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International and EU Students: Initial Insights from the International Student Survey 2017

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Paul Raybould
Hobsons
London, UK | February 2017

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International and EU Students: Initial Insights from the International Student Survey 2017

  1. 1. I n t e r n a t i o n a l a n d E U s t u d e n t s : I n i t i a l i n s i g h t s f ro m t h e I n t e r n a t i o n a l S t u d e n t S u r v ey 2 0 1 7 Paul Raybould Hobsons London, UK | February 2017
  2. 2. # H U E M E A 1 7 Agenda 1. The evolving International Student Survey 2. The power of peers 3. The appetite for social media messaging 4. The alternative country choices 5. The students’ preferences quick quiz 6. The 2017 ISS
  3. 3. # H U E M E A 1 7 • The world’s largest survey of pre-enrolled international and EU students • Press coverage including BBC News, Times Higher Education, PIE News, ICEF, Huffington Post and others • Referenced by MP Paul Blomfield (Chair of the Universities APPG) in Parliament discussions re the HE Bill • The 2017 ISS has over 60,000 respondents and includes universities from the Netherlands, Germany and Italy • Request a copy of the 2017 ISS at www.internationalstudentsurvey.com/2017 (fill in the online form and receive your copy when it launches in April) The evolving International Student Survey
  4. 4. # H U E M E A 1 7 We asked students: • Do you have any friends or family that have previously or are currently studying as an international/overseas student? • Has the experience of your friend(s) and/or family influenced your choice of country, city, university or course? The power of peers
  5. 5. 24% 56.5% 14.8% 4.6% 23.6% 0% 10% 20% 30% 40% 50% 60% Do you have any friends or family that have previously or are currently studying as an international/overseas student? 76% have a friend and/or family member(s) that is/has studied as an international/ overseas student
  6. 6. 31.2% 48% 14.4% 27.8% 23.9% 0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% Has the experience of your friend(s) and/or family influenced your choice of country, city, university or course? 69% say the experience of friends and family has influenced their choices
  7. 7. # H U E M E A 1 7 We asked students: • Which social media messaging services would you like to use to communicate with a university you are considering studying at? The appetite for social media messaging
  8. 8. 40.01% 33.65% 19.87% 12.17% 8.97% 6.45% 5.26% 4.97% 3.9% 3.49% 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% What proportion of international/overseas students want to converse with universities via the 10 most popular social media messaging channels? 40% want to use WhatsApp to converse with universities Softwares such as Oratio and Casengo enable universities to converse with students via WhatsApp and Facebook Messenger
  9. 9. # H U E M E A 1 7 We asked students that had enquired to UK universities: • Aside from the UK, which other countries are/were you considering? The alternative country choices
  10. 10. 46.6% 40.9% 35.7% 28.4% 18.5% 16.2% 13.5% 12.4% 12% 9.2% 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50% Of the international and EU students that have enquired to UK universities, which other countries are/were they considering? Is the US still the number one alternative choice post-Trump’s- travel-ban- turmoil? Find out in the 2017 ISS report internationalstudentsurvey.com Request a copy online pre-launch in April 2017
  11. 11. The students’ preferences quick quiz
  12. 12. Which of the following did international and EU students say they are most likely to choose? A university with high rankingsA A university with excellent teaching quality B
  13. 13. Which of the following did international and EU students say they are most likely to choose? A university with high rankingsA A university with excellent teaching quality B 79.6% said: A university with excellent teaching quality
  14. 14. Which of the following did international and EU students say they are most likely to choose? A university offering a higher value scholarship that is available to a limited number of students A A university offering a lower value scholarship that is available to all students B
  15. 15. Which of the following did international and EU students say they are most likely to choose? A university offering a higher value scholarship that is available to a limited number of students A A university offering a lower value scholarship that is available to all students B 51.6% said: A university offering a higher value scholarship that is available to a limited number of students
  16. 16. Which of the following did international and EU students say they are most likely to choose? A well-known university with a lower student satisfaction score A A lesser-known university with a higher student satisfaction score B
  17. 17. Which of the following did international and EU students say they are most likely to choose? A well-known university with a low student satisfaction score A A lesser-known university with a high student satisfaction score B 81.1% said: A lesser-known university with a higher student satisfaction score
  18. 18. # H U E M E A 1 7 Discover: • In response to Amber Rudd’s comments re linking visas to ‘course quality’ and ‘university quality’, are international students more likely to use rankings, graduate outcomes, student satisfaction, TEF ratings or Russell Group membership as indicators of quality? • To what extent does the #WeAreInternational campaign improve the perception of how welcoming the UK is to international students? • To what extent does Trump’s proposed ‘travel ban’ impact the plans of prospective international students? • And which countries do international students consider to the best for quality of education, graduate outcomes, safety, value for money, lifestyle and most welcoming. Request a copy of the 2017 ISS report at www.internationalstudentsurvey.com (will be sent upon launch in April)
  19. 19. Questions? www.internationalstudentsurvey.com Paul.Raybould@hobsons.com @digipaulr www.linkedin.com/in/paulraybould1

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