A Keynote presentation I built at Full Sail University. Completed on March 19, 2023

1. PERSONAL BRAND EXPLORATION
Kyle Sullivan
Project & Portfolio I: Week 1
03/02/23

2. As a lifelong hockey fan who was
raised around Birmingham Alabama,
Kyle Sullivan has spent his life
defending the game he loves. Bringing
his unique perspective, humor and
passion to the game that he loves and
follows. Currently the co host of a
network podcast and the host of his
own unique hockey podcast, he loves to
spend his time cultivating and
enriching the sport of hockey.
IDENTITY
.

3. PROFESSION
Potential Job Titles:
• Anchor
• Announcer
• Host
BRAND ARCHETYPE - Kyle is the definition of
the Entertainer Archetype. As listed on the
Kaye Putnam website (n.d) the qualities of
an Entertainer are “Enthusiastic,
expressive, self-deprecating, point out the
silly parts of life, tell jokes” and this is
how he has brought a fresh voice to the
game of hockey for years.
Broadcast Announcer for the NHL
Picture Relevant
to Your Industry
Goes Here

4. [Hiring Managers]
TARGET AUDIENCE
Patrice Distler
Outreach Plan:
• Completion of my Bachelors Degree at Full
Sail University.
• With earned degree, I will reach out on
LinkedIn and establish a connection.
• Immediately following graduation.
SVP and Chief Human
Resource Officer at NHL
Amy Riley
Outreach Plan:
• Completion of my Bachelors Degree at Full
Sail University
• I will reach out on LinkedIn and establish a
report and share my portfolio.
• 3 Months prior to my graduation.
Sr. Recruiter at ESPN
James Minger
Outreach Plan:
• Completion of my Bachelors Degree at Full
Sail University.
• Build on established connection on LinkedIn
and build a appealing strategy for
employment.
• 1 year before my graduation.
PROFILE
PICTURE Talent Acquisition Consultant
& Strategist at NHL

5. GOALS
Short Term: (January-March 2025)
• To begin employment interviews/ conversations in
my first three months after graduation..
‣ To take my established LinkedIn connections
into a substantial working relationship and
building into a one job offer.
Mid Term: (March- June 2025)
• To gain full employment and begin curating my role
in the department.
‣ To take the short term interviews and take
one to the next level of employment.
Long Term: (January- March 2026)
• Celebrate my first year of employment and to build
this role into a stable position.
‣ To take this employment into a established
role and voice in the medium with yearly
benchmark anniversaries.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
SOFT
HARD
Novice / Adept / Expert
Telecommunications Novice / Adept / Expert
Reading Comprehension Novice / Adept / Expert
Critical Thinking Novice / Adept / Expert
SOFT
HARD
Novice / Adept / Expert
Music Or Sound Editing Software Novice / Adept / Expert
Internet Browser Software
Novice / Adept / Expert
Word Processing Software
Novice / Adept / Expert
Speaking
Active Listening

7. I will dedicate myself to covering
and reporting the news around the
game not out of obligation, but
passion.
PROMISE

8. CREDENTIALS
Work Experience:
• Host of Locked on Avalanche
• Host of Here In Puckberg
• Radio Producer for 103.1 WILK
radio.
Education:
• Sportscasting
• Sportscasting B.S., Full Sail University (December 2024
Awards:
• Honors Society
• Valedictorian

9. COMPETITION
Jake Wilken
Industry Experience:
• Entry Level
Education:
• Bachelors Degree Sportscasting
Leadership Experience:
• 3+ Years of Coordinating
• 2+ Years of Managerial
Skills and Proficiencies:
• Dedication
• Loyalty
• Precision
Kyle Sullivan
Overall Online Presence:
• 10 LinkedIn Connections
• No custom URL or banner
• Grade: Poor,
Industry Experience:
• 2 years of podcasting
Education:
• Bachelors Degree Sportscasting (December
2024)
Leadership Experience:
• Co Host of Locked on Avalanche
• Host Of Here In Puckberg
• Radio Producer for Wilkes-Barre Penguins
Hockey
Skills and Proficiencies:
• Tech Savvy
• 25+ Years of Hockey Knowledge
• Self Motivated
Overall Online Presence:
• 63 LinkedIn Connections
• Custom Banner
• Custom URL
• 1,552 Followers on Twittter
• Grade: Average

10. COMPETITION
John Buccigross
Noteworthy Experience:
• 30= Years in Media
• Published Author
Kyle Sullivan
Industry Experience:
• 20+ Years at ESPN
Education:
• Communications Degree
Skills and Proficiencies:
• Household Name Recognition
• Deep Knowledge of the Sport
• Advanced Refinement Of Storytelling
Overall Online Presence:
• Has taken time away from social media and is
still regarded as a leader in the medium
• Grade: Superior
Industry Experience:
• 2 years of podcasting
Education:
• Bachelors Degree Sportscasting (December
2024)
Leadership Experience:
• Co Host of Locked on Avalanche
• Host Of Here In Puckberg
• Radio Producer for Wilkes-Barre Penguins
Hockey
Skills and Proficiencies:
• Tech Savvy
• 25+ Years of Hockey Knowledge
• Self Motivated
Overall Online Presence:
• 63 LinkedIn Connections
• Custom Banner
• Custom URL
• 1,552 Followers on Twitter
• Grade: Average

11. BRAND POSITION
For Hockey Fans who want to be treated
like their sport matters, I provide not
just the daily reporting on your sport
but the heart we share because I don’t
“get” to cover the game, I want to grow
and enrich the game we love.
“THE VOICE OF THE VOICELESS””

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Locked On Watercooler
• Friday, March 10th 12pm EST
• 2025 NAB Show
• Date TBA, Las Vegas Nevada
• Full Sail Hall Of Fame
• Date TBA, Winter Park Florida
Digital Marketing
• Primary Content: More content centered around
my podcasts and the realm of hockey .
• Primary Tools: Twitter, daily posts and increased
frequency
• Website: I will use my website to help with my
short, mid and long term goals

13. PROFESSIONAL DEVELOPMENT
Mentor
• Conor McGahey, play by play announcer for
the Colorado Avalanche, January 2025
Formal Education
• Bachelors Degree from Full Sail University
December 2024
Technical Skills
• Telecommunications - Full Sail, December
2024
• Enterprise Resource Planning - LinkedIn
Course, March 2024
• Communications and Media- Locked On
Workshops, July 2023
Soft Skills
• Writing- Full Sail Courses, December 2024
• Active Learning- Adobe Creative Tools, July
2024
• Speaking- Full Sail Courses, December 2024

14. Kyle Sullivan
“The fanbase around the game of hockey
has been a difficult one to capture. With me
on your team, a devoted member of that fanbase, we can not
only keep them engaged but give them a home to come to. I have
dedicated my life to cultivating the sport and want to grow
this fanbase under the umbrella of your network.
“

15. REFERENCES
John Buccigross, ( n.d.) ESPN Press Room, Retrieved March 19, 2023
https://espnpressroom.com/us/bios/buccigross_john/
Patrice Distler, (n.d). Home [ patrice-distler-97ba9845] LinkedIn. Retrieved
March 19, 2023 from
https://www.linkedin.com/in/patrice-
distler-97ba9845/
James Minger,(N.D). Home [James-minger-10a86856] LinkedIn. Retrieved
March 19, 2023
https://www.linkedin.com/in/james-minger-10a86856/
Kay Putnam. ( n.d. ) The Entertainer, Kay Putnam,
https://www.kayeputnam.com/brand-archetype-
entertainer/
Amy Riley, (n.d). Home [Amy-riley-3629677] LinkedIn. Retrieved March 19,
2023
https://www.linkedin.com/in/amy-riley-3629677/
Jake Wilken, (n.d). Home [Jake-Wilkenn-9ab1a957] LinkedIn. Retrieved
March 19, 2023
https://www.linkedin.com/in/jake-wilken-9ab1a957/
O Net Online. ( n.d ) Broadcast Announcers and Radio Disk Jockeys , O Net
Online , https://www.onetonline.org/link/summary/27-3011.00
hockey puck lies on the snow macro
By johnalexandr , Adobe Stock
Retro microphone vector sign
By OrlyDesign , Adobe Stock