Oracle vs Salesforce.com Case Analysis: Competition on Hosted CRM. In order to compete with salesforce.com in On Demand CRM as well as maximize profits from the Siebel acquisition Oracle needs to:
Add on to the hosted CRM services acquired with the acquisition of Siebel
Optimize Siebel’s packaged software line
Our Recommendation:
Develop a more nimble and customizable product
Target small and medium businesses
Offer a competitive price
Innovation at Progressive (A) - Harvard Business School
Answering the following questions:
1. How does Progressive’s performance as an auto insurer compare to that of typical insurance companies? How does its performance changed over time? What explains the difference in performance?
2. Customers of auto insurers are very price sensitive. How problematic is it to Progressive that customers almost always select the insurer that offers the best price?
3. Assess the viability of the Autograph system. What level of consumer acceptance will it take to make Autograph successful? What are the barriers to consumer acceptance? Should Autograph be expanded nationwide?
Made and presented for the course Service Operations Management at the Viadrina University, winter term 2012/2013
The Marvel Way: Restoring the Blue OceanChandniAntala
A breakdown of Marvel's business strategy that was causing the company to lose sales as well as a recommended strategy to help the company regain its business.
The carbonated soft drink (CSD's) industry was dominated by Coca Cola and Pepsi vying for market share. The CSD organizations gained market share in the U.S. and in global markets extending their brands’ recognition and capturing sales from new markets. The shift in consumer beverage preference and the expansion into global markets proved to uncover new opportunities for growth and profitability. In addition the changes in the organizational structure of business for these companies have allowed them to sustain growth beyond CSD’s.
Innovation at Progressive (A) - Harvard Business School
Answering the following questions:
1. How does Progressive’s performance as an auto insurer compare to that of typical insurance companies? How does its performance changed over time? What explains the difference in performance?
2. Customers of auto insurers are very price sensitive. How problematic is it to Progressive that customers almost always select the insurer that offers the best price?
3. Assess the viability of the Autograph system. What level of consumer acceptance will it take to make Autograph successful? What are the barriers to consumer acceptance? Should Autograph be expanded nationwide?
Made and presented for the course Service Operations Management at the Viadrina University, winter term 2012/2013
The Marvel Way: Restoring the Blue OceanChandniAntala
A breakdown of Marvel's business strategy that was causing the company to lose sales as well as a recommended strategy to help the company regain its business.
The carbonated soft drink (CSD's) industry was dominated by Coca Cola and Pepsi vying for market share. The CSD organizations gained market share in the U.S. and in global markets extending their brands’ recognition and capturing sales from new markets. The shift in consumer beverage preference and the expansion into global markets proved to uncover new opportunities for growth and profitability. In addition the changes in the organizational structure of business for these companies have allowed them to sustain growth beyond CSD’s.
The goal of this case analysis was to determine how to position a product to the appropriate customer segment, to offer value to their direct and indirect customers using quantitative data.
This slideshow was created to showcase the marketing research involved in the strategic decision-making process. This presentation represents a decision for the marketing team at Barco Projection Systems, on how to combat the incoming Sony 1270 projector model. This presentation includes a brief history, situation analysis, options for Barco, and an ultimate decision based on this research. This Powerpoint presentation was completed for a Marketing Management & Strategy course.
The presentation deals with Reliance JIO Infomm Ltd. In this case dealt with communication strategy of JIO and of its competitors such as Airtel, Vodafone and Idea. We also discussed the distribution strategy of JIO and its competitors Airtel, Vodafone, Idea and Tata Docomo. Next, we anaylsed the survey we undertook with a small sample size of 100 people wherein we prepared a positing map for JIO and for its competitors, we also looked at the factors affecting consumer preferences in this sector. At last we discussed what went wrong for JIO, what went right and what suggestions to give to JIO to improve upon.
Case Analysis |Altius Golf and the Fighter Brand|Anahit Babayan
Questions covered.
1. If Altius implements the Elevate strategy what are the risks to the brand and how can they be managed?
2. What sales result would you expect for each item in the line if Elevate is introduced?
The goal of this case analysis was to determine how to position a product to the appropriate customer segment, to offer value to their direct and indirect customers using quantitative data.
This slideshow was created to showcase the marketing research involved in the strategic decision-making process. This presentation represents a decision for the marketing team at Barco Projection Systems, on how to combat the incoming Sony 1270 projector model. This presentation includes a brief history, situation analysis, options for Barco, and an ultimate decision based on this research. This Powerpoint presentation was completed for a Marketing Management & Strategy course.
The presentation deals with Reliance JIO Infomm Ltd. In this case dealt with communication strategy of JIO and of its competitors such as Airtel, Vodafone and Idea. We also discussed the distribution strategy of JIO and its competitors Airtel, Vodafone, Idea and Tata Docomo. Next, we anaylsed the survey we undertook with a small sample size of 100 people wherein we prepared a positing map for JIO and for its competitors, we also looked at the factors affecting consumer preferences in this sector. At last we discussed what went wrong for JIO, what went right and what suggestions to give to JIO to improve upon.
Case Analysis |Altius Golf and the Fighter Brand|Anahit Babayan
Questions covered.
1. If Altius implements the Elevate strategy what are the risks to the brand and how can they be managed?
2. What sales result would you expect for each item in the line if Elevate is introduced?
Database Marketing - Dominick's stores in Chicago districDemin Wang
Determined two courses for the Dominick's transnational database analysis: one performed on a corporate level to facilitate a variety of corporate planning activities; and the other one on a category level to improves sales performance and expand product offerings.
• Extracted one year sales data from 109 Dominick's stores in Chicago district and merged with store demographic data.
• Analysis the data by segmentation analysis (create groups of the stores similar in performance), response analysis (find targetable characteristics of identified groups of stores) and model validation (evaluate performance of the model on a 20% hold-out sample) utilizing SAS
• Explicated the result in 25 pages report, which discussed the evaluation of potential locations for a new store and choice of the stores to test market a new product.
Business Idea Competition: Miao guide
An official account on the largest Chinese Social Media App WeChat. Miaoguide is made for helping Chinese international student find internship or full time job at US job market. This business Idea competition was held by UTD-JSOM Entrepreneurship division
How to significantly increase online conversionNeedle
Needle's President and COO, Scott Pulsipher, explores why most companies are incorrectly investing business funds to drive traffic when they should instead focus on driving conversion rates by delivering awesome CX.
Scott explores why not all visitors are created equal and why a 2% conversion rate is not ok – and provides three examples of awesome CX, including how Nikon & Needle are putting advocates to work to deliver 9.1 CSAT and 94% incremental revenue.
Student’s Alcohol Consumption Data AnalysisDemin Wang
Some of the most important new data to emerge on young adult drinking were collected through a recent nationwide survey, the National Epidemiologic Survey on Alcohol and Related Conditions (NESARC). According to these data, about 70 percent of young adults or about 19 million people, consumed alcohol in the year preceding the survey.
Short exploratory data analysis focusing on the alcohol variables from the Portuguese school dataset. Our main goal is using Data Mining To Predict School Student Alcohol Consumption and finding the significant factors.
There are 100s of CRM tools available in the market. Question is how to evaluate these tools and which tool a company should select to implement and why?
This paper presents a systematic approach to evaluate and select CRM tools based on three different evaluation criteria. Evaluation approach suggested in this paper is applicable for both cloud and on-premise CRMs.
Blog Review: http://saevolgo.blogspot.com/2012/12/call-center-solution-techincal-review.html
Review of a new innovative call center management platform.
Microsoft Dynamics CRM Multi - Tier ArchitectureNaveen Kumar
In order to effectively customize Microsoft Dynamics CRM, you must first have good understanding of the application's architecture. The system's architecture influences how and where you can customize the system components.
The key to understanding the Microsoft Dynamics CRM architecture as it relates to customization is the Microsoft Dynamics CRM platform. One way to understand the value of the Microsoft Dynamics CRM platform is to contrast it with the client/server (two-tier) architecture that has been around for more than two decades.
That task is to develop a pricing strategy for the new software product, Bizlife. Your goal is to set a price that maximizes revenue while also ensuring market competitiveness and value for customers.
Maximizing the Value of IBM's New Mainframe Pricing Model with Syncsort Elevate Precisely
IBM’s new Tailored Fit Pricing is a generational shift in IBM Z software pricing, offering an alternative to the Rolling 4-Hour Average model introduced in 1999. Designed to eliminate the challenges of forecasting demand for hybrid cloud environments and dynamic workloads, this new pricing model can make your mainframe licensing costs more predictable and manageable.
Our Elevate MFSort and Elevate ZPSaver products, combined with the new Tailored Fit Pricing offer the opportunity to achieve even more efficiency and cost savings through high-performance sort and the ability to offload expensive processing to zIIP engines.
Learn about:
The two new Tailored Fit Pricing options from IBM
How Elevate MFSort and Elevate ZPSaver cut down workloads
How Syncsort can help you project the savings you may achieve
Three steps-to-selecting-a-plm-system-white-paperCBX Software
There are a number of factors to consider when selecting a PLM system, including the return on investment, readiness of internal processes, scalability, integration, ease of use and more.
For over 18 years, we have supported large brands and retailers such as Safeway, Kmart, Migros, Lidl, Carrefour and many others with product lifecycle management and related systems.
Before you select a system or look at upgrading your current one, we hope you will have a look at our white paper on how to select a PLM system.
Please visit our company website to have more information:
http://www.coresolutions.com/
Or give us some comments:
http://www.coresolutions.com/request-a-callback/
Connecting the Dots: Creating a Sales Driven OrganizationIngram Micro Cloud
This session was designed to change the relationship between the salesperson and the prospect; moving from a transactional sale to a longer term IT relationship is critical in a Cloud/Mobility sale.
• Moving to a Solution Recommendation
• Connecting the 5 business challenges to your solutions
• Building a 24 month client IT Flight Plan
• How Business Guidance Selling changes the game
• Techniques for seamlessly integrating Business Guidance into your organization
• Professional presentation skills
• Personal growth plans for cloud salespeople
• Immediate Action Plans for the Cloud Solutions Salesperson
http://www.ingrammicrocloud.com
How business process mapping saved an IT project.Garrett Hunter
How do we help a project in jeopardy of delivering a solution that does not meet customer needs? During this session we will describe how we answered that question by applying business process mapping techniques. The project goal was to automate multiple manual processes that had been developed over time to fulfill marketing orders. The customer had successfully implemented these processes using a collection of desktop spreadsheet and email applications and were asking for help to modernize. We will analyze the initial approach used to gather requirements and how changing to a process centric approach to allowed us to better understand which requirements were missed. We will also review how we incorporated elements of the Business Process Model Notation specification into our overall approach. By using this approach we brought IT and the business together, speaking the same language, and provided a solution that met their needs.
On-Demand Webinar Parts eCommerce & Megatrend Impacts on Aftermarket Parts SalesAshok Kartham
The shift of service-parts to online sales channels is large and growing. Longer-term megatrends will further disrupt OEM parts sales – making your transition to parts eCommerce more urgent – and impacting how best to transition to parts eCommerce.
Download On-demand webinar recording at (https://info.m-ize.com/webinar-on-parts-ecommerce-megatrend-on-aftermarket-parts-sales) hosted by Mize where Ted Fellowes, president of Fellowes Research will share his perspective on Parts eCommerce Megatrends and clarify the opportunities and threats facing OEMs, their dealer networks and other stakeholders. Attendees will come away with insights to guide them through turbulent times ahead.
Webinar Topic: Parts eCommerce & Megatrend Impacts on Aftermarket Parts Sales
Presenters:
Ted Fellowes, President, Fellowes Research
Michael R. Blumberg, CMO, Mize
Eric Marlan, Senior Product Manager, Mize
During this Webinar presented by leading Industry experts, you will learn about:
- OEM ‘AfterSales’ continuing to shift to online channels
- Parts eCommerce reshaping service-parts solutions sector
- Synergies of eCommerce with other fixed-ops solutions driving solution suites
- Advantage partnering with experienced solution providers & experts
Download On-demand webinar recording at (https://info.m-ize.com/webinar-on-parts-ecommerce-megatrend-on-aftermarket-parts-sales)
Having a pricing framework is invaluable for breaking up complex B2B pricing challenges into components that can be prioritized and addressed as discrete projects. In this presentation we review some of the elements that form part of the framework and some of their features, such as price waterfalls, pricing decision processes, etc.
The Oracle Sales Cloud Fixed Scope Offering (FSO) from Delivery Centric is specifically designed by incorporating leading practices to provide a fast track implementation and get clients up & running on Oracle Sales Cloud quickly, reliably with minimum-risk and maximum-ROI
Session Abstract: Join this session to hear directly from Tim Thorpe of Black & Veatch as he shares his lessons learned from working with Dynamics CRM at a couple of large organizations. Tim's perspective on implementing and supporting Dynamics CRM at two large organizations may help guide your next project. He will also share his plans for future CRM endeavors from the eyes of a customer. Black & Veatch is an employee-owned, global leader in building Critical Human Infrastructure in Energy, Water, Telecommunications and Government Services. Since 1915, the company has helped clients improve the lives of people in over 100 countries through consulting, engineering and construction projects. - Presented by Tim Thorpe, Director of Digital Content, Global Marketing & Communications, Black & Veatch
Lessons Learned: Organizational Lessons - You need the right team to make CRM successful, Set realistic goals as you implement or expand a CRM solution, Be sure the organization’s sales process is incorporated into the solution; Stakeholder Lessons - An organizational Owner and appropriate resources are a necessity, Know your users, roles and overall business lines, Seek out and find the “real” business liaisons within each key company area, There are stakeholders that may be unknown to you, try to find them; Implementation Lessons - Say NO to things that don’t contribute to successful implementations, Invest the necessary time into reengineering process before implementing, Convert legacy customizations before upgrades, Stay supported by Microsoft & use update rollups with a solid history, Use the latest version of Microsoft Office, Talk about it – have a good communications plan; Data Quality Lessons - Design, implementation and operation need data quality focus, Data quality should be core to CRM process changes, Lack of understanding contributes to poor data quality, Provide as much help as possible so that your users understand the system, Make CRM the source for ERP and financial system related data, Define a consistent process for creating/reviewing company records, Develop and implement audit reports; Measuring Lessons - Is your CRM strategy working? - CEO uses CRM as source of all sales knowledge, CRM becomes “the source” for enterprise data feeding ERP systems, Unsolicited positive feedback on how it is helping win business, Requests to retire legacy applications and move them to existing CRM functionality or build them as xRM applications, Requests for integrations between CRM and downstream applications; Convergence of Marketing & IT - Marketing is increasingly owning more business tools and is hiring people with technical experience, Marketing has become one of the biggest customers of IT & agency services, Marketing is now driving much of the strategy related to sales and business use of technology – to transform organizations, Marketing and IT are collaborating to create IT infrastructure roadmaps, Get to know the marketing organization
Pricing - Setting up your startup for SaaS GrowthAnadi Raj Tiwari
Deep dive into Pricing Strategy. Learn the axes available to pull pricing lever for SaaS growth in subscription economy. Understand the influence ASP has on the options available and how to align it strategically across the 3 key SaaS sales model.
Gain insight into how to manage a feature rollout process
Understand methods for evaluating seasonal releases
Learn about tools to help manage feature evaluation
Inspiration to improve your own seasonal release process
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
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Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
2. Summary Analysis
In order to compete with salesforce.com in On Demand CRM as well as
maximize profits from the Siebel acquisition Oracle needs to:
• Add on to the hosted CRM services acquired with the acquisition of Siebel
• Optimize Siebel’s packaged software line
Our Recommendation:
• Develop a more nimble and customizable product
• Target small and medium businesses
• Offer a competitive price
3. Key Problems for Oracle
• Competition with salesforce.com for the hosted CRM market share.
o Embrace aspects of salesforce.com that make it successful or go another direction?
• How can Oracle ramp up hosted CRM sales without cannibalizing other
products?
o Packaged CRM software products need to maintain profitability!
• Need to increase On Demand seat licenses
as a way to increase revenue and compete
with salesforce.com.
4. Target New SMB Customers
Focus on market development strategy
• Custom-built in-house solutions represented as much as 75% of the total market for
CRM solutions in 2005
• On Premise vs On Demand users = 7,000,000 vs 600,000
• Hosted Siebel vs Salesforce subscribers = 49,000 vs 399,000
Focus on small and medium customers
• Large companies – Packaged
o High demand of customization
o IT integrated
o Data security
o High revenue
• Small/Medium companies – Hosted
o Cost sensitive
o Basic function oriented
o Growth segment
o Hard to direct sales
5. Oracle vs salesforce.com
Oracle [ what we have now ]
• Larger user base
• Long product line
• Brand equity
• Cost sharing
• Distribution channel
Salesforce [ what we have to do ]
• SaaS CRM industry leader
• Integrated software / product offerings
• Well designed go-to-market model
6. SaaS Requirements
• Lower cost
o Save 69% for the first year, and 49% over five years [midsize businesses]
• Pay by month
• Easy start
o Does not need third-party to launch product
• Quick start
o 30 days with salesforce.com benchmark
• Software updates are free
• Ensure reliability and data security
7. Possible Solutions
The possible solutions are discussed on three dimensions:
• Product Edition Options
• Product Functionality
• Pricing Strategy
8. Product Edition Options
One Edition
• Target SMBs and offer full access to all functions within the software
Multiple Editions
• Standard EditiOn target at small businesses. Include the hosted standalone CRM
solution with full administrative capabilities
• Premium EditiOn target mid/large size business. Include all the functions of the standard
version and offline features. In addition, offer access to other Oracle cloud applications
such as cloud analytics
9. Product Edition Options continued
One Edition
• Lower development cost
• All customers have the same
functionality
• Easy to manage new features
• Standard price
Multiple Editions
• More choice for customers
• Discriminate price to maximize
market share
• Low entry barrier for new
customers
10. Functionality Options
Vertical Editions
• Design edition for different industries (financial services, technology, life sciences, etc.)
Customization
• Allow users to build customized add-ons on the hosted service to achieve specific
functions.
• Allow customers to share custom-built applications and modules on platform
11. Functionality Options continued
Vertical Editions
• Reduce the cost to configure
software
• Keep the stabilization of platform
• Easy to manage
• Higher security
• Easy for marketing
Customization
• Lower development cost
• Customization ability
• Ecosystem - more opportunities
• Ensure large companies’ integrated
demand
• Increase customer stickiness [opt
out cost]
12. Price Options
Remain at a higher price
• Oracle brand name
• Better product
• Reference pricing
Lower price to penetrate market
• Lower cost because the cost can be shared with other product lines
• Good for marketing
Multiple price solutions to fit multiple editions strategy
• Offer a basic model at a lower price, and a ‘premium’ version at a higher price
16. Pricing Model Analysis
Assumptions
• Current Price Model would continue to have low single digit growth
• Competitive Price Model and Basic Price Model would have large growth potential
• Many current hosted customers would convert to the Premium Price Model
Results
• Current Price Model’s premium price will inhibit market penetration
• More overall customer growth with the Competitive Price Model, resulting in higher
revenue potential
• Basic Pricing Model’s higher % growth is offset by Premium Model’s growth mix
17. Recommendation
Single Edition Product
• Leave premium services in software product to reduce risk of product cannibalization
Customizable Functionality
• More competitive with salesforce.com, focus on vertical functionality in the future
Competitive Price Model
• Pricing model offers the largest revenue potential
• Largest customer growth projects