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Moving Forward in a Mobile World: Optimising Your Communications
This document discusses optimizing communications in a mobile world. It provides tips for making emails, forms, and web pages more responsive and mobile-friendly. These include using simple designs, interactive elements like GIFs and photos, and data to improve engagement. Platforms like Hobsons are also working to enhance their responsive support across various products and services. The overall message is that as mobile use grows, it is important to optimize communications and the user experience for small screens.
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Moving Forward in a Mobile World: Optimising Your Communications
- 1. Moving forward ina mobile world: optimising your communications Ryan Long Hobsons London, UK | February 2017
- 2. Ryan Long Sr. Front-endDeveloper Technical Support 7 Years Moving mobile forward
- 3. As reported bymashable.com… in 1984, the first cellular phone was bought for roughly $3,995. The phone, a Motorola DynaTAC, had approximately 30 minutes of use time.
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- 10. ● Filling outa form is much easier ● Mobile friendly pages offer a more engaging experience ● Without it, many users will ‘move on’ on mobile devices
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- 13. #HUEMEA17 Be Simple, ButClear 1. Simplicity Source: http://usabilitygeek.com/ 2. Negative Space 3. Contrast 4. but remember...
- 14. #HUEMEA17 Less is moreif less does more
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- 17. #HUEMEA17 2 Minute analyticsoverview
- 18. #HUEMEA17 50% B. Time Demographics A. C. Top 3 Empower withanalytics Sources
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- 20. Emails: a deepdive
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- 23. #HUEMEA17 Sources How many useemail on their phones? 76% UK Adults use a smartphone 60% Use email Social Media B. Texting Email A. C. Top 3
- 24. ● iPhone stillleading ● Gmail in second
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- 26. Emails are shrinking ●Less content, like the web, often equals more ● Easy to read ● More enjoyable on mobile devices 1
- 27. Animated GIF’s ● AnimatedGIF’s bring interaction to email ● Guides, products, timers and more ● Keep students engaged 2
- 28. Be more casual ●Makes your content more relatable ● Easier to read 3
- 29. Don’t forget CTA’s ●Drives users to an end goal ● Gives purpose to your email ● Increases engagement 4
- 30. Use engaging photos ●Visually pleasing helps increase engagement ● Poor quality photos deter users 5
- 31. Using the data ●Gives you insight into engagement ● See the clicks ● Alter campaigns to be more effective 6
- 32. Helpful snippets ● Thesecode snippets will help you build more useful emails faster! 7 Target Gmail specifically: goo.gl/s8sSBU Add a valuable pre-header: goo.gl/FWr2tP Add a twitter ‘follow’ link: goo.gl/yb5BWT Use a simple ‘bulletproof’ button: goo.gl/5BZyhY Remove blue links on apple devices: goo.gl/V1xNYQ
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- 34. #HUEMEA17 ● Each platformhas it’s own support for responsive email Responsive Email Support
- 35. #HUEMEA17 Responsive Email Support Additionally,each app can have its own support for email “
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- 39. How Hobsons canhelp
- 40. #HUEMEA17 We now offerresponsive support within different areas of several of our products. Moving Hobsons Forward
- 41. #HUEMEA17 1 2 3 4 5 Interest Pages Groupchat VIPPages Events & Interviews Answer Connect
- 42. #HUEMEA17 1 Inquiry Forms 2Application Forms 3 Self Service Center 4 Emails (*) Radius
- 43. #HUEMEA17 1 2 Create Account Login ApplyYourself 3 ResetPassword 4 Status 5 Decision Letter 6 Submit Enrollment
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