To learn more about how those 65 to 80 apply smartphones and tablets to their daily lives, we led a national study that included focus groups and segmentation. Our goal was to understand their needs, wants and drives for adopting these devices. Check out the gallery below to see how this audience is embracing mobile technology.
Sachs Insights sought to understand how using mobile technology reshapes the lives of consumers across the nation. Take a look at the gallery below to see how mobile technology has influenced daily life.
Mobile marketing involves activating marketing campaigns and programs through mobile platforms to allow consumers to interact with brands using mobile devices. It is an important part of digital marketing as connected mobile devices are integral to daily life and consumer behavior is evolving rapidly. Marketers must adapt to this change and understand how consumers are using mobile for utilities, social connection, entertainment and shopping. Mobile marketing fits within digital marketing and allows interactive consumer experiences.
This document discusses the benefits of using smartphones for research surveys. It notes that smartphones provide an immediate, personal, and identifiable way to conduct surveys since people carry them everywhere. Location-based surveys can engage respondents by pushing relevant surveys based on their location. An example is given of a mobile ethnography study from the Super Bowl with a 30% participation rate. A comprehensive smartphone research platform is described that can support various mobile operating systems and be used for private communities or custom panels.
Cracking the code…Insights for mobile from behavioral sciences - Pondering PandaMerlien Institute
The document provides details about the Marketing Research Management Workshop (MRMW) that took place on November 5-6, 2014 at the DoubleTree by Hilton Hotel in Cape Town, South Africa. It was organized by the Association and included sponsors and media partners. The workshop featured speakers on topics related to cognitive biases, mobile research applications, and using behavioral economics and psychology in marketing research.
Mobile Moments 2016 - Ben Phillips - Media ComSwrve_Inc
This document discusses mobile marketing fundamentals. It covers several topics:
1) Consumer behavior trends show mobile's influence at every stage of the customer journey and four key moments where brands can connect with consumers.
2) Mobile is more than just handsets, with growing connected devices like wearables, automobiles, and IoT impacting mobile marketing.
3) Measurement is critical for mobile marketing success, though complete measurement is difficult; the right information and partner can help provide the needed insights.
Young marketers elite 2 Smartphone Market Analysis - Mai Bang Hong Ngoc Vo ThiMai Bằng
The document discusses key trends in the Vietnam smartphone market including larger screens, the rise of 4G, cheaper handsets, and emerging markets. It analyzes market share which is dominated by Samsung and Microsoft. There are three main types of consumers - young fashionable users, mass consumers, and power users. Smartphones are most commonly used at home or work for activities like video, music, social media, email, and apps. Channels to market are mainly through mobile network operators who distribute to dealers and shops.
1) The document analyzes smartphone usage in the consumer purchase journey across 37 countries and 4 product categories. It finds that smartphone research is an important part of the process, especially when used alongside other devices for multi-screening.
2) Smartphone usage occurs throughout the purchase funnel, from early information gathering to just before purchase. The context of usage, like location, is more important than the content being accessed.
3) While smartphone penetration and usage varies between mature, emerging, and developing markets, research shows growing importance of smartphones across all stages of the shopping process globally.
Using feature phones for mobile research - challenges and opportunities - biNuMerlien Institute
Mark Shoebridge from biNu discussed using feature phones for mobile research. Some key challenges are lower bandwidth, smaller screens, and lack of apps. biNu conducted surveys on feature phones for the UN and a beverage company in India. The UN survey received over 130,000 responses from 150+ countries in just 2 weeks. The beverage survey had a 4% abandon rate and over 50% completed diaries when using daily incentives. While internet and smartphone penetration is growing, feature phones still dominate in many emerging markets, so they remain an important platform for reaching large audiences.
Sachs Insights sought to understand how using mobile technology reshapes the lives of consumers across the nation. Take a look at the gallery below to see how mobile technology has influenced daily life.
Mobile marketing involves activating marketing campaigns and programs through mobile platforms to allow consumers to interact with brands using mobile devices. It is an important part of digital marketing as connected mobile devices are integral to daily life and consumer behavior is evolving rapidly. Marketers must adapt to this change and understand how consumers are using mobile for utilities, social connection, entertainment and shopping. Mobile marketing fits within digital marketing and allows interactive consumer experiences.
This document discusses the benefits of using smartphones for research surveys. It notes that smartphones provide an immediate, personal, and identifiable way to conduct surveys since people carry them everywhere. Location-based surveys can engage respondents by pushing relevant surveys based on their location. An example is given of a mobile ethnography study from the Super Bowl with a 30% participation rate. A comprehensive smartphone research platform is described that can support various mobile operating systems and be used for private communities or custom panels.
Cracking the code…Insights for mobile from behavioral sciences - Pondering PandaMerlien Institute
The document provides details about the Marketing Research Management Workshop (MRMW) that took place on November 5-6, 2014 at the DoubleTree by Hilton Hotel in Cape Town, South Africa. It was organized by the Association and included sponsors and media partners. The workshop featured speakers on topics related to cognitive biases, mobile research applications, and using behavioral economics and psychology in marketing research.
Mobile Moments 2016 - Ben Phillips - Media ComSwrve_Inc
This document discusses mobile marketing fundamentals. It covers several topics:
1) Consumer behavior trends show mobile's influence at every stage of the customer journey and four key moments where brands can connect with consumers.
2) Mobile is more than just handsets, with growing connected devices like wearables, automobiles, and IoT impacting mobile marketing.
3) Measurement is critical for mobile marketing success, though complete measurement is difficult; the right information and partner can help provide the needed insights.
Young marketers elite 2 Smartphone Market Analysis - Mai Bang Hong Ngoc Vo ThiMai Bằng
The document discusses key trends in the Vietnam smartphone market including larger screens, the rise of 4G, cheaper handsets, and emerging markets. It analyzes market share which is dominated by Samsung and Microsoft. There are three main types of consumers - young fashionable users, mass consumers, and power users. Smartphones are most commonly used at home or work for activities like video, music, social media, email, and apps. Channels to market are mainly through mobile network operators who distribute to dealers and shops.
1) The document analyzes smartphone usage in the consumer purchase journey across 37 countries and 4 product categories. It finds that smartphone research is an important part of the process, especially when used alongside other devices for multi-screening.
2) Smartphone usage occurs throughout the purchase funnel, from early information gathering to just before purchase. The context of usage, like location, is more important than the content being accessed.
3) While smartphone penetration and usage varies between mature, emerging, and developing markets, research shows growing importance of smartphones across all stages of the shopping process globally.
Using feature phones for mobile research - challenges and opportunities - biNuMerlien Institute
Mark Shoebridge from biNu discussed using feature phones for mobile research. Some key challenges are lower bandwidth, smaller screens, and lack of apps. biNu conducted surveys on feature phones for the UN and a beverage company in India. The UN survey received over 130,000 responses from 150+ countries in just 2 weeks. The beverage survey had a 4% abandon rate and over 50% completed diaries when using daily incentives. While internet and smartphone penetration is growing, feature phones still dominate in many emerging markets, so they remain an important platform for reaching large audiences.
Business Opportunity in Mobile and Web TechnologyElga Yulwardian
This document discusses business opportunities in mobile and web technology in Indonesia. It notes that while internet penetration is still only about 1 in 7 people, smartphone usage is growing rapidly, presenting opportunities. Over half of Indonesians use mobile phones, showing the potential of mobile applications and services. Examples are given of successful global businesses like Groupon that started simply but achieved huge valuations by leveraging online and mobile platforms. The document concludes by encouraging entrepreneurs to utilize various online and mobile business models to reach Indonesia's large market.
Insights and Innovations – today and the way forward for mobile research from...Merlien Institute
at Market Research in the Mobile World Africa 2014
November 5-6, 2014 Cape Town
This event is proudly organised by Merlien Institute
Check out our upcoming events by visiting http://mrmw.net/
How to keep pace with mobile consumer expectationsTuan Anh Nguyen
The study of 4,500 mobile consumers and 450 brands indicated 93 percent of consumers would respond "against a brand if they felt that their expectations were not being completely met."
Also, the study revealed 33 percent of consumers would walk away from a brand entirely if they felt a brand did not fully support their needs.
How to Keep Pace With Mobile Consumer ExpectationsFilipp Paster
The document discusses a study that revealed a gap between what mobile experiences brands offer consumers and what consumers want. Some key findings were that convenience, security, and speed were most important to consumers for a good mobile experience. However, many brands are overconfident in their ability to meet consumer expectations, especially regarding security and personalization. The study suggests that improving security should be a top priority for brands to provide better mobile experiences and meet rising consumer expectations.
This document discusses the changing behaviors of digital consumers. It begins by introducing the concept of the digital consumer and centaur consumer, which blends traditional and digital behaviors. It then presents models of consumer decision making and discusses how the online environment and multiscreen usage are impacting consumer behaviors like showrooming. The document also explores different types of curious digital consumers and how their curiosity and research behaviors differ. It analyzes trends in online research and purchasing (ROPO) and the growth of mobile technology usage among digital consumers.
This document presents research on mapping mobile touchpoints in sport events. It discusses how mobile devices have changed consumer behavior and allowed constant engagement with brands. The study aims to identify and map mobile touchpoints in the sport consumption journey, particularly related to football events and smartphone usage by fans. The methodology included interviews with football fans. Results identified touchpoints before, during, and after matches in categories of activities like sensing, linking, performing, organizing, and navigating. The conclusions discuss how mobile enhancement primarily occurs in linking, performing, organizing and navigation activities at different stages of the consumption journey.
This document discusses the results of a study about smartphone usage among US adults. It finds that smartphones are deeply integrated into daily life, with 89% of users accessing their smartphone throughout the day. Smartphones are used for a variety of tasks including browsing the internet, using search engines, apps, watching videos, and making calls. Search engines are the most visited website on smartphones, with 77% of users visiting search sites on their phone. The study provides insights into how smartphone users conduct searches to find information about dining, entertainment, travel, and more.
How to Use A Chainsaw Without Cutting Off Your Leg (and other social media help)MicroExplosion Media
Social media gets a ton of attention these days but many people don't understand that having the right mindset with the new tools and technology is actually more important than simply knowing how to use the tools. This is my presentation about how to think about the social media the right way.
The document summarizes key findings from a study on smartphone usage conducted by Google and IPSOS OTX MediaCT in 2011. It found that smartphones are integral to daily life for most users, who rely on their phones for tasks like searching, browsing, and accessing local information throughout the day. Many smartphone activities result in purchases or other actions. The document outlines different types of smartphone users and recommendations for marketers, including developing cross-channel strategies, mobile search optimization, location-based offerings, and integrated mobile advertising.
The document discusses strategies for engaging Indonesia's emerging middle class consumers. It notes that Indonesia's GDP per capita has exceeded $3,600 and around 50 million people have entered the middle income bracket in recent years. The middle class spends significant amounts at mini-marts and supermarkets and values convenience and innovation. Companies like 7-Eleven have successfully tapped into middle class social habits by providing free WiFi and hosting events. Both online and offline marketing approaches will be needed to reach Indonesia's diverse middle class consumers, including digital, TV, and in-store promotions emphasizing value, convenience, and social engagement.
Mobile Expectations - Context Immediacy SimplicityXploree Moments
Meeting expectations of users on mobile - CONTEXT IMMEDIACY SIMPLICITY
A positive customer experience is a must for better user engagement and delight. Xploree Search and Discovery platform aims at exceeding this expectation by delivering hypercontextually in the user's 'mobile moment'.
Know more about us at www.xploree.com
Con la progressiva a crescente penetrazione dei device di connessione in mobilità, si aprono anche nuove opportunità per innovare la raccolta infomativa. Si possono ottenenere informazioni più "fresche", in tempo reale, spesso anche più veloci. Alcuni casi concreti per evideniare le potenzialità delle indagini Mobile via App.
Retailers are increasingly focusing on mobile apps, with 70% of retailers in a study having at least one app and over half supporting multiple platforms. An estimated $689 billion in retail sales in 2016 will be influenced by mobile devices. Nearly 60% of smartphone owners use their device for store-related shopping activities.
This document discusses mobile marketing trends in 2010, noting that the rise of smartphones like the iPhone increased consumers' portable accessibility and dependency on their devices. It also notes the growing popularity of apps and their many uses. Statistics show that 24% of the mobile phone market in the US uses smartphones, and the average smartphone user downloads 37 apps. Teens spend over half their time on mobile devices. The document advises marketers to develop mobile strategies based on goals and audiences, test tactics, and expand successes.
Young Marketers Elite 2 Mobile Marketing Strategy - Mai Bang - Van KhaiMai Bằng
The document outlines steps for developing a mobile marketing strategy. It discusses defining target audiences and their personas, understanding attitudes and behaviors through their journey, setting mobile marketing objectives, defining key performance indicators (KPIs), and creating strategic mobile marketing ideas aligned with overall marketing goals. It provides an example mobile campaign for Unilever to reach 130 million rural Indians with limited access to traditional media. The campaign uses missed calls to provide entertainment content on feature phones with embedded brand advertisements.
The document discusses how mobile apps can help different types of businesses attract and engage customers. It provides examples of how apps could benefit bars by allowing customers to view specials and events, upload pictures, and earn rewards. For car dealerships, suggested app features include contact information, push notifications, reviews, booking services, offers, customer engagement features, news, and about sections. Schools are recommended to use apps to increase parent involvement, send timely updates and messages, integrate different information portals, and promote technology usage. The document also provides instructions on how to preview mobile app code for both iOS and Android platforms.
This document introduces seniors to different types of personal computers, tablets, and smartphones. It describes desktop and laptop computers, and their operating systems like Windows and Mac OS. It also discusses the various types of tablets like iPad, Android-based, and Windows tablets. Finally, it outlines the main operating systems for smartphones including Android, iOS, and Windows, along with some popular device brands for each.
This presentation showcases mobile apps that are directed towards seniors, providing them with accessibility to resources and keeping them connected to important information.
This document discusses seniors and social media. It provides an overview of social media and its benefits for seniors, including keeping families close and providing discounts. It examines current health-focused social media sites like WebMD and future implications like mobile doctors. The document also explores how seniors currently use social media, with 43% using sites, and how this may grow to include education and entertainment by 2020. Classes are helping teach seniors to use Twitter and Facebook safely and enjoyably. Overall, social media allows seniors to connect with family and find communities of interest.
The Senior Connection: Helping Technology Make Sense to Seniors
Doris Ann Mertz, Library Director, Custer County Library, SD (Pop Served: 8000)
Big Talk From Small Libraries 2015
27 February 2015
http://nlcblogs.nebraska.gov/bigtalk/
Business Opportunity in Mobile and Web TechnologyElga Yulwardian
This document discusses business opportunities in mobile and web technology in Indonesia. It notes that while internet penetration is still only about 1 in 7 people, smartphone usage is growing rapidly, presenting opportunities. Over half of Indonesians use mobile phones, showing the potential of mobile applications and services. Examples are given of successful global businesses like Groupon that started simply but achieved huge valuations by leveraging online and mobile platforms. The document concludes by encouraging entrepreneurs to utilize various online and mobile business models to reach Indonesia's large market.
Insights and Innovations – today and the way forward for mobile research from...Merlien Institute
at Market Research in the Mobile World Africa 2014
November 5-6, 2014 Cape Town
This event is proudly organised by Merlien Institute
Check out our upcoming events by visiting http://mrmw.net/
How to keep pace with mobile consumer expectationsTuan Anh Nguyen
The study of 4,500 mobile consumers and 450 brands indicated 93 percent of consumers would respond "against a brand if they felt that their expectations were not being completely met."
Also, the study revealed 33 percent of consumers would walk away from a brand entirely if they felt a brand did not fully support their needs.
How to Keep Pace With Mobile Consumer ExpectationsFilipp Paster
The document discusses a study that revealed a gap between what mobile experiences brands offer consumers and what consumers want. Some key findings were that convenience, security, and speed were most important to consumers for a good mobile experience. However, many brands are overconfident in their ability to meet consumer expectations, especially regarding security and personalization. The study suggests that improving security should be a top priority for brands to provide better mobile experiences and meet rising consumer expectations.
This document discusses the changing behaviors of digital consumers. It begins by introducing the concept of the digital consumer and centaur consumer, which blends traditional and digital behaviors. It then presents models of consumer decision making and discusses how the online environment and multiscreen usage are impacting consumer behaviors like showrooming. The document also explores different types of curious digital consumers and how their curiosity and research behaviors differ. It analyzes trends in online research and purchasing (ROPO) and the growth of mobile technology usage among digital consumers.
This document presents research on mapping mobile touchpoints in sport events. It discusses how mobile devices have changed consumer behavior and allowed constant engagement with brands. The study aims to identify and map mobile touchpoints in the sport consumption journey, particularly related to football events and smartphone usage by fans. The methodology included interviews with football fans. Results identified touchpoints before, during, and after matches in categories of activities like sensing, linking, performing, organizing, and navigating. The conclusions discuss how mobile enhancement primarily occurs in linking, performing, organizing and navigation activities at different stages of the consumption journey.
This document discusses the results of a study about smartphone usage among US adults. It finds that smartphones are deeply integrated into daily life, with 89% of users accessing their smartphone throughout the day. Smartphones are used for a variety of tasks including browsing the internet, using search engines, apps, watching videos, and making calls. Search engines are the most visited website on smartphones, with 77% of users visiting search sites on their phone. The study provides insights into how smartphone users conduct searches to find information about dining, entertainment, travel, and more.
How to Use A Chainsaw Without Cutting Off Your Leg (and other social media help)MicroExplosion Media
Social media gets a ton of attention these days but many people don't understand that having the right mindset with the new tools and technology is actually more important than simply knowing how to use the tools. This is my presentation about how to think about the social media the right way.
The document summarizes key findings from a study on smartphone usage conducted by Google and IPSOS OTX MediaCT in 2011. It found that smartphones are integral to daily life for most users, who rely on their phones for tasks like searching, browsing, and accessing local information throughout the day. Many smartphone activities result in purchases or other actions. The document outlines different types of smartphone users and recommendations for marketers, including developing cross-channel strategies, mobile search optimization, location-based offerings, and integrated mobile advertising.
The document discusses strategies for engaging Indonesia's emerging middle class consumers. It notes that Indonesia's GDP per capita has exceeded $3,600 and around 50 million people have entered the middle income bracket in recent years. The middle class spends significant amounts at mini-marts and supermarkets and values convenience and innovation. Companies like 7-Eleven have successfully tapped into middle class social habits by providing free WiFi and hosting events. Both online and offline marketing approaches will be needed to reach Indonesia's diverse middle class consumers, including digital, TV, and in-store promotions emphasizing value, convenience, and social engagement.
Mobile Expectations - Context Immediacy SimplicityXploree Moments
Meeting expectations of users on mobile - CONTEXT IMMEDIACY SIMPLICITY
A positive customer experience is a must for better user engagement and delight. Xploree Search and Discovery platform aims at exceeding this expectation by delivering hypercontextually in the user's 'mobile moment'.
Know more about us at www.xploree.com
Con la progressiva a crescente penetrazione dei device di connessione in mobilità, si aprono anche nuove opportunità per innovare la raccolta infomativa. Si possono ottenenere informazioni più "fresche", in tempo reale, spesso anche più veloci. Alcuni casi concreti per evideniare le potenzialità delle indagini Mobile via App.
Retailers are increasingly focusing on mobile apps, with 70% of retailers in a study having at least one app and over half supporting multiple platforms. An estimated $689 billion in retail sales in 2016 will be influenced by mobile devices. Nearly 60% of smartphone owners use their device for store-related shopping activities.
This document discusses mobile marketing trends in 2010, noting that the rise of smartphones like the iPhone increased consumers' portable accessibility and dependency on their devices. It also notes the growing popularity of apps and their many uses. Statistics show that 24% of the mobile phone market in the US uses smartphones, and the average smartphone user downloads 37 apps. Teens spend over half their time on mobile devices. The document advises marketers to develop mobile strategies based on goals and audiences, test tactics, and expand successes.
Young Marketers Elite 2 Mobile Marketing Strategy - Mai Bang - Van KhaiMai Bằng
The document outlines steps for developing a mobile marketing strategy. It discusses defining target audiences and their personas, understanding attitudes and behaviors through their journey, setting mobile marketing objectives, defining key performance indicators (KPIs), and creating strategic mobile marketing ideas aligned with overall marketing goals. It provides an example mobile campaign for Unilever to reach 130 million rural Indians with limited access to traditional media. The campaign uses missed calls to provide entertainment content on feature phones with embedded brand advertisements.
The document discusses how mobile apps can help different types of businesses attract and engage customers. It provides examples of how apps could benefit bars by allowing customers to view specials and events, upload pictures, and earn rewards. For car dealerships, suggested app features include contact information, push notifications, reviews, booking services, offers, customer engagement features, news, and about sections. Schools are recommended to use apps to increase parent involvement, send timely updates and messages, integrate different information portals, and promote technology usage. The document also provides instructions on how to preview mobile app code for both iOS and Android platforms.
This document introduces seniors to different types of personal computers, tablets, and smartphones. It describes desktop and laptop computers, and their operating systems like Windows and Mac OS. It also discusses the various types of tablets like iPad, Android-based, and Windows tablets. Finally, it outlines the main operating systems for smartphones including Android, iOS, and Windows, along with some popular device brands for each.
This presentation showcases mobile apps that are directed towards seniors, providing them with accessibility to resources and keeping them connected to important information.
This document discusses seniors and social media. It provides an overview of social media and its benefits for seniors, including keeping families close and providing discounts. It examines current health-focused social media sites like WebMD and future implications like mobile doctors. The document also explores how seniors currently use social media, with 43% using sites, and how this may grow to include education and entertainment by 2020. Classes are helping teach seniors to use Twitter and Facebook safely and enjoyably. Overall, social media allows seniors to connect with family and find communities of interest.
The Senior Connection: Helping Technology Make Sense to Seniors
Doris Ann Mertz, Library Director, Custer County Library, SD (Pop Served: 8000)
Big Talk From Small Libraries 2015
27 February 2015
http://nlcblogs.nebraska.gov/bigtalk/
This document discusses digital literacy and tools for seniors. It notes that 10,000 Americans turn 65 daily and Charlotte's 65+ population is growing 30%. While 91% of Americans own cell phones, many seniors remain unattached from online and mobile life. Knight School scholars interviewed seniors at a Baptist church to determine their needs. Initially, seniors wanted help with sending pictures, downloading apps, email, Facebook, and searching Google. Later, they were interested in the cloud, WiFi connection, and an interactive digital literacy toolkit was created for seniors. The toolkit includes tutorials, videos, a digital literacy map, and glossary to help seniors engage with technology for healthcare, entertainment, business, civic participation, and family connections.
Stumped on how to teach teach to seniors in a public library? Don't lose hope! Tech education may seem challenging, but it's a great and rewarding service for your elderly community.
C is a procedural, middle-level programming language developed in the early 1970s. It was designed to be portable and efficient for system programming tasks. C is easy to learn and understand, with a small set of keywords. It is widely used for operating systems, embedded systems, and commercial applications due to its portability, efficiency, and large standard library.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
This film is Kenneth Branagh's 2014 adaptation of the Cinderella story, starring Lily James as Cinderella and Cate Blanchett as her stepmother. The film follows Cinderella as she faces cruelty from her stepmother and stepsisters after her father's death, but finds hope in meeting a charming stranger at the palace. Her fortunes seem set to change when the prince holds a ball and Cinderella gets help from a kindly beggar woman to make an extraordinary transformation to attend. The film was marketed through trailers, posters featuring imagery from Disney's Frozen, and social media to appeal to both children and their parents.
Ensayo convivir aprender y enseñar en el aula Evelyn Gonzalez
Este documento discute la importancia de la convivencia y la prevención de la violencia en las escuelas. Argumenta que la escuela debe proporcionar formas de relación y mecanismos de convivencia que reconstruyan los lazos sociales y articulen valores para el bienestar. También sugiere que se deben crear espacios para el diálogo y aprendizaje compartido sobre normas sociales. Finalmente, enfatiza la necesidad de que las escuelas implementen programas e instancias coherentes de prevención de indisciplina y violencia a
Displacement of a_mandibular_third_molar_root_fragment_into_the_pterygomandib...Hgedas Imezak
This document describes a case of accidental displacement of a fractured mandibular third molar root fragment into the pterygomandibular space during a tooth extraction. A CT scan was used to precisely locate the displaced root fragment embedded in the medial pterygoid muscle. The root fragment was successfully retrieved through an intraoral approach by making an incision, removing bone, and using artery forceps for blunt dissection. Accidental displacement of root fragments is an uncommon complication that emphasizes the importance of proper surgical technique and visualization during difficult extractions to prevent displacement into adjacent anatomical areas.
Aviso de Inspección de Alcance Limitado remitido por el SEPBLAC a un despacho...Maria García Aguado
El Servicio Ejecutivo de la Comisión de Prevención de Blanqueo de Capitales (SEPLAC) ha comunicado al Consejo General de la Abogacía Española que van a comenzar próximamente inspecciones en despachos de Abogados, en base a una determinada metodología, y que están basados en el artículo 2.1 de la Ley 10/2010 de prevención del blanqueo de capitales y financiación del terrorismo.
Earlier this year I published a survey on color education. Here are the results of that survey combined with additional research I was a able to include.
Technology & Internet Use by Baby Boomers & Beyond genevabloemen
This document discusses technology and internet use among different age groups, particularly seniors. It finds that while smartphone ownership is growing among Canadians of all ages, seniors are less likely to use smartphones or engage with social media. Many seniors feel isolated or anxious about technology. However, tailored digital education and guidance from younger family members can help increase seniors' confidence and social engagement online. Bridging the digital divide between older and younger generations requires effort from both groups.
CIVIL ENGINEERING SEMESTER 1 & 2 QUESTION PAPER MAY 2011Sabik Np
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms for those who already suffer from conditions like anxiety and depression.
Thank You for referencing this work, if you find it useful!
Reference/Citation for a latest scientific paper: Katarzyna Wac, Maddalena Fiordelli, Mattia Gustarini, Homero Rivas, Quality of Life Technologies: Experiences from the Field and Key Research Challenges, IEEE Internet Computing, Special Issue: Personalized Digital Health, July/August 2015.
Reference/Citation for the talk: Katarzyna Wac, Smartphone as a Personal Pervasive Health Information Services Platform, The International Conference on Using Advanced Technologies for Elderly Care: A New Paradigm (ElderlyTech 2013), Tel Aviv, Israel, Feb 2013
Reference/Citation for a scientific paper: Katarzyna Wac, Smartphone as a Personal, Pervasive Health Informatics Services Platform: Literature Review, IMIA Yearbook 2012: Personal Health Informatics, 7(1), pp.83-93.
This document summarizes Anand Chandrasekher's presentation on Intel's opportunity in the smartphone market. It discusses how Intel's Moorestown platform enables all-day battery life, fast performance for web browsing, video playback and graphics, and a full internet experience for smartphones. It also outlines the large market opportunity for Intel in mainstream smartphones, high-end smartphones, and other portable devices like tablets. The document concludes that continued innovation in low power processing, packaging and cost will allow Intel to capitalize on the significant handheld computing opportunity.
El documento resume la historia y evolución de la tecnología desde la prehistoria hasta el siglo XX. Comenzó con el desarrollo de una tecnología primitiva para la subsistencia durante el Paleolítico, continuó con avances como el telar y las vasijas durante el Neolítico, e incluyó inventos en Egipto, Grecia y la Edad Media. La Edad Moderna vio la recopilación de avances técnicos y la Revolución Industrial transformó la economía con la maquinaria. El siglo XX trajo un es
Smartphones now dominate the mobile market share in most developed countries. As of the end of 2013, it is estimated that there were 1.4 billion smartphones and 268 million tablets in active use worldwide. Android leads the smartphone operating system market with 57% global share, followed by iOS with 21% share. For tablets, Android and iOS also dominate the market. The document then provides examples of case studies demonstrating how mobile surveys can be used to collect various types of qualitative and quantitative research data.
This document provides findings from a study that tracked 470 consumers' mobile device usage and conducted surveys about their mobile behaviors and preferences. Key findings include:
- Smartphones are central to consumers' lives and most associate "mobile" with smartphones. Tablets are more often used for passive activities at home.
- Many consumers are open to interactions from brands on mobile but want meaningful content and transparency about how their data will be used.
- There is room for brands to improve their mobile experiences and lead by optimizing content across platforms, providing more information on mobile sites, and engaging users on social media.
Mobile Behavior Report (Exact Target, August 2014)Pub Payments
This document provides findings from a study that tracked 470 consumers' mobile device usage and combined it with survey responses to understand mobile behavior. Some key findings include:
1) Smartphones have become central to everyday life for most people and are seen as the epitome of "mobile" compared to tablets.
2) Tablets are used mostly at home for passive activities like watching videos but are becoming a preferred way to access online content compared to smartphones.
3) Consumers are open to interacting with brands on mobile if there is clear value for them, but messaging preferences need to be respected or they will opt out of communications quickly.
4) Many opportunities remain for brands to improve the mobile experience through
2014 Mobile Behavior Report- White PaperSam Capra ☁️
This document provides findings from a study that tracked 470 consumers' mobile device usage and conducted surveys to gain insights. Key findings include:
- Smartphones are central to everyday life for 85% of respondents and seen as the epitome of "mobile" by most. Tablets are more of a home/companion device.
- There is abundant opportunity for brands to improve their mobile experiences and content delivery across devices to better meet consumers' needs for seamless, easy access to information.
- Usage varies between age groups and income levels, such as those aged 18-24 spending more time on smartphones and lower-income users spending more overall time on mobile.
In this talk to medical librarians (conference website: https://3bythesea.pbworks.com/Program), Lee Rainie covered how e-patients and their caregivers have become a force in the medical world. In addition, he looked at the many ways that e-patients are using the internet to research and respond to their health needs and to share their stories using social networking sites, blogs, Twitter, and other social media.
Lee also discussed how medical librarians can exploit Pew Internet’s tech-user typology to find new ways for engaging e-patients and their families.
The Importance and Application of Social Media in Collegiate AthleticsMarina Carrier
This document summarizes a paper on the importance and application of social media in collegiate athletics. It discusses how social media has changed how media is consumed and how marketing must now focus on mobility, interactivity, and engagement through social platforms. It also presents a proposed social media rewards program for the University of Memphis athletic department called "True Blue Socialites" that would give points to students, alumni and fans for social media engagement and allow them to redeem points for prizes to increase game attendance and following of teams.
El futuro de la tecnología portátil parece prometedor, no sólo en los EE.UU, sino a nivel global. ¿Qué usos hacen los consumidores de sus dispositivos portátiles? ¿cómo evoluciona la conectividad en diferentes áreas del día a día? ¿están protegidos nuestros datos?
Optimizing Mobile for Your Future Students: Findings from the 2016 Social Adm...Gil Rogers
These are the slides from my presentation with Brian Niles from TargetX about the recent release of the 2016 Social Admissions Report. The full whitepaper is available at http://edu.chegg.com/downloads
Commuter information driving the conversationKirk Hazlett
This document discusses the importance of social media for communication and marketing. It notes that while traditional media is still used, social media will be the most important channel for communicating with customers within 3-5 years. The key differences today are that customers want information on their own schedule and on their mobile devices. Even seniors are adopting technologies like texting. The document advocates for brands to establish a social media presence now to be proactive rather than reactive.
Now in its fifth year, the Adobe Mobile Consumer Survey aims to not only give digital marketers insight into
how consumers are using their smartphones and tablet devices, but also provide guidance in how to identify
the most valuable customer segments. In conjunction with the Adobe Digital Index (ADI), which publishes
research on the latest digital marketing trends and insights across channels and industries, results from the
Adobe 2014 Mobile Consumer Survey helps digital marketers identify which target segments are spending the
most time on apps versus websites, as well as hone in on mobile habits within those segments that are
spending the most money.
The document discusses smart phones and their impact in various areas. It provides statistical information showing that smart phone usage is growing, with 48% of users having them for business purposes. Research has found that smart phones affect productivity in workplaces and schools, as well as social engagement and communication. While smart phones provide convenience and access to information, some drawbacks are discussed such as potential anti-social behavior in teenagers and the need to regularly upgrade phones for new features. In conclusion, the author agrees that research has shown smart phones impact various domains like work, education, and social interaction.
eMarketer Webinar: Tips for Reaching & Engaging the Elusive MillennialeMarketer
Join eMarketer CEO Geoff Ramsey to learn best practices, case studies and the latest strategies for marketing to millennials online in this eMarketer webinar.
http://www.emarketer.com/blog/index.php/emarketer-webinar-tips-marketers/
The document summarizes the results of a survey of 393 technical communicators. It finds that:
1. Most technical communicators are women aged 40-60 working in hi-tech, manufacturing, or healthcare. They spend a third of their time authoring content and a fifth reviewing content.
2. Small companies have technical communicators who author more content and interact more with end users than those at large enterprises.
3. Over 70% of technical communicators own smartphones, with higher rates among younger generations. About 45% currently publish content for mobile or plan to.
4. Mobile publishing is more widely adopted than social media for engaging end users, though some industries are leading in both mobile and
The document discusses how today's youth, known as the "app generation", have different expectations about technology and the workplace than current employees. It finds that teenagers place more importance on mobile communication tools like smartphones compared to traditional devices like desk phones. The app generation also prefers flexible work arrangements and having the latest technology available. However, they feel the technology provided by their schools does not adequately prepare them for what they will encounter in the workplace.
This was a team project where we were tasked with developing a campaign proposal for a new product. Other team member names have been removed. I was responsible for the strengths and weaknesses of the competitors and for the launch event
An article I undertook pertaining to on line marketing strategy for audiology practices. The article appeared in Audiology Practices, the official publication of The Academy of Doctors of Audiology
QuickBooks Sync Manager Repair Tool- What You Need to Knowmarkmargaret23
Occurrence of technical errors on QuickBooks is common but it can be resolved with the use of QuickBooks Sync Manager Tool . With the help of this too, users can sync the QuickBooks Desktop company file with the Intuit online server. It is compatible with versions QuickBooks Pro, Premier, or Enterprise. In case a user faces sync-related errors then they simply need this repair tool.
In this humorous and data-heavy session, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organization
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialNavah Hopkins
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry.
Key Takeaways:
Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...Martal Group
Learn how your business's online presence affects outbound lead generation and what you can do to improve it with a complimentary 13-Point Trust Element Assessment.
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
Boost Your Instagram Views Instantly Proven Free Strategies.InstBlast Marketing
Supercars use advanced materials and tech for top-speed performance. Join Performance Car Exclusive to experience driving excellence.
https://instblast.com/instagram/free-instagram-views
Are you struggling to differentiate yourself in a saturated market? Do you find it challenging to attract and retain buyers? Learn how to effectively communicate your expertise using a Free Book Funnel designed to address these challenges and attract premium clients. This session will explore how a well-crafted book can be your most effective marketing tool, enhancing your credibility while significantly increasing your leads and sales while decreasing overall lead cost. Unpacking practical steps to create a magnetic book funnel that not only draws in your ideal customers, but also keeps them engaged. Break through the noise in the marketing world and leave with a blueprint that will transform your sales strategy.
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Mastering SEO for Google in the AI Era - Dennis Yu
Getting to Know the Newly Mobile Senior Set
1.
2. Meet the “Newly Mobile Senior Set”
The Pew Research Center gave those 65+ who actively use smartphones and tablets this
moniker. We conducted a qualitative and quantitative exploration of this audience to
understand who they are, their mobile activity and the emotional / rational drivers for
why they use smart devices.
Why study this audience? There is little information or interest among many marketers
and product developers about this group. Most mobile strategies exclude them as too
small a population and/or unable to use a smart device. We decided to dig deeper!
In 2012, Pew found that:
13% 8%
of people 65+ Own smartphones. Of people 65+ own tablets
This compares to 46% of all adults and 34% This compares to 5.5% of 13-15
of 50-64 year olds. year-olds and 20% of 35-44 year-olds
3. Fast Forward 2 Years, Their Usage Has Doubled
Pew’s 2014 study reflects the following usage:
AGES % OF SMART
SMARTPHONE
USAGE
65-69 29%
70-74 21%
75-79 10%
80+ 5%
AGES % of Tablet
Usage
% of E-Book
Reader Usage
65-69 23% 23%
70-74 18% 19%
75-79 20% 18%
80+ 9% 10%
(This data compares to the 25% of American adults who
use tablet computers, e-book readers or both.)
(This data compares to the 58% of American
adults who own a smartphone.
4. HOUSEHOLD
INCOME
<$25,000 [$25,000-$40,000]
[$40,000-$80,000] [$80,000-$100,000]
[$100,000-$150,000] [$150,000-$200,000]
<$25,001
Quantitative Survey Built Upon Qualitative Insights
What segments emerge? How do they differ? What are they doing on their mobile
devices? How do they use mobile to enhance their lives now…
…and how do they expect to use their devices in the future?
We wanted to know:
Boston
Chicago
Orange County
Detroit
New York City
Dallas
Quantitative
800 Participant Survey
Nationwide
Qualitative
Focus Groups
Boston
Chicago
New York
Dallas
Detroit
Orange County
IDIs
New York
College Graduate/PostGrad
Some College
Business, Technical, NursingSchool
HighSchool Grad
EDUCATION
65-69 70-74 75-79 80+
AGE
5. Opportunity: A Large & Growing Population
With Time, Spending Power and Brand Loyalty
Every 8 seconds a
Boomer turns 65 $400
billion
63%27hrs. per week
spent online
21%
78.7yrs. life expectancy
of all leisure
travelers
stick with brands vs.
53% of all adults
More spent annually
on goods /services
than other
generations
40.4
million
Americans
age 65+ in 2010
6. What Segments Emerged?
And why did they go mobile?
Reconnected
40%
Lifelong Learners
33%
Adopted early as they see it
as an opportunity to
learn/teach/share
Adopted mobile to
reconnect with the world,
feel relevant and youthful Futurists
27%
Adopted mobile largely out of professional
necessity and a fascination with what
technology could accomplish
(Our study shows more than half
are NOT ‘newly mobile’)
7. Reconnected
40% of respondents
Why did they “go mobile”?
Adopted to reconnect with the world, feel relevant and youthful
What do they look like?
•Still getting comfortable with mobile but eagerly discovering
new uses
•Have had a smartphone <2 yrs. (75%)
•Prefer to be taught by family or friends (68% phone, 58% tablet)
•77% retired, 58% female
How to engage them?
•Key Driver: Connection
•Offer products with strong social component
•Adapt marketing to accelerate their learning curve
“I feel fun and
modern using
mobile devices”
(45%)
8. Lifelong Learners
Why did they “go mobile”?
Adopted early as a platform to explore, learn and share
What do they look like?
•Most likely to use mobile “outside the box”
•Prefer to learn by browsing the internet (36% phone, 44% tablet)
•Eager to teach others about new apps / features
•64% are under 70 years old
How to engage them?
•Key Driver: Being Informed
•Mobilize them as your sales and training force – they love to
teach others
33% of respondents
“I cannot imagine
a day without my
phone”
(51%)
9. Futurists
Why did they “go mobile”?
• Adopted mobile early, often driven by professional goals
• Fascinated by what technology can achieve
What do they look like?
•See themselves as entrepreneurs and innovators
•Seek out alternative sources for information more readily
than other segments (19% phone, 20% tablet)
•62% male
How to engage them?
•Key Driver: Productivity
•Offer solutions to optimize professional goals (e.g. time-
saving apps, mobile connectivity tools to foster virtual office)
27% of respondents
“I seek out
new technology”
(38%)
10. What They’re Doing Most On Mobile Devices
* Percentages reflect daily or weekly activities
69%
66%
61% 60% 59%
48%
39%
69%
65%
62%
60%
53%
41%
Texting
Weather
WebBrowsing
Emailing
Calendar
Facebook
WebBrowsing
Emailing
News
Games
Weather
Facebook
Reading
12. A Focus On Healthcare
Healthcare is mentioned unaided
when discussing mobile usage
–Focus on monitoring and
education apps
Patients are hungry for mobile
healthcare solutions customized to
their needs
Currently available technology can
feel unintegrated
13. Healthcare needs to consider:
Those 65+ may have different needs, so consider:
Leveraging voice in experience design to overcome dexterity and short-term
memory loss
Improving readability (increase font size and sharpen screen contrast)
Increasing usability by adjusting responsiveness
Providing solutions that address each segment’s wants
Offering inter-generational group learning opportunities that are fun and
welcoming
Boomers Need An Industry-Wide Reboot
Healthcare is mentioned unaided when discussing mobile usage since the focus is
on monitoring and education apps
Patients are hungry for mobile healthcare solutions customized to their needs
This research really stemmed from seeing people who look 65 or older -- in every restaurant you go to, every Starbucks, every Panera Bread – pulling out their smartphones and tablets, taking pictures, making movies, playing games… doing what the rest of us are doing. When you go into strategy meetings to create digital or mobile experiences, this audience is just not even on the radar. We as a company wanted to figure out why.
In 2013 we wanted to explore this group -- the ‘Newly Mobile Senior Set,’ as they were named by Pew Research in 2012, which is where that name comes from. This is women and men, 65 to 80, who are actively using smart devices. We wanted to look qualitatively and quantitatively at who they are, what they’re doing and most importantly what are the emotional and rational drivers.
These devices are a time and money investment. Is it the super rich? No. The super educated? No. Former IBMers? No. It’s a lot of people; what’s up with that emotionally.
Our study shows a lot of these people are not newly mobile; some of them were exploring mobile devices before we were born.
[read slide]
They’re not digital natives; they do learn differently. If we don’t embrace that, that’s opportunity lost.
Here’s why:
Age expectancy is 84. Anyone know the oldest person on record now? 112? These people are planning to stick around.
They spend as many billions of dollars on entertainment as years in their life.
They’re more loyal than your average bear.
There’s lots of them.
They travel a lot, and they spend a lot of time online and a lot of it’s on mobile.
And every 8 seconds, a Boomer turns 65 – in the next 15 years, the 65+ population is going to DOUBLE
Sources:
http://www.aoa.gov/Aging_Statistics/Profile/2011/docs/2011profile.pdf
Http://www.aarp.org/work/retirement-planning/info-01-2011/barry_rand_facing_the_challenge.html
http://www.navigateboomermedia.com/cgi-sys/cgiwrap/zaava/managed-mt-2/mt-search.cgi?IncludeBlogs=3&tag=Silent%20Generation&limit=20
http://trends.e-strategyblog.com/2013/01/23/time-spent-online-by-gender-generation/7519
http://spot55.com/stats/
http://www.forrester.com/Digital+Seniors+A+Demographic+Overview/fulltext/-/E-RES76361
http://www.census.gov/compendia/statab/cats/income_expenditures_poverty_wealth.html
Facts:
The older population (65+) numbered 40.4 million in 2010// silent - 28.5 million men and women (2005)
The median income of older persons in 2010 was $25,704 for males and $15,072 for females
42% of all travel industry purchases happen online, and adults 50+ account for 80% of all luxury travel spending.
Time spent on line: 25h/week
People turning 65 today can expect to live another 18 to 20 years, and the implications are staggering.
Mature travelers (those born before 1946) represent 21 percent of all leisure travelers and those who travel in this group take an average of 4.1 leisure trips each year. The Mature group also comprises 14 percent of business travelers; an average of 6.7 business trips each year. (Source: U.S. Travel Association)
63% of online Seniors agreeing that when they find a brand they like, they stick to it, compared with 53% of all US online adults. (Forrester Research: Digital Seniors: A Demographic Overview)
Annual Expenditures for Entertainment are $2,062 for householders age 65+; $1,233 for householders age <25 (Source: U.S. Census Report: Average Annual Expenditures of All Consumer Units by Race, Hispanic Origin, and Age of Householder: 2009)
Clustering of attitudes, demographics, and behavior.
Reconnected: just sort of got on the bandwagon and have done so to feel “with it”; those are the people you would expect. That was a big chunk, but almost two-thirds are not ‘newly mobile’
Futurists: entrepreneurial, innovative spirits that were sort of born that way and think technology supports their inner entrepreneur.
Lifelong Learner: mobile because of their incredible appetite for learning. This is something that fuels it.
[read slide] Still getting comfortable.
Tend to learn from family and friends.
They adopted early as a platform to explore, learn and share. A lot in teaching, learning, sales positions; that’s what they like: sharing, whether it’s the Lord’s prayer or how to set up your Roku box. What these people are doing on Skype, Facetime to teach the Reconnected: how to set up a Roku, how to avoid calling an electrician, how to fill out a Social Security form… it’s mind-blowing. The list goes on and on.
Makes them feel informed
Tend to skew younger
Prefer to browse the internet because they’re explorers. They’re eager to teach.
These are the ones you want to commandeer to get the other people involved in whatever app or service you’re positioning to this audience.
I’m sure you know some of these people.
They adopted mobile early, often in the context of their jobs. A lot of them have mobile lives: they’re realtors, insurance agents.
“Productive” is the key motive/driver
Seek information in alternative places because they think they know everything that’s out there.
Anyone who wants to know who is going to buy all these incredibly expensive, small, compact productivity enhancements – these people are going to buy them, and buy them early. A huge audience and an opportunity to engage in a lot of products and services. They’re no different than the rest of us; they’re just more impatient and more mobile.
70% of them are texting, and voice helps a lot because you don’t have to press all those teeny little buttons. Usual things the rest of us are doing. They’re doing the same amount of browsing on tablets because it’s larger and you can read it. Almost half are using Facebook
What’s interesting is in the way they learn and engage; yes, it’s among family, but they teach other and share with each other. Yes, they got on Facebook to see the flippin’ baby pictures, but then oh yeah, I really liked that guy in 2nd grade and now we’ve reconnected. So the same as everybody else.
It’s interesting how engaged they are. GPS orients them on the ground and the road. These people are very mobile, more so than the average family with 2 kids, 2 jobs, 2 weeks of vacation. Whether they’re working or not, they have 2 homes, an RV, schlepping all over the country. They’re more mobile than the average person.
They love to tell you how their financial advisor is showing them information on a tablet.
By the way, we heard a lot of people giving up their land lines and cutting the cord – not as many as people in Gen Y, but a lot. If you’ve got 2 homes, land lines get expensive
Healthcare came up unaided in focus groups, and a lot of that has to do with monitoring, and medical records. In some markets, things have evolved with mobile medical records; they’re feeling empowered and telling their doctors what to do. They’re protecting their health.
There’s a yearning for customization – that was a big theme, that there’s information out there but they want things targeted to them.
[We heard about how residents of an assisted living home commandeer the iPads from the visiting nurses; they want to learn ballroom dancing, Spanish, German… give us the iPads. Resident satisfaction was very important, and technology was contributing to that.]
Voice – very real. Low awareness of voice – only about 14% were aware. A shame that you should walk out of a store that shows you a $600 device with them showing you the voice button.
Readability issues on a smartphone; contrast is hard on my eyes.
It’s either too responsive or not responsive enough.
Need to know about what’s out there. Want a voice in not only using but determining what’s being developed.
They want to make sure their quality of life is maintained. Help me manage my life goals so I can live well.