The document discusses organizational issues and solutions at Al Fateh Group Capital Venture Sdn Bhd. It outlines problems like unstable job assignments, conflicts between departments, and an inability to control group members. To address this, solutions were implemented in 2014 including focusing each staff on their job scope, unifying operations and marketing into area-based teams, and recruiting experienced group leaders. These changes reorganized the group into separate companies and addressed prior deficiencies. In conclusion, developing effective groups in an organization can improve performance by utilizing each member's skills and guiding the team through stages of development.

1. Group
Development at
Al Fateh Group
Capital Venture
Sdn Bhd
(Group in
Organization)
Prepared for: Dr Ahmad
Suffian M Zahari
By: Nor Ayuzi Bt Deraman
(20144733432)
1
Organizational
Communication
OSM740
Individual
Assignment/
Case Study

2. PRESENTATION OUTLINE
2
Background of organization
Problem discussion - intensity, causes
& consequences
Implemented solutions & the
adequacy
Recommendations
Conclusion

3. PRESENTATION OUTLINE
3
Background of organization
Problem discussion - intensity, causes
& consequences
Implemented solutions & the
adequacy
Recommendations
Conclusion

4. Background of Organization
AL FATEH
RESOURCES
PROPERTIES
HOME BASE
LEARNING
PRINTING
Scene 2013
Locate at Pusat pendidikan Al Fateh,
Lot 16632, Kg Gong Pak Jin,
Jln Menggabang Telipot,
21030 Kuala Terengganu
15 Staff

5. PRESENTATION OUTLINE
5
Background of organization
Problem discussion - intensity, causes
& consequences
Implemented solutions & the
adequacy
Recommendations
Conclusion

6. Issues & Problems
6
Job Assignments
unstable and
disorganized
Group leader cannot
control the group
members
To much conflict between
operations, management
and marketing

7. Problem intensity, causes &
consequences
 Does not have expertise or expert
in their field of work
 Work planning was done solely for
own use or benefit
 Management system is managed
on a rotation basis among the
employees
 Never do the work revision and
cause the workers repeat the same
mistake in work
7
Job Assignments
unstable and
disorganized

8. Problem intensity, causes &
consequences
 Exchange the head of marketing and
operation and place in the difference
department
 Head of marketing and operation
doing their own strategy without
discuss with the top management level
 Management team cannot control the
marketing and operation people
 Sales declined due to many
interventions and no experience in
managing strategy
8
To much conflict
between
operations,
management and
marketing

9. Problem intensity, causes &
consequences
 Similar age between leader and
team members- not respect to
leader
 Less focus on work being
undertaken and did not hear the
leader talk
 Always disagreed with the head-
make conflicts and clashes
9
Group leader
cannot control the
group members

10. PRESENTATION OUTLINE
10
Background of organization
Problem discussion - intensity, causes
& consequences
Implemented solutions & the
adequacy
Recommendations
Conclusion

11. Implemented Solutions
In 2014, Al Fateh Resources develop new organization
group to handle the problem turn to
Al Fateh Group Capital Venture Sdn Bhd
11
Bring focus
back to the
job area that
suppose to
responsible
Unify
Operations
and Marketing
into Area
Based Team
Recruit group
leader from
the
experience
person
1 2 3

12. Bring focus back to the job area that
suppose to responsible
 Conduct training for staff to improve their skills
 Give the staff the scope area of job
 Monitor every staff work
 Present their job
report in the monthly
meeting
12

13. Unify Operations and Marketing
into Area Based Team
 Marketing units are direct under AFG
 Each of department change to group of work
in difference company
AFG = Al Fateh NEGU printing, Al Fateh
Quranic & Academic, Al Fateh Properties
sdn bhd and Marketing Unit
13

14. Recruit group leader from the
experience person
 Advertising-interview-on job training-recruit
 Re Organize team
 Indicate the performance- weekly
presentation among group leader and top
management
14

15. Implemented solution &
adequacy
15
Al Fateh
Quranic &
Academic
Al Fateh Group
Capital Venture
Sdn Bhd
Al Fateh
NEGU
Printing
Al Fateh
Properties
sdn bhd
Al Fateh
Resources
Printing
Home Base
Learning
Properties
MAROP OP MAR OP MAR
Marketing
AFG
2013
2015
adopadopadop

16. 16
AL FATEH PROPERTIES SDN BHD
AL FATEH NEGU PRINTING
AL FATEH QURANIC & ACADEMIC
Group in Organization

17. PRESENTATION OUTLINE
17
Background of organization
Problem discussion - intensity, causes
& consequences
Implemented solutions & the
adequacy
Recommendations
Conclusion

18. Recommendations
18
•Develop group in organization turn to best way to improve the
organization performance
Group in organization
•Each team member has specific skills and knowledge that must be
utilized and imparted to other members in the course of the work
Team Based Organization
•According to a popular Bruce Tuckman Model, every group passes
through five distinct stages of group development (Forming,
Storming, Norming, Performing, Adjourning)
Group Development
• Experience team leader can give the best result to the team
members
Team Leader

19. PRESENTATION OUTLINE
19
Background of organization
Problem discussion - intensity, causes
& consequences
Implemented solutions & the
adequacy
Recommendations
Conclusion

20. Conclusion
 It is important for organizations to relook at how far
have they progress over the years to ensure focus to
core business and objectives
 Develop the group in the organization will make a good
changes in organization when the group will settle the
major problem and smooth the operation in every
department or company
20

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