Provided as a workshop during NISOD 2017, this session showcases elements of Professional Development at Mountain View College. It details engagement strategies, social media campaigns, and our unique perspective on meaningful, memorable, and motivational content delivery.

1. PROFESSIONAL
DEVELOPMENT FOR THE
SELFIE GENERATION
(and Everyone Else Too).

2. Today’s Presentation
◦ State of PD
◦ Often Overlooked, Undervalued, and Seen as Requirement
◦ The Problem with PD…is Not PD
◦ PD Through Employee Engagement Lens
◦ Struggle with Participation
◦ Variety of Workshops
◦ All Day Event
◦ Doing Things Differently

3. Esteban (Steve) Sosa
◦ Dean of eLearning,
Instructional Support, &
Professional Development at
Mountain View College
◦ 15 Years in Higher Education
◦ Multimedia Geek, Designer,
Online Instructor, Father

4. Steve on YouTube

5. Steve on Instagram

6. Steve on Twitter

7. Rebecca McDowell
◦ Director of Organizational &
Staff Development at
Mountain View College
◦ Event Planner Extraordinaire,
Professional Cat Wrangler,
Mother

8. Rebecca on Twitter

9. Rebecca on Facebook

10. DEATH BY PROFESSIONAL
DEVELOPMENT
(Shifting to a User-Centered Approach)
Steve

11. Expectations of PD
◦ Necessary Evil
◦ Mandatory
◦ B-ah-ooor-ing
◦ Not engaging in any way
◦ Death by PowerPoint

12. What if we
approached PD
from the attendee
perspective?

13. When we focus on service…

14. When we focus on audience…

15. What is the
perception you
want PD to have at
your institution?

16. Our Desired Perception
◦ We Are Family
◦ We Are MVC Proud
◦ Best College on Earth

17. KEY ELEMENTS OF PD
(Meaningful, Memorable, Motivational)
Rebecca

18. Meaningful
◦ Easy Part
◦ SME All Across Campus
◦ Faculty
◦ Departments
◦ Services
◦ Institutional Initiatives
◦ Compliance Regulations

19. Memorable
◦ Focus on Delivery
◦ Hands-on Activities
◦ Game Strategies
◦ Audience as Volunteers
◦ Break out in Song
◦ Memorable Experiences

20. Motivational
◦ Uniquely…You
◦ Storytelling
◦ Relating to Each Other
◦ Hearts and Minds
◦ Prizes or Recognition

21. ATTRACTING VS.
CONVINCING
(Or…How to Build an Audience)
Steve

22. The Problem with Convincing…
◦ We’re a New Team
◦ “We Need Your Help”
◦ “Can You Provide”
◦ “We’d Like for You to…”
◦ Not Sustainable

23. Instead We Attract…
◦ Create a Theme
◦ “MVC Student Experience”
◦ Ask Compelling Question
◦ “Are you proud of the work you
do, the classes you teach, and
the community you serve?”
◦ This is Your Opportunity
◦ Showcase Like It’s 1999

24. BEHIND-THE-SCENES
(Our Step-by-Step Process)
Rebecca

25. Brainstorming Kickoff Meeting
◦ Key Stakeholders
◦ Vision of PD
◦ Distinguish Events
◦ Theme Exploration
◦ Engagement Strategies
◦ Awards & Recognition
◦ Tasks & Deliverables

26. Theme Development

27. Theme Development

28. Duties & Responsibilities
◦ Schedule & Rooms
◦ Communication
◦ Volunteers
◦ Workshop Logistics
◦ Food & Snacks
◦ Post-Event Communication
◦ Credit Tracking
Mountain View College Return Week Deliverables
Spring 2017 Return Week
1. Workshops, Rooms, and eConnect Registration
TASK ASSIGNED TO STATUS
Call for Proposals Steve DONE
Presenter Email Confirmation Brenda DONE
Schedule Draft Rebecca DONE
Schedule Approval Steve DONE
Room Reservations Brenda DONE
Colleague Course Creation & Verification Brenda DONE
Colleague Course Verification Rebecca NOT COMPLETED
Colleague Course Revisions Brenda NOT COMPLETED
2. Electronic Communication and Awareness
TASK ASSIGNED TO STATUS
Save the Date Steve DONE
Register Now Steve DONE
Registration Reminder Steve DONE
Daily and Detailed Schedule Rebecca DONE

29. Presenter Starter Kit
◦ Guides Presenters
◦ Defines Meaningful,
Memorable, Motivational
◦ Reinforces Theme

30. COMMUNICATION PLAN
(Building Excitement Across Campus)
Steve

36. EVENT ENGAGEMENT
(Hint: Capture Everything!)
Rebecca

37. Selfie Area

41. Social Media Contests

43. Live Audience Engagement

44. Opening Acts

45. Workshop Prizes & Recognition

46. Presenter Thank-You Kits

49. SOCIAL MEDIA
(If a Tree Falls In the Woods, But There Is No One There to Hear It…)
Steve

50. Flickr

54. Wordpress

62. Twitter

71. MailChimp

74. LinkedIn

75. Social
Media
Process
Photos
Flickr
Wordpress
Mailchimp
Twitter
LinkedIn

76. PD PERCEPTION
You can’t make everyone happy. You are not a taco.
Rebecca

77. The Bad
◦ “Workshops could have been
promoted better during
Convocation. It seemed that
there were a lot of people
who didn't know about
them.”
◦ “Presentations should be real
development not
engagement.”
◦ “The invitation was sent 3
weeks before the event.
People need time to prepare
if they are presenting a
workshop.”

78. The Good
◦ “Convocation was the best
since I've been employed
here at MVC!”
◦ “I liked the team atmosphere
and that we were allowed to
wear team spirit shirts.”
◦ “Offering faculty dedicated
office hours and time
needed to prepare for the
start of the semester was
awesome!”
◦ “Continue to think outside
the box. ”

79. SUCCESS AND MISTAKES
A Wise Man Learns From the Mistake of Others…
Steve

80. Mistakes
◦ Not Enough Early Faculty
Involvement
◦ Over-emphasis on Fun
◦ Tech-savviness of Audience
◦ Scheduling
◦ Too Little
◦ Too Much
◦ Just Right

81. Successes
◦ Captured Smiling Faces
◦ Excitement Around PD
◦ Evidence of MVC Family
◦ Snacks
◦ Freebies
◦ Increase in Volunteers

87. PROOF OF
BEST SESSION EVER!
NISOD Adventures Will be Future Blog Post
Rebecca

88. RETURNING
TO YOUR CAMPUS
Examples to Use Back at Home
Rebecca

89. Free Free Free Templates!
◦ Tasks & Deliverables
Template
◦ Graphic Design Templates
◦ 8.5x11 Watermark
◦ Mailchimp
◦ Twitter
◦ Water Bottles
◦ Candy Bars

90. Keep in Contact
Twitter
◦ @MVCTandL
◦ @EstebanIsSteve
◦ @Rebecca78636670
Wordpress
◦ https://mvcteachingandlear
ning.wordpress.com

91. THE END. EL FIN.