In this presentation, we will discuss about the value of a brand, why consumers are willing to pay for the brand, the core value of a product, the importance of brand personality and total value proposition. We will also understand value through Porter’s Value Chain and Levitt’s four level model, meaning of brand proposition and USP.
To know more about Welingkar School’s Distance Learning Program and courses offered, visit:
http://www.welingkaronline.org/distance-learning/online-mba.html
TOPICS INVOLVED:
1. The Challenge of OrganizationalCommunication
2. Decision-Making Processes
3. Conflict Management Processes
4. Organizational Change and Leadership Processes
5. PROCESSES OF EMOTION IN THE WORKPLACE
This presentation contains important theories and classifications of memory and retrieval needed to be known for a business. These makes consumers turn into buyers and loyal customers.
chapter 3, consumer motivation and personality
facets of personality are listed in this presentation, in addition to personality traits,
leave your questions, suggestions, and feedback in the comment section and thank you.
In this presentation, we will discuss about the value of a brand, why consumers are willing to pay for the brand, the core value of a product, the importance of brand personality and total value proposition. We will also understand value through Porter’s Value Chain and Levitt’s four level model, meaning of brand proposition and USP.
To know more about Welingkar School’s Distance Learning Program and courses offered, visit:
http://www.welingkaronline.org/distance-learning/online-mba.html
TOPICS INVOLVED:
1. The Challenge of OrganizationalCommunication
2. Decision-Making Processes
3. Conflict Management Processes
4. Organizational Change and Leadership Processes
5. PROCESSES OF EMOTION IN THE WORKPLACE
This presentation contains important theories and classifications of memory and retrieval needed to be known for a business. These makes consumers turn into buyers and loyal customers.
chapter 3, consumer motivation and personality
facets of personality are listed in this presentation, in addition to personality traits,
leave your questions, suggestions, and feedback in the comment section and thank you.
Basic promotional strategies are presented for pharmacists who want to communicate with patients and customers. Theories and practices of marketing communications are presented.
Organisational change, Innovation and Transformation communicationStephen Tindi
The global business environment is turbulent and successful organisations must effectively communicate change, innovation and transformation to all stakeholders.
How should companies integrate channels and manage channel conflict?Sameer Mathur
It tells about integrated marketing channels and how do companies integrate these channels. Channel conflict is also described and some ways of managing them are discussed.
Basic promotional strategies are presented for pharmacists who want to communicate with patients and customers. Theories and practices of marketing communications are presented.
Organisational change, Innovation and Transformation communicationStephen Tindi
The global business environment is turbulent and successful organisations must effectively communicate change, innovation and transformation to all stakeholders.
How should companies integrate channels and manage channel conflict?Sameer Mathur
It tells about integrated marketing channels and how do companies integrate these channels. Channel conflict is also described and some ways of managing them are discussed.
Company reputation is built over years but it just
takes seconds to lose it because of unethical
promotions or inability to deliver to your customers. Therefore creating an effective marketing
communication mix through a well-researched strategy
will not only help your reach out to your customers but
also help you adapt to the ever-changing marketing
environment.
Method of exporting affects international channel. Exporting can be done in two ways namely direct exporting and indirect exporting. Important foreign intermediaries in the export business include importers, retailers, distributors, wholesalers, government departments, joint ventures and licenses.
For more such innovative content on management studies, join WeSchool PGDM-DLP Program: http://bit.ly/ZEcPAc
Marketing Revealed: How Retail and Digital Marketers Drive TransformationG3 Communications
View the full webcast here: http://rtou.ch/2kErvmS
Learn how more than 500 Retailer and Brand Marketing Leaders are trailblazing the way to a Marketing Revolution.
ABM: Illustrate and Quantify Marketing’s Role in the Value ChainAaron Smith
Increasingly, marketing is seen as a cost center versus a contributor to business growth. Oftentimes, this view comes from misalignment with sales and an inability to demonstrate meaningful results. As the complexity of the B2B landscape increases, marketers need new ways not only to engage their target buyers but also reestablish themselves as value creators.
This session will illustrate the successful transition of a consulting firm's marketing strategy from broad to account-based marketing - and the role that lead generation played within it. This journey of more than a year ended in some of the highest client margin increases (as a percentage) across the firm. One of the biggest wins is the alignment and collaboration between sales and marketing -- the holy grail for most organizations. Key takeaways:
• Learn why shifting from broad reach to account-based marketing yields better outcomes with fewer resources.
• Understand how to influence the sales team for effective change management across your organization.
• Discover the right measures to show the value of and return from your account-based marketing while winning favor with your firm’s leadership.
(Disclaimer: The opinions and positions expressed are mine and don’t necessarily reflect those of Spencer Stuart.)
The Integrated Marketing Analytics Guidebook White Paper by BECKONAmanda Roberts
You have all the data in the world at your fingertips and your leadership team is waiting for strategic scorecards to come out of marketing. But what should you track, measure, report on and share? What metrics actually matter?
Insight from more than 3,500 business Professionals.
The 2014-2015 State of Inbound is Here!
Click here to download.In the sixth annual comprehensive overview of the industry, this report explains how companies around the globe have shifted the way they do marketing and sales. More than 3,500 businesses were surveyed to uncover how they convert strangers visiting their website into leads and then into delighted customers.
Download the Report Now from http://offers.hubspot.com/2014-state-of-inbound
In the report you'll find important takeaways -- for example, companies that blog are 13x more likely to generate a positive marketing ROI. The report also answers questions such as:
What do the highest performing inbound marketers have in common?
What's the relationship between "inbound marketing" and "content marketing"?
What you can do today to generate more budget for next year?
Lead Scoring: Aligning Marketing and Sales with Effective Lead Scoring Techniques - Turning Marketing’s leads into Sales’ gold can be a challenge. The inability to generate and identify qualified leads negatively impacts the effectiveness of marketing campaigns, revenue growth, and company success. This presentation explores this challenge and provides information on how to align the expectations of sales and marketing, enabling marketing to deliver a continuous flow of qualified leads to the sales team for maximum ROI. This informative session will teach you how to accelerate the sales cycle through automated lead scoring.
Social Media should be treated as part of an overall marketing and
communication plan and, as such, should be measured and monitored along
with all other marketing and communication activities.
Marketing automation is a software/technology that streamlines, automates, and measures marketing tasks and workflows so that companies can increase their operational efficiency and grow revenue faster. In other words, companies don’t employ marketing automation to automate their marketing. They utilise it to increase revenue quickly, generate high-quality sales-ready leads, measure, and prove marketing Return on Investment (ROI). However, while a handful of companies achieve amazing ROI from marketing automation, others achieve modest gains, and even a few fail to get any value at all.
4. Simplifying further... Marketing Communication Media Relations Events, Publicity, etc. Crisis Communication Investor Relations Etc. Revenue Increases Cost Control
5.
6.
7.
8.
9. News Releases Events Media calls, etc ( Effort ) (Difficult to measure) Publicity (semi-controllable and measurable) Measure is circulation or viewers (MediaLink) Most people never see the article or hear the broadcast (0 impact) Effort that never gets printed, broadcast (0 impact) Percentage of effort results in publicity Percent of wasted effort Target Audience Consumers who see or hear the publicity and are part of the intended audience for message (difficult to measure, but assumed to be a fraction of the circulation number) No impact on consumers “ I still won’t shop.” Consumers who have an attitudinal shift -- “ I will shop as a result of that story” (measurable-- Oprah and BrandKeys) Those who read the article, intend to shop, but never follow through Consumers who take action as a result, and visit a store with intent to purchase (Traffic - no current measurement device) Those who don’t find what they need or want and make no purchase Customers make purchase Measure is revenue $ (SPRS report) Budget funds PR activity ($) Subract cost of all investments, leaving profit $ tied to PR program. ROI is how much of this is generated for every dollar invested at beginning Those not in target audience - not likely to purchase. (minimal impact) Businesses keep score with $ What is the relationship between a $ invested in PR and company revenue or profit? Measures existing Subtract customers who purchased without benefit of the publicity (test market vs. control or incremental above baseline) (AdEffect)
41. SEARS, ROEBUCK AND CO. Questions? Tom Nicholson Sears, Roebuck and Co. [email_address]
Editor's Notes
More than 40 projects in five tracks Store and Field Conversion Human Resources Strategy Marketing Supply Chain Base Activity Conversion involves first three tracks