Hobsons Consulting discusses the impacts of the relationship management processes that schools can embrace to communicate with more relevance, meaning, and efficiency to connect with the right types of students and ultimately increase -- or at least maintain -- yield.
When companies need a hand figuring out any range of issues, they call in consultants. When consultants need a hand reaching out to old and new clients by modern means, they call Benchmark Email. A forerunner in helping consulting agencies break away from old forms of media marketing and into the highly profitable, highly affordable medium of email marketing, Benchmark Email has compiled a comprehensive guide for consulting industry professionals. We'll show you how to increase subscribers and create actionable strategies for promotions improvement, navigate the waters of online marketing legislation and provide cost-effective and efficient tools for boosting your bottom line.
The Impact Outweighs the Effort: Effective and Impactful CRM and Online Appli...Hobsons
The impact outweighs the effort – effective and impactful CRM and online application implementation
College Marketing Network Annual Conference
12 November 2016
Daniel Falls, Head of HE Consulting Services
More Than A Logo: How Market Research and Brand Cultivation Impact AdmissionGene Begin
Rebranding an institution's messaging and identity is a highly complex yet critically important endeavor that impacts the entire organization. Successful results require thoughtful market research, community-wide input, focus groups with prospective audiences, and organizational partnerships. Explore data-driven methods and gain valuable insights on how one college used all of these approaches and more to navigate a complex brand dilemma.
Oracle apps crm operations and configurationmagnifics
www.Magnifictraining.com-oracle apps r12 scm fuctional online training.
contact us: info@magnifictraining.com or
call us: +919052666559
oracle apps technologies like oracle discrete manufacturing, oracle apps purchasing training,
oracle apps order management training,oracle apps r12 functional training.
real time Oracle scm online training by industrail experts
for details call:+919052666559 hands on training on oracle online TRAINING.
Use behavioural science to better understand and develop students’ skills, ability, motivational drivers and preferences to help them succeed in getting hired.
When companies need a hand figuring out any range of issues, they call in consultants. When consultants need a hand reaching out to old and new clients by modern means, they call Benchmark Email. A forerunner in helping consulting agencies break away from old forms of media marketing and into the highly profitable, highly affordable medium of email marketing, Benchmark Email has compiled a comprehensive guide for consulting industry professionals. We'll show you how to increase subscribers and create actionable strategies for promotions improvement, navigate the waters of online marketing legislation and provide cost-effective and efficient tools for boosting your bottom line.
The Impact Outweighs the Effort: Effective and Impactful CRM and Online Appli...Hobsons
The impact outweighs the effort – effective and impactful CRM and online application implementation
College Marketing Network Annual Conference
12 November 2016
Daniel Falls, Head of HE Consulting Services
More Than A Logo: How Market Research and Brand Cultivation Impact AdmissionGene Begin
Rebranding an institution's messaging and identity is a highly complex yet critically important endeavor that impacts the entire organization. Successful results require thoughtful market research, community-wide input, focus groups with prospective audiences, and organizational partnerships. Explore data-driven methods and gain valuable insights on how one college used all of these approaches and more to navigate a complex brand dilemma.
Oracle apps crm operations and configurationmagnifics
www.Magnifictraining.com-oracle apps r12 scm fuctional online training.
contact us: info@magnifictraining.com or
call us: +919052666559
oracle apps technologies like oracle discrete manufacturing, oracle apps purchasing training,
oracle apps order management training,oracle apps r12 functional training.
real time Oracle scm online training by industrail experts
for details call:+919052666559 hands on training on oracle online TRAINING.
Use behavioural science to better understand and develop students’ skills, ability, motivational drivers and preferences to help them succeed in getting hired.
The art of selecting candidate pre hire assessments - 202003 -v1Aggregage
At the core of successful hiring practices is the fair and accurate evaluation of skills, abilities, knowledge and other criteria for a job. One powerful method to do this is through psychometric assessments. The RIGHT assessments used in the RIGHT way provide objective evaluation of criteria that are far more accurate than interviews alone. Unfortunately, choosing the wrong assessments or using assessments in the wrong way can lead to bad choices, biases, and even discriminatory practices that violate compliance standards.
Predictive Media Buying - an analytical method to optimise media buying.Shannon Shortridge
How can marketers be certain that their offline lead generation is optimised for maximum lead generation at minimal cost? This presentation was presented by Paul Shortridge at the AIDB conference in Johannesburg in September 2017 and explains how this is possible.
Listen to David Brudenell, Chief Digital Officer at Universum discuss the results of Universum's latest insight dive into social media. Get tips on how to create a proper platform mix, create data-led, human and purposeful content and do so in a differentiated way.
How To Create Meaningful Constituent Relationships Webinar featuring 2Dialog ...TheConnectedCause
Day 1 of the How To Create Meaningful Constituent Relationships Webinar featured Heller Consulting who spoke about creating strategies to help you deepen your nonprofits relationships with their constituents. Here's the full webinar, for your viewing pleasure: <a />video on Vimeo</a>
How to Align Demand Gen and Inside Sales (to Close More Deals)Sales Hacker
What You'll Learn:
- RingCentral success path to revenue
- High impact buying signals, lead routing and outreach cadences
- Importance of data accuracy and optimization
- Benchmark metrics for entire sales funnel
Executing a successful digital marketing lead generation campaign takes time, money, communication and lots of expertise – luxuries that many admissions offices aren’t always afforded. Communication often stalls out between the digital marketers driving the lead generation activity and the admissions team following up with the leads. To get the most out of your investment, you must regularly optimize and tweak your strategy by communicating properly with the prospect post-lead.
Learn:
-Employing a performance-driven digital marketing approach to help lead more students to your door
-How you can improve your processes and communication between marketing and admissions along the way to get the best return on investment
-Three must-have qualities to look for in a digital marketing partner
Each day dawns with a new digital platform, app, or data provider courting you for your scarce dollars and attention. To be successful at digital content and marketing, publishers and brands must start with a strategy that puts people at the center of their efforts, defining the kind of relationship they will — and won’t — have with their audiences. Technologies will come and go, so we will discuss the components of a modern digital marketing strategy that will have staying power beyond the next bright shiny object.
Diversity is about much more than equal opportunity – it can actually drive business success. But building a diverse community and, in turn, a brand that promotes diversity, takes time. This webcast presentation gives you with the skills to engage diverse talent and build a brand that puts diversity first. It also showcases how Starbucks approaches attracting diverse talent.
Learn more about LinkedIn Talent Solutions: https://lnkd.in/g3NRhUJ
Strategy that Matters: Measurement beyond the Clip Report for Colleges and Un...David Geddes
Proposes a model for measurement of public relations in the context of colleges, universities, and higher education in general. Presented at the 2013 MaKi Conference 2013 for business school marketing and communication, Madrid, Spain
This is a presentation that I gave at the annual Message Systems conference in San Diego on where the industry is going and consumer feedback on email, mobile and social.
I am very happy to discuss details further as I am actively seeking positions, Remote or Dallas-based, in a Strategic Leadership capacity for Project Management that is Marketing and/or Communications based and customer focussed in nature, creative, as my strengths to contribute to creatively and passionately to a great organization!
I am very happy to discuss details further as I am actively seeking positions, Remote or Dallas-based, in a Strategic Leadership capacity for Project Management that is Marketing and/or Communications based and customer focussed in nature, creative, as my strengths to contribute to creatively and passionately to a great organization!
The art of selecting candidate pre hire assessments - 202003 -v1Aggregage
At the core of successful hiring practices is the fair and accurate evaluation of skills, abilities, knowledge and other criteria for a job. One powerful method to do this is through psychometric assessments. The RIGHT assessments used in the RIGHT way provide objective evaluation of criteria that are far more accurate than interviews alone. Unfortunately, choosing the wrong assessments or using assessments in the wrong way can lead to bad choices, biases, and even discriminatory practices that violate compliance standards.
Predictive Media Buying - an analytical method to optimise media buying.Shannon Shortridge
How can marketers be certain that their offline lead generation is optimised for maximum lead generation at minimal cost? This presentation was presented by Paul Shortridge at the AIDB conference in Johannesburg in September 2017 and explains how this is possible.
Listen to David Brudenell, Chief Digital Officer at Universum discuss the results of Universum's latest insight dive into social media. Get tips on how to create a proper platform mix, create data-led, human and purposeful content and do so in a differentiated way.
How To Create Meaningful Constituent Relationships Webinar featuring 2Dialog ...TheConnectedCause
Day 1 of the How To Create Meaningful Constituent Relationships Webinar featured Heller Consulting who spoke about creating strategies to help you deepen your nonprofits relationships with their constituents. Here's the full webinar, for your viewing pleasure: <a />video on Vimeo</a>
How to Align Demand Gen and Inside Sales (to Close More Deals)Sales Hacker
What You'll Learn:
- RingCentral success path to revenue
- High impact buying signals, lead routing and outreach cadences
- Importance of data accuracy and optimization
- Benchmark metrics for entire sales funnel
Executing a successful digital marketing lead generation campaign takes time, money, communication and lots of expertise – luxuries that many admissions offices aren’t always afforded. Communication often stalls out between the digital marketers driving the lead generation activity and the admissions team following up with the leads. To get the most out of your investment, you must regularly optimize and tweak your strategy by communicating properly with the prospect post-lead.
Learn:
-Employing a performance-driven digital marketing approach to help lead more students to your door
-How you can improve your processes and communication between marketing and admissions along the way to get the best return on investment
-Three must-have qualities to look for in a digital marketing partner
Each day dawns with a new digital platform, app, or data provider courting you for your scarce dollars and attention. To be successful at digital content and marketing, publishers and brands must start with a strategy that puts people at the center of their efforts, defining the kind of relationship they will — and won’t — have with their audiences. Technologies will come and go, so we will discuss the components of a modern digital marketing strategy that will have staying power beyond the next bright shiny object.
Diversity is about much more than equal opportunity – it can actually drive business success. But building a diverse community and, in turn, a brand that promotes diversity, takes time. This webcast presentation gives you with the skills to engage diverse talent and build a brand that puts diversity first. It also showcases how Starbucks approaches attracting diverse talent.
Learn more about LinkedIn Talent Solutions: https://lnkd.in/g3NRhUJ
Strategy that Matters: Measurement beyond the Clip Report for Colleges and Un...David Geddes
Proposes a model for measurement of public relations in the context of colleges, universities, and higher education in general. Presented at the 2013 MaKi Conference 2013 for business school marketing and communication, Madrid, Spain
This is a presentation that I gave at the annual Message Systems conference in San Diego on where the industry is going and consumer feedback on email, mobile and social.
I am very happy to discuss details further as I am actively seeking positions, Remote or Dallas-based, in a Strategic Leadership capacity for Project Management that is Marketing and/or Communications based and customer focussed in nature, creative, as my strengths to contribute to creatively and passionately to a great organization!
I am very happy to discuss details further as I am actively seeking positions, Remote or Dallas-based, in a Strategic Leadership capacity for Project Management that is Marketing and/or Communications based and customer focussed in nature, creative, as my strengths to contribute to creatively and passionately to a great organization!
Creating & Using Your Communications Plan: a workshop for the MetroWest Nonpr...NikiLamb
Presenter:
Marketing consultant and non-profit specialist
Niki Lamberg
www.nlamberg.com
Is your non-profit striving to grow? A communications plan gives you a framework for reaching your most important audiences more efficiently. With a basic, thoughtful plan in place, you can budget, benchmark, and breathe more easily. Whatever your budget--even if it's practically zero--you can take charge of your communications strategy.
Presented February 4, 2011 in Framingham, MA for the MetroWest Nonprofit Network
Connecting Social Media Efforts to Offline OutcomesCampus Sonar
Your social media work should not be solely focused on followers, likes, engagement rate, and reach. Learn how to connect your social media efforts to outcomes like admissions inquiries, alumni engagement, better media pitches, and effective marketing campaigns.
Presented at the 2019 Oklahoma College Public Relations Association conference.
It’s a well-known fact that engaged customers are loyal customers. From personalization to automation, through integration, reporting, and re-targeting, every marketer’s checklist is focused on accessing the right people at the right time and keeping them engaged.
So why are we all so bad at it?
Bestselling author and marketing guru Dave Chaffey has co-authored our 2018 Improving Engagement report in collaboration with Smart Insights, in which he uncovers the challenges faced by marketers seeking to increase sales through lifecycle engagement. The results make interesting reading: achieving engagement seems to be a struggle across the board, and only 11% of respondents considered their engagement strategy to be a successful one.
Join Dave as he presents a practical, interactive webinar, launching his findings on the state of customer engagement and offering clear, accessible steps to help ensure 2018 is the year you transform your customer journey.
Similar to Optimizing the Student Recruitment Experience (20)
This presentation, presented by Ellen Wagner and Howard Bell at the ASU+GSV Conference in May 2017, outlines the need for supports when it comes to student success.
SUNY Broome is one of 64 campuses in the State University of New York System and a new member of Achieving the Dream. “Joining Achieving the Dream was important for us,” said Heather Darrow, Staff Associate for Student Retention. “We are striving to become a college that is proactive and not reactive. I think that’s why we joined when we did - and why we invested in Starfish. Both investments demonstrate our administration’s commitment to student success.” SUNY Broome focused on early alert flags and Kudos in their initial implementation, and now they are eager to do more. They are training faculty, building automated workflows around flags, and developing ways to encourage participation both within the faculty and for those in non-academic roles. This Webinar will focus on advice and “lessons learned” in the early stages of implementing the Starfish platform at a community college. As Heather Darrow said, “In the beginning it seemed very abstract – I know it can be hard to conceptualize how Starfish will work. But I figured it out, and others can too. I look forward to helping other schools!” Speakers: Heather Darrow, Staff Associate for Student Retention Michelle Beatty, Online Student Advisor
Opportunities to Engage First Year Students at Community CollegesHobsons
As part of the Student Success and Support Program (SSSP) led by the Chancellor’s Office, Los Medanos College began implementing tools from the Starfish Enterprise Success Platform – specifically, early alert and degree planning – in 2015. In this Webinar, you’ll learn about their recipe for implementing student success technologies within a statewide initiative.
Safalta Digital marketing institute in Noida, provide complete applications that encompass a huge range of virtual advertising and marketing additives, which includes search engine optimization, virtual communication advertising, pay-per-click on marketing, content material advertising, internet analytics, and greater. These university courses are designed for students who possess a comprehensive understanding of virtual marketing strategies and attributes.Safalta Digital Marketing Institute in Noida is a first choice for young individuals or students who are looking to start their careers in the field of digital advertising. The institute gives specialized courses designed and certification.
for beginners, providing thorough training in areas such as SEO, digital communication marketing, and PPC training in Noida. After finishing the program, students receive the certifications recognised by top different universitie, setting a strong foundation for a successful career in digital marketing.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
Acetabularia Information For Class 9 .docxvaibhavrinwa19
Acetabularia acetabulum is a single-celled green alga that in its vegetative state is morphologically differentiated into a basal rhizoid and an axially elongated stalk, which bears whorls of branching hairs. The single diploid nucleus resides in the rhizoid.
A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
1. Optimizing the Student Recruitment
Experience
Carol Gersten, VP Consulting Services, Hobsons
Emily Meehan, Senior Consultant, Hobsons
Naviance Summer Institute July 2013
2. 2
About Us
! Carol Gersten, Vice President, Consulting
Services
- Over 20 years of experience in technology across a
variety of industries.
- Expertise in strategic consulting, governance and
enterprise implementations.
- 5 years with Hobsons
! Emily Meehan, Senior Consultant
- Over 12 years of experience in vendor and client-
side technology and marketing agency marketplace.
- Expertise in CRM implementation, relationship
marketing measurement.
- 3 years with Hobsons
3. 3
• Pre-Implementation Readiness
• Identification of Goals & Objectives
• Diagnostic of System Utilization
• Best Practices to Maximize ROI
System
Optimization
• Marketing and Communication Plan Strategy
• Data Analysis & Marketing Plan
Marketing
Optimization
CRM
Assessment
Consulting Areas of Focus
4. ! Agenda
• Enrollment Management Situational Overview
• Technology Approach for Institutions
• Marketing Approach for Institutions
• Discussion
6. ! Decline in number of High
School Graduates from
2012 -2015.
! Population Shift to Adult,
Graduate, and Non-
traditional learners
- Now represents the majority
of enrolled students
- New Challenges!
Source: Ovum White Paper
6
Changing Demographics
“College enrollment in the spring-2013
term is down by 2.3 percent compared
to Spring 2012.”
— National Student Clearing House.
Spring 2013 Enrollment
* * * * *
“More than half the top 20 online
schools are experiencing flat or
declining [online] enrollment.”
— EDUVENTURES. Online Higher Ed
Market Update
7. ! Consumers responding to financial pressures by
choosing less expensive options
! Seeking education close to home
! Financial aid and student loans important
! Postponing or seeking community college option
7
Consumer Changes in Education
Planning
Longmire and Company. (2009). Report on the Impact of Economy on College
Enrollment [White paper]. Retrieved from http://www.semworks.net/white-papers.php
8. ! Top 12% of all colleges enroll
more than half the student
population
- 88% of schools compete for
46% of students
! For profit schools on the rise
! MOOC Madness
! Expanding overhead increasing
enrollment pressure
8
Competition
9. ! Stretched Budgets/Resources/Staff
! Limited Visibility: Lack of Data,
Access to Data, Decentralized
Data
! Strained Technical Resources/
Support
9
From your perspective….
10. Show of Hands, Please
• Currently using
a CRM?
• Consider the
project
complete or
live?
• Think you are
operating at full
potential?
11. - ~35% of institutions have
implemented CRM technology
- Concentrated in larger schools
and in Undergraduate
Admissions
BUT
- Many unsuccessful
- Void of CRM Services in Non-
Traditional and Graduate
Offices
11
Do You Have the Tools and the
Approach to Be Competitive?
Gartner predicts
that by 2013
institutions
without a CRM
will be at a
severe
competitive
disadvantage.
12. ! How Do You Know if You Are At Risk?
We have Identified 6 Red Flags…
4
15. 15
No Plan for Change Management
Gather
Requirements
& Set Goals
Configure &
Consult
Stakeholders
Test & Get
buy-In
Train &
Onboard
Evaluate &
Optimize
18. Leads Projected Incr. Rev.
ROMI
Costs
ProspectsTotal Leads
Overall
GA
Tactic
DR
Online
Adv.
Channel/Source
Referral
Events
Lists
Q310 vs
Q4309
Total
Trend &
Status
Total
Trend &
Status
14,000 4,00010,000tbd
-/+ %
-/+%
-/+%
Application Stats
Actual
Trend &
Status
Apps
Goal
Incr.
Conv.
300 TBD
%
12%
Engaged Leads
Current +/-
Rep A
Prior
Rep B
Rep C
Lead Distribution
#
Program A
% of Total
Program B
Program C
Program D
Application Data
Program
Total
+/- Prior
Mo
Goal
YTD as of
12/10
Avg. Time to
Complete App
# Days % Other Metric Other Metric
PROGRAM
NAME
15%
Month
…Or Measurement Strategy
18
19. Where Are You Today?
Where Are You in the Magic Quadrant of Technology Success?
19
Integration Plan
Executive Support
DefinedObjectives&
MeasurementPlan
GovernanceStructure
System
Success
System
Failure
21. 21
What’s on your mind?
How is my marketing
performing?
Do we have a new program
needing message &
positioning guidance?
Are we employing best
practices and marketing
tactics?
How can I approach
automated
communication?
23. 23
You Might Need…
Audit of
communication
practices
Quick wins
Using
Technology
Example
approaches for
reaching the
right audience
Marketing
ROI
Best practices
to take
enrollment
efforts to the
next level
25. 25
Analyze, Segment and Execute
Understand students’
demographic,
psychographic,
lifestyle trains, and
marketing habits !
Data
Segmentation
Marketing
Communications
Plan
Data
Analysis
Quantitative and
Qualitative
completed by team
of data analysts on
current or
prospective students!
Focus your
communication efforts
with well defined
tactics and
recommended touch
points!
27. This is a strategy grid of segments plotted according to how closely they match our
criteria (people who enrolled in Undergraduate or Associates degrees in computer-
related fields) and how large of a sample size they represent. Segments resting in the
upper right quadrant are considered to be ideal targets as they index higher than 100
and are part of a large sample size.
% Comp:
Amount of targets within each group of segments;
Left of line = smaller sample
Right of line = larger sample
Index:
An indication of likelihood to
enroll
Above line = good target
Below line = bad target
Segments:
Groups of population who possess like
demographic and behavioral traits
27
28. 28
Bringing To Life Top Tier Prospects
Tier 1 Current Student –
Segment 3 “Midlife Success”
Age: 44
HH Income: $122,000
Children: Yes
Neighborhood: Greater City Suburbs
Cost of Living: Low
Marital Status: Single, Never Married
Life Stage: Mid-level Management
Other: Homeowner
Listens to Hot Adult Contemporary 7 days a week
Very likely to have shopped online more than 3
times in the last week
In the last month has visited LinkedIn,Amazon.com,
YouTube, CNN, ESPN.com,Weather.com, and
several coupon sites more than 6 times.
In the last 30 days has done online research for
education programs and considers his internet
info-gathering to be ‘Far Above Average’.
Segment 3:
3.98% of US HH Pop
~4.6M US HH
Psychographic & Behavioral
33. ! Positioning
- No scrolling down
! Links off the page
- Don’t let them leave BEFORE the fill out the form!
! Length
- What’s the right balance?
! Fields
- What’s the minimum amount of information you can
ask without losing them?
! Call To Action
Convert Leads with Landing Page
Best Practices
34. Coordinate Lead Cultivation Efforts
INQUIRY
RESPONSE
DAY 1 DAY 2 DAY 4 DAY 15 DAY 25 ONGOING
• Email auto
response
• Personal
email from
counselor
• Calls:
continue
over 8
days until
contact
• Print:
Viewbook/
letter
• Email:
Engage
with us!
• Email
Drip:
Events/
Engage
• Email
Drip:
Ongoing
every 30
days
34
35. ! Communication Plans
! Fixed Date Communications
! Rolling Date Communications
! Behavior Based Communications
! Automation
! Variety of messages and calls to action
35
Identify the Type of
Communication Needed
36. ! Is there campus-wide visibility into all
communication? Is there overlap?
! Are there clear calls to action?
! Are your messages personalized?
! Is your message being received?
! Are you responding to your audience
- Explicit communications
- Implicit behaviors
36
Manage Your Message
38. Leads Projected Incr. Rev.
ROMI
Costs
ProspectsTotal Leads
Overall
GA
Tactic
DR
Online
Adv.
Channel/Source
Referral
Events
Lists
Q310 vs
Q4309
Total
Trend &
Status
Total
Trend &
Status
14,000 4,00010,000tbd
-/+ %
-/+%
-/+%
Application Stats
Actual
Trend &
Status
Apps
Goal
Incr.
Conv.
300 TBD
%
12%
Engaged Leads
Current +/-
Rep A
Prior
Rep B
Rep C
Lead Distribution
#
Program A
% of Total
Program B
Program C
Program D
Application Data
Program
Total
+/- Prior
Mo
Goal
YTD as of
12/10
Avg. Time to
Complete App
# Days % Other Metric Other Metric
PROGRAM
NAME
15%
Month
Measurement is Key
38
39. Technology ROI:
Two Sides of Measurement
39
Qualitative
• Governance
Model
• Process
Improvements
• Being accessible
and relevant to
all stakeholders
Quantitative
• Capturing all
interactions
• Reporting
• Pervasive
System Adoption
• Change
Management
40. 40
Qualitative
• Brand
Awareness
• Relevant and
responsive
• Accessible to
students
Quantitative
• # Qualified
Leads
• Feedback from
counselors
• CPC/CPO/CPL
• Data analytics
Marketing ROI:
Two Sides of Measurement
41. 41
Plan for Continuous Management
Gather
Requirements
& Set Goals
Configure &
Consult
Stakeholders
Test & Get
buy-In
Train &
Onboard
Evaluate &
Optimize
42. 1) Do I have the tools to help me accomplish my
enrollment goals?
2) Am I implementing and managing the tools with
enough people, planning and process to be
successful?
3) Do I know who the right prospective students are for
my program/institution?
4) Do I know how I can reach my prospective students?
5) Can I observe the results of my efforts and modify
accordingly?
42
Key Success Factors for Successful
Student Recruitment