1. Embryo transfer is the rate-limiting step in IVF and successful embryo transfer depends on uterine receptivity, embryo quality, and the transfer procedure itself. 2. Factors that can negatively impact embryo transfer include disruption of the endometrium, induction of uterine contractions, deposition of embryos in a suboptimal location, and damage to embryos during the process. Difficult transfers are associated with lower pregnancy and implantation rates. 3. Ultrasound guidance during embryo transfer can help reduce difficult transfers, detect if the catheter is properly loaded in the uterine cavity, and position embryos more accurately. Operator experience also impacts success, with trainees achieving comparable results to experienced staff after 50 or more transfers.