Optimizing your LinkedIn Profile

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This document outlines strategies for optimizing one's LinkedIn profile and leveraging LinkedIn groups to grow a business. It recommends optimizing your profile by applying SEO techniques, connecting your profile to your blog, creating or joining targeted niche groups, and growing groups by adding connections and promoting them on other networks. It also suggests using groups to drive traffic to your blog, host webinars to build your email list, and get introduced to decision makers by finding commonalities.

Technology Design

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Why LinkedIn? ,[object Object],[object Object],[object Object],[object Object],[object Object]

Leveraging Groups ,[object Object],[object Object],[object Object]

Grow Your Group ,[object Object],[object Object],[object Object],[object Object],[object Object]

Driving Traffic ,[object Object],[object Object]

Webinars ,[object Object],[object Object],[object Object]

Build an Email List ,[object Object],[object Object],[object Object],[object Object]

Connecting With Decision Makers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Homework ,[object Object],[object Object],[object Object],[object Object]

An introduction to the building blocks of an online marketing strategy. Begin by building a foundation of a robust website; add the three pillars of search marketing, e-mail marketing, and web analytics; and cap it off with a social media strategy. Includes full presentation with links to online articles and full speaker's notes for easy understanding. Online summary with links, plus Keynote and PDF versions, available at http://blog.hotdesign.com/building-an-online-marketing-plan/

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