Today's digital empowered customers are challenging the business world. They become increasing savvy in their search for the best offers; their expectations continue to rise; their choices are growing too. Effectively customers engagement based on Real-Time Insight is the new imperative for all banks today. In this presentation, MDS ap demonstrates how the next generation marketing technology leverages real-time customer context to deliver the optimum customer experience.

1. Next Generation Banking Analytics
Ilker Tasdemir
Director of BusinessAnalytics
MDS AP
ilker.tasdemir@mdsaptech.com
+971 50 7129169

2. © 2017 SAP AG or an SAP affiliate company. All rights reserved. 2
Eastern
Europe
Middle East
Africa
 49+ years of Experience in IT (Since 1967)
 4500+ Employees in 30 countries across 3
continents
 150+ companies unified under the group
 100+ top resellers awards from global IT Leaders
 A 4 billion USD Leader offering stability & high
Integrity in Technology & Solutions
 SAP Partner Centre of Excellence
MDS AP Tech Overview
a MIDIS Group Company
 Over 24 Years of in depth experiences helping customers Manage,
Integrate,Analyze and Mobilize Business Mission critical Data
across the enterprise;Exceptionaltrack record providing Turnkey
IT Solutions across Turkey, Middle East & Europe.
 A Unique Partnership with SAP; Implementing Excellence;
Optimizing ApplicationManagement
 Strategic long term partnerships with our customers;Focusing on
CustomerSatisfactionand TechnologyInnovation
 Help customers betteruse their data assets to improve business
performanceand make smarter decisions

3. © 2017 SAP AG or an SAP affiliate company. All rights reserved. 3
Top Priorities for Financial Institutions in 2017

4. © 2017 SAP AG or an SAP affiliate company. All rights reserved. 4
DIGITALLY
CONNECTED
Empowered Customers are Changing the Rules
SOCIALLY
NETWORKED
BETTER
INFORMED
2

5. of customers look for financial
products online.
Empowered customers do their
research at home and open accounts
online
88 %
of the total time customers
spend researching credit cards
happens online – an average of
3.5 hours.
of the total time customers spend
researching mortgages
happens online – an average of
11.5 hours
Source: Google Financial Service Team, September 2013
3%
MOBILE
29%
BRANCH
68%
ONLINE
Account
Openings
78 %
62 %

6. © 2017 SAP AG or an SAP affiliate company. All rights reserved. 6
Source: The Millennial Disruption Index survey—a three-year study conducted by Viacom’s Scratch http://www.millennialdisruptionindex.com/
Banking is at the highest risk of disruption
don´t think their
bank offers
anything different
than other banks
1 in 3 are open to
switching banks in
the next 90 days
believe in 5 years
the way we
access our money
will be totally
different
in 5 years the way
we pay for things
will be totally
different
MostMillenials
believe the
innovationwill
come from
outside the
industry
53% 68% 70%
Customers are in control of the relationship.
Customer journey is omni-channel and complex.

7. © 2017 SAP AG or an SAP affiliate company. All rights reserved. 7
Financial institutions Need to Rethink Customer Experience
73%of organizations lack a 360
degree view of their customer
are unable to provide a
consistent experience across
products and channels.
Customer Engagement
With Real-time Insight is the New
Business Imperative

8. Bank 2.0
YESTERDAY
Regulation Focused
Infrastructure,Risk, Processes
Disconnected Data
Paper Documentation, Silo Systems
Limited Communication
ATMs,Bank Branches
Bank 3.0
TODAY
Digitally Empowered
Onlineand Mobile Banking
Convenient
Anywhere, Anytime
Product-Oriented
Self-service

9. © 2017 SAP AG or an SAP affiliate company. All rights reserved. 9
Key Success Factors for the Bank of the Future
Digital Customer
Engagement
Real time Insight Agile Platform

10. © 2017 SAP AG or an SAP affiliate company. All rights reserved. 10
Digital Customer Engagement Innovations Drive Business Results
Wow factor
Reduce Costs
Wow factor
More than 2x the productsare sold per customer in an integrated,
omnichannel environment compared to a traditional, siloed bank.
Twice the profitability and higher loyalty from multi-
channel customers.
Javelin Strategy & Research found the average cost per mobile
transaction to be just 10 cents, while an in-person transaction at a
physical branch is $4.25
Increase Revenue
Boost Profitability
& Loyalty

11. Bank of the future
Branch ATM Web Mobile
0 – 1
Visit / Month
3 – 5
Visit / Month
7 – 10
Visit / Month
15 – 30
Visit / Month
The bank of tomorrow
will not be a place
people go.
Instead, it will go with
them wherever they
go.
Public© 2016 SAP SE or an SAP affiliate company. Allrights reserved. 11

12. © 2017 SAP AG or an SAP affiliate company. All rights reserved. 12
SAP Facilitates the Digital Customer Engagement Ecosystem
Retail
Banking
Corporate
Banking
Credit Card Mortgage Brokerage
SAP Digital Customer Engagement
• Digital Banking Services
• Marketing / Sales Analytics
• Targeted Offers
• Self-serviceEnablement
• Customer Loyalty and Engagement
• Eliminate Duplication across Silos
Sales /
Marketing
Sales /
Marketing
Sales /
Marketing
Sales /
Marketing
Sales /
Marketing

13. © 2017 SAP AG or an SAP affiliate company. All rights reserved. 13
Key Success Factors for the Bank of the Future
Digital Customer
Engagement
Real time Insight Agile Platform

14. © 2017 SAP AG or an SAP affiliate company. All rights reserved. 14
CONTEXT MAKES THE DIFFERENCE
What they may do
Real-time
individualization
Presentation of
relevant content across
all touchpoints
known
customer What they have done
What they are doing now
EXPLICIT
IMPLICIT
unknown
customer
TOUCHPOINTS

15. © 2017 SAP AG or an SAP affiliate company. All rights reserved. 15
Personalized
Offers
Real-Time
Customer
360
Location-
Based
Offers
Real-time, Contextual and Consistent Insight

16. CUSTOMER PROFILE
 One profile for corporate accounts,
consumers, or contacts
 Interactions from all channels including
business documents, social networks,
web clicks, etc.
 Merging data building a golden record
 Predictive scores delivered out of the box,
easy to add more
 Easy extensibility with pre-delivered fields
 Commerce browsing favorites
 For B2B with account information

17. © 2017 SAP AG or an SAP affiliate company. All rights reserved. 17
Audience Discovery and Targeting
• Learn about your customer’s behavior
• Identify right target audience for your offers
• Improve campaign effectiveness leveraging
predictive insights
• Turn insight into action with personalized target lists
Predictive Analysis
• Gain deep customer insights with advanced
statistical methods
• Optimize targeting and customer segmentation with
predictive insights
• Anticipate customer behaviors and make
personalized offers and promotions
• Customer Lifetime Value (CLV)
Explore new insights by combining Predictive
Analytics with Audience Discovery and Targeting

18. SENTIMENT ENGAGEMENT
 Social Monitoring on brands, topics or
contributors, see new upcoming topics.
 Any unstructured data from public social
media or other text based sources like
email, complaints …
 Automated text data processing with SAP
HANA Text Analysis (NLP) identifying
topics and sentiments.
 Creation of target groups or Jam groups
to follow up.
 Engage on Social Media
 Filtering by target group to understand
their sentiment
 Drill down by channel, sentiment, topic,
contributor ..

19. © 2017 SAP AG or an SAP affiliate company. All rights reserved. 19
Key Success Factors for the Bank of the Future
Digital Customer
Engagement
Real time Insight Agile Platform

20. © 2017 SAP AG or an SAP affiliate company. All rights reserved. 20
OData/REST/HTTP
Omni-channel platform
Digital Banking
Digital banking service solutions
Financial foundation channel services
(entitlement, messaging, alerts, …)
SAP Digital Banking Customer Centricity Framework
Digital Commerce
Content management
Customer experience management
Commerce
services
Guided quoting
and selling
Channel management services – MA(D)P, MAM
(SAPMobile Platform: Security, audit, admin, offline data, app lifecycle)
Retail
banking
Commercial
banking
Mobile
money
…
Service-oriented
architecture
SAP HANA : Real-time Solution
SAP CRM
Analytics solutions
from SAP
Core banking solutions
from SAP
Process orchestration and integration
Non-SAP systems
Digital Marketing
Customer data
management
Next best action, Predictive
Planning and budgeting
Targeting/customer insight
Cross-channel campaign
execution
INTERNET MOBILE SOCIAL E-MAIL CALL MARKET DIGITAL INTERNET CONTACT POS MARKETING
NETWORKS CENTER PLACES GOODS OF THINGS CENTER CHANNELS

21. What’s Next?
Ilker Tasdemir
Director of Business Analytics
MDS AP
ilker.tasdemir@mdsaptech.com
+971 50 7129169
Thank you
Contact us to explore our innovations @:
• Digital Customer Experience (OCB)
• EPM for Banking
• CFO Dashboard
• Banking Data Warehouse
• Compliance & RR Platform
• Social Network Intelligence
• InMemory Computing
• Big Data Solutions for Banking