You helped us identify the most-talked-about social media marketing platforms for 2019. Our in-house gurus have heard your questions and dove into a 2-hour training course in which they discussed ideas, tips, and secrets to marketing and branding your business on Facebook, Nextdoor, Houzz, YouTube and the surprise social network of the year - Google. Part 3: How to Rock Your Houzz Profile (47:57) There's a huge opportunity to get your business in front of customers online... Houzz is a favorite among 40 million homeowners, and not many exterior contractor businesses are using this platform to its fullest potential. Join this webinar to learn how to create the ultimate Houzz presence that allows you to engage this growing community.

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The Home Contractor’s
Ultimate Social Media Academy
The Home Contractor’s
Ultimate Social Media Academy
12 PM
Facebook
12:30 PM
Nextdoor
1 PM
Houzz
1:30 PM
Google &
YouTube

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Session Leader
Steve Eastlack
Marketing Manager

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How Houzz Fits Into Your
Online Presence

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Houzz &
Google
Search

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Houzz &
Google Search &
Google My Business

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Houzz was Founded for Homeowners
“It was hard to find service providers and
contractors to do exactly what we wanted.”
Adi Tatarko | Co-Founder Alon Cohen | Co-Founder

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Houzz is a Trusted Source
Findings from a survey of
4,780 U.S. residential
renovation and home
services businesses…
Optimism Still Prevails in 2019
● 58% to 80% of businesses cite
a positive outlook for 2019
● Revenue growth in the upper
single digits (8.2% to 9.4%)
Mixed view on the Economy
Rising costs a top challenge

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Houzz Fascinates Homeowners; Trending Upwards since 2011

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Houzz Has Become the Largest Online Community for Home
Design & Improvement
50
MILLION+
MONTHLY
UNIQUE
USERS
REVIEWS WITH FIVE-STAR AVERAGE FOR
HOUZZ IOS & ANDROID APPS
ACTIVE HOME SERVICES
PROFESSIONALS
+1.5 Million
450,000+

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How Do Homeowners Use Houzz?
1. Browse Photos
2. Read Articles
3. Get Advice
4. Find a Pro
5. Buy Products

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Rock Your Houzz Profile in 3
Easy Steps

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Step 1: Set up your profile

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Claiming Your Profile is Easy
Visit houzz.com/pro and click on
“Create Free Professional Profile”
Then enter your company name,
category, city/state, and phone
number

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Claiming Your Profile is Easy
Select all your services
provided

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Claiming Your Profile is Easy
Select all your areas
served

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Claiming Your Profile is Easy
Add your website, description,
awards, average job cost and upload
your logo

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Claiming Your Profile is Easy
Create your first project and
begin uploading photos

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Step 2: Organize Your Photos in Projects

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A Picture is Worth a Thousand Words

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Be Consistent with the Photos You Share

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Uploading Photos to Projects

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Uploading Photos to
Projects

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● Category
● Link to website
● Location
● Description
● Keywords
● Budget
● and more!

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Directory Highlights Photos & Local Projects

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Directory Highlights Photos & Local Projects

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Directory Highlights Photos & Local Projects
Located in Bethesda, Maryland but appears in a
search for Arlington, Virginia

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Directory Highlights Photos & Local Projects & Reviews

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Step 3: Get Reviews

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Why Do I need reviews?
More and more, customers are relying
on online reviews to find and select
home services professionals. by having
reviews, you increase your visibility on
Houzz and your exposure to potential
new clients.

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Who should I ask for a review?
Clients who love the work you’ve done!

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What happens after I ask for a review?
An email is sent to the clients you
select, including a link to write a review
on Houzz. After the review is written, it
is submitted to the Houzz team. Once
approved, you will be notified via email
and the review will be visible on your
profile.

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What makes a great review?
Details are key. Ask your clients to
include photos from the project and to
comment specifically on what they love
the most.

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Take those hard-earned reviews a step further…
Say thank you!

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9 Ways Houzz Complements
Your Online Presence

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Houzz Helps Get Your Photos Found

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Houzz Helps You Tell Your Story

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Houzz Helps You with Online Reviews
Use one of these prompts to personalize your message
● Ask them how they’re enjoying a specific feature you worked on
● If you get to know them on a personal level, ask them how their family is
enjoying their new home
● Ask how their new roof, siding, windows, gutters, etc. has stood up against
weather
● During the holiday season, find out how they’re decorating their space

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Houzz Helps You Increase Your Local Visibility
Be specific with location &
description in every photo
you upload

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Houzz Helps You Build Meaningful Client Relationships
● Make it fun!
● Use Ideabooks to collaborate
on ideas
● Ask them questions
Get the Client Involved & Invested in
the Project

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Houzz Helps You Learn
● Get new ideas
● See what’s working for others
● Ask questions

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Houzz Helps You Build Credibility

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Houzz Helps Your Website

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Houzz Helps You Connect With Homeowners
● Your clients don’t know what type of shingles they need; they just know they
need their roof replaced
● Use projects & photos to clearly define what each type is
● Share articles with tips on choosing the right roof type for their house

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Takeaways About Houzz
● Claim and set up your business profile: description, services, areas
● Upload and share your project photos, categorized by location
● Use Ideabooks to encourage collaboration with your clients
● Get reviews