designer,
Online Instructor, Father
Steve on YouTube
Steve on Instagram
Steve on Twitter
Rebecca McDowell
◦ Director of Organizational &
Staff Development at
Mountain View College
◦ Event Planner Extraordinaire,
Professional Cat Wrangler,
Mother
Rebecca on Twitter
Rebecca on Facebook
DEATH BY PROFESSIONAL
DEVELOPMENT
(Shifting to a User-Centered Approach)
Steve
Expectations of PD
◦ Necessary Evil
◦ Mandatory
◦ B-ah-ooor-ing
◦ Not engaging in any way
◦ Death by PowerPoint
What if we
approached PD
from the attendee
perspective?
When we focus on service…
When we focus on audience…
What is the
perception you
want PD to have at
your institution?
Our Desired Perception
◦ We Are Family
◦ We Are MVC Proud
◦ Best College on Earth
KEY ELEMENTS OF PD
(Meaningful, Memorable, Motivational)
Rebecca
Meaningful
◦ Easy Part
◦ SME All Across Campus
◦ Faculty
◦ Departments
◦ Services
◦ Institutional Initiatives
◦ Compliance Regulations
Memorable
◦ Focus on Delivery
◦ Hands-on Activities
◦ Game Strategies
◦ Audience as Volunteers
◦ Break out in Song
◦ Memorable Experiences
Motivational
◦ Uniquely…You
◦ Storytelling
◦ Relating to Each Other
◦ Hearts and Minds
◦ Prizes or Recognition
ATTRACTING VS.
CONVINCING
(Or…How to Build an Audience)
Steve
The Problem with Convincing…
◦ We’re a New Team
◦ “We Need Your Help”
◦ “Can You Provide”
◦ “We’d Like for You to…”
◦ Not Sustainable
Instead We Attract…
◦ Create a Theme
◦ “MVC Student Experience”
◦ Ask Compelling Question
◦ “Are you proud of the work you
do, the classes you teach, and
the community you serve?”
◦ This is Your Opportunity
◦ Showcase Like It’s 1999
BEHIND-THE-SCENES
(Our Step-by-Step Process)
Rebecca
Brainstorming Kickoff Meeting
◦ Key Stakeholders
◦ Vision of PD
◦ Distinguish Events
◦ Theme Exploration
◦ Engagement Strategies
◦ Awards & Recognition
◦ Tasks & Deliverables
Theme Development
Theme Development
Duties & Responsibilities
◦ Schedule & Rooms
◦ Communication
◦ Volunteers
◦ Workshop Logistics
◦ Food & Snacks
◦ Post-Event Communication
◦ Credit Tracking
Mountain	View	College	Return	Week	Deliverables		
Spring	2017	Return	Week		
	
1. Workshops,	Rooms,	and	eConnect	Registration	
	
TASK	 ASSIGNED	TO	 STATUS	
Call	for	Proposals		 Steve	 DONE	
Presenter	Email	Confirmation	 Brenda	 DONE	
Schedule	Draft	 Rebecca	 DONE	
Schedule	Approval	 Steve	 DONE	
Room	Reservations	 Brenda	 DONE	
Colleague	Course	Creation	&	Verification	 Brenda	 DONE	
Colleague	Course	Verification	 Rebecca	 NOT	COMPLETED	
Colleague	Course	Revisions	 Brenda	 NOT	COMPLETED	
	
2. Electronic	Communication	and	Awareness	
	
TASK	 ASSIGNED	TO	 STATUS	
Save	the	Date		 Steve	 DONE	
Register	Now	 Steve	 DONE	
Registration	Reminder	 Steve	 DONE	
Daily	and	Detailed	Schedule	 Rebecca	 DONE
Presenter Starter Kit
◦ Guides Presenters
◦ Defines Meaningful,
Memorable, Motivational
◦ Reinforces Theme
COMMUNICATION PLAN
(Building Excitement Across Campus)
Steve
EVENT ENGAGEMENT
(Hint: Capture Everything!)
Rebecca
Selfie Area
Social Media Contests
Live Audience Engagement
Opening Acts
Workshop Prizes & Recognition
Presenter Thank-You Kits
SOCIAL MEDIA
(If a Tree Falls In the Woods, But There Is No One There to Hear It…)
Steve
Flickr
Wordpress
Twitter
MailChimp
LinkedIn
Social
Media
Process
Photos
Flickr
Wordpress
Mailchimp
Twitter
LinkedIn
PD PERCEPTION
You can’t make everyone happy. You are not a taco.
Rebecca
The Bad
◦ “Workshops could have been
promoted better during
Convocation. It seemed that
there were a lot of people
who didn't know about
them.”
◦ “Presentations should be real
development not
engagement.”
◦ “The invitation was sent 3
weeks before the event.
People need time to prepare
if they are presenting a
workshop.”
The Good
◦ “Convocation was the best
since I've been employed
here at MVC!”
◦ “I liked the team atmosphere
and that we were allowed to
wear team spirit shirts.”
◦ “Offering faculty dedicated
office hours and time
needed to prepare for the
start of the semester was
awesome!”
◦ “Continue to think outside
the box. ”
SUCCESS AND MISTAKES
A Wise Man Learns From the Mistake of Others…
Steve
Mistakes
◦ Not Enough Early Faculty
Involvement
◦ Over-emphasis on Fun
◦ Tech-savviness of Audience
◦ Scheduling
◦ Too Little
◦ Too Much
◦ Just Right
Successes
◦ Captured Smiling Faces
◦ Excitement Around PD
◦ Evidence of MVC Family
◦ Snacks
◦ Freebies
◦ Increase in Volunteers
PROOF OF
BEST SESSION EVER!
NISOD Adventures Will be Future Blog Post
Rebecca
RETURNING
TO YOUR CAMPUS
Examples to Use Back at Home
Rebecca
Free Free Free Templates!
◦ Tasks & Deliverables
Template
◦ Graphic Design Templates
◦ 8.5x11 Watermark
◦ Mailchimp
◦ Twitter
◦ Water Bottles
◦ Candy Bars
Keep in Contact
Twitter
◦ @MVCTandL
◦ @EstebanIsSteve
◦ @Rebecca78636670
Wordpress
◦ https://mvcteachingandlear
ning.wordpress.com
THE END. EL FIN.

Professional Development for the Selfie Generation