This document discusses identifying a target market using social media. It defines a target market as a group of customers a business aims its marketing efforts at. Good target markets are specific, while bad ones are too broad. Interviewing potential customers helps understand their problems and validate target market segments. The document provides examples of market segments and recommends interviewing existing customers and connections to find problems and ensure a good market fit.

1. Identify Your Target Market using social media Aaron Eden @aaroneden http://about.me/aaroneden

8. Market segments Demographic Segment Measurable statistics such as age, income, occupation, etc. Psychographic Segment Lifestyle preferences such as music lovers, city or urban dwellers, etc. Use-based Segment Frequency of usage such as recreational drinking, traveling, etc. Benefit Segment Desire to obtain the same product benefits such as luxury, thriftiness, comfort from food, etc. Geographic Segment Location such as home address, business address, etc.