How can marketers be certain that their offline lead generation is optimised for maximum lead generation at minimal cost? This presentation was presented by Paul Shortridge at the AIDB conference in Johannesburg in September 2017 and explains how this is possible.
The consumer has been the king for quite a while now. Why then are organizations struggling to engage the consumer, personalize its offering and maximize the value that they can realize.
BRIDGEi2i presents a comprehensive, end to end Consumer Analytics solution that helps you know your consumer better, predict purchasing decisions and personalize recommendations
Database marketing, part 1 roadmap to successRelevate
Learn:
-Database marketing: Why you need it and how to get started today
-Data hygiene: How to regularly cleanse your database to make sure you are staying current with your customers and prospects
-Data appending: Add missing contact elements for increased ROI and multi-channel success
-Reporting: Common reporting functions and how to set these up to measure your campaign success
From Digital Attribution to Marketing Mix ModellingPetri Mertanen
MeasureCamp Amsterdam 2018. We are good when it comes to measuring advertising but should you also thing what kind of effect other marketing P's have on sales?
This document proposes advanced data analytics as the key solution for building intimate knowledge about our customers’ behaviour, preferences and aspirations; an essential requirement for maximizing revenue in our current competitive environment.
Driving Marketing Efficiency In The Consumer Goods Business With Advanced Ana...Gina Shaw
"Information is the oil of the 21st century, and analytics is the combustion engine" – Gartner
A large percentage of marketing efforts in a consumer goods business has little to no impact on sales. One primary reason for low-yield marketing campaigns is the inability to leverage data. Success in the consumer goods industry largely depends on the speed and accuracy of decision-making.
This eBook will help you discover:
1. Challenges marketers face in in the consumer goods business
2. The current state of marketing analytics
3. The overview and importance of advanced analytics
4. Traditional analytics vs advanced analytics
5. Advanced analytics solutions use cases in the areas of
- Measuring marketing effectiveness
- Optimizing marketing and advertising spend
- Sales forecasting
- Product portfolio management
- Marketing mix modelling
6. Driving analytics adoption within your organization with AI
7. Case study: How a global CPG company reduced marketing spend by 5% with advanced analytics
8. How you can get started right away?
Maximize the benefits of digital advertising media by analyzing customers' reaction and quantitatively measuring ad effectiveness, and efficiently deliver advertising messages.
The consumer has been the king for quite a while now. Why then are organizations struggling to engage the consumer, personalize its offering and maximize the value that they can realize.
BRIDGEi2i presents a comprehensive, end to end Consumer Analytics solution that helps you know your consumer better, predict purchasing decisions and personalize recommendations
Database marketing, part 1 roadmap to successRelevate
Learn:
-Database marketing: Why you need it and how to get started today
-Data hygiene: How to regularly cleanse your database to make sure you are staying current with your customers and prospects
-Data appending: Add missing contact elements for increased ROI and multi-channel success
-Reporting: Common reporting functions and how to set these up to measure your campaign success
From Digital Attribution to Marketing Mix ModellingPetri Mertanen
MeasureCamp Amsterdam 2018. We are good when it comes to measuring advertising but should you also thing what kind of effect other marketing P's have on sales?
This document proposes advanced data analytics as the key solution for building intimate knowledge about our customers’ behaviour, preferences and aspirations; an essential requirement for maximizing revenue in our current competitive environment.
Driving Marketing Efficiency In The Consumer Goods Business With Advanced Ana...Gina Shaw
"Information is the oil of the 21st century, and analytics is the combustion engine" – Gartner
A large percentage of marketing efforts in a consumer goods business has little to no impact on sales. One primary reason for low-yield marketing campaigns is the inability to leverage data. Success in the consumer goods industry largely depends on the speed and accuracy of decision-making.
This eBook will help you discover:
1. Challenges marketers face in in the consumer goods business
2. The current state of marketing analytics
3. The overview and importance of advanced analytics
4. Traditional analytics vs advanced analytics
5. Advanced analytics solutions use cases in the areas of
- Measuring marketing effectiveness
- Optimizing marketing and advertising spend
- Sales forecasting
- Product portfolio management
- Marketing mix modelling
6. Driving analytics adoption within your organization with AI
7. Case study: How a global CPG company reduced marketing spend by 5% with advanced analytics
8. How you can get started right away?
Maximize the benefits of digital advertising media by analyzing customers' reaction and quantitatively measuring ad effectiveness, and efficiently deliver advertising messages.
Database marketing, part 3 Blending Silos, Marketing Automation, Best PracticesRelevate
Part 3 covers:
Silos: Discussion on silos and how to integrate them for a more integrated approach to communication.
Program Automation: best practices and examples for automated programs and process.
Tie it all together with a real life example. Discuss helpful tips for marketing success going forward.
A recap of the main things you need to take away from this series on database marketing.
Top 20 Reasons Why Agent-based Modeling is Disrupting Marketing MixThinkVine
Misallocated ad dollars may be costing brands more than 25 percent in lost sales. Based on an analysis of ThinkVine customers with average annual sales of more than $1 billion, we found that companies were spending too much or too little on specific media 85 percent of the time. By optimizing their marketing budgets, the companies added anywhere from 7 to 81 percent in additional revenue attributed to marketing activities – an average of 28 percent.
Don’t lose out on the additional sales your marketing could be driving. Brands have been relying too heavily on outdated, backward-looking marketing mix methods that leave money on the table.
Companies are now turning to agent-based modeling to make better strategic decisions that will deliver the results they need, and here is why.
An overwhelming choice of applications, websites and digital platforms leaves our customers with multiple interaction channels and devices to connect with organizations. In a digitally connected economy, businesses need to represent a “single view” of the brand to the customer. The key here is to integrate customer information from multiple touch points and get a 360 degree view of the customer
This presentation talks about BRIDGEi2i’s Customer Experience Tracking Platform – ExTrack and how it could help businesses with near-real-time actionable recommendations for improving customer experience.
This presentation was presented at #CustomerAnalytics Conference, Chicago 2014 by Maruti Peri, VP Sales.
BRIDGEi2i helps businesses extract each ounce of loyalty in today's “Age of the Customers” as customer loyalty keeps fighting an uphill battle with increased product choices and proliferation of prospective client information. To know more about BRIDGEi2i Customer Intelligence Solutions, visit http://www.bridgei2i.com/customer-intelligence.html
While the worldwide media and marketing spending reaches $ 1 Trillion USD; the ground beneath them is transforming, especially with Digital enabling advertisers transform consumer journeys from experience to POS(point of sales); CMOs are going beyond the campaign mindset and exploring growth opportunities through the Internet of Everything; Old guards are being replaced by new-age consultants with strong technology and strategy arms.
Through our extensive primary research with executives across Omnicom, Kantar Media and NAM(to name a few) and secondary research; the following themes emerge for Advertising & Marketing agencies :-
Convergence of AdTech and MarTech will transform the marketing industry
Data-driven Strategy and Programmatic Automation are enablers to bypass publisher dependencies
Multi-dimensional view of Customer (Customer Data Management) is the ultimate currency
Lack of Transparency and ROI driven management of assets is driving clients away from agencies
The above needs coupled with Cognizant’s current solution offerings (platforms, IPs and accelerators) became the primary slivers upon which we built potential solutions using the Cognizant opportunity framework analysis.
From consultative services aimed at the Digital Advertising operations, developing Integrated Marketing services, creating financial models leveraging our assetSERV solutions for the Ad Industry, big-data solutions to accelerate data marketing platforms to Code halos to drive the future of Customer Data Management , we have identified a host of opportunities!
Let’s dive in!
Lead gen and demand creation in europe full report - sirius decisionsHervé Gonay
Ensemble BtoB (Think Tank in marketing BtoB) has invited Sirius Decisions to have a conference on Lead Generation and demand creation in europe. This is the final report with text and notes
How An AI-Powered Trade Promotion Optimization Software Can Improve Consumer ...Gina Shaw
Artificial Intelligence (AI) will happen in both TPx and Retail Execution sooner than you probably think – Promotion Optimization Institute
According to Nielsen Holdings, 40% of Consumer Goods trade promotion spending doesn’t drive the desired results. Even though the trade promotions spend take up a lion’s share of the organizational revenue, traditionally manufacturers have always struggled in optimizing their promotion mix for the maximum bang for the buck.
With the advancements in AI technologies, it is now possible to powerfully harness data and run high-yield trade promotions.
What You Can Expect From The eBook?
1. Key Trade Promotion Optimization (TPO) challenges faced today
2. What is AI in the context of TPO?
3. How AI helps run profitable trade promotions?
4. What an AI-Powered analysis looks like?
5. Case-studies
6. How you can get started right away!
The Ananya Group - A brief introductionVivek Soman
The Ananya Group is a boutique management consulting firm, known for melding competitive intelligence and customer research with strategy to deliver practical recommendations for our clients. We are passionate about uncovering the deep insights that enable our clients to make confident strategic decisions.
We primarily serve clients in technology, media, telecommunications and professional services industries.
Since founding in 2008, we have built a demonstrable track record across almost 300 client engagements, with preferred supplier relationships at many large organizations. Our proprietary methodologies for competitive intelligence and customer research enable us to deliver highly distinctive results.
See more at http://www.theananyagroup.com
Unleash Your Campaign's Potential: Elevate Your Performance Marketing Game_Fi...Search Engine Journal
2023 has been a time of great change in the online space, driven by the increased adoption of AI and other technologies.
Are you doing enough to win over your audience and stay ahead in spite of these changes?
Looking to employ the right strategies to reach (and convert) your ideal customers with modern digital marketing tools?
Watch iQuanti’s Senior Vice President of Digital Solutions, and discover five key performance marketing trends you need to master to captivate your audience in a rapidly evolving digital landscape.
You’ll learn:
- How to integrate AI into your marketing strategies to stay ahead of the curve.
- Tools and new tactics for engaging your audience with brand new technologies.
- Recent advancements in marketing that can streamline your strategies for success.
With so many new technological advancements, your strategies must also evolve to meet the needs of your audience.
Ensure your performance marketing strategies are set up for success now and beyond with these emerging 2024 trends.
Database marketing, part 3 Blending Silos, Marketing Automation, Best PracticesRelevate
Part 3 covers:
Silos: Discussion on silos and how to integrate them for a more integrated approach to communication.
Program Automation: best practices and examples for automated programs and process.
Tie it all together with a real life example. Discuss helpful tips for marketing success going forward.
A recap of the main things you need to take away from this series on database marketing.
Top 20 Reasons Why Agent-based Modeling is Disrupting Marketing MixThinkVine
Misallocated ad dollars may be costing brands more than 25 percent in lost sales. Based on an analysis of ThinkVine customers with average annual sales of more than $1 billion, we found that companies were spending too much or too little on specific media 85 percent of the time. By optimizing their marketing budgets, the companies added anywhere from 7 to 81 percent in additional revenue attributed to marketing activities – an average of 28 percent.
Don’t lose out on the additional sales your marketing could be driving. Brands have been relying too heavily on outdated, backward-looking marketing mix methods that leave money on the table.
Companies are now turning to agent-based modeling to make better strategic decisions that will deliver the results they need, and here is why.
An overwhelming choice of applications, websites and digital platforms leaves our customers with multiple interaction channels and devices to connect with organizations. In a digitally connected economy, businesses need to represent a “single view” of the brand to the customer. The key here is to integrate customer information from multiple touch points and get a 360 degree view of the customer
This presentation talks about BRIDGEi2i’s Customer Experience Tracking Platform – ExTrack and how it could help businesses with near-real-time actionable recommendations for improving customer experience.
This presentation was presented at #CustomerAnalytics Conference, Chicago 2014 by Maruti Peri, VP Sales.
BRIDGEi2i helps businesses extract each ounce of loyalty in today's “Age of the Customers” as customer loyalty keeps fighting an uphill battle with increased product choices and proliferation of prospective client information. To know more about BRIDGEi2i Customer Intelligence Solutions, visit http://www.bridgei2i.com/customer-intelligence.html
While the worldwide media and marketing spending reaches $ 1 Trillion USD; the ground beneath them is transforming, especially with Digital enabling advertisers transform consumer journeys from experience to POS(point of sales); CMOs are going beyond the campaign mindset and exploring growth opportunities through the Internet of Everything; Old guards are being replaced by new-age consultants with strong technology and strategy arms.
Through our extensive primary research with executives across Omnicom, Kantar Media and NAM(to name a few) and secondary research; the following themes emerge for Advertising & Marketing agencies :-
Convergence of AdTech and MarTech will transform the marketing industry
Data-driven Strategy and Programmatic Automation are enablers to bypass publisher dependencies
Multi-dimensional view of Customer (Customer Data Management) is the ultimate currency
Lack of Transparency and ROI driven management of assets is driving clients away from agencies
The above needs coupled with Cognizant’s current solution offerings (platforms, IPs and accelerators) became the primary slivers upon which we built potential solutions using the Cognizant opportunity framework analysis.
From consultative services aimed at the Digital Advertising operations, developing Integrated Marketing services, creating financial models leveraging our assetSERV solutions for the Ad Industry, big-data solutions to accelerate data marketing platforms to Code halos to drive the future of Customer Data Management , we have identified a host of opportunities!
Let’s dive in!
Lead gen and demand creation in europe full report - sirius decisionsHervé Gonay
Ensemble BtoB (Think Tank in marketing BtoB) has invited Sirius Decisions to have a conference on Lead Generation and demand creation in europe. This is the final report with text and notes
How An AI-Powered Trade Promotion Optimization Software Can Improve Consumer ...Gina Shaw
Artificial Intelligence (AI) will happen in both TPx and Retail Execution sooner than you probably think – Promotion Optimization Institute
According to Nielsen Holdings, 40% of Consumer Goods trade promotion spending doesn’t drive the desired results. Even though the trade promotions spend take up a lion’s share of the organizational revenue, traditionally manufacturers have always struggled in optimizing their promotion mix for the maximum bang for the buck.
With the advancements in AI technologies, it is now possible to powerfully harness data and run high-yield trade promotions.
What You Can Expect From The eBook?
1. Key Trade Promotion Optimization (TPO) challenges faced today
2. What is AI in the context of TPO?
3. How AI helps run profitable trade promotions?
4. What an AI-Powered analysis looks like?
5. Case-studies
6. How you can get started right away!
The Ananya Group - A brief introductionVivek Soman
The Ananya Group is a boutique management consulting firm, known for melding competitive intelligence and customer research with strategy to deliver practical recommendations for our clients. We are passionate about uncovering the deep insights that enable our clients to make confident strategic decisions.
We primarily serve clients in technology, media, telecommunications and professional services industries.
Since founding in 2008, we have built a demonstrable track record across almost 300 client engagements, with preferred supplier relationships at many large organizations. Our proprietary methodologies for competitive intelligence and customer research enable us to deliver highly distinctive results.
See more at http://www.theananyagroup.com
Unleash Your Campaign's Potential: Elevate Your Performance Marketing Game_Fi...Search Engine Journal
2023 has been a time of great change in the online space, driven by the increased adoption of AI and other technologies.
Are you doing enough to win over your audience and stay ahead in spite of these changes?
Looking to employ the right strategies to reach (and convert) your ideal customers with modern digital marketing tools?
Watch iQuanti’s Senior Vice President of Digital Solutions, and discover five key performance marketing trends you need to master to captivate your audience in a rapidly evolving digital landscape.
You’ll learn:
- How to integrate AI into your marketing strategies to stay ahead of the curve.
- Tools and new tactics for engaging your audience with brand new technologies.
- Recent advancements in marketing that can streamline your strategies for success.
With so many new technological advancements, your strategies must also evolve to meet the needs of your audience.
Ensure your performance marketing strategies are set up for success now and beyond with these emerging 2024 trends.
Part of a series on Global Information Management. Provides a high level view of why digital strategies are added to marketing arsenals,best practice implementations, and what Third Party Solutions offer.
Penetrating Industries with an Integrated Sales and Marketing Strategy Marketo
Financial Services. Healthcare. Higher Education. Technology. Why is it important to market to industries? Because it’s effective, focused and strategic. By developing and executing on a vertical marketing strategy - from advertising on niche publisher networks to sponsoring industry tradeshows- you can drastically improve your response rates and drive revenue. View our webinar to learn how Marketo utilizes a cross-channel approach to generate interest throughout various stages of the funnel from the right buyers in the right industries.
2017 digital engagement webinar marketing360 - gelb consultingEndeavor Management
This presentation highlights things every healthcare marketer should know about how to measure healthcare marketing ROI, how to design a healthcare marketing dashboard the right way, and what’s possible in today’s digital age.
HP and MindFire Presentation at Dscoop9: Integrating Print in Marketing Campa...mindfire.agency
Gershon Alon, Workflow Solutions Manager at HP Indigo and Joe Manos, MindFire's Executive Vice President, hosted an education session called, "How to Use Marketing Automation to Seamlessly Integrate Print into Digital Marketing Campaigns."
They presented information on how you can use marketing automation technology to generate high-profit recurring print revenue by making direct mail an integral part of your customers’ marketing campaign workflow.
Day 1 driving business impact multichannel excerptAnn McCartan
An excerpt from Day 1 of a 3 day seminar series on Multichannel Marketing, from strategy to detailed contact plans, campaign examples, metrics and modeling.
Go From Traditional Campaigns to More Relevant Customer InteractionsAmy Cross
Most organizations that run predictive analytical models are struggling to convert their insights into actions, deterring them from creating significant impact on the business. Their marketing departments implement traditional campaign-based programs relying on only a limited understanding of their customers. They don’t know every data point that makes up their customers on an individual level – from behavioral to contextual information – causing a lack of relevancy and personalization.
It’s time to disrupt the ineffective tactics of business actions and customer engagements existing far away from data and the insights they generate. Register for our webinar to learn how to get more out of your marketing to deliver highly relevant customer experiences and interactions by using your customer data in the most impactful ways. Make sure your messages hit the right person, at the right time, and through the right channel – a completely customer-centric approach.
Database Marketing, part two: data enhancement, analytics, and attribution Relevate
Part 2 of our 3-part series on database marketing where we will give you the roadmap you’ll need to successfully manage your marketing database for increased marketing success.
The webinar is presented by industry experts Andy Pappas, VP, Database Marketing & Analytics, and Tom Guernon, Director Sales.
You'll Learn:
-Data Enhancement: How external data and hygiene best practices can impact your programs
-How to employ Smart profiling for the best in audience selection for solicitation efforts
-Predictive Analytics including modeling and performance indicators to rank who is most likely to respond to your offers
-Campaign Attribution & Reporting: Common reporting functions and how to set these up to measure your campaign success
Marketing is more complex than ever. The old models, partnerships and expectations don’t work. Data, Marketing and Technology industries are converging, and those who win will know how to leverage these distinct disciplines to reach the ultimate goal: authentic human connection.
Marketing is more complex than ever. The old models, partnerships and expectations don’t work. Your business success is too important to miss key connections and run media without an actionable and measurable integrated strategy. Technology, Data and Marketing industries are converging, and those who will come through the next 3 years as winners will know how to put these assets together for the ultimate goal: authentic human connection.
Similar to Predictive Media Buying - an analytical method to optimise media buying. (20)
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
2. 2
Who we are and Why this presentation
Key Principles
Traditional Methods
Programmatic Approach
Wrap Up
Contents
3. What do we do?
• World first, disruptive solutions in the marketing and media
industries
• Providing efficiency gains and profit improvements in the tens
of millions of Rands per year
• Known for tailor made, extremely accurate, proven approach
to optimising marketing budgets and growing business
How?
• The largest purely analytical media agency in Africa (40+
employees, offices in Cape Town, Johannesburg and Nairobi)
• A reputation for ingenuity and innovation as a result of:
• an average of 2.5 degrees per analyst
• consulting experience in over 50 countries
• highly experienced senior
• the brightest graduates from around Africa
• Level 2 BBBEE rating
Incline
4. Our clients
• Industries Serviced
• Insurance (short and long term)
• Banking
• Retail Credit
• NGO’s
• Predominantly South African but have clients in the Middle
East and Africa
Assist clients with
Design and optimisation across all stages of the growth and
account lifecycle:
• Direct marketing/media campaigns
• Credit Risk
• Account management
• Client communications
• Development of flexible cost effective easily implementable
solutions
• Integration of solutions with existing infrastructure
5. Television
42%
Other Above the Line
11%
SMS campaigns
18%
Digital campaigns
11%
Cold Modelled Leads
18%
Sales potential (typical Insurance)
Far more scalable than any other
marketing channel
Above The Line Media is …
?
Why would this presentation be
interesting?
POPI friendly
Doesn’t require customer data
Is very relevant in emerging markets
R100-
R300
R150+
R50-
R120
At high scale, a very cheap form of hot
leads & overall cost of acquisition
BUT : Historically, Media ROI has been difficult to quantify and impossible to predict results
What if we could predict what media placements would get us what volume & quality at what cost?
6. 6
Who we are and Why this presentation
Key Principles
Traditional Methods
Programmatic Approach
Wrap Up
Contents
7. What do I mean by Programmatic Approach?
Traditional offline media planning is still similar to the approaches used
last century. Major advances in digital marketing are used as examples of
how much more modern media planning is these days but the truth is,
that science is typically applied only to online and direct channels
https://en.wikipedia.org/wiki/Media_planning for example refers predominantly
to measures such as reach, cost per point, etc. which as measures have
been shown to be unreliable and only useful in the absence of more modern
data science data and techniques
The Programmatic Approach is a modern means to planning, executing and analyzing media
campaigns using
– Modern Data Science Analysis principles
– Modern technology to enable key steps in the processes
and informed and influenced by direct and digital marketing advances in knowledge and technology
8. Advantages achieved with Programmatic Approach
Reduced costs
• Improved
predictiveness
allows better
and more
consistent
buying
decisions
Accurate
Forecasting
• Long term
media spend
planning
enabled and
aligned to
sales
operations
gearing
Effective
Monitoring
• Technology
enabled real-
time monitoring
-immediate
reactions
• Media owners
kept “honest”
Scheduling
• Technology
enabled
scheduling
improves
engagement
with media
owners
Cross channel
synergies
• Accurate
comparisons
across
channels
allows full
channel co-
ordination
9. Modern Marketing Key Principles
Plan
• Strategy
• Test and
learn
Target
• Actualise
Strategy
• Data
• Indicators
Execute
• Operations
Excellence
• Time of the
essence
• Technology
Enabled
Monitor
• Operations
Negation
• React
quickly
• Technology
Enabled
Analyse
• Clean test
results
• Build
models
• Qualify
learnings
10. 10
Who we are and Why this presentation
Key Principles
Traditional Methods
Programmatic Approach
Wrap Up
Contents
11. Traditional Media Planning & Targeting **
** taken from 2012
Outcome: 20% correlation from GRP to
responses per advert
12. Typical Result
• Real life example, nearly 50% of leads
sourced (via a TV campaign of R1.1 mil)
never even attempted
Traditional Executing
• Disconnect between
Marketing and Sales
Operations activity
• No link to other online
and offline marketing
activities
Volume
Responders 9 721
Total Calls 5 025
Contactable 3 685
Right Party Contact 3 522
Sale 689
13. Traditional Monitoring
• Typical buying spec:
• GRP
• LSM
• Age
• Gender
• TV use own tools to find appropriate links
• If unable to advertise at one place – just
replace with adverts elsewhere
• Replacing adverts is left to people who (as
expected from human nature) can forget
• No knowledge of the value of one advert to
another as long as GRP is similar
Typical Result
• Real life example, 2 436 (6%) leads were
lost and even if the difference in invoicing
regularized – still an overall loss
• Client was completely unaware that adverts
were not being played as scheduled and
corrective action below invoicing amount
Cost Leads
Adverts booked 3 935 891 40 000
Adverts played as scheduled 3 463 584 35 200
Adverts not played 472 307 4 800
Adverts played not scheduled 460 755 2 436
14. Traditional Analysis
Micro-sampling
• Traditional sources of data use thousands
to predict the behavior of millions
• For example, a study used 200 surveys
used to predict behavior of 1.6 mil
consumers
• Relevant because of the absence of useful
data for the targeted metrics
Irregular
• Census data (once every 10 years)
• Surveys slow and delayed
• Reports often months behind
• More frequent information is often
available but not used
15. How does this apply to Traditional Media Methods?
Plan
• Strategy
based on
miniscule
sampling
• Pseudo-
statistics
Target
• Targeting
based on
human
experience
and intuition
Execute
• Very
bureaucratic
• Old
fashioned
• Non tech-
enabled
Monitor
• Monitoring of
whether
adverts
flighted
unimportant
(just replace)
• 7 day delay
Analyse
• Data
weighted out
of
reasonable
use
• Gut feel
predominant
16. 16
Who we are and Why this presentation
Key Principles
Traditional Methods
Programmatic Approach
Wrap Up
Contents
17. Programmatic Approach Planning & Targeting
• Use modern statistical techniques to plan specific
tests to maximize schedule information
• Models built show excellent correlations between
predicted and actual responses
• Gen3-5 Models are able to predict daily response
volumes with 90% and stronger accuracy
• Even Gen1 models are 3 times stronger than
Traditional methods
18. Programmatic Approach: Executing
Lead Flow
Salesforce 2
Call Centre 2
Call Centre 2
Branch 2
Branch 2
Customers segment 2
ATL Media 1
ATL Media 1
Digital Partner 2
Digital Partner 2
Data Provider 2
Data Provider 2
Branch 2
Branch 2
Control Portal
Lead Generation Lead Optimisation Lead Conversion (Sales)
Branch 1
Data Provider 1
Digital Partner 1
ATL Media 1
Existing Customer DB 1
- Aggregate (all sources)
- Dedupe (unique leads)
- Enrich (append data)
- Predict (model & segment)
- Route (right salesforce)
- Measure (CPL, ROI)
- Compare (to predicted)
- Dashboard (real-time monitor)
- Insight (trends, optimise)
- Test (new leads)
Call Centre 1
Branch 1
Field-force 1
LMS
Module
End to End Management
Data
Module
data
data
data
data
data
data
Media
Module
Digital
Module
Module Module Module
Modelling
Module
Bureau Customer
Live Scoring
Module
Communication
Module
Modelling
Module
Field Agent Partner 2
Field Agent Partner 1
19. Programmatic Approach: Monitoring
Technology Enablement
• No leads lost
• Leads linked to source
• Leads tracked throughout workflow
• Problems noticed immediately
Lead Source Cost Leads generated Cost P Lead Sales Cost p Sale
TV – SABC1 R 2 600 000 21 667 R 120 5 417 R 480
TV – eTV R 833 333 4 630 R 180 1 157 R 720
Print Campaign R 350 000 1 522 R 230 380 R 920
Digital Provider 3 R 6 000 15 R 400 8 R 800
Cold Calling R 70 000 23 333 R 3 117 R 600
SMS campaign with script 5A R 1 500 000 13 636 R 110 3 409 R 440
SMS campaign with script 5B R 1 500 000 10 714 R 180 2 083 R 720
Marketing Source and Sales Operations effectiveness can be optimised
Terrible
Result
Cancel
Great Source
Extend
Switch all
SMSs to
Script 5A
20. Programmatic Approach: Analysis
• Build and rebuild the Models frequently
(every 3 months)
• Book with media owners specifically at slot
level as opposed to generic rulesets
• Continue to cherry pick based on human
expertise but restrict it to an agreed percent
of your advertising spend
• Ensure you keep assigning budget for
learning slots
• Embed technology to speed up optimization
and scenario planning and testing
Typical Results
• Real Life Example: Significant drop in cost p
lead once predictive models implemented
R 4
R 6
R 8
R 10
R 12
R 14
R 16
R 18
R 20
Mar Apr May Jun Jul Aug
Cost p Lead
Pre PA
Post PA
21. Programmatic Approach: Analysis
• Operational Planning enabled when one can daily predict accurate media volumes
• Synergy with other channels allows further marketing ROI improvements
• For example, sending SMSs to keep steady volume flow in call centre where known dips
in lead flows are known – large improvement in call centre efficiency and effectiveness
22. How the Programmatic Approach operates
Plan
• Strategy
based sound
models &
business
goals (brand
& sales)
• Experimental
design
Target
• Targeted
using
models,
cherry
picking and
learning
goals
Execute
• Technology
enables
synergy with
other online
and offline
channels
Monitor
• Monitoring
drives optimal
advertising
• Actual vs
Predictive
highlights
issues quickly
Analyse
• Models built
and rebuilt as
learning
paradigm
improved
• Creatives &
other channels
integrated
23. But what about …?
Brand &
Creative
Non Direct
Response?
• Brand strength can have an enormous
impact on customer response (we’ve
seen up to 300% increased response
rates)
• We’ve quantified that TV advertising has
a “halo” effect on other channels
• Creatives appeal to different segments …
require specific plans
• Not all “creatives” are equal
• Integration with electronic response
channels extremely indicative of outcome
• 87% of website spikes were linked to
TV adverts flighted within minutes of
those spikes
• Less data means less accuracy, but even
in its worst scenarios, the Programmatic
Approach has much more data than
Traditional methods
24. 24
Who we are and Why this presentation
Key Principles
Traditional Methods
Programmatic Approach
Wrap Up
Contents
25. Wrap up
• The programmatic approach to offline Media has led to significant
advantages to those who have adopted it:
• Reduced costs of acquisition
• Improved effectiveness and efficiency of operations (getting the
most bang for marketing buck)
• Predictiveness both on micro (p day) and macro (12 months
planning) levels that allow for better business planning
• Synergy across marketing channels allowing for true integrated
marketing
• Links offline to online
• Links sales and brand & creatives
• The Programmatic Approach can be achieved by applying modern marketing principles and
modern technologies