The document summarizes an ORCID outreach meeting that covered developing an elevator pitch for ORCID, engaging with communities, and addressing myths about ORCID. Speakers at the meeting included representatives from Oak Ridge National Laboratory, Princeton University, and the Australian Access Federation. Attendees were encouraged to develop an elevator pitch for ORCID that is 30 seconds to 2 minutes, uses plain English, tells a compelling story, and includes words like open, new, approachable, etc. The meeting also addressed common myths about ORCID like whether it is needed in addition to other profiles, how easy it is to update, privacy/security concerns, and why different services now request ORCID IDs.

1. ORCID COMMUNICATIONS
PARALLEL SESSION
ORCID OUTREACH MEETING, WASHINGTON, DC| OCTOBER 5, 2016
ANGELA COCHRAN ALICE MEADOWS

2. WHAT WE WILL
COVER:
• Developing an ORCID elevator
pitch
• Engaging with your community
• Bob Conrad, Oak Ridge National
Laboratory
• Jane Holquist, Princeton University
• Heath Marks, Australian Access
Federation
• ORCID mythbusters

3. AN ELEVATOR PITCH IS A SHORT
SUMMARY OR SALES PITCH THAT
YOU COULD DELIVER DURING A 2-
MINUTE RIDE IN AN ELEVATOR.
YOU CAN ALSO THINK OF IT AS A
WAY TO DESCRIBE TO SOMEONE
WHO’S NEVER HEARD OF ORCID,
WHO WE ARE, WHAT WE DO, AND
WHY IT’S IMPORTANT. THINK OF IT
AS TALKING TO YOUR
(GRAND)PARENT ABOUT US.

4. YOUR ELEVATOR
PITCH SHOULD:
• Be between 30 seconds and 2 minutes
• Be in plain English – no jargon or
technical terms
• Be compelling! Tell a story, use an
analogy, give an example, etc
• Be authentic – to you and to ORCID
Try to include at least 3 of these words (or
equivalents): open, new, approachable,
efficient, easy to work with, community-
driven, innovative, essential, standard,
transparent

5. ENGAGING WITH YOUR COMMUNITY

6. ORCID MYTHBUSTERS!
6

7. ORCID is just another
profile site. I already have a
Research Gate account and
a Google Scholar Profile. I
don’t need this too.

8. It’s too hard to update. I signed
up a few years ago and it was
really time consuming to add
my papers. I never went
back.

9. ORCID has a “big brother”
feel to it. I’m not sure I like
all this tracking of my
activities.

10. ORCID is just a list of my papers
and some data about my work
and education history. I already
have an online CV. I don’t need an
ORCID to keep track of this.

11. Maintaining an ORCID
account seems like one
more time-consuming thing
to do. I don’t see any benefit
for me.

12. I changed my name several
years ago and now all my
profiles are totally messed up.
There is no way ORCID can fix
this.

13. I don’t mind people seeing my
publication history, but I’m not
sure I want everyone seeing
my grants and other activities.
It just doesn’t seem secure.

14. Everyone is asking me for an
ORCID—my grant application,
my librarian, journal
submission sites. These
places have nothing in
common.

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