Today’s website is doing more on the back end before 8am than most people do all day but, sadly, the front end can put those same folks to sleep OR even scare them away.
5. Three things that will make
your customer
take your offer:
1. Your offer is believable?
2?
3?
6. Three things that will make
your customer
take your offer:
1. Your offer is believable.
2. Your offer is trustworthy.
3?
7. Three things that will make
your customer
take your offer:
1. Your offer is believable.
2. Your offer is trustworthy.
3. Your offer is exciting.
8. Three things that will make
your customer
take your offer:
1. Your offer is believable.
2. Your offer is trustworthy.
3. Your offer is exciting.
What does your design say?
9. Know your Customer
anti-Computer/Internet Casual Internet user Tech nerd
•Most Fearfule •Appropriate respect •Most savvy – confident
•Lost
•Lead able •Instinctive almost
subconscious navigation
•Reads Everything
•Scans first, then reads relevant •Scans first two words
information
•Believes (Susceptible)
•Dismisses or believes •Dismisses or prevents
according to personal interests marketing
•Limited User Interaction
•Escalated user interaction •Condensed user interactions
Examples:
Grandparents Examples: Examples:
Non-Technical Profession General professional US
? Tech professional (not internet)
Kids/young adults
Students
?
10. Know the Rules
Don’t reinvent the wheel.
The internet is a tool for your user to get what they need,
and you have it for them.
Help them find it.
56. Know the Rules
Location, Location, Lo…. Organization!
Limit your fonts, not your voice.
You need to see the lines to stay in them.
Colors count.
I need a HERO.
(Know which rules to break)