ORCID is a non-profit organization that provides researchers with unique identifiers to disambiguate their names and link their works. It is growing, with over 1.6 million researchers registered. ORCID connects different identification systems through its members and APIs, while allowing researchers to control their own records. New features like auto-updating from publishers to ORCID reduce reporting burdens. The presentation encourages researchers to register for an ORCID ID and integrate it into their workflows.