This document discusses optimizing communications in a mobile world. It provides tips for making emails, forms, and web pages more responsive and mobile-friendly. These include using simple designs, interactive elements like GIFs and photos, and data to improve engagement. Platforms like Hobsons are also working to enhance their responsive support across various products and services. The overall message is that as mobile use grows, it is important to optimize communications and the user experience for small screens.

1. Moving forward in a mobile world:
optimising your communications
Ryan Long
Hobsons
London, UK | February 2017

2. Ryan Long
Sr. Front-end Developer
Technical Support
7 Years
Moving mobile forward

3. As reported by mashable.com… in 1984, the first cellular phone was bought
for roughly $3,995.
The phone, a Motorola DynaTAC, had
approximately 30 minutes of use time.

4. #HUEMEA17

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6. Know the Facts

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Some interesting stats...
1,400,000,000
4,600,000,000
46

8. Web Statistics

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Did you know?
72%61% 50%

10. ● Filling out a form is
much easier
● Mobile friendly pages
offer a more
engaging experience
● Without it, many
users will ‘move on’
on mobile devices

11. Becoming a minimalist

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Be Simple, But Clear

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Be Simple, But Clear
1. Simplicity
Source: http://usabilitygeek.com/
2. Negative Space
3. Contrast
4. but remember...

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Less is more if less does more

15. Case Study

16. Empowering with analytics

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2 Minute analytics overview

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50%
B.
Time
Demographics
A.
C.
Top 3
Empower with analytics
Sources

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Sources
analyticsacademy.withgoogle.com

20. Emails: a deep dive

21. Email Statistics

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Interesting email statistics
8
79%
17%

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Sources
How many use email on their phones?
76%
UK Adults
use a smartphone
60%
Use email
Social
Media
B.
Texting
Email
A.
C.
Top 3

24. ● iPhone still leading
● Gmail in second

25. Seven helpful tips

26. Emails are shrinking
● Less content, like
the web, often
equals more
● Easy to read
● More enjoyable on
mobile devices
1

27. Animated GIF’s
● Animated GIF’s
bring interaction to
email
● Guides, products,
timers and more
● Keep students
engaged
2

28. Be more casual
● Makes your
content more
relatable
● Easier to read
3

29. Don’t forget CTA’s
● Drives users to an
end goal
● Gives purpose to
your email
● Increases
engagement
4

30. Use engaging photos
● Visually pleasing
helps increase
engagement
● Poor quality
photos deter
users
5

31. Using the data
● Gives you insight
into engagement
● See the clicks
● Alter campaigns to
be more effective
6

32. Helpful snippets
● These code
snippets will help
you build more
useful emails
faster!
7 Target Gmail specifically: goo.gl/s8sSBU
Add a valuable pre-­header: goo.gl/FWr2tP
Add a twitter ‘follow’ link: goo.gl/yb5BWT
Use a simple ‘bulletproof’ button: goo.gl/5BZyhY
Remove blue links on apple devices:
goo.gl/V1xNYQ

33. Don’t forget support

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● Each platform has it’s own support for responsive email
Responsive Email Support

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Responsive Email Support
Additionally, each app can have its own support for email
“

36. Examples
Speaker: Ryan Long

38. Handout

39. How Hobsons can help

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We now offer responsive support within
different areas of several of our products.
Moving Hobsons Forward

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1
2
3
4
5
Interest Pages Groupchat
VIP Pages
Events & Interviews
Answer
Connect

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1 Inquiry Forms
2 Application Forms
3 Self Service Center
4 Emails (*)
Radius

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1
2
Create Account
Login
ApplyYourself
3 Reset Password
4 Status
5 Decision Letter
6 Submit Enrollment

44. Questions?
ryan.long@hobsons.com