This document summarizes a presentation on social media and healthcare. It discusses how healthcare organizations have traditionally been slow to adopt social media due to regulations. However, some companies like Janssen, Sanofi, and Novartis are innovating in their social media use by engaging patients on social platforms and crowdsourcing ideas. The Royal College of Nursing is also highlighted as an organization that has successfully used social media to engage its members and promote nursing. The presentation examines some of the challenges the healthcare industry faces in using social media but also how social innovation can improve outreach and engagement.
The document is a 2014-2015 report on Ketchum's corporate social responsibility program called Ketchum Social Responsibility (KSR). It provides an overview of KSR, which was launched in 2007 and is driven by Ketchum employees around the world to support charitable causes. In 2015, a record number of Ketchum offices participated in the annual Global Month of Service activities and other year-round initiatives. The report shares the impacts of KSR's work over 2014-2015, including support for organizations like Room to Read and the World Economic Forum. It also outlines KSR's policies and principles, which guide its social and environmental efforts.
The document discusses the history and development of artificial intelligence over the past 70 years. It outlines some of the key milestones in AI research from the early work in the 1950s to modern advances in deep learning. While progress has been significant, fully general artificial intelligence that can match or exceed human levels of intelligence remains an ongoing challenge that researchers continue working to achieve.
The official Ogilvy Key Digital Trends for 2017. A yearly trend report outlining both where we believe the digital and social landscape is headed and what brands and agency partners should do about it. By Marshall Manson and James Whatley
Pixar's 22 Rules to Phenomenal StorytellingGavin McMahon
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms for those who already suffer from conditions like anxiety and depression.
This contains the entire 4-napkin health care series in one file. It makes more sense to read this one now than the others since it is the complete set all in one file.
The document is a 2014-2015 report on Ketchum's corporate social responsibility program called Ketchum Social Responsibility (KSR). It provides an overview of KSR, which was launched in 2007 and is driven by Ketchum employees around the world to support charitable causes. In 2015, a record number of Ketchum offices participated in the annual Global Month of Service activities and other year-round initiatives. The report shares the impacts of KSR's work over 2014-2015, including support for organizations like Room to Read and the World Economic Forum. It also outlines KSR's policies and principles, which guide its social and environmental efforts.
The document discusses the history and development of artificial intelligence over the past 70 years. It outlines some of the key milestones in AI research from the early work in the 1950s to modern advances in deep learning. While progress has been significant, fully general artificial intelligence that can match or exceed human levels of intelligence remains an ongoing challenge that researchers continue working to achieve.
The official Ogilvy Key Digital Trends for 2017. A yearly trend report outlining both where we believe the digital and social landscape is headed and what brands and agency partners should do about it. By Marshall Manson and James Whatley
Pixar's 22 Rules to Phenomenal StorytellingGavin McMahon
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms for those who already suffer from conditions like anxiety and depression.
This contains the entire 4-napkin health care series in one file. It makes more sense to read this one now than the others since it is the complete set all in one file.
Beyond the Brink - NHS Social Media goes mainstreamJoe McCrea
Keynote presentation from Joe McCrea at East Midlands Leadership Academy #EMLASoMe16 Conference on 3rd March 2016. Includes new research findings on use of Social Media by the NHS
This document provides an overview of social media marketing and guidelines for businesses. It defines social media, discusses key statistics on social media usage, debunks common myths, and outlines 10 principles ("Commendments") for successful social media marketing. These include focusing on people over technology, building conversations rather than campaigns, using content to fuel discussions, and adding value to audiences' lives. The document also describes 8 steps for a strategic approach, such as defining objectives, monitoring conversations, understanding audiences, and continually testing and optimizing strategies.
The document summarizes Mayo Clinic's history with social media and lessons learned:
- Mayo Clinic began experimenting with social media such as blogging and YouTube in the mid-2000s and saw large growth in engagement.
- Key lessons included recognizing that social media is a natural extension of communication, not replacing traditional methods; it allows sharing information more efficiently.
- Mayo Clinic has since developed a large social media presence across platforms and a Social Media Health Network to help other organizations adopt effective practices.
Gatewatching 7: Management and Metrics: The News Industry and Social MediaAxel Bruns
This document discusses how news organizations are managing their use of social media and metrics. It covers how news outlets are establishing social media guidelines for journalists, managing personal branding on platforms, and using various social media metrics to optimize content. It also addresses challenges like uncertainty around which metrics to prioritize, the influence of platforms and algorithms, and balancing popular and revenue-generating content with journalistic priorities. News organizations are experimenting with new formats and practices to engage audiences on social platforms.
The document discusses the importance and opportunities of social networking. It outlines three key themes: 1) social networking is essential for human interaction, 2) social tools provide unprecedented opportunities, and 3) leaders should integrate social strategies. It then provides examples of how Mayo Clinic has successfully utilized social media to share knowledge, engage internal and external audiences, and capitalize on viral opportunities. The summary highlights Mayo Clinic's recognition of social media's importance and its innovative leadership in applying these tools in healthcare.
Social media prior for biomedical engineers and medical physicists presented at the World Congress of Biomedical Engineering and Medical Physics, Toronto June 11, 2015.
This talk provides an overview of Social Media in the Medical Sciences and describes why and how social media might be used in a professional setting.
NHS Leadership Academy Nye Bevan Programme 2016Joe McCrea
Social Media Masterclass delivered as part of the NHS Leadership Academy Nye Bevan Programme 2016. For more information go to @jbmccrea on Twitter or e-mail joe.mccrea@jbmccrea.com
#SoMe for Surgeons: Opportunity & Peril - 2018 - St. Agnes Grand Rounds - finalNiraj Gusani
This document discusses the opportunities and risks of physicians using social media professionally. It begins by defining social media and providing statistics on its growth and medical professionals' use of platforms like Twitter. The document then explores how physicians, medical institutions, and patients currently use social media for accessing new information, education, collaboration, and more. It also outlines some of the key risks around privacy, professionalism, and information credibility. Overall, the document advocates for physicians to leverage social media wisely while following guidelines to address risks and opportunities it provides for medical knowledge sharing and community building.
My March 9, 2017 presentation to the Mayo Clinic Emeriti Staff Association, which is comprised of voting and consulting staff of Mayo Clinic who have retired.
1. The document discusses a campaign by Sti Aids Netherlands to promote safe sex among Dutch youth using social media.
2. It found that while Dutch youth are knowledgeable about STIs and prevention, rational knowledge does not always translate to behavior, especially in aroused situations.
3. The campaign co-created content with target audiences to develop messaging that promoted the social norm of discussing condom use openly with partners before being intimate. It tested concepts in online communities and social media groups before a wider launch.
Vrij Veilig Campagne @YTH Live, San Francisco 2013Erwin Fisser
De laatste Vrij Veilig Campagne werd ontworpen met inbreng van duizenden jongeren. Zij dachten mee via hun eigen online communities (blogs en vlogs). Mede daardoor werd de 'hoesje-poesje' campagne een enorm succes waar ze ook elders in de wereld graag meer van weten.
Lee Aase presents on Mayo Clinic's experience with social media and its historical importance. He discusses Mayo Clinic's early adoption of platforms like MySpace, Facebook, and Twitter starting in 2005. Aase also shares the story of an elderly couple's piano playing video that went viral after Mayo Clinic shared it on social platforms, gaining over 8 million YouTube views. He advocates for a balanced approach to using social media professionally and outlines Mayo Clinic's policies and guidelines. Aase believes social media can help accelerate medical research sharing and innovations.
This document provides an overview of Mayo Clinic's Mini-Social Media Residency program. It discusses Mayo Clinic's history with social networking dating back to its founders. It then covers Mayo Clinic's social media strategy, the importance of developing strategy before implementing tactics or tools. It previews Mayo Clinic's Social for Healthcare certificate program and full Social Media Residency. The document concludes with an invitation for questions.
Gatewatching 6: Meet the Audience: How Journalists Adapt to Social MediaAxel Bruns
Lecture 6 in the course From Gatekeeping to Gatewatching: News and Journalism in the Digital Age.
This lecture series addresses the continuing transformation of the production and consumption of journalism in the contemporary media environment. It provides a brief history of the impact of participatory online news production and engagement practices – from the first wave of citizen journalism to the social media platforms of today – on how news content is disseminated and experienced; examines reactive and proactive responses to these changes by news organisations and journalists; and explores the longer-term impact of these developments on the public sphere, touching on the power of social media platforms and their role in shaping their users’ information diets.
Readings are largely drawn from Gatewatching and News Curation: Journalism, Social Media, and the Public Sphere (Bruns, 2018), with additional readings recommended for selected lectures.
Reading for this lecture:
Bruns, A. (2018). Meet the Audience: How Journalists Adapt to Social Media. Gatewatching and News Curation: Journalism, Social Media, and the Public Sphere. Ch. 5. Peter Lang.
The document summarizes a social media workshop for Cambridgeshire Police. It discusses mapping police communities and examining how they use social media. It also reviews Cambridgeshire Police's current social media use and provides examples from other organizations. Risks of social media and trends like the rise of smartphones and citizen journalism are addressed. Attendees participate in exercises to develop a social media policy and strategy for the police.
NHS Communications in the Election run-up - Pitfalls and OpportunitiesJoe McCrea
This presentation was delivered on 19th March 2015 by Joe McCrea to an event for over 70 heads of NHS Comms and Engagement organised by the NHS Confederation. It includes release of new research by J B McCrea Ltd of twitter followers of local Healthwatch and key national and local NHS Twitter accounts.
For more info, go to: https://www.ketchum.com/ketchum-cultivate or get in touch with Linda Eatherton, Partner and Director, Global Food & Beverage Practice, Ketchum, at Linda.Eatherton@ketchum.com.
Beyond the Brink - NHS Social Media goes mainstreamJoe McCrea
Keynote presentation from Joe McCrea at East Midlands Leadership Academy #EMLASoMe16 Conference on 3rd March 2016. Includes new research findings on use of Social Media by the NHS
This document provides an overview of social media marketing and guidelines for businesses. It defines social media, discusses key statistics on social media usage, debunks common myths, and outlines 10 principles ("Commendments") for successful social media marketing. These include focusing on people over technology, building conversations rather than campaigns, using content to fuel discussions, and adding value to audiences' lives. The document also describes 8 steps for a strategic approach, such as defining objectives, monitoring conversations, understanding audiences, and continually testing and optimizing strategies.
The document summarizes Mayo Clinic's history with social media and lessons learned:
- Mayo Clinic began experimenting with social media such as blogging and YouTube in the mid-2000s and saw large growth in engagement.
- Key lessons included recognizing that social media is a natural extension of communication, not replacing traditional methods; it allows sharing information more efficiently.
- Mayo Clinic has since developed a large social media presence across platforms and a Social Media Health Network to help other organizations adopt effective practices.
Gatewatching 7: Management and Metrics: The News Industry and Social MediaAxel Bruns
This document discusses how news organizations are managing their use of social media and metrics. It covers how news outlets are establishing social media guidelines for journalists, managing personal branding on platforms, and using various social media metrics to optimize content. It also addresses challenges like uncertainty around which metrics to prioritize, the influence of platforms and algorithms, and balancing popular and revenue-generating content with journalistic priorities. News organizations are experimenting with new formats and practices to engage audiences on social platforms.
The document discusses the importance and opportunities of social networking. It outlines three key themes: 1) social networking is essential for human interaction, 2) social tools provide unprecedented opportunities, and 3) leaders should integrate social strategies. It then provides examples of how Mayo Clinic has successfully utilized social media to share knowledge, engage internal and external audiences, and capitalize on viral opportunities. The summary highlights Mayo Clinic's recognition of social media's importance and its innovative leadership in applying these tools in healthcare.
Social media prior for biomedical engineers and medical physicists presented at the World Congress of Biomedical Engineering and Medical Physics, Toronto June 11, 2015.
This talk provides an overview of Social Media in the Medical Sciences and describes why and how social media might be used in a professional setting.
NHS Leadership Academy Nye Bevan Programme 2016Joe McCrea
Social Media Masterclass delivered as part of the NHS Leadership Academy Nye Bevan Programme 2016. For more information go to @jbmccrea on Twitter or e-mail joe.mccrea@jbmccrea.com
#SoMe for Surgeons: Opportunity & Peril - 2018 - St. Agnes Grand Rounds - finalNiraj Gusani
This document discusses the opportunities and risks of physicians using social media professionally. It begins by defining social media and providing statistics on its growth and medical professionals' use of platforms like Twitter. The document then explores how physicians, medical institutions, and patients currently use social media for accessing new information, education, collaboration, and more. It also outlines some of the key risks around privacy, professionalism, and information credibility. Overall, the document advocates for physicians to leverage social media wisely while following guidelines to address risks and opportunities it provides for medical knowledge sharing and community building.
My March 9, 2017 presentation to the Mayo Clinic Emeriti Staff Association, which is comprised of voting and consulting staff of Mayo Clinic who have retired.
1. The document discusses a campaign by Sti Aids Netherlands to promote safe sex among Dutch youth using social media.
2. It found that while Dutch youth are knowledgeable about STIs and prevention, rational knowledge does not always translate to behavior, especially in aroused situations.
3. The campaign co-created content with target audiences to develop messaging that promoted the social norm of discussing condom use openly with partners before being intimate. It tested concepts in online communities and social media groups before a wider launch.
Vrij Veilig Campagne @YTH Live, San Francisco 2013Erwin Fisser
De laatste Vrij Veilig Campagne werd ontworpen met inbreng van duizenden jongeren. Zij dachten mee via hun eigen online communities (blogs en vlogs). Mede daardoor werd de 'hoesje-poesje' campagne een enorm succes waar ze ook elders in de wereld graag meer van weten.
Lee Aase presents on Mayo Clinic's experience with social media and its historical importance. He discusses Mayo Clinic's early adoption of platforms like MySpace, Facebook, and Twitter starting in 2005. Aase also shares the story of an elderly couple's piano playing video that went viral after Mayo Clinic shared it on social platforms, gaining over 8 million YouTube views. He advocates for a balanced approach to using social media professionally and outlines Mayo Clinic's policies and guidelines. Aase believes social media can help accelerate medical research sharing and innovations.
This document provides an overview of Mayo Clinic's Mini-Social Media Residency program. It discusses Mayo Clinic's history with social networking dating back to its founders. It then covers Mayo Clinic's social media strategy, the importance of developing strategy before implementing tactics or tools. It previews Mayo Clinic's Social for Healthcare certificate program and full Social Media Residency. The document concludes with an invitation for questions.
Gatewatching 6: Meet the Audience: How Journalists Adapt to Social MediaAxel Bruns
Lecture 6 in the course From Gatekeeping to Gatewatching: News and Journalism in the Digital Age.
This lecture series addresses the continuing transformation of the production and consumption of journalism in the contemporary media environment. It provides a brief history of the impact of participatory online news production and engagement practices – from the first wave of citizen journalism to the social media platforms of today – on how news content is disseminated and experienced; examines reactive and proactive responses to these changes by news organisations and journalists; and explores the longer-term impact of these developments on the public sphere, touching on the power of social media platforms and their role in shaping their users’ information diets.
Readings are largely drawn from Gatewatching and News Curation: Journalism, Social Media, and the Public Sphere (Bruns, 2018), with additional readings recommended for selected lectures.
Reading for this lecture:
Bruns, A. (2018). Meet the Audience: How Journalists Adapt to Social Media. Gatewatching and News Curation: Journalism, Social Media, and the Public Sphere. Ch. 5. Peter Lang.
The document summarizes a social media workshop for Cambridgeshire Police. It discusses mapping police communities and examining how they use social media. It also reviews Cambridgeshire Police's current social media use and provides examples from other organizations. Risks of social media and trends like the rise of smartphones and citizen journalism are addressed. Attendees participate in exercises to develop a social media policy and strategy for the police.
NHS Communications in the Election run-up - Pitfalls and OpportunitiesJoe McCrea
This presentation was delivered on 19th March 2015 by Joe McCrea to an event for over 70 heads of NHS Comms and Engagement organised by the NHS Confederation. It includes release of new research by J B McCrea Ltd of twitter followers of local Healthwatch and key national and local NHS Twitter accounts.
For more info, go to: https://www.ketchum.com/ketchum-cultivate or get in touch with Linda Eatherton, Partner and Director, Global Food & Beverage Practice, Ketchum, at Linda.Eatherton@ketchum.com.
Ketchum Digital & Social Almanac 2016 is a review of the year ahead in public relations based on the top 100 stories in digital and social, identified by the Ketchum Engagement network in 2015, and 17 viewpoints written by our experts from around the world.
Social SuccessReducing Risk; Empowering EmployeesKetchum PR
This document discusses how businesses can empower employees and reduce risk through social media. It notes that customers expect more transparency and that millennials want social media integrated into the workplace. The document presents Ketchum's GET Social approach, which provides a framework to assess an organization's current social media practices, lay foundations to embed social behaviors, and engage employees in social business. Contact information is provided for representatives who can discuss Ketchum's approach.
Few events capture the attention of the world’s creative community like the Cannes Lions International Festival of Creativity held each June. Ketchum correspondents gathered creative intelligence for clients, colleagues and industry peers for a post-festival webinar to help share the Cannes experience across networks and geographies.
The document discusses the benefits of meditation for reducing stress and anxiety. Regular meditation practice can help calm the mind and body by lowering heart rate and blood pressure. Making meditation a part of a daily routine, even if just 10-15 minutes per day, can have mental and physical health benefits over time by helping people feel more relaxed and better able to handle life's stresses.
The document summarizes key discussions and presentations from Social Media Week London from February 13-17, 2012. Some of the main topics discussed include:
1) How London generated the most social media conversation during the event and how Valentine's Day diverted some of the discussion.
2) Discussions around whether Twitter can change the world and if a Google+ hangout is effective for promoting the platform.
3) Presentations on how to build successful branded games for social media, the future of brand communication, and using LinkedIn to drive community and sales.
4) Case studies were also discussed, including how Yorkshire Tea used social media for storytelling and how Jay-Z and Bing integrated a
GraphRAG for Life Science to increase LLM accuracyTomaz Bratanic
GraphRAG for life science domain, where you retriever information from biomedical knowledge graphs using LLMs to increase the accuracy and performance of generated answers
OpenID AuthZEN Interop Read Out - AuthorizationDavid Brossard
During Identiverse 2024 and EIC 2024, members of the OpenID AuthZEN WG got together and demoed their authorization endpoints conforming to the AuthZEN API
Ocean lotus Threat actors project by John Sitima 2024 (1).pptxSitimaJohn
Ocean Lotus cyber threat actors represent a sophisticated, persistent, and politically motivated group that poses a significant risk to organizations and individuals in the Southeast Asian region. Their continuous evolution and adaptability underscore the need for robust cybersecurity measures and international cooperation to identify and mitigate the threats posed by such advanced persistent threat groups.
Cosa hanno in comune un mattoncino Lego e la backdoor XZ?Speck&Tech
ABSTRACT: A prima vista, un mattoncino Lego e la backdoor XZ potrebbero avere in comune il fatto di essere entrambi blocchi di costruzione, o dipendenze di progetti creativi e software. La realtà è che un mattoncino Lego e il caso della backdoor XZ hanno molto di più di tutto ciò in comune.
Partecipate alla presentazione per immergervi in una storia di interoperabilità, standard e formati aperti, per poi discutere del ruolo importante che i contributori hanno in una comunità open source sostenibile.
BIO: Sostenitrice del software libero e dei formati standard e aperti. È stata un membro attivo dei progetti Fedora e openSUSE e ha co-fondato l'Associazione LibreItalia dove è stata coinvolta in diversi eventi, migrazioni e formazione relativi a LibreOffice. In precedenza ha lavorato a migrazioni e corsi di formazione su LibreOffice per diverse amministrazioni pubbliche e privati. Da gennaio 2020 lavora in SUSE come Software Release Engineer per Uyuni e SUSE Manager e quando non segue la sua passione per i computer e per Geeko coltiva la sua curiosità per l'astronomia (da cui deriva il suo nickname deneb_alpha).
Taking AI to the Next Level in Manufacturing.pdfssuserfac0301
Read Taking AI to the Next Level in Manufacturing to gain insights on AI adoption in the manufacturing industry, such as:
1. How quickly AI is being implemented in manufacturing.
2. Which barriers stand in the way of AI adoption.
3. How data quality and governance form the backbone of AI.
4. Organizational processes and structures that may inhibit effective AI adoption.
6. Ideas and approaches to help build your organization's AI strategy.
Essentials of Automations: The Art of Triggers and Actions in FMESafe Software
In this second installment of our Essentials of Automations webinar series, we’ll explore the landscape of triggers and actions, guiding you through the nuances of authoring and adapting workspaces for seamless automations. Gain an understanding of the full spectrum of triggers and actions available in FME, empowering you to enhance your workspaces for efficient automation.
We’ll kick things off by showcasing the most commonly used event-based triggers, introducing you to various automation workflows like manual triggers, schedules, directory watchers, and more. Plus, see how these elements play out in real scenarios.
Whether you’re tweaking your current setup or building from the ground up, this session will arm you with the tools and insights needed to transform your FME usage into a powerhouse of productivity. Join us to discover effective strategies that simplify complex processes, enhancing your productivity and transforming your data management practices with FME. Let’s turn complexity into clarity and make your workspaces work wonders!
Best 20 SEO Techniques To Improve Website Visibility In SERPPixlogix Infotech
Boost your website's visibility with proven SEO techniques! Our latest blog dives into essential strategies to enhance your online presence, increase traffic, and rank higher on search engines. From keyword optimization to quality content creation, learn how to make your site stand out in the crowded digital landscape. Discover actionable tips and expert insights to elevate your SEO game.
“An Outlook of the Ongoing and Future Relationship between Blockchain Technologies and Process-aware Information Systems.” Invited talk at the joint workshop on Blockchain for Information Systems (BC4IS) and Blockchain for Trusted Data Sharing (B4TDS), co-located with with the 36th International Conference on Advanced Information Systems Engineering (CAiSE), 3 June 2024, Limassol, Cyprus.
Things to Consider When Choosing a Website Developer for your Website | FODUUFODUU
Choosing the right website developer is crucial for your business. This article covers essential factors to consider, including experience, portfolio, technical skills, communication, pricing, reputation & reviews, cost and budget considerations and post-launch support. Make an informed decision to ensure your website meets your business goals.
Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slackshyamraj55
Discover the seamless integration of RPA (Robotic Process Automation), COMPOSER, and APM with AWS IDP enhanced with Slack notifications. Explore how these technologies converge to streamline workflows, optimize performance, and ensure secure access, all while leveraging the power of AWS IDP and real-time communication via Slack notifications.
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-und-domino-lizenzkostenreduzierung-in-der-welt-von-dlau/
DLAU und die Lizenzen nach dem CCB- und CCX-Modell sind für viele in der HCL-Community seit letztem Jahr ein heißes Thema. Als Notes- oder Domino-Kunde haben Sie vielleicht mit unerwartet hohen Benutzerzahlen und Lizenzgebühren zu kämpfen. Sie fragen sich vielleicht, wie diese neue Art der Lizenzierung funktioniert und welchen Nutzen sie Ihnen bringt. Vor allem wollen Sie sicherlich Ihr Budget einhalten und Kosten sparen, wo immer möglich. Das verstehen wir und wir möchten Ihnen dabei helfen!
Wir erklären Ihnen, wie Sie häufige Konfigurationsprobleme lösen können, die dazu führen können, dass mehr Benutzer gezählt werden als nötig, und wie Sie überflüssige oder ungenutzte Konten identifizieren und entfernen können, um Geld zu sparen. Es gibt auch einige Ansätze, die zu unnötigen Ausgaben führen können, z. B. wenn ein Personendokument anstelle eines Mail-Ins für geteilte Mailboxen verwendet wird. Wir zeigen Ihnen solche Fälle und deren Lösungen. Und natürlich erklären wir Ihnen das neue Lizenzmodell.
Nehmen Sie an diesem Webinar teil, bei dem HCL-Ambassador Marc Thomas und Gastredner Franz Walder Ihnen diese neue Welt näherbringen. Es vermittelt Ihnen die Tools und das Know-how, um den Überblick zu bewahren. Sie werden in der Lage sein, Ihre Kosten durch eine optimierte Domino-Konfiguration zu reduzieren und auch in Zukunft gering zu halten.
Diese Themen werden behandelt
- Reduzierung der Lizenzkosten durch Auffinden und Beheben von Fehlkonfigurationen und überflüssigen Konten
- Wie funktionieren CCB- und CCX-Lizenzen wirklich?
- Verstehen des DLAU-Tools und wie man es am besten nutzt
- Tipps für häufige Problembereiche, wie z. B. Team-Postfächer, Funktions-/Testbenutzer usw.
- Praxisbeispiele und Best Practices zum sofortigen Umsetzen
Threats to mobile devices are more prevalent and increasing in scope and complexity. Users of mobile devices desire to take full advantage of the features
available on those devices, but many of the features provide convenience and capability but sacrifice security. This best practices guide outlines steps the users can take to better protect personal devices and information.
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdfMalak Abu Hammad
Discover how MongoDB Atlas and vector search technology can revolutionize your application's search capabilities. This comprehensive presentation covers:
* What is Vector Search?
* Importance and benefits of vector search
* Practical use cases across various industries
* Step-by-step implementation guide
* Live demos with code snippets
* Enhancing LLM capabilities with vector search
* Best practices and optimization strategies
Perfect for developers, AI enthusiasts, and tech leaders. Learn how to leverage MongoDB Atlas to deliver highly relevant, context-aware search results, transforming your data retrieval process. Stay ahead in tech innovation and maximize the potential of your applications.
#MongoDB #VectorSearch #AI #SemanticSearch #TechInnovation #DataScience #LLM #MachineLearning #SearchTechnology
Climate Impact of Software Testing at Nordic Testing DaysKari Kakkonen
My slides at Nordic Testing Days 6.6.2024
Climate impact / sustainability of software testing discussed on the talk. ICT and testing must carry their part of global responsibility to help with the climat warming. We can minimize the carbon footprint but we can also have a carbon handprint, a positive impact on the climate. Quality characteristics can be added with sustainability, and then measured continuously. Test environments can be used less, and in smaller scale and on demand. Test techniques can be used in optimizing or minimizing number of tests. Test automation can be used to speed up testing.
Infrastructure Challenges in Scaling RAG with Custom AI modelsZilliz
Building Retrieval-Augmented Generation (RAG) systems with open-source and custom AI models is a complex task. This talk explores the challenges in productionizing RAG systems, including retrieval performance, response synthesis, and evaluation. We’ll discuss how to leverage open-source models like text embeddings, language models, and custom fine-tuned models to enhance RAG performance. Additionally, we’ll cover how BentoML can help orchestrate and scale these AI components efficiently, ensuring seamless deployment and management of RAG systems in the cloud.
Fueling AI with Great Data with Airbyte WebinarZilliz
This talk will focus on how to collect data from a variety of sources, leveraging this data for RAG and other GenAI use cases, and finally charting your course to productionalization.
2. #smwketchum
Agenda
Sebastian Stokes
Digital, Social Media and Healthcare: A
clash of cultures?
Dominic Tyer
Social Innovation for Pharma
Alexander Davies
Social Innovation for Health Charities
and NGOs
Questions and Answers
Closing remarks
4. 4 | 27.09.13
#smwketchum
Who wants to engage socially with
a Pharmaceutical company?
Does a Pharmaceutical company
want to engage socially with you?
6. 6 | 27.09.13
#smwketchum
How has Healthcare Approached
Social Media?
• Public information and disease awareness
activities
• Unprecedented information exchange between
patients e.g. PatientsLikeMe
• Charities organising fundraising activities,
provision of information direct to patients
• Hospitals adopting use of social media to
improve patient support and knowledge
translation e.g. Mayo Clinic
7. 7 | 27.09.13
#smwketchum
Healthcare Professional Use of Social
Media?
42% of HCPs currently use a Professional Social Network
e.g. Sermo, Ozmosis, Medscape Physician Connect
30% of HCPs use Consumer Social Networks (twitter, FB,
You Tube) for professional purposes
9. 9 | 27.09.13
#smwketchum
So What is the Big Issue?
Pharma has been slow to adopt Social Media
compared to consumer brands due to regulations
and restrictions in communicating direct to
consumers
Few compelling case studies
10. 10 | 27.09.13
#smwketchum
Has regulation inspired
innovation…
Is this the start of real
innovation for healthcare
within the social space…
13. 13 | 27.09.13
#smwketchum
The Problem
Slow to react
Confused legal
teams
Chasing return-
on-investment
Regulatory fear
Lack of curiousity about how
channels could be harnessed
14. 14 | 27.09.13
#smwketchum
Janssen: Psoriasis 360
“If you take part in a social media community then you need to be aware of the
etiquette of that community.
“Hopefully we will play an open and inclusive part in that community, rather than just
trying to push out information,”
Janssen
26. 26 | 27.09.13
#smwketchum
What has Innovation Achieved
Being more prominent in social spaces has improved
the industry’s reputation
Improved its reach, both on a targeted or a mass
communication level
27. #smwketchum
Social Innovation for
Health Charities and
NGOs
Alexander Davies
Campaigns and Digital Engagement
Manager at Royal College of Nursing
25 September 2013
28. 28 | 27.09.13
#smwketchum
What is the RCN?
• The largest professional nursing union in the world.
• We have 410,000 members in the UK.
• We represent nurses and nursing, promote
excellence in practice and shape health policies.
29. 29 | 27.09.13
#smwketchum
The RCN and Social Media
• The objectives:
• We needed to overhaul (not just change) the model of
engagement
• We needed to activate more members
• We needed to connect with members in a new way
• We wanted to make the most of a popular tool.
30. 30 | 27.09.13
#smwketchum
The RCN and Social Media
• The challenges:
• An organisation that was slow to react
• Internal suspicion/cynicism
• Four country/multi-satellite issue
• A workforce with unpredictable working habits/huge
pressure
31. 31 | 27.09.13
#smwketchum
Our Journey
• It all began in 2009.
• ‘Nursing counts’ empowering our members to get
involved in the general election.
• Our first journey into the world of social
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Our Journey
• The results?
– 25,000 people signed up in support
– 30,000 emails were sent to politicians
– Over 700 parliamentary candidates signed up
– 133 MPs in the House of Commons today backed the
RCN’s campaign
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The Results
• Internal buy-in of social media
• The most popular trade union on social media
• A whole new community of brand advocates
• A place for debate and discussion
• A changed model of engagement
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The RCN and Social Media
• Our golden rules:
• At least one post a day, two if possible.
• Questions get responded to within 24 hours.
• Negative comments about RCN stay up.
• Debate is good.
• There is one RCN, so there’s one Facebook page.
A little experiment – we want to highlight that Pharma wants to engage, but for a number of years there have been very few people who have wanted to listen. Pharma has been going about it the wrong way or simply not been able to do it at all due to regulatory constraints. Health however is a hugely important topic for online information and social conversations. It is only now that the Pharma industry is really getting to grips with Social media and producing some ground-breaking pieces of work. So if there is nothing else you take away from today’s presentation, the one thing we want to do is dispel this notion of healthcare and inspire you with some of the ways the healthcare industry at large is beginning to use Social channels
At with the start of most online journey’s, let’s start with Google. Health has become the number 1 reason people go online to do a Google search, people have in fact started to use the internet to diagnose medical issues and take their health into their own hands. It’s been a source of empowerment for patients, albeit one that doesn’t always provide the correct medical result, but our behaviour is to seek medical information online. So we’re looking at information online but are we sharing it? Absolutely! Peer to peer support from patients sharing healthcare information is on the up. In the U.S. the Pew Survey of Americans Online highlights that 23% (o ne in four) of internet users living with high blood pressure, diabetes, heart conditions, lung conditions, cancer, or some other chronic ailment say they have gone online to find others with similar health concerns. I would therefore argue that no industry should be more invested in digital and social media than the healthcare industry.
Public education and disease awareness activities have been a big opportunity for Pharma to engage on Social channels and provide educational engaging materials for patients. These have increasingly been made across Social channels and has helped improve trust and transparency by operating in this space. Lets not forget the consumer brands are increasingly acting like healthcare companies. Nike + offers technology solutions to monitor and track lifestyle and track your health. Nike is no longer a sports brand, it’s a health brand.
Healthcare professionals are no different to consumers. Research by Kantar Media published in May 2013 shows that global use of social media amongst HCPs is on the rise. Including use for professional purposes, this includes: Sharing scientific studies and articles of interest Peer to peer problem solving and information exchange Consumer channels: LinkedIN being used to recruit by hospitals and highlight thought leadership in certain fields Create awareness about health topics Respond in real time to patient queries
Healthcare uptake of Social has started to gain real momentum in the last couple of years Patients Primarily used Twitter (59.9%), especially for increasing knowledge and exchanging advice Facebook (52.3%), particularly for social support and exchanging advice. Professionals Primarily used LinkedIn (70.7%) Twitter (51.2%), for communication with their colleagues and marketing reasons. Patients' main barriers for social media use were privacy concerns and unreliability of the information. Professionals' main barriers were inefficiency and lack of skills. Both patients and professionals expected future social media use, provided that they can choose their time of social media usage.
There has, to date, been an element of a clash of cultures – especially between Pharmaceutical companies and social media. Social media by its definition dictates free and open conversation whilst Pharmaceutical companies need to abide by rules of conduct in all communications therefore uptake to date has been limited and largely defined by speaking at a corporate level rather than a way in which consumer audiences would be more interested in. There has also been a lack of clear, strategic led case studies that we as an industry have been able to share and inspire us…..
… ..However! In handing over to our two key speakers today I would like to pose the questions….. (as per slide) To start us off, please welcome the Editorial Director at PMGroup Worldwide and author of the Digital Intelligence Blog, Dominic Tyer.
What’s the industry standard when it comes to using social media in pharma? My view is skewed by covering all the interesting things pharma does – there’s not a lot of mileage in ‘pharma company x too scared to use social media’ The industry is often compared to consumer brands and found lacking when it comes to the imagination or scope of its communications efforts. But Novartis and Boehringer Ingelheim started using Twitter before either Coke or Pepsi. You’ll find pharma companies on Pinterest, Quora and you’ll find them hosting tweet chats. As a whole the global industry makes wide use of social media. There is some form of industry use of pretty much every channel available. But it’s often quite a shallow use, the noise from those using the channels all too easily over powers the silence of those who don’t. And there are many that don’t want to engage, or can’t fight their way through internal rules or think they don’t have the time or capabilities to do so. And then there are those that have tried social media and then forgotten about it. Twitter accounts whose last tweet on a wet Thursday in 2011; Pinterest channels that were started with great enthusiasm to coincide with a particular campaign .. and then were left to wither away. Even Facebook campaigns that goes unmonitored for Code compliance because a key member of staff leaves. An old media attitude to this new(ish) media is often to be found within pharma. Pushing content out through, disabling comments so as not to have to engage, not replying to questions – even publishing social media guidelines that seem to revel in the unsocial nature of their social media.
Pharmaceutical companies are not organisationally equipped to handle social media, which often leads to confusion about who should be doing it. They are highly regulated, though they are not the only industry to be so, but they do suffer from a very real fear of breaking the rules. Consequently they are slow to react and need medical and legal approval of content. Legal teams have no point of referral There can also be a lack of curiosity about how channel could be harnessed – Lack of understanding of the value and ROI of social media – though arguably social media is simply too valuable not to be used Regulatory fear – which actually is somewhat justified. There have only ever been two social media breaches of the industry’s Code of Practice. But given that the first of these ended up being covered in the Financial Times , which pronounced it “a pioneering case highlighting the dangers of social media for marketing” companies can be forgiven for wanting to tread carefully. That’s what companies get wrong and some explanation of why they do so. But, to coming back to the question Seb ended his presentation with – has regulation inspired innovation within healthcare? Yes.
Launched in 2010 Psoriasis 360 was an award-winning campaign that educated the public, carers and patients about psoriasis and offered digital tools to help patients feel in control and manage their condition It pioneered the first ever pharma-driven social media page that allowed comments that were post-moderated - meaning they appeared on the page first and were reviewed afterwards. For an industry that is judged by anything it says or allow someone to say on its websites, this was pretty revolutionary stuff. It was came in a package that encompassed Facebook, Twitter, YouTube, a campaign website and a mobile app. It was led by Alex Butler, then a marketing communications manager at Janssen. Speaking at a webinar I organised just before the campaign’s launch, he noted: “ If you take part in a social media community then you need to be aware of the etiquette of that community. Hopefully we will play an open and inclusive part in that community, rather than just trying to push out information. “ We will welcome comments and we will try and respond to them.” LESSONS: work with the community, write once/publish many across different channels, check in every day, engage
But it was abruptly closed down shortly after Alex, who was pretty much single-handedly running the campaign, left the company. Plan for succession – who manages your accounts when you’re on holiday/sick or after you leave? Undermining the work and suggesting a lack of commitment from the company. A far better approach was taken by Pfizer and its ManMOT campaign, which exceeded company expectations while it was run and then when their attentions turned elsewhere the company earlier this year transferred the campaign, its website and social media accounts to one of the campaign’s charity partners. LESSONS: if social media can be characterised as having a conversation with your audience, don’t just walk off mid-sentence
Sanofi demonstrated an ability to turn things around after initially experiencing troublesome waters in the social media field. In 2010, the company's cancer division suffered a PR nightmare after a patient, who claimed to have experienced permanent hair loss from one of their drugs, posted complaints and photos on the group's unmonitored Facebook page Sanofi has now written its very own social media rulebook and has become one of the leaders in the area Sanofi launched their diabetes Facebook and Twitter handles in September 2010 mainly to offer news updates about the company and its offerings. On Facebook, any clinical questions were directed to a separate tab and often answered privately. On Twitter, medical concerns were covered via direct message In 2011, Sanofi launched Discuss Diabetes as a forum to collect lifestyle tips and inspirational By March of this year, the company took a look at the discussions that were being generated and realised that terms like A1C weren’t actually as universally understood as they presumed. To speed that learning curve, they launched Diabetepedia, which provides both simple definitions and links to other sites showing how terms are actually used in other online conversations
Sanofi then launched another site collecting lots of the content they were already linking to and housing it all in one place. The DX (diabetes experience) hosts daily dispatches by both Kolodjeski and popular bloggers that include everything from a diabetes related comic strip to mommy blogs for parents with diabetic kids
Disease awareness campaign aims to raise awareness of the disease and the benefits of vaccination. The campaign came about as a result of research showing that more than two-thirds of parents in the UK are unaware that current vaccinations do not protect their children from all forms of the disease. This is a misconception that could be putting lives at risk Meningitis: Keep Watching is the result of a collaboration between Meningitis Research Foundation, Meningitis Trust, Meningitis UK and Novartis 10 bloggers were selected as the Campaign Ambassadors The film was shown across UK Picturehouse cinemas targeting parents who may not realise that current meningitis vaccinations do not cover all types of the disease. The campaign was simple – raise awareness by encouraging sharing of the film across social media channels
Over 15,095 likes for the UK page and 12,258 likes for the Irish page, and over 66,076 views of the video on YouTube. Something as simple as a video can be a powerful way to get your message across
Whether it’s key bloggers or journalists who cover a certain beat – get to know your audience and find out who they consider to be influential. Influencer maps use the principles of mining Big Data in social networks to more accurately target key influencers and discover accurately how and who is influencing a network of people. This is a real example of where Pharma has been striding ahead to deliver groundbreaking work that are case studies for all industries to pay attention to.
Low cost, simple and effective campaign from Boehringer Ingelheim UK that saw it think about influencers and how they, in this case politicians, used a social media channel and harnessed that knowledge for their campaign.
Crowd sourcing, Kaggle, Boehringer, Merck
Crowd sourcing, Cancer Research
Being more prominent in social spaces has improved the industry’s reputation – certainly far more than following a ‘hand in the sand’ approach to the technology could More importantly perhaps social media has improved the reach of messages- introducing more targeted as well as more ‘broad brush’ ways of communicating (not to mention its influence on SEO rankings)