The document discusses organizational excellence and its keys. Organizational excellence is the ability of an organization to distinguish itself through specialization while achieving its goals. Keys to organizational excellence include having a clear mission, vision, values and strategic management plan, as well as effective organizational structure, systems, and processes for renewal. Organizational excellence is important as it allows an organization to evaluate and maximize its success, maintain discipline, and gain competitive advantages through alignment of functions. There are different forms of organizational excellence such as competitive, institutional, rejuvenatory, missionary, versatile, and creative excellence.