Nick Eatock will be sharing Intelliflo’s digital advice vision looking at changing consumer attitudes to finance in a mobile-enabled world. This paradigm shift changes the engagement model and can put advice businesses in pole position for customer primacy with our new version of Personal Finance Portal. It can help deliver truly effective customer segmentation, reduced cost to serve and richer engagement. Nick will also cover our new “democratising development” initiative built on iO’s new Communities feature.
2. 1950s – 1980s = Product-Centric
2
• In most markets there was more demand than supply
• Poorly informed customers
• Profitable growth was all about extending market share
“Where there’s mystery, there’s margin!”
Alan Sugar
Focus on Product
3. 1990s+ = Customer-Centric
3
• More supply than demand
• Better informed customers – internet
• Wider distribution does not necessarily dictate higher profits
“Get closer than ever to your customers.”
Steve Jobs
Focus on Client
9. Mobile Presence – which are you?
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• 44% of companies have iPhone apps
• 33% have Android apps
• 26% have iPad apps
• 22% still don’t have any kind of mobile presence
Source: econsultancy 2013
• 10 connected devices owned by average UK family
Source: Microsoft Research 2013
15. • Supports Advice Process
• Grow your business through cost-effective
Campaign Management
• Clients can complete Fact Find online
• Automated alerts and insights
• Budgeting & Goal Management via Optional Bank Account aggregation
Personal Finance Portal:
Adviser-Client Access
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70,000+ clients in UK
actively using this today
16. Client Access to Info on Medium and Long Term Money
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Unique Aggregation to Pensions and Investments
Valuations and Funds
“Use Your Agency Number!”
Uniquely Available
through Advisers
17. Print & Post – an ROI study
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• 100 active clients per adviser
• Typical Adviser documents - annual Portfolio Statements,
Report and Suitability, Fact Finds, Risk Questions,
Service and Fee Agreements, Disclosure Documents
• We analysed documents sent over 10 years of data
• Sourced full costs for print from Hewlett Packard
• Sourced postage costs from Royal Mail
• What do clients do with these documents anyway?
• ROI Result – between £1k - £10k per adviser pa saving
18. Data Protection
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• Email or Post versus Secure Mail
• Significant fines on firms not providing
protection of data and information
• 45% of all fraud in 2014 was identity fraud
• 24% of UK citizens have been victim of identity fraud
• Fact Find is the richest source of client information for identity theft
• 5% of UK citizens are 100% confident that organisations they deal with
treat their personal information securely
Use Secure Mail to
Address this
19. Fact Finding
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• Tedious, embarrassing and expensive process
• Use online Fact Finding to:-
• Reduce Cost
• Remove Embarrassment of client not knowing
what they’ve got
• Get better data
• Keep data secure
• Reduce time and cost of first appointment
• Analyse new clients before first appointment
• Allow you to have decent MI in your business
20. PFP Premium
Short Term Cash - Aggregation
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• Client gets visibility over ALL their portfolio - current and savings
accounts, credit cards, loans, pensions, investments, assets, mortgages
• Allows budgeting, goal and debt management
• Provides real data for financial planning and cashflow modelling -
making adviser’s job easier
• Enhances relationship and service scope between client and adviser
21. PFP Premium
Held Away Assets
• Provides access to “held away” assets and portfolios you may not know about:-
• Hargreaves Lansdown
• Sharepeople
• Stocktrade
• TD Direct
• Bestinvest
• Cash / Savings / Other Pensions…
• Circa 268 other providers
And perhaps charge accordingly for advice on these assets?
22. • Provides automated alerts to client and adviser
• Provides easy click through to start engagement
• Goal management and progress
• Significant changes in valuations
• Fund Changes
• Spending habits
• Budget management
• Debt management
• Insights
Alerts and Insights
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23. PFP Premium
Conference Special Offer
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• Auto-register your Premium Clients
• 20% saving off RRP indefinitely for licences registered by 31st August
• Save £288 per annum for 100 clients
• Visit the PFP Stand to apply
24. The Future Possibilities?
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• Omni-channel Advice
• Full, Simplified and Guided
• Transactional via multiple platforms
and providers
• Financial Fitness and Healthcheck
• Financial Education & Lifestages
• People like You
• Payment Collection
• Lead Generation
25. Digital Advice –
enhancing relationship
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Every client wants some interaction face to face
but
No client wants everything face to face
26. 12 Months of new functionality…
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New Workflow
• Built on industry leader platform – Microsoft Windows Workflow
• Comprehensive configuration capability allows users to define any workflow
process – no code
Document Designer
• Sophisticated tool allows users to create templates (e.g. suitability) in Microsoft
Word based on XPath open standard – no code
• Huge breadth of fields and conditional logic
Wealthlink
• Tight Straight through Processing integration with key platforms in marketplace
• Delivers operational efficiencies and accuracy
• 4 live today – Zurich, Cofunds, 7IM and AXA
• 3 further platforms currently in build
27. Best of Breed Integration Partners
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Philosophy
• Open not Closed
• 100+ Approved Integration Partners
• Third-party specialists provide best of breed capability in their field
• Intelligent Office is the hub
• Tight integrations provide real operational efficiency and best in
class capability combined with flexibility of choice
Recent Integration Partners
• eValue Advisa Centa
• FE Analytics
• Voyant Cashflow
• Distribution Technology Dynamic Planner
28. Results
• Typical ROI of 100-300% and payback of 6-12 months
• Adoption is everything
Return on Investment
31
29. Community
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Capability
• Encourages sharing of knowledge and discussion across the
community of all our users
• Faster resolution
• Immediate 24x7 updates on all cases raised
Ideas
• You raise ideas, the community votes, we build them
• 43 major upgrades since we started in 2004
• Democratising Development – everyone can vote
• Every quarter we will build a selection of the top voted ideas
• “It’s your product”
Editor's Notes
* PROPOSE NOT TO SPEND TOO MUCH TIME ON THIS SLIDE – SUFFICE IT TO SAY THAT THE GAME IS CHANGING
7 billion people on the planet
5.1 billion have mobile phones
4.2 billion have toothbrushes
In 2014, there were 1.75bn global smartphone users. 75% up from 2012
Average person checks their phone 110 times a day!
St Peter’s Square – 2005 = days following Pope John Paul II’s death (2 years before the iPhone was released)
2013 = arrival of Pope Francis I,
*WE WILL DISSOLVE THROUGH FROM 2005 TO 2013 – SO BEST TO TALK THROUGH 2005 FIRST AND THEN REVEAL 2013
St Peter’s Square – 2005 = days following Pope John Paul II’s death (2 years before the iPhone was released)
2013 = arrival of Pope Francis I,
*WE WILL DISSOLVE THROUGH FROM 2005 TO 2013 – SO BEST TO TALK THROUGH 2005 FIRST AND THEN REVEAL 2013
25 connected devices by 2017
50 connected devices by 2022
Gen Y = born in 1980s and 1990s = age 20-35
Gen X = born in early 60s to mid 70s = age 35-55
Baby Boomers = born post 1945 = age 55-70
* PROPOSE TO RELATE BACK TO DAVID COPLIN’S PRESENTATION – HARNESS THE DIGITAL DELUGE, RISE UP AND TAKE CONTROL OF THE POTENTIAL THAT TECHNOLOGY OFFERS OUR SOCIETY. PUT TECHNOLOGY AT THE HEART OF YOUR BUSINESS – BUT USE THE RIGHT DIGITAL STRATEGY.
IN OTHER WORDS…(Next slide ‘Make it easy for your clients to do business with you’)
‘The value Blockbuster offered was based on the fact that people wanted to watch movies at home. The way they offered that value – which was the best possible way in 1985 – was to have physical stores where you could rent VHS tapes. The whole company was organised around that way of delivering this specific value; people’s job descriptions were written based on parts of profit in that value chain. ‘As broadband internet became a part of our lives, customers wanted that value delivered in a different way. People wanted to download or stream movies because it was a better and easier way of watching movies at home. But Blockbuster was blind to this changing demand. They’d begun to confuse the value they provided with how they provided it. Because of that, they couldn’t adapt. ‘People often think businesses get disrupted because they don’t improve. But Blockbuster actually improved rapidly. They eliminated late fees, which was ground-breaking at the time. They expanded the potential for a home cinema experience by offering food. They came up with all sorts of ways to improve the value they offered. But none of it mattered, because they’d gotten it wrong. They weren’t actually improving the value that they truly offered: watching movies at home. They were improving a particular delivery mechanism for that value. They were improving a way of providing value. It wasn’t good enough.’
*RECOMMEND A BUILD. TALK ABOUT BLOCKBUSTER FIRST – THEN NETFLIX
NEED A STRONG LINK NOW INTO PFP (what does it all mean for us?)
CLIENT PORTAL TECHNOLOGY
NEED A STRONG LINK NOW INTO PFP (what does it all mean for us?)
CLIENT PORTAL TECHNOLOGY
*STRONG MESSAGE BUT DON’T NEED TO SPEND TOO LONG ON IT (KEY POINT IS YOU HAVE DONE RIGOROUS SURVEY AND ROI IS CONSIDERABLE)
* IN THE DIGITAL SOCIETY, DATA PROTECTION IS CRUCIAL
90% of global data generated in last 2 years – 66% by consumers
*KEY EXAMPLE OF HOW TECHNOLOGY CAN BE HARNESSED TO ‘MAKE IT EASY FOR CLIENTS TO DO BUSINESS WITH YOU’
Yodlee 18m users worldwide, listed on Nasdaq
Yodlee 18m users worldwide, listed on Nasdaq
Platforum stats = 3.5m Purely DIY, 8.6m Mixture, 1.8m Purely Advised
*’OMNI-CHANNEL – RELATE BACK TO DAVID COPIN PRESENTATION
LAUREN – Workflow & Doc designer breakout link
WENDA - Link to breakout Wealthlink
‘Change the Game’ – don't think about technology just as a back-end solution. Successful advice businesses integrate their businesses around technology rather than bolting technology ad hoc onto different aspects. By harnessing the power of connected technology. We want to help you put customer-centric technology at the heart of your business, to Manage Business Risks, Become Leaner & More Efficient and Build a More Profitable Business.
Reinforce other key aspects of the day – Breakout sessions, exhibition, training clinics etc.
MIKE – Link to operational efficient breakout
HAMISH – Link to ROI breakout
Ideas – you
‘Democratising development’ - built on iO’s new Communities feature. This is your product, you have a vote. We are here because of you etc.r product