This document discusses next generation banking analytics solutions from MDS AP Tech. It highlights their customer relationship management platform, called 360 Customer for Banking, which leverages predictive analytics, customer intelligence, social media analysis and a real-time 360-degree view of customers. This is aimed at helping banks market, sell and service customers better by gaining insights into customers and improving experiences across channels. It also briefly mentions additional banking solutions around expense management, reporting, compliance and using in-memory computing.

1. Next Generation Banking Analytics
Ilker Tasdemir
Director of Business Analytics
MDS AP
ilker.tasdemir@mdsaptech.com
+971 50 7129169

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Eastern
Europe
Middle East
Africa
 49+ years of Experience in IT (Since 1967)
 4500+ Employees in 30 countries across 3
continents
 150+ companies unified under the group
 100+ top resellers awards from global IT Leaders
 A 4 billion USD Leader offering stability & high
Integrity in Technology & Solutions
 SAP Partner Centre of Excellence
MDS AP Tech Overview
a MIDIS Group Company
 Over 24 Years of in depth experiences helping customers Manage,
Integrate, Analyze and Mobilize Business Mission critical Data
across the enterprise; Exceptional track record providing Turnkey
IT Solutions across Turkey, Middle East & Europe.
 A Unique Partnership with SAP; Implementing Excellence;
Optimizing Application Management
 Strategic long term partnerships with our customers; Focusing on
Customer Satisfaction and Technology Innovation
 Help customers better use their data assets to improve business
performance and make smarter decisions

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Rich Ecosystem
Over 25 Partners

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Customer Base
Over 400 Enterprise Customers

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DIGITALLY
CONNECTED
Empowered Customers are Changing the Rules
SOCIALLY
NETWORKED
BETTER
INFORMED
2

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Responsiveness
• Proactive problem identification
and resolution
• Rapid delivery and execution
• Immediate response to customer
needs
Convenience
• Making my life easier
• Simple and fast interactions
• Any time, any place, any device
Customer Expectations Continue to Rise
Reliability
• Consistent experiences across
channels
• Exceptional customer service
• Accurate, on time delivery
• Personalized offers
• Tailored products and services
• Helpful information
• … based on individual needs
Relevance
3

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Financial institutions Need to Rethink Customer Experience
73%of organizations lack a 360
degree view of their customer
are unable to provide a
consistent experience across
products and channels.
Customer Engagement
With Real-time Insight is the New
Business Imperative

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MDS AP 360 Customer for Banking
Service Better
Exceed customer
expectations and drive
customer loyalty
Market Better
Attract more customers while
driving profitability & growth
Sell Better
Retain customers while
converting loyalty into revenue
and profitability
Leverage Customer Insights
Build Sticky Loyalty
Accelerate Marketing
Make Selling Easier
Improve Relationship Selling
Make Fact-Based Decisions
Solve Issues Faster
and Smarter
Streamline Service
Operations
Provide mobile and
online access

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Leverage
Customer Insights
Build
Sticky
Loyalty
Accelerate
Marketing
Market Better: Attract more customers while driving profitability & growth
60%
of financial institutions
surveyed believe
improving customer
centricity is their biggest
strategic priority

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Audience Discovery and Targeting
• Learn about your customer’s behavior
• Identify right target audience for your offers
• Improve campaign effectiveness leveraging predictive
insights
• Turn insight into action with personalized target lists
Predictive Analysis
• Gain deep customer insights with advanced
statistical methods
• Optimize targeting and customer segmentation with
predictive insights
• Anticipate customer behaviors and make
personalized offers and promotions
Explore new insights by combining Predictive
Analytics with Audience Discovery and Targeting

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Sentiment Intelligence
• Holistic sentiment insights with access
to both internal and external data
sources
• Sentiment insights to specific
campaigns, promotions and service
activities
• Flexibility to build dashboards, source
and store relevant data
Listen and monitor social media channels to learn what is being said about
you

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Real -Time Offer Management
• Make the best offer at right time to
the right customer
• Automatically learns from response
and optimizes offering strategy
• Increase cross-sell and up-sell
initiatives
• Apply the results also in your
customer interaction center and
utilize Service as an additional sales
channel
Make the best offer at right time to the right customer
Marketing Management
• Increase transparency of all marketing
activities, plans and processes
• Make confident marketing decisions with
accurate budget and expense data
• Streamline marketing activities with
integrated project management tools.

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• Make better decisions with
real-time marketing analytics
• Holistic view of all marketing
activities
• Rich customer data and data
accuracy
• High-speed segmentation
• Loyalty management
• Real-time, social and
location-based offers 1:1
Marketing
focused
Market Better

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Sell Better: Retain customers while converting loyalty into revenue and
profitability
Improve
Relationship Selling
Make Selling
Easier
Make Fact-based
Decisions
Sales
Achievements
+ 19 %
19%
Higher sales achievement
where team selling involves
collaboration and communication of
up-to-the minute opportunity details.

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Customer Value Intelligence &
Account Intelligence
• Analyze your customers based on
different criteria, leveraging high
volumes of data
• Obtain real-time visibility and
understanding of customer value –
anytime, anywhere
• Grow revenue and margin
strategically – invest the right
resources into the right customers,
products and channels
• Real-time recommendations on which
customers to target, and what
offerings to position to them
Leverage customer understanding

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Sell Better
• True 3600 view of the customer
• Social insights, sentiment analysis and customer
trends at your fingertips
• Deliver relevant and tailored advice to customers
• Sales agility with easy anywhere, anytime access
to relevant customer and market insights from all
channels
• Focus on the right customers and opportunities
• Make every customer conversation count
• Close the loop with Account Origination
• Price right with Relationship pricing
Sales
focused

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Service Better: Exceed customer expectations and drive customer loyalty
anytime, anywhere, on any device
Streamline Service
Operations
Solve Issues Faster
and Smarter
Provide mobile
and online access
73%
of financial institutions do not
effectively use online and mobile
channels for customer service to
reduce traffic in higher-cost
channels

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Social Media Analytics
• Quantify customer perceptions about products,
service, brands, and organizations
• Monitor voice of your customers to spot trends and
opportunities
• Extract insights including likes / dislikes, behaviors,
and intensity of customers' emotions
• Track results of your social media engagement
Watch the social media channels and use the potential of passionate
advocates for your bank business
Engage on Social Media
• Rapidly identify important social conversations
and people
• Engage and respond intelligently to
conservation with context
• Assign, route, escalate conversations base on
topics, priority, and other business rules

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SAP is the Only 360 Choice to Service Better
• Mobile and online access to
banking data – anytime,
anywhere, on any device
• Multichannel service-assisted,
unassisted and social
• Social communities and experts
Service
Better
Powered by SAP HANA

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Summary:
360 Customer for Banking: the Next Generation Business Analytics
Social Media
Analysis
Know your
customer, and
control and
improve your
brand value
Customer
Briefing App
Sales Diary
Account
Intelligence
Customer Value
Intelligence
Invest into the right
customers,
products and
channels.
Rapidly and easily
segment large
customer
populations
Real-time 360-view of
all Customer activities
across all channels
Predictive Analytics
Gain deep customer
insights with advanced
statistical methods
 Improved Search
Performance and Flexibility

21. What’s Next?Ilker Tasdemir
Director of Business Analytics
MDS AP
ilker.tasdemir@mdsaptech.com
+971 50 7129169
Thank you
Contact us to explore our innovations @:
• EPM for Banking
• CFO Dashboard
• Banking Data Warehouse
• Compliance & RR Platform
• Social Network Intelligence
• InMemory Computing